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Bringing life and creativity to organizations

Executive Summary
About the Client
Ventura County Military Collaborative (VCMilC) is a nonprofit organization
that provides collaboration, programs, and direct assistance to the military
and veterans in the Ventura County. VCMilCs vision is to honor, support, and
care for all military and veterans and their families within this community.

Business Challenge

VCMilC is a small nonprofit start up that does not have the resources to
establish its marketing and social media presence. Hence, VCMilC
commissioned Oasis Consulting to assist with the following:

Provide
Provide
Provide
Provide
Provide

tool set to further refine VCMilCs mission statement


several logo designs that defines VCMilCs corporate brand
a brochure that communicates VCMilCs purpose and services
recommendations on how to improve VCMilCs online presence
guidance on how to promote VCMilCs on social media

Methodology

Oasis Consulting conducted research and analysis on mission statements,


logos, brochures, website content reorganization, and the usage of social
media platforms through the following methods:

Interviews
Articles
Benchmarking (Orange County Veterans and Military Families
Collaborative and San Diego Military Family Collaborative)
Current state assessment of social media

Research Key Findings


During the research, Oasis Consulting noted the following best practices:

Mission Statement

The mission statement should be clear and concise


Should be adopted by the entire organization (top down, bottom up)

Bringing life and creativity to organizations

The mission statement should address the following three points:


o Organizations goal and service
o To whom the organization wants to provide the service
o How the organization will provide the service

Logo

Should be simple and memorable


Should be able to print well in color and in black and white
Should be proportional and balanced
When adopting the logo, know that not everyone will like it

Brochure

Use a good headline


Keep it simple and avoid big words
Include a call to action
Invest in quality materials (Adobe Illustrator)

Website Reorganization

Prioritize tabs
Use dropdowns and avoid listing of services on home page
Have a separate page for each service
Use home page to tell organizations story
Common tabs: home page, about page, and content page
Display the most relevant and timely content

Social Media

Provide a variety of postings


Goals for social media
Target Markets
Steps on how to implement the social media function: asses, plan,
execute, analyze
Optimal times to post on social media platforms
Assessment of VCMilCs current social media usage
o What marketing tools to use for each platform

Oasis Consulting analyzed the research for each deliverable to provide the
most optimal tools and suggestions for VCMilC in regards to a mission
statement, logo, brochure, website reorganization, and effective usage of
social media platforms.
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Bringing life and creativity to organizations

Implementation
In order to address long-term solutions to the marketing and branding
challenge, Oasis Consulting has come up with four strategic proposals.
The first strategic plan is how to properly use the mission statement, logo,
and brochure as a branding tactic. Oasis Consulting provides creative ideas
along with step-by-step procedures on how to implement them. These tools
will advance VCMilCs brand recognition among its target audience.
The second strategy included in this consultation is how to reorganize the
current website. The team conducted research on the optimal organization of
websites and has provided limited suggestions. The team recommends hiring
a professional who has extended knowledge on hard coding websites to give
VCMilC the best possible results.
The third strategy presented in this report is how VCMilC can utilize social
media platforms as a marketing tool. Oasis Consulting has provided a
detailed description of how VCMilC can immediately begin using Facebook
and Twitter to promote their organization. Furthermore, the team advises
VCMilC to create a content plan for these mediums. All suggestions and tools
provided are designed to assist in maximizing marketing and branding efforts
via social media.
The fourth strategy provided is how to recruit human resources. This strategy
is very crucial in order to follow the previous strategies. VCMilC needs to
obtain human resources with extensive knowledge of website coding and
social media implementation in order for the prior strategies to be
meaningful and long lasting. Not only does VCMilC need to find someone to
do the initial set up of a new website and of social media platforms, but also
to maintain these marketing mediums on a regular basis. It will do no service
to VCMilC if these tools are not kept up to date with new events and
programs being offered by the organization. Oasis Consulting has provided
different methods to find potential employees or volunteers to fulfill these
needed positions, in addition to providing specific job descriptions in the
appendix. The team also factored in the cost of hiring for these positions and
provided possible options to receiving assistance at no cost.

Bringing life and creativity to organizations

Introduction and Business Challenge


Service Leadership (BA 458) at Pepperdine University
Service Leadership is a capstone course within the business division at
Pepperdine University. This course is intended to be a culmination of all
business division classes previously taken. Students are to form consulting
teams to help nonprofit organizations address their business challenges and
to provide solutions. At the end of the semester, the consulting team delivers
a final report and presentation of research findings, ideas, and suggestions.
This course not only benefits nonprofit organizations, but also helps prepare
students for real life business applications. The intended goal is for students
to practice applying servant leadership skills within their team and with the
client.

Oasis Consulting
Introduction
Oasis Consulting comprises of a group of talented and detail-oriented
individuals with backgrounds in many aspects of business. Oasis Consulting
brings substantial real world experience in the marketing, finance,
technology, and accounting sectors. This team focuses on delivering creative
solutions and ideas to maximize an organizations potential. Members
include senior Pepperdine students Nicolette Barreiro, Logan McFarland,
Melissa Morales, and Oliver Yi.
*See Appendix A for Team Portfolio

Mission Statement
Providing effective and efficient consultation to organizations with results
that exceed expectations; this includes utilizing team members creativity
and real world experience by implementing successful business and
marketing campaigns.

Core Values
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Bringing life and creativity to organizations

Oasis Consulting is dedicated to providing lasting solutions that will positively


impact nonprofit organizations and embody the ideals of servant leadership.
Oasis Consulting exemplifies its mission through its core values:
Compassion
Integrity
Innovation

Dedication
Results

Team Goal
Oasis Consultings goal is to provide meaningful and lasting solutions that
will help benefit Ventura County Military Collaborative and their mission. In
the process, we hope to establish a positive reputation and relationship with
the client, Kim Evans.

Ventura County Military Collaborative (VCMilC)


History
Ventura County Military Collaborative (VCMilC) became established as a
501(c)3 nonprofit organization in December of 2014 by Kim Evans to serve
the needs of military veterans and families in the Ventura County. This
nonprofit is rapidly growing and gaining the support of the community.
VCMilC currently has one part-time paid employee, one full-time volunteer,
and twenty-two part-time volunteers. They partner with over 160 agencies
and have a number of successful programs including Military and Veteran
Expo, Operation Snowflake, Collaborative Networking, Veterans Court
Mentorship, and Legal Clinic. VCMilC may be a start up organization, but it is
quickly gaining awareness in the Ventura County for providing a network of
care to its military community.

Today
VCMilC is dedicated to providing services for the military community in the
Ventura County. VCMilCs vision is to create a community where all military
and veterans are honored, supported, and cared for.

Mission Statement
VCMilCs mission statement as of November 2015 is to inspire, strengthen
support, and promote the military and veteran community of Ventura County
through collaboration, programs and direct assistance.
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Bringing life and creativity to organizations

Who and How They Serve


Ventura County Military Collaborative serves the military community within
the Ventura County through collaboration, programs, and direct assistance.
The military community includes Active Duty, National Guard, Reserves,
Retirees, Prior Service, Veterans, as well as their families.
Programs:
Legal Clinic
Veterans Court Mentorship

Operation Snowflake
Military and Veteran Expo
Educational Monthly Meetings

Staf
VCMilC was founded by the Executive Director, Kim Evans. This organization
has one paid part-time employee, one full-time volunteer, twenty-two parttime volunteers, and seven members on the Board of Directors.

How People Can Get Involved

Volunteer
Donations
Partnerships
Spread Awareness
Internships

Office Location
4001 Mission Oaks Blvd Suite O
Camarillo, CA USA 93010

Business Challenge
Marketing and Branding
Oasis Consulting and Kim Evans felt that there was potential growth for
VCMilC in the marketing and branding sectors. In order to increase visibility
within the community, Oasis Consulting felt that VCMilC would benefit by
establishing a concise mission statement, a recognizable logo, an updated
brochure and website, as well as integrating social media platforms to their
marketing tactics.
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Bringing life and creativity to organizations

Human Resources
Because the organization is fairly new, there is a lack of human resources
with extensive knowledge of digital technology. This challenge should not be
overlooked because it will pose a problem when trying to implement a
marketing and branding plan.
*See Appendix B and C to view the established Contract and Interim
Report for further background content of this consultation project.

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