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FLOREAL KNITWEAR

February 2016

OUR MISSION

WHAT IT MEANS TO US
To deliver Unbeatable Value to medium/up market retailers

Be the Best and most profitable supplier of our customers

7 key ingredients to our mission


(1) Product leadership

(2) Speed and flexibility

(3) Grade A' quality

(4) Reliability in performance

(5) Service & communication

(6) Socially & Ethically responsible


(7) Competitiveness

Drives our day to day management

Best sellers
Second to none
Consumers come back for more
Clock work
Easy and convenient to work with
Be a leader in Sustainable Development & rel
Best value supplier

Totally customer driven

Yearly performance appraisal at top level for continuous improvement


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Product

Speciality

WHAT ARE FLOREAL STRENGTHS PER REGION

WHAT SETS US APART


Strategically, we positioning ourselves as a:
One stop shop for mens and ladies
The Best alternative to China
MANUFACTURING:
40 Years of Expertise in wool and noble yarns (Cashmere / Lambswool / Merino,
Blends) with Woolmark accreditation
Global player with fully owned manufacturing in Mauritius, Madagascar and
Bangladesh
Duty Free to Europe
BSCI / SMETA / WRAP Factories accreditation
Reduced country risk with production spread over 3 countries
Standardised Quality Assurance Processes across all factories same quality
products across countries
Vertically Integrated with a Woollen Carded Spinning Mill
Full control over quality from fibre to finished garment
High quality standard & testing OEKO Tex
Ability to optimize supply chain because of our sourcing experience
Flexibility

WHAT SETS US APART


Capability to offer different type of finish at a very high standard through own
wash plant and dye house:
Cashmere wash
Merino wash
Machine washable & Tumble Dryable
Cotton (Stay New Finish)
Speed & Flexibility :
Garment dyeing across:
Different fibres (Lambswool / Merino / Cotton / Acrylic blends)
Different look (Vintage / Tropical & Denim Dye / Acid Wash)
Creation of the Ladies Cluster with Floreal Elegance. Therefore, the following
actions:
Clear focus with new leadership team
Recruitment of Ladieswear designers and technical product leader
Creation of specific Ladieswear yarn collection
Investment in appropriate equipment 14 gge automatic
Creation of dedicated Ladieswear production make-up line for neat finish and linking
Part of a solid group financially
Credibility to stakeholders involved within supply chain
Building-up a new factory in Madagascar 100% automatic Shima and Multi gauge stoll

WHAT SETS US APART


SERVICE & PRODUCT DEVELOPMENT

Yarn Collection
Autumn-Winter & Inter-seasonal Yarn collection designed by
Giuseppe Cendron - Italian Designer:
Colour Trends
Colour shade cards
Customized yarn development
Flexibility with stock service colours
Research and Development
Yarns
Finishes
Performance
In house laboratory
Yarn and garment testing
Accredited by: M&S / Debenhams / Arcadia / Next / Celio / Hema / Matalan
One point of contact across countries of production
Easy and convenient communication
Passionate, committed and experiences team
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OUR LEADTIMES
Sampling
2 weeks from tech pack reception to delivery provided yarn in stock
Bulk Production
Mauritius / Madagascar
Local Yarn
Imported yarn

- 12 to 14 weeks depending on style


- 18 to 20 weeks depending on yarn lead-time

Bangladesh
Local Yarn
Imported yarn

- 13 to 15 weeks depending on style


- 19 to 21 weeks depending on yarn lead-time

FLOREAL TOP 10 CUSTOMERS


CIEL Group

Floreal

Top 10 customers

Top 10 customers

UK

: M&S

UK

: Marks & Spencer

: ASOS

UK

: Next / Debenhams / John


Lewis

France

: Celio

Italy

: Stefanel

France : Celio
: Decathlon
: Jules

Portuga : Sacoor Brothers


l

USA

: J Crew
: Levis

Spain

: Zara

S.A

: Woolworths France
: Dillards 70% Europe
S.A

USA

German : MGB Group / Betty Barclay


y
: Devred
: Woolworths

10% USA
Holland

: Hema
U.S.A
20% S.A
& India : Brooks Brothers
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