Portfolio

Cassidy Echols

Contact
Cassidy Echols:

Table of
Contents

Table Contents

141. S. 1st West #1419

Rexburg, Idaho 83440
760.953.6536
cassidyechols@gmail.com

Buisness Card
Letterhead
Flier
Logo Design
Event Ad
Photodesign
Brochure
Montage
Web Page

Buisness Card
Description:

Matching letterhead and buisness card designed using a

personally created logo.

Date:

Feburary 27, 2016

Course/Intructor:

Comm 130 Section 02

Ben Pingel

Program(s)/Tools:
Adobe Illustrator
Adobe InDesign

Objectives:

Create a new logo design for a company.

Design a consistent layouts for buisness card and letterhead.
Use the basic tools of Illustrator and InDesign to create logo.
Process:
I used the rectangle tool to create the front and back outline
of my buisness card. I then copied/pasted the logo and
contact nformation onto this page. I kept the logo and contact
information about the same size. I made sure that all of the
information came any closer than 1/8 from the edges. I finally
placed the logo in the center of the front side of the buisness
card.

Letterhead
Description:

Matching letterhead and buisness card designed using a

personally created logo.

Date:

Feburary 27, 2016

Course/Intructor:

Comm 130 Section 02

Ben Pingel

Program(s)/Tools:
Adobe Illustrator
Adobe InDesign

Objectives:

Create a new logo design for a company.

Design a consistent layouts for buisness card and letterhead.
Use the basic tools of Illustrator and InDesign to create logo.

Process:

I positioned the placed logo in the top right corner of my

letterhead. I made sure to keep it at least .5 away from the
edges. I then typed her contact information into a text box
and postioned it on the right hand side of the letterhead. I
made the information 11pt font to contrast with the name. I
added a dotted line to show a reptition element and to unite
the information together. Then I added a large yellow B as a

Flier
Description:

Black and White promotional flier to promote a graduate

leadership conference.

Date:

1/23/2016

Course/Intructor:
Ben Pingel

Program(s)/Tools:
Adobe InDesign

Objectives:

Apply the design principles and use appropiate typography.

Incorporate basic InDesign skills to improve basic flier layout.
Create a project folder with image logo and InDesign
document to keep links intact.

Process:

I first created some sketches of my layout. Then I chose a

skethc to be a guide to reate this layout in Adobe InDesign.I
was given the image, logo, and content for this flier. I used
lines of different opacity to create variety and repitition.
Also, I emphasized some of the text over the rest, to create
visual hierarchy. I kept the body copy small and the logo with
enough white space around it.

Logos
Description:

Three logo variations for the same company.

Date:

2/20/2016

Course/Intructor:

Comm 130 Section 2

Ben Pingel

Program(s)/Tools:
Adobe Illustrator

Objectives:

Create a variety of logos to fit a company or personal image.

Use the basic tols of Illustrator.

Process:

I created this logo in Adobe Illustrator. I used the arch pen tool
to create the waves. I then used the elipsed tool to create the
circle outline. The other elements are just typography. The two
fonts are contrasting categories, and different sizes.

Event Ad
Run the beach for a

Description:

A color full-blead even ad to promote a fundraiser using only

Microsoft Word and a scanner.

Date:

1/30/2016

Breast Cancer Research Foundation

Course/Intructor:

Comm 130 Section 2

Ben Pingel

Program(s)/Tools:

Microsoft Word
Epson Scanner
PDF2JPG.net (PDF converter)

Objectives:

Find, scan and import a high-quality image.

Create a full-bleed design.
Use text boxes for layout in Word.
Insert and edit images in Word.
May 14, 2016
9:00am-12:00pm
Seal Beach,
California
$10 per runner

Process:

I scanned the pier image and then sized it in Microsoft Word.

I then added some boxes and different elements at various
opacities to give some depth. This organized things. I added
typography, two different font categories, to show contrast. I
enjoyed working with Microsoft Word.

For more information, visit www.reebok.com/BCRFrun

Photodesign
Description:

A personally taken photograph that has been edited/

formatted using Photoshop.

Date:

2/2/2016

Course/Intructor:

Comm 130 Section 2

Ben Pingel

Program(s)/Tools:
Nikon Camera
Adobe Photoshop

Objectives:

Learn basic photography skills.

