You are on page 1of 39

Business Intelligence Strategy:

Implementation and Execution


Implementing a BI Center of Excellence (COE)

DATAMEANING

Business Intelligence Solutions

JOGP!EBUBNFBOJOHDPNrXXXEBUBNFBOJOHDPNr#*%"5"

Copyright 2012 Data Meaning Services Group. All rights reserved. Data Meaningand the Data Meaning logo are trademarks of Data Meaning Services Group. 2012

Table of Contents
Executive Summary .....................................................................................iii
The Purpose of a Business Intelligence Strategy
Appraising Business Intelligence ........................................................1
Current Challenges..............................................................................3
What BI Standardization Can Change .................................................6
Implementing a Business Intelligence Strategy
Step 1: Determining Readiness...........................................................8
Step 2: Anticipate and Minimize Problems..........................................9
Step 3: BI Strategy for the Long Run..................................................13
Step 4: Demonstrate the Value of Strategy .......................................29
Conclusion .................................................................................................35

DATAMEANING

Business Intelligence Solutions

JOGP!EBUBNFBOJOHDPNrXXXEBUBNFBOJOHDPNr#*%"5"

#ZVTJOH#VTJOFTT*JOUFMMJHFODFUFDIOPMPHZ #*
VTFSTJOBOPSHBOJ[BUJPODBOUSBDL
BOENBOBHFJOGPSNBUJPOBOE VMUJNBUFMZ HBJOBEFFQFSVOEFSTUBOEJOHPGUIFEBUB
UIFZXPSLXJUI5IFEBUBQSPEVDFEJOBCVTJOFTTTDPNQBOZTPQFSBUJPOBMTZTUFNJT
NPSFWBMVBCMFUIBOFWFSBTCVTJOFTTFTTFFLUPPQUJNJ[FUIFJSTUSBUFHJFTXJUI#*5IF
30*PGNPTU#*QSPKFDUTTVSQBTTFT1)PXFWFS NBOZDPNQBOJFTGBJMUPUBLFGVMM
BEWBOUBHFPG#*QSPKFDUTEVFUPBMBDLPGDPNQMFUFJOUFHSBUJPOBOEJNQMFNFOUBUJPO
UISPVHIPVUUIFPSHBOJ[BUJPO

5BSHFU"VEJFODF5IFQVSQPTF
PGUIJTQBQFSJTUPJOGPSN*5BOE
CVTJOFTTFYFDVUJWFTPGUIFCFTU
QSBDUJDFTGPSUIFJNQMFNFOUBUJPO
PGCVTJOFTTJOUFMMJHFODFTUSBUFHZ
BDSPTTBOFOUJSFPSHBOJ[BUJPO

"XIJUFQBQFSFOUJUMFEi#VTJOFTT*OUFMMJHFODF"DSPTT5IF0SHBOJ[BUJPO8IZ4UBOEBSE
J[JOH#VTJOFTT*OUFMMJHFODF*T$SJUJDBMuQSPWJEFTJOTJHIUJOUPIPXUPJNQSPWFSFTVMUT
GSPNUIFTFQSPKFDUTUISPVHITUBOEBSEJ[BUJPO24UBOEBSEJ[JOHUIFJNQMFNFOUBUJPOPG
#*UPPMTIFMQTCSJOHEPXODPTUTSFMBUFEUPUIFJOJUJBMQVSDIBTF JNQMFNFOUBUJPOBOE
FNQMPZFFFEVDBUJPO
#BTFEPOSFTFBSDIEBUBBOEUIFJOEFQUIFYQFSJFODFPG#*QSPGFTTJPOBMT UIJTXIJUF
QBQFSBJNTUPFYQBOEUIFEJTDVTTJPOPGUIFQSBDUJDBMBQQMJDBUJPOTBOESFBMJUJFTPG
TVDDFTTGVMMZJNQMFNFOUFE#*TUBOEBSEJ[BUJPOQSPKFDUT0SHBOJ[BUJPOTDBOVTFUIFTUFQT
IJHIMJHIUFEIFSFUPNBYJNJ[FUIFCFOFUTPGBTUBOEBSEJ[FE#*TUSBUFHZ
r %FUFSNJOJOHZPVS3FBEJOFTTGPS#*4UBOEBSEJ[BUJPO
"LFZNFBTVSFPGIPXSFBEZZPVSPSHBOJ[BUJPOJTGPS#*TUSBUFHZJNQMFNFOUBUJPOJT
XIFUIFSUIF*5BOEUIFCVTJOFTTTJEFTBSFJOBHSFFNFOUBCPVUUIFBEWBOUBHFTPG#**G
UIFZEPOPUTFFUIFWBMVFPG#* NBOBHFNFOUNBZIBWFUPJOJUJBUFBEFFQFSEJBMPHVF
BCPVU#*BOEUIFCFOFUTJUDPVMECSJOH5IFSFGPSF POFPGUIFSTUTUFQTTIPVMECF
FWBMVBUJOHZPVSPSHBOJ[BUJPOTi#*NBUVSJUZu
r 5SPVCMFTIPPUQSFFNQUJWFMZ"GFXTUFQTUBLFOFBSMZPOJOUIFJNQMFNFOUBUJPO
QSPDFTTDBOIFMQTUBCJMJ[FDPTUT
r "VEJUQSFWJPVTPSPOHPJOH#*QSPKFDUT$MFBSMZEFMJOFBUFUIFFYQFOTFTBOE
SFTVMUTPGUIFTFQSPKFDUT
r %FNPOTUSBUFUIFBEWBOUBHFTPGTUBOEBSEJ[BUJPO6TJOHZPVSEBUB EFNPO
TUSBUFUIFWBMVFPGTUBOEBSEJ[FE#*QSPKFDU5IJTXJMMIFMQBTTVSFUIBUTVDJFOU
GVOETBOESFTPVSDFTBSFBMMPDBUFEUPUIFQSPKFDU
*OUFSOBUJPOBM%BUB$PSQPSBUJPO 
#VTJOFTT0CKFDUT 

DATAMEANING

Business Intelligence Solutions

JOGP!EBUBNFBOJOHDPNrXXXEBUBNFBOJOHDPNr#*%"5"

Executive Summary
r &TUBCMJTIDMFBSDSJUFSJB*EFOUJGZUIF#*OFFETPGZPVSPSHBOJ[BUJPOBOEUIFUPPMT
SFRVJSFEUPNFFUUIFN
r 3FRVJSFDPNQMJBODFXJUIUIFTUBOEBSE'PSNBMSFWJFXTBOEJODFOUJWFTBOE
TJNJMBSQPMJDJFTDBOIFMQFOTVSFQSPQFSVTFPG#*UPPMT

Design a BI Strategy for the Long Term


5PNBLFUIFNPTUPG#* JUJTCFTUUPJOUFHSBUFJU TUFQCZTUFQ JOUPZPVSPSHBOJ[BUJPOT
CSPBEFSWJTJPO
r 'PTUFSUSVTUCFUXFFO*5BOECVTJOFTTVTFST*UJTOPUVODPNNPOGPS
PSHBOJ[BUJPOTUPIBWFUFOTJPOPSBEJWJEFCFUXFFOUIF*5BOECVTJOFTT
EJWJTJPOT XIJDIDBOIBNQFSFPSUTUPJNQMFNFOUB#*TUSBUFHZ#VJMEJOHNPSF
VOEFSTUBOEJOHBOEDPPQFSBUJPOCFUXFFOUIFTFEJWJTJPOTXJMMGBDJMJUBUFUIF
JNQMFNFOUBUJPOPGB#*TUSBUFHZ
r $SFBUFB#*DFOUFSPGFYDFMMFODF&TUBCMJTIJOHB#*DFOUFSPGFYDFMMFODF #*$0&

XJMMHJWFZPVSPSHBOJ[BUJPOBCBTFGPSHFOFSBUJOHBOETQSFBEJOH#*CFTU
QSBDUJDFTBDSPTTZPVSPSHBOJ[BUJPO"QSPHSBNNBOBHFNFOUPDFDBOTFSWF
BTBUFNQPSBSZIPNFVOUJMBDPNQMFUF$0&CFDPNFTGFBTJCMF5ZQJDBMMZ B
CVTJOFTTQFSTPOIFBETVQUIF$0& SFQPSUTSFHVMBSMZUPDPSFEFQBSUNFOUTBOE
QSPWJEFTBOBUNPTQIFSFPGDPMMBCPSBUJPOBNPOHEFQBSUNFOUT
r $PPSEJOBUF#*JOJUJBUJWFTJOBOPSHBOJ[BUJPOBMTUSVDUVSF%SBXVQBCMVFQSJOU
PGIPX#*XJMMFOIBODFPSJNQBDUUIFPSHBOJ[BUJPOJOUFSNTPGUIFCVTJOFTT 
UFDIOJDBM GVODUJPOBMBOEPSHBOJ[BUJPOBMOFFET
r %FWFMPQB#*NFUIPEPMPHZ$MFBSMZJEFOUJGZBOEEFOFUIFSFTQPOTJCJMJUJFT
BOEEVUJFTPGEJFSFOUVTFSTJOUIFPSHBOJ[BUJPO TVDIBT*5PSCVTJOFTTVTFST 
JODMVEJOHUFDIOJDBMBOEVTFSGPDVTFEBTQFDUTUISPVHIPVUUIFQSPKFDU
r $SFBUFBOBDRVJTJUJPOEFQMPZNFOUQSPDFTT6TFOBODJBMJODFOUJWFTUP
FODPVSBHFUIFVTFPGZPVS$0&

iii

DATAMEANING

Business Intelligence Solutions

JOGP!EBUBNFBOJOHDPNrXXXEBUBNFBOJOHDPNr#*%"5"

Communicate the Value of the Strategy


"TFSJPVTQPUFOUJBMEBOHFSPGB#*TUBOEBSEJ[BUJPOQSPKFDUJTXIFOMFBEFSTJOBOPSHB
OJ[BUJPOEPOPUUIPSPVHIMZFYQMBJOUIFHPBMT CFOFUTBOEPWFSBMMTUSBUFHZUPEJFSFOU
VTFSTJOUIFPSHBOJ[BUJPO
r .BLFBOJNQMFNFOUBUJPOQMBOBOEDPOWFZJUDMFBSMZ'SFRVFOUMZSFJUFSBUFIPX
#*BOEUIFTUBOEBSEJ[BUJPOQSPKFDUXJMMCFOFUZPVSPSHBOJ[BUJPO
r 4UFFSDMFBSPGUZQJDBM#*QJUGBMMT'PSFDBTUEJDVMUJFTBOEVTFUIFNUPTUSFBN
MJOFZPVSPSHBOJ[BUJPOTBQQSPBDI
r 6TFQFSJPEJDGPSNBMSFWJFXT,FFQUBCTPOUIF#*DFOUFSDPOTJTUFOUMZUISPVHI
BVEJUT%FUFSNJOFXIFUIFSJUIBTEFWFMPQFEBOEGPTUFSFEUSVTUJOUIFPSHBOJ
[BUJPOBOEBDUJWFMZGBDJMJUBUFTUIFFOEVTFSTFYQFSJFODF

Appraising Business Intelligence


Defining Business Intelligence
#VTJOFTT*JOUFMMJHFODFJTJNQMFNFOUJOHUFDIOPMPHJFTUPIBSOFTTJOGPSNBUJPOBWBJMBCMF
JOBOPSHBOJ[BUJPOUPJODSFBTFCVTJOFTTQFSGPSNBODF*EFBMMZ BMMFNQMPZFFT QBSUOFST
BOETVQQMJFSTDBOSFUSJFWF BOBMZ[FBOETIBSFSFMFWBOUJOGPSNBUJPOUPEPUIFJSKPCT
CFUUFSXJUIJOUIFPSHBOJ[BUJPOBMGSBNFXPSL5IFiFYFDVUJWFJOGPSNBUJPOTZTUFNTuPG
UIFQBTUIBWFFWPMWFEJOUPTPQIJTUJDBUFE QPXFSGVMUFDIOPMPHJDBMUPPMTBEBQUFEUP
EJFSFOUVTFSBOEEBUBDJSDVNTUBODFT

Recognizing the Worth of Business Intelligence


,FJUI(JMFPG(JHBTBJE i#*IBTFWPMWFEEVSJOHUIFQBTUUISFFZFBSTGSPNBOJDIF 
EFQBSUNFOUBMMZGPDVTFETPMVUJPOUPBTUSBUFHJDFOUFSQSJTFBTTFUu5IJTTUBUFNFOUIJHI
MJHIUTUIFJODSFBTJOHJNQPSUBODFPGCVTJOFTTJOUFMMJHFODFXIFOJUDPNFTUPTFUUJOHBO
PSHBOJ[BUJPOBQBSUGSPNJUTDPNQFUJUPSTJOUPEBZTNBSLFUQMBDF
5IFDVSSFOUFDPOPNJDDMJNBUFIBTESJWFODPNQBOJFTUPSFUIJOLIPXUIFZNBOBHFBOE
NJOJNJ[FPQFSBUJPOBMDPTUT5IFNPTUJNQPSUBOUCFOFU#*DBOCSJOHUPBDPNQBOZJT
UIFQPXFSUPEJTUSJCVUFJOGPSNBUJPOUISPVHIPVUUIFPSHBOJ[BUJPOUPJODSFBTFFDJFODZ
BUBMMMFWFMT4UBOEBSEJNQMFNFOUBUJPOPG#*NFBOTUIBUNVMUJQMFJOGPSNBUJPOTZTUFNT
5IF(JHB(SPVQ Developing a Business Intelligence Strategic Plan, 2002.

DATAMEANING

Business Intelligence Solutions

JOGP!EBUBNFBOJOHDPNrXXXEBUBNFBOJOHDPNr#*%"5"

DBOCFUBLFOJOUPDPOTJEFSBUJPOBOEBOBMZ[FE"OFYBNQMFPGUIJTXPVMECFGBDUPS
JOHJOBMMFYQFOTFTMJOLFEUPEFDJTJPOTMJLFFTUBCMJTIJOHBUSBWFMCVEHFUPSQFSTPOOFM
NBOBHFNFOU3BUIFSUIBOMPPLJOHPOMZBUTBMBSZ BDPNQBOZVTJOHB#*TUSBUFHZDBO
BMTPDPOTJEFSGBDUPST TVDIBTIPXNVDIJUDPTUTUPNBJOUBJODPNNVOJDBUJPOTBOE
GBDJMJUJFTGPSFNQMPZFFT
5IFJEFBCFIJOE#*JTUPSFEVDFFYQFOTFTXJUIPVUEJTUVSCJOHUIFDPSFCVTJOFTT*O
BOFYBNQMFGSPNUIF6, BTVQFSNBSLFUFOEFEVQTBWJOHDVTUPNFSTJUNJHIUIBWF
PUIFSXJTFMPTUUPDPNQFUJUPST*OJUJBMMZ UIFDIBJOIBEEFDJEFEUPFMJNJOBUFTPNF
TFFNJOHMZVOQSPUBCMFQSPEVDUTGSPNTIFMWFT)PXFWFS BGUFSGVSUIFS
BOBMZTJT JUCFDBNFDMFBSUIBUUIFTFQSPEVDUTBDUVBMMZTPMERVJUFXFMMBNPOHIJHI
QSPUDVTUPNFST*OUIJTDBTF DVUUJOHPVUUIFQSPEVDUXPVMEIBWFIVSUUIFJSDPSF
CVTJOFTT
(SPTTSFWFOVFJODSFBTFTDBOBMTPSFTVMUGSPN#**ODPNQFUJUJWFNBSLFUT UBSHFUJOH
TQFDJDEFNPHSBQIJDTXJUIQSPEVDUTUIBUDPSSFTQPOEUPUIFJSOFFETEJFSFOUJBUFT
BDPNQBOZGSPNSJWBMT#*DBOHPBMPOHXBZJOIFMQJOHUPQJOQPJOUOFXDVTUPNFS
CFIBWJPST XIJDINBSLFUTBSFNPTUQSPUBCMF BOEOEJOHPQQPSUVOJUJFTUPDSPTTTFMM
QSPEVDUTBMMPGXIJDIMFBETUPCFUUFSDVTUPNFSTFSWJDFBOEJODSFBTFESFWFOVFT

Strengthen Your Current Data Assets with BI


%FTQJUFUIFGBDUUIBUDPNQBOJFTIBWFJOWFTUFENPSFJOPQFSBUJPOBMJOGPSNBUJPOTZT
UFNTJOUIFMBTUZFBST UIFBDUVBMSFUVSOTIBWFQSPWFOUPCFMFTTUIBOFYQFDUFEGPS
NBOZPSHBOJ[BUJPOT0OBWFSBHF JOGPSNBUJPOTTZTUFNTSFRVJSFNPOUITUPHFUVQ
BOESVOOJOH BDDPSEJOHUPBTVSWFZPGNVMUJOBUJPOBMT.PSFPWFS DPNQBOJFTJO
UIFTVSWFZHSPVQSFQPSUFENJMMJPOPGOFHBUJWFSFUVSOPOJOWFTUNFOU
5IFQSPTQFDUTGPS30*EPMPPLCSJHIUFSBTUJNFHPFTCZ IPXFWFS.PSFUIBO30* 
UIPVHI UIFTFTZTUFNTIFMQPSHBOJ[BUJPOTDPOTUSVDUBOJOGPSNBUJPOGSBNFXPSLUIBU
QSPEVDFTMBTUJOHWBMVF5IFNBJOJTTVFJTUIFMBDLPGBDDFTTUPUIJTJOGPSNBUJPOBDSPTT
UIFPSHBOJ[BUJPO
5IFTPMVUJPOUPUIJTMPDLFEVQJOGPSNBUJPOPOJOGPSNBUJPOTZTUFNTJT#*"#*JOWFTU
NFOUVTVBMMZBWFSBHFTBSFUVSOPGNPSFUIBO BDDPSEJOHUPBTUVEZCZUIF
*OUFSOBUJPOBM%BUB$PSQPSBUJPO 

DATAMEANING

Business Intelligence Solutions

JOGP!EBUBNFBOJOHDPNrXXXEBUBNFBOJOHDPNr#*%"5"

*OUFSOBUJPOBM%BUB$PSQPSBUJPOJO5IJTJMMVTUSBUFTIPXJNQPSUBOU#*JTBOEXJMM
DPOUJOVFUPCFGPS*5TQFOEJOHJOUIFGVUVSF)PXFWFS BTXJUIBOZVOEFSUBLJOHPO
BMBSHFTDBMF QSPCMFNTEPBSJTF*UJTXPSUIXIJMFUPDPOTJEFSTPNFDBTFTUVEJFTPG
DPNQBOJFTUIBUIBWFTPVHIUUPVTF#*BDSPTTUIFJSPSHBOJ[BUJPOT

Current Challenges
5IFNBKPSJUZPGDPNQBOJFTJOUIFNBSLFUNBLFVTFPG#*UPTPNFFYUFOU'PSUIF
NPTUQBSU UIFTFTPMVUJPOTBSFBQQMJFEPOBOBTOFFEFECBTJTJOJOEJWJEVBMEFQBSU
NFOUTXJUIMJUUMFUPOP#*TUSBUFHZ8IJMFUIFTFQSPKFDUTPGUFOSFTVMUJOBTJHOJDBOU
SFUVSO UIFZTUJMMGBMMTIPSUPGUIFUPUBMQPUFOUJBMPGBDPNQMFUF#*TUSBUFHZJNQMFNFOUFE
UISPVHIPVUBOPSHBOJ[BUJPO.BOZPSHBOJ[BUJPOTSFQPSUUIBUGFXFNQMPZFFT 

GFFMUIFZIBWFBDDFTTUPFOPVHIEBUBGPSUIFJSEBJMZEFDJTJPOT

Trend: Increased BI Fragmentation


5ZQJDBMMZ DPNQBOJFTUVSOUP#*GPSTPMVUJPOTUPTVEEFOQSPCMFNTUIBUBSJTFEVFUPVTFS
EFNBOET5IFZBMTPUFOEUPJHOPSFPUIFSFYJTUJOHQSPKFDUTBOETPGUXBSFJOUIFPSHB

'JH.BOZPSHBOJ[BUJPOTOPX
VTFSFEVOEBOUQSPEVDUTBDSPTT
EJFSFOUEFQBSUNFOUTUIF
SFTVMUPGGSBHNFOUFE#*

"5,FBSOZBOE-JOF3FTFBSDI 
)1#VTJOFTT0CKFDUTTUVEZ 

DATAMEANING

Business Intelligence Solutions

JOGP!EBUBNFBOJOHDPNrXXXEBUBNFBOJOHDPNr#*%"5"

OJ[BUJPO*OPUIFSDBTFT PSHBOJ[BUJPOTIBWFCVJMUVQ#*UISPVHIUIFBDDVNVMBUJPOPG
PUIFSFOUFSQSJTFTPMVUJPOTMJLFDVTUPNFSSFMBUJPOTIJQNBOBHFNFOU $3.
BOEFOUFS
QSJTFSFTPVSDFQMBOOJOH &31
TZTUFNT5IFSFTVMUGBJMTUPNBYJNJ[FUIFCFOFUTPG#*
BOESFRVJSFTBEEJUJPOBMNBJOUFOBODFBOETVQQPSU
"NBKPSSFBTPOGPSUIJTJTUIFDPNQMFYOBUVSFPG#*UFDIOPMPHZNBSLFU6OUJMSFDFOUMZ 
UIFNBSLFUIBTCFFOIPTUUPBOVNCFSPGFOUJUJFTXJUIEJTUJODUQSPEVDUTBOEEBUB
TPVSDFT"DDPSEJOHUP.&5"(SPVQ i1SPMJGFSBUJOHCVTJOFTTJOUFMMJHFODFUPPMT XJUI
PWFSMBQQJOHGVODUJPOBMJUZ BSFBDPNNPOQSPCMFNJOMBSHFPSHBOJ[BUJPOTu7/PX 
IPXFWFS UIFNBSLFUJTCFHJOOJOHUPDPOTPMJEBUFTPNFXIBU
8JUIJOUXPZFBST BOFTUJNBUFEJODSFBTFJODPNQBOJFTVTJOH#*JTBOUJDJQBUFE
*GUIFZDIPPTFOPUUPEFWFMPQBOPWFSBMM#*TUSBUFHZ GSBHNFOUBUJPOXJMMMJLFMZTQJLFBT
XFMM

The Costly Drawbacks of BI Fragmentