Marketing Strategies of Oppo by Gajendra Singh

2016
St. xaviers college, jaipur

Gajendra Singh
[BRANDING STRATEGY OF OPPO

(A PROJECT BY GAJENDRA SINGH
PARIHAR]
Table of content
Preface
Project Report Marketing Strategies of Oppo
By Gajendra Singh
Acknowledgement
I am very thankful to everyone who all supported me, for completed my project effectively and
moreover on time.
I am equally grateful to my teacher Mr. Salim Khan. Who gave me support and guided me in
different matters regarding the topic. He had been very kind and patient while suggesting me
the outlines of this project and correcting my doubts. I thank him for overall supports.
I would like to thank my parents who helped me a lot in gathering different information and
guiding me from time to time in making this project .Despite of their busy schedules, they gave
me different ideas in making this project unique.
I would also like to thanks Oppo Mobiles India Pvt. Ltd. Who provided me with the needed
statistics and information when required.
Last but not the least I would like to thanks my college authorities who provided me with such a
great opportunity to research on a great topic like this which helped me to add a glimpse about
the different marketing styles and working of such giants like Oppo in my knowledge directory.
Once again thanks to all who provided me with the helping hand during the entire completion of
this project.
Thanks and Regards
Gajendra Singh
By Gajendra Singh
Declaration
I hereby declare that the project entitled Marketing Strategies of oppo mobile is my original
research work conducted under the supervision of ( faculty- St. Xaviers College, Jaipur) .
Sign.
____________
Gajendra Singh
By Gajendra Singh
Certificate Page
By Gajendra Singh
Chapter 1
Introduction
Every time business organization that comes into contact with customers , they develop a
perception in the mind of the customers. Today every organization needs to know the
perception in the mind of the customers, as the market is highly competitive. In order to gain
the mind share of the customers along with the market share certain strategies are required .
Especially in the mobile sector as there are many competitors , so to leave a positive impact on
the customers, provide them best services to them. To gain the advantage over the competitors.
The final decision of transaction is totally depend on the consumer , consumer may have
different perception for his satisfaction for particular brand and company has to fulfill
consumers requirement. Hence the concerned project is undertaken: To analyze the customers requirement.
To study the Competitors service
To study the attitude of staff member to customers.
To provide the better services & try to build the credibility in the consumer.
To know the opinion & suggestions of customers.
By Gajendra Singh
Chapter 2
Company Profile
OPPO is a global electronics and technology service provider that delivers the latest and most
exquisite mobile electronic devices in over 20 countries, including the United States, China,
Australia and many countries throughout Europe, Southeast Asia, South Asia, the Middle East
and Africa. OPPO is dedicated to delivering customers with the most extraordinary mobile
experience through meticulous designs and smart technology.
The History of Oppo

2001: Oppo is gloabally registered
2004: Oppo Launched in China
2005: Oppo's First MP3 player launched
2006: Oppo's First MP4 player launched
2008: Oppo enters into mobile phone market
2011: First smartphone Find Me
2012: Launched Finder and Find 3
2013: Launched Find5, Color OS and N1
2014: Launched R1, Find 7, N1mini, Full Transition to 4G
2015: L3, R5 and still pushing forward
By Gajendra Singh
OPPO Global Business
OPPO is relentless in the pursuit of the latest technology, the highest hardware quality standards
and in delivering the best user experience possible. We design, manufacture, and promote our
own products to assure customers of reliable and the highest end products possible from
beginning to end.
Since its founding in 2004, OPPO has consistently strived to deliver users this ideology across
the globe. Having successfully entered into the mobile phone market in 2008, OPPO began
looking at expansion into international markets in 2010 and opened its first overseas business in
April of 2010 in Thailand.Today, OPPO is present in 21 markets worldwide.
From the start, OPPOs products have pushed boundaries. As OPPO continues to expand into
new markets, the goal of making our products more accessible around the globe without
compromising product service and quality has never been clearer.
By Gajendra Singh
Culture and Philosophy
At OPPO, we believe that true innovation is all about changing, renewing or creating more
effective products that make life simpler. A core part of OPPOs company culture lies in its
commitment to working with its fans to develop and deliver the best products possible, through
openness to customer feedback. OPPO's brand philosophy is summed up in the phrase The art
of technology. It conveys our business principles of honesty, integrity and ethics. OPPO is
consistent in its determination to not only do things right, but also to do the right thing in any
given situation.
OPPO is wholeheartedly inspired by its customers. OPPO co-develops products with customers
based on their feedback on both the hardware and software user experience. OPPO has adopted
a strategy of rapid release for smartphone development, releasing firmware updates as well as
expanding its reach and service across the globe.
OPPO is continually striving to impress and capture young hearts with elegant trendsetting
design, excellent user experience, customer-centered product development, quality service, and
most importantly an attitude of the relentless pursuit for perfection.
R&D and Manufacturing
By Gajendra Singh
With a uniquely independent R&D capacity, OPPO designs, develops, manufactures, markets
and sells its products with full control over the entire supply chain. This ranges from the
factories to the hands of customers and while only using the highest quality components
available. This ensures OPPO can design with the end product in mind and ensure that only the
best possible quality products reach the customers. The company operates to the highest quality
assurance standards from rigorous design reviews through to scientific solution verification.
A key part of OPPOs strategy is to establish long term alliances with the most influential and
wide reaching international partners, such as Qualcomm to ensure that OPPO has the latest and
best hardware available.
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The History of Oppos Innovation
Oppo Finder worlds slimmest phone just 6.65 mm
Oppo find5 world first Smartphone with a 1080p IPS screen and a staggerina 441
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OPPO N1
Camera:
Worlds first rotating camera with flash light o-touch panel, worlds first Smartphone with
rear touch back panel o-click, a Bluetooth remote camera trigger and a device locator
OPPO FIND 7
Remarkable 5.5quad HD screen
Worlds first Smartphone that can take 50 megapixel photos
Vooc rapid charge:
The worlds fastest and safest mobile device charging technology
Awards and Achievements
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find5 design impressed our Jury consisting of experts and renowned designers from all
over the world
IF design Award 2014,knows as thedesigner oscar
N1 is the best Smartphone youve almost certainly never heard of
The world biggest-selling gadget magazine
Supporting a touch enabled rear surface, a 13 megapixel rotatable camera and a 5.9inch full hd display the oppo N1 is clearly the most innovative smartphone released this
year
The worlds larder in tech product reviews
Oppo- another Chinese smartphone maker, its finder is so thin, thinner than Iphone 5s
one of the most influential globalNews agency
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Color OS Features :-
Ringtone
Editor
Add
Encrypt
Multi
Window
Permission
Montior
Call
Recorder
Easy
Screen
Shot
Call
Blocker
Convinient
Mode
Data
Saving
Global
Guesture
Panel
Kingsoft
Office
Offscreen
Guestures
Guest
Mode
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Oppo Mobiles
Oppo Joy Plus
Product Features:
Dual Sim, 3G, Wi-Fi
Dual Core, 1.3 GHz Processor
1 GB RAM, 4 GB inbuilt
1700 mAH Battery
4 inches, 480 x 800 px display
3.15 MP Camera with flash
Memory Card Supported, upto 32 GB
Android, v4.4
Price 6990
OPPO Neo 3
Product Features:
Dual Sim, 3G, Wi-Fi
Dual Core, 1.3 GHzProcessor
1900 mAH Battery
4.5 inches, 854 x 480 px display
5 MP Camera with flash
Memory Card Supported, upto 32GB
Android, v4.2.
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OPPO Neo 5 (2015)
Product Features:
Dual Sim, 3G, Wi-Fi
Quad Core, 1.3 GHz Processor
2000 mAH Battery
Android, v4.4.2
OPPO Yoyo
Product Features:
Dual Sim, 3G, Wi-Fi
1900 mAH Battery
Android, v4.2
Price 10990
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OPPO Find 5 Mini R827
Product Features:
Dual Sim, 3G, Wi-Fi
2000 mAH Battery
4.7 inches display
Android, v4.2
Price 14990
Oppo Mirror 3
Product Features:
Dual Sim, 3G, Wi-Fi
2000 mAH Battery
Android, v4.4
Price 16990
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OPPO R1829
Product Features:
Dual Sim, 3G, Wi-Fi
2410 mAH Battery
Memory Card Not Supported
Android, v4.2.1
Oppo N1 Mini
Product Features:
3G, Wi-Fi
2 GB RAM
2140 mAH Battery
13 MP Camera
Android, v4.3
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Oppo Find 7a
Product Features:
3G, Wi-Fi
2800 mAH Battery
Android, v4.3
Oppo R5
Product Features:
3G, Wi-Fi
2000 mAH Battery
Android, v4.4.4
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Oppo Find 7
Product Features:
3G, Wi-Fi
3000 mAH Battery
Android, v4.3
OPPO N1
Product Features:
3G, Wi-Fi, NFC
3610 mAH Battery
Android, v4.2
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Chapter 3
Industry Profile
Samsung
Lava
Nokia
Micromax
LG
HTC
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Samsung was formed in 1938 by Lee Byung-chull as a trading company based in Sudong. The small company started as a grocery, trading goods produced in and around the
city as well as its own noodles. The company grew and soon expanded to Seoul in 1947
but left once the Korean War broke out. After the war, Lee expanded in to textiles and
built the largest woolen mill in Korea.
The successful diversification became a growth strategy for Samsung, which rapidly
expanded in to the insurance, securities, and retail business
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LAVA International Ltd is one of the fastest growing mobile handset companies in
India. Established in 2009, Lava has emerged as a dominant player in the market;
having consolidated its position amongst the top 3 Indian brands in slightly more
than 3 years of its market presence. With "Create Possibilities" as its guiding
principle, LAVA has embarked on an ambitious journey of empowering every
human with quality innovative products.
LAVA has a wide product portfolio that encompasses tablets, feature phones and
smart phones having various models in bar and touch form factor at multiple price
points to suit all categories of consumers. LAVA's basket of brands includes ETAB
series of tablets, IRIS series of Android based smartphones, Discover series of
Internet experience touch phones, Spark series of premium bar phones and ARC &
KKT series of feature rich budget phones.
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A wired and wireless telecommunications company, Nokia India is a pioneer of

cellular network in the country. It manufactures a wide range of mobile devices and
provides people with experiences in music, navigation, video, television, imaging,
games and business mobility through these devices. It handles research and
development, network infrastructure businesses and company handsets. Nokia has
its manufacturing unit in Chennai.
Nokia Chennai is one of Nokias biggest facilities, its also big on sustainability. In
2010 it received the Golden Peacock Award for its high standards of environment
management. And its highly active in the community with projects ranging from a
local library programmer to village regeneration projects.
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Micromax is an Indian consumer electronics company headquartered

in Gurgaon, Haryana, India. Micromax started as an ITsoftware company in 2000
and worked on embedded platforms. It entered the mobile handset business, and
became one of the largest Indian domestic mobile handsets company operating in
low cost feature phone segments by 2010. As of Q3 2014, Micromax is the tenth
largest smartphone vendor in the world.
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LG Electronics Inc. (Korean: LG , KRX: 066570, LSE: LGLD is a South

Korean multinational electronics company headquartered in Yeouido-dong, Seoul, and a
member of the LG Group, employing 83,000 people working in 119 local subsidiaries
worldwide. With 2013 global sales of USD 53.1 billion (KRW 58.14 trillion), the
company operates its business through five divisions: Home Entertainment, Mobile
Communications, Home Appliance, Air Conditioning and Energy Solution, and Vehicle
Components CEO of LG Electronics is Bon-joon Koo, who assumed the role of Vice
Chairman of LG Electronics on 1 October 2010. In 2011, LG Electronics was the
world's second-largest television manufacturer
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HTC Corporation (Chinese: ; pinyin: Hngd Guj

Dinz Gfn Yuxin Gngs), formerly High-Tech Computer Corporation, is a
Taiwanese multinational manufacturer of smartphones and tablets headquartered in New
Taipei City, Taiwan. Founded in 1997, HTC began as an original design
manufacturer and original equipment manufacturer, designing and manufacturing devices
such as mobile phones, touchscreen phones, and PDAs based on Windows Mobile OS
and Brew MP to market to mobile network operators who were willing to pay a contract
manufacturer for customized products. After initially making smartphones based mostly
on Windows Mobile, HTC expanded its focus in 2009 to devices based on the Android,
and in 2010 to Windows Phone. As of 2011, HTC primarily releases and markets
its smartphones under the HTC brand, ranking as the 98th top brand on Interbrand's Best
Global Brands 2011 report. A September 2013 media report stated that HTC's share of
the global smartphone market is less than 3 percent. However a report published in April
2015 states that the market share has risen to 7.2 percent due to its strong sales of the
HTC One M8 and Desire series. The stock price has fallen by 90 percent since 2011.
Chapter 4
Marketing Strategies
By Gajendra Singh
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Of
Oppo
By Gajendra Singh
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Marketing (An Introduction)

Marketing is the science of meeting the needs of a customer by providing valuable products to
customers by utilizing the expertise of the organization, at same time, to achieve organizational
goals.
According to The American Marketing Association :Marketing is the activity, set of
institutions, and processes for creating, communicating, delivering, and exchanging offerings
that have value for customers, clients, partners, and society at large.
With this definition, it is important to realize that the customer can be an individual user, a
company, or several people who contribute to the purchasing decision. The product can be a
hard good, a service, or even an idea anything that would provide some value to the person
who provides an exchange. An exchange is most often thought of as money, but could also be a
donation of time or effort, or even a specific action. A producer is often a company, but could
be an individual or non-profit organization.
Classical marketing is often described in terms of the four Ps, which are:
Product what goods or services are offered to customers
Promotion how the producer communicates the value of its products
Price the value of the exchange between the customer and producer
Placement how the product is delivered to the customer.
A complete analysis of these categories is often called the Marketing Mix. More detail on
these categories can be found in the later entry on the Marketing Plan.
Marketing has both inbound and outbound activities. Inbound activities largely center on
discovering the needs and wants of the potential customers. The collective group of all potential
customers is called a market. Categorizing these needs into groups is called segmentation.
Organizing markets into segments allows a producer to more logically decide how to best
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provide value to that group of potential customers. The analysis of market segment needs;
analysis of existing sales and profitability; the descriptions, design and introduction of new
products; and the analysis of competitor offerings are also inbound activities that are important
but not often seen by the public.
Outbound activities include all aspects of informing the market that a product is available,
delivering that product, and encouraging the purchase decision. These activities include
advertising, promotion, supply chain, sales support, product training, and customer support.
To the public, the most common interaction with marketing is where it touches the discipline of
sales in the form of advertising. This interaction leads to a common misconception that
marketing is only this aspect of promotion. Instead, it is useful in understanding that:
Marketing is a data driven science.
The good marketer will develop the data necessary to define the customers needs, develop a
good product based on the available resources, deliver the product in an effective manner to the
consumer at a price that reflects the customer value and the profit desired by the producer.
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Marketing Strategies
Marketing strategy has the fundamental goal of increasing sales and achieving a sustainable
competitive advantage. Marketing strategy includes all basic, short-term, and long-term
activities in the field of marketing that deal with the analysis of the strategic initial situation of
a company and the formulation, evaluation and selection of market-oriented strategies and
therefore contributes to the goals of the company and its marketing objectives.
Developing a marketing strategy
The process usually begins with a scan of the business environment, both internal and
external, which includes understanding strategic constraints. It is generally necessary to try to
grasp many aspects of the external environment, including technological, economic, cultural,
political and legal aspects. Goals are chosen. Then, a marketing strategy or marketing plan is
an explanation of what specific actions will be taken over time to achieve the objectives. Plans
can be extended to cover many years, with sub-plans for each year, although as the speed of
change in the merchandising environment quickens, time horizons are becoming shorter.
Ideally, strategies are both dynamic and interactive, partially planned and partially unplanned,
to enable a firm to react to unforeseen developments while trying to keep focused on a
specific pathway; generally, a longer time frame is preferred. There are simulations such as
customer lifetime value models which can help marketers conduct "what-if" analyses to
forecast what might happen based on possible actions, and gauge how specific actions might
affect such variables as the revenue-per-customer and the churn rate. Strategies often specify
how to adjust the marketing mix; firms can use tools such as Marketing Mix Modeling to help
them decide how to allocate scarce resources for different media, as well as how to allocate
funds across a portfolio of brands. In addition, firms can conduct analyses of performance,
customer analysis, competitor analysis, and target market analysis. A key aspect of marketing
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strategy is often to keep marketing consistent with a company's overarching mission

statement.
Marketing strategy should not be confused with a marketing objective or mission. For
example, a goal may be to become the market leader, perhaps in a specific niche; a mission
may be something along the lines of "to serve customers with honor and dignity"; in contrast,
a marketing strategy describes how a firm will achieve the stated goal in a way which is
consistent with the mission, perhaps by detailed plans for how it might build a referral
network, for example. Strategy varies by type of market. A well-established firm in a mature
market will likely have a different strategy than a start-up. Plans usually involve monitoring,
to assess progress, and prepare for contingencies if problems arise
Marketing strategy: objectives
Your marketing objectives will focus on how you increase sales by getting and keeping
customers.
To explain how to do this, experts talk about how best to package your products and services,
how much to charge for them and how to take them to market.
A marketing strategy will help you tailor your messages and put the right mix of marketing
approaches in place so that you bring your sales and marketing activities together effectively
in an effective marketing plan.
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Principles of Marketing Strategies
1. Clarify Business Objectives

Theres so much going on in the marketing arena today, everybody is struggling to keep
up. At the same time, every marketing professional feels pressure to be progressive
and actively integrate emerging media into their marketing program. However, the mark
of a good marketing strategy is not how many gadgets and neologisms are crammed
into it, but how effectively it achieves worthy goals.
Therefore, how you define your intent will have a profound impact on whether you
succeed or fail. Unfortunately, there is a tendency for marketers to try to create a one
size fits all approach for a portfolio of brands or, alternatively, to want to create
complicated models to formulate marketing objectives
Some brands are not widely known, others are have trouble converting awareness to
sales and still others need to encourage consumer advocacy.
2. Use Innovation Teams to Identify Emerging Opportunities :Marketing executives are busy people. They need to actively monitor the marketplace,
identify business opportunities, collaborate with product people and run promotional
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campaigns. It is unreasonable to expect them to keep up with the vast array of

emerging technology and tactics, especially since most of it wont pan out anyway.
Therefore, it is essential to have a team dedicated to identifying emerging opportunities,
meeting with start-ups and running test-and-learn programs to evaluate their true
potential. Of course, most of these will fail, but the few winners will more than make
up for the losers.
Once an emerging opportunity has performed successfully in a pilot program, it can
then be scaled up and become integrated into the normal strategic process as a viable
tactic to achieve an awareness, sales or advocacy objective.
3. Decouple Strategy and Innovation :Unfortunately, in many organizations, strategy and innovation are often grouped
together because they are both perceived as things that smart people
do. Consequently, when firms approach innovation, they tend to put their best people
on it, those who have shown a knack for getting results.
Thats why, all too often, innovation teams are populated by senior
executives. Because innovation is considered crucial to the future of the enterprise (and
also due to the institutional clout of the senior executives) they also tend to have ample
resources at their disposal. They are set up to succeed. Failure, all too often, isnt an
option.
However, strategy is fundamentally different from innovation. As noted above, a good
strategy is one that achieves specific objectives. The truth is that innovation is a messy
business. So failure must be an option, which is why technologically focused venture
capital firms expect the vast majority of their investments to fail
4.Build Open Assets in the Marketplace
The primary focus of marketing promotion used to be to create compelling advertising
campaigns that would get the consumers attention and drive awareness. Once potential
customers were aware of the product, direct sales and retail promotions could then close
the deal.
Today, effective promotional campaigns are less likely to lead to a sale and more likely
to result in an Internet search, where consumers behavior can be tracked and
then retargeted by competitors. Simply building awareness and walking away is more
likely to enrich your competition than yourself.
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Marketing Strategies By Oppo :1. Newer, and better products:oppo mobile launch Worlds first rotating camera with flash light
O-touch panel, worlds first Smartphone with rear touch back panel
O-click, a Bluetooth remote camera trigger and a device locator in oppo N1
Oppo launch oppo finder worlds slimmest phone just 6.65
Oppo develop VOOC rapid charge the world fastest and safest mobile device charging
technology
2. focus on mobile features :Oppo mobile focus on mobile features according to market oppo develop color os for
develop new feature in mobile motions and gestures for a easy using, for a security
3. Control mop in market :Oppo mobiles focus on control mop in market for save dealers
profit
4. Brand building : Brand building was one of the major tasks it had in hand. It went with Bollywood stars
Hrithik Roshan and Sonam Kapoor as its brand ambassador. "We feel that Hrithik and
Sonam are elegant and truly match with Oppo's brand image.
OPPO, new partner of FC Barcelona for next 3 year
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5. New products:Oppo launch new mobiles and develop new features in mobile like neo5 Wi-Fi display
for increase sale
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6. Events:Oppo doing event for making customer relationship and brand awareness and oppo also
doing event in cultural days like diwali, new year , other cultural days and every month
celebrate oppo day and in these event give gifts to customers and also other offer
7. Schemes to dealers
Oppo mobile give schemes to dealers like trip on sale 500pcs and also give to branding
offers and promoters for sale product and also give extra profit on mobile
Benefits of Marketing Strategies
Saves time and money
Time and money are important primary factors of success in the business industry. As
you will see below, a marketing strategy helps owners to define a brand so that they
dont spend loads of productivity time marketing a product to the wrong people. A
marketing plan provides a blue print for business owners to follow with hopes to bring
in more money than they put out.
Provides a plan
Marketing plan acts as a guide as the business progresses, so owners can see where their
time and money is going. It provides a look into the future goals of the company, and
gives step-by-step directions on how to achieve those goals.
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Defines the brand
This is a very important element of the marketing plan because without it, a business
wouldnt last long. They would be exhausted. Defining a brand means knowing what
you are selling, and to whom youre selling it to. In other words, you must also define
your audience. Without knowing who to market to, business owners can lose valuable
time. Marketing strategies help with issues such as these, and plans out these things.
Market Methodology
Need For Study
The basic idea of taking up this study is to analyze the market share of oppo and how to
work in company and understand sales executive work in Jaipur. At the same time, an
attempt was made to understand the Brand image of oppo mobile.
Primary Objective
The primary objective of the study is to analyze the market share and understand the
Brand image of oppo Mobile
Secondary Objective
To find out the market share
To Know the brand image
To find out which is the largest selling mobile
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Research Methodology
The essential part of any report in research methodology. The field study was conducted
to analyze the market share and understand the brand image of oppo
Field Work & Data Collection
In the data collected phase, I tried to cover maximum area and the consumer of Jaipur
Collection of Data
Data used in this report is mainly primary data, which are collected first hand by survey
in the field. In some areas secondary data may also be taken into consideration.
Collection of Primary Data
It would be in the form of questionnaire survey which will reveal the consumer
perception about the company and the products.
Collection of Secondary Data

It would be collected from Case Studies, Newspaper and Search Engines
(Google,Yahoo).
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Male
Female
40%
60%
Figure 1: Gender
Interpretation
From the above table it can be observed that 60% males and 40% females have been
taken in the survey
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2. Age?
Less Than 18
18-22
10%
22-26
26-30
More Than 30
7%
17%
36%
30%
Interpretation
From the above table it can be observed that the age respondent which is Less than
18(7%), 18-22(36%), 22-26(30%), 26-30(17%), More than 30(10%)
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Occupation
College Student
Busines Man
Service
Others
17%
46%
20%
17%
Interpretation
From the above table, it can be observed that the occupation of the respondent are
college students (46%), Businessman (17%), Service (20%), others (17%)
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How long do you use your mobile phone?
Less Than 1 Year
1-2 Year
7%
2-4 Year
Above 4 Year
3%
20%
70%
Interpretation
From the above table it can be observed that the respondents are using mobile phone.
Less than one year (70%), 1-2years (20%), 2-4years (7%), above 4 years (3%)
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What is the image of oppo in your mind?
Economical
Durable
Safe Product
13%
7%
80%
Interpretation
From the table it can be observed that the respondent consider Micromax as a
Economical (80%), Durable(7%), Safe Product(13%)
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SWOT ANALYSIS OF OPPO
Strengths
oppo is good in terms of market share in terms of mobiles, it captured

Samsung,micromax market share by superior innovation in Smart Phones
oppo is financially strong and stable company. The production process and process of
inventory management are consistent with industrial standards.
The brand value increased by 80% in last two years
The Company enjoys wide range of product portfolio which includes Mobiles,mp3
players ,mp4 players ,tv,bluereplayers
oppo took advantage of growing economy of Asian market by setting up manufacturing
plant in India there by reducing logistics and supply chain
Weakness
oppo needs improvement in defining the vision, mission and strategic corporate
objective. Marketing management needs improvement in all the facts of marketing
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HRM also needs improvement in all the facts of human resource management
Opportunity
oppo is reasonable equipped to take care of technological changes

oppo is maintaining good international relationship with countries and local
The population is growing so as the demand for mobile phone demand is also
growing.
The financial position is strong and there is a scope of entering into unrelated
diversification
Threats
Regulatory issues and safeguarding of property rights was main threats in
legislation
The competitor like Nokia are focused only in one segment
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QUSENTIONNAIRE
Study of mobile market for oppo Informatics with special reference to pune
NAME: ______________________
1. Gender
Male
Female
2. Your Age
Less than 18
18-22
22-26
26-30
More than 30
3. Occupation
Student
Business
Service
Others
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4.Do you have oppo mobile or which model

Yes, Model ____________
No
5. Which mobile phone you are using?

Nokia
Samsung
Oppo
I-Phone
Blackberry
6. How long do you use your mobile phone?

Less than 1 year
1-2 year
2-4 year
More than 4 year
7. What is the image of oppo in your mind?

Economical
Safe Product
Durable
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8. Where do you often see oppo advertisement?

TV
Newspaper
Online
Radio
9. Do you think oppo can be market leader?

Yes
No
10. Are you satisfied with oppo?

Yes
NO! Why _________________________________________
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Bibliography
1. www.wikipedia.com
2. http://www.oppo.com/en/
3. www.studymode.com
4. www.forbes.com
5. www.google.com
6. www.yahoo.com
7. www.wikibooks.com
8. www.slideshare.com
9. www.marketingdonut.com
10. www.clickbrain.com
By Gajendra Singh

Marketing Strategies of Oppo by Gajendra Singh

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Marketing Strategies of Oppo by Gajendra Singh

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2016

St. xaviers college, jaipur

[BRANDING STRATEGY OF OPPO

Project Report Marketing Strategies of Oppo

Project Report Marketing Strategies of Oppo

Project Report Marketing Strategies of Oppo

Project Report Marketing Strategies of Oppo

To study the Competitors service

To study the attitude of staff member to customers.

To know the opinion & suggestions of customers.

Project Report Marketing Strategies of Oppo

The History of Oppo

2004: Oppo Launched in China

2005: Oppo's First MP3 player launched

2006: Oppo's First MP4 player launched

2008: Oppo enters into mobile phone market

2011: First smartphone Find Me

2012: Launched Finder and Find 3

2013: Launched Find5, Color OS and N1

2014: Launched R1, Find 7, N1mini, Full Transition to 4G

2015: L3, R5 and still pushing forward

Project Report Marketing Strategies of Oppo

OPPO Global Business

Project Report Marketing Strategies of Oppo

Culture and Philosophy

R&D and Manufacturing

Project Report Marketing Strategies of Oppo

Project Report Marketing Strategies of Oppo

The History of Oppos Innovation

Oppo Finder worlds slimmest phone just 6.65 mm

Project Report Marketing Strategies of Oppo

Awards and Achievements

Project Report Marketing Strategies of Oppo

IF design Award 2014,knows as thedesigner oscar

N1 is the best Smartphone youve almost certainly never heard of

The world biggest-selling gadget magazine

The worlds larder in tech product reviews

one of the most influential globalNews agency

Project Report Marketing Strategies of Oppo

Project Report Marketing Strategies of Oppo

Project Report Marketing Strategies of Oppo

OPPO Neo 5 (2015)

Quad Core, 1.3 GHz Processor

2000 mAH Battery

4.5 inches, 480 x 854 px display

8 MP Camera with flash

Memory Card Supported, upto 32 GB

Project Report Marketing Strategies of Oppo

OPPO Find 5 Mini R827

2000 mAH Battery

4.7 inches display

8 MP Camera with flash

Memory Card Supported, upto 32 GB

Project Report Marketing Strategies of Oppo

Project Report Marketing Strategies of Oppo

Quad Core, 1.5 GHz Processor

2000 mAH Battery

5.2 inches, 1080 x 1920 px display

13 MP Camera with flash

Memory Card Not Supported

Project Report Marketing Strategies of Oppo

Quad Core, 2.5 GHz Processor

3000 mAH Battery