Use a digital camera to take a quality image, then download it.
Size and crop the image.
Adjust image brightness, contast, hue and saturation levels.
Use a selection tool to isolate a portion of the image.
Desaturate the selected portion of the image.
Use a filter or colorize a portion of the image.

Process:

I took a picture using my Nikon camera. I then opened it in

Photoshop and changed the ppi for the image. I then seleed
the background using the quick selection tools, and brighted
the colors. I finally added the text boxes, and other elements
to show the color scheme.

Brochure

Silver Dollar Bar

Description:

A two-sided (duplex) folding brochure

HISTORY OF THE WORT

Date:

3/26/2016

Course/Intructor:

Comm 130 Section 2

Ben Pingel

Program(s)/Tools:
Adobe Illustrator
Adobe InDesign
Adobe Photoshop

Objectives:

Set up and align a two-sided, folded document.

Learn how to wrap text around an image
Use paragraph styles in InDesign.

Process:

I set up the gateway fold in InDesign. I split my layout into four

different sections with the concept that one middle section
would be for the body of the brochure.
I used the dotted elements to create flow throughout the
brochure. I wanted the doors specifically on the front to show
the home elements. The black background is consistent
throughout it to have a big contrast.
For the image of the hotel, I used the quick selection tool
in Photoshop to remove the background of the image. Then
used the refine mask dialogue to smooth, feather, and apply
contrast to the outline. I then placed the image into InDesign
where I used the text wrap option to wrap my text around the
alpha channel of the image.

With the land bought by Charles Wort

for only twenty-five dollars, construction
began and was finished by his sons.
Although it has seen different owners
and managers, the original western
theme is instilled in the walls forever.
With only fifty-five themed bedrooms, the
atmosphere between staff and guests is
very intimate.
The doors have been opened for 75 years.
There is a specific mission statement
to ensure quality, Dedicated to the
guest experience, enhanced by our
own western heritage, committed to
the community, and powered by our
employees.

celebrating

75 years

home away from home filled

history, comfort, & fun.

The Wort Hotel is an
original named hotel
that was opened in
1941 to stand for
not only comfort
and luxury, but
also tradition for
generations of
tourists from all
over the world.
It resides in
the center
square of the
all time cowboy
town, Jackson Hole,
Wyoming.
res auda

This hotel is linked to the Silver

Dollar Bar, famous for its 2,032
uncirculated Morgan Silver
Dollars. There is four nights
filled with free music streaming.
With a welcoming staff and
locals always eating a good
meal, it becomes a fun place to
feel the history of Jackson Hole.

This place is fantastic. We

decided to stop on our way back
to Michigan from our road trip
west. Jackson Hole is beautiful.
The Wort Hotel is the ONLY
place anyone should stay in
JH..

- Ashley Dunkin

Trip Advisor Reviews

Montage
Description:

An insperational montage made by blending of two or more

images, and the use of typography.

Date:

2/13/2016

Course/Intructor:

Comm 130 Section 2

Ben Pingel

Program(s)/Tools:
Adobe Photoshop

Objectives:

Learn to manage Photoshop layers

Learn to blend images together smoothly, using masks.
Use filters.
Apply appropriate typography.

Process:

I selected the images to place in Photoshop, and then added

a mask. With black paint and a 100% opacity, soft-edge
brush. I painted away the hard image edges. With a larger
brush at 30% opacity and 30% flow, I blended each image
in with the background. I repeated this process with the
multiple images. After, I put type with two contrasting fonts
and I added a drop shadow.

Web Page
Description:

A web page designed to showcase a personally created logo.

Date:

3/12/2016

Course/Intructor:
Comm 130 Sect. 2
Ben Pingel

Program(s)/Tools:
Text Wrangler
Adobe Photoshop

Objectives:

Size and optimize an orginal logo as .png for a web page.

Write content to describe the process of creating your logo
and how it appeals to a target audience.
Design a web page using HTML to display a logo and content.
Acquire a working knowledge of HTML and basic
undestanding of CSS>
Identify hex colors for web design.
Compress multiple fiels in a zipped folder to attach as one file.

Process:

I created this web page using only TextWrangler. After, I

marked up all my content and inserted my image, I attached a
pre-made CSS document to my HTML. I then used the colors
from my logo as the colors for my web page. I found these
colors by opening Adobe Color CC. I also changed my fonts,
but set a back up font just in case the vewers browser didnt
have these fonts. I also used padding around the logo and
text so that they would not be too cloe to the edge of the web
page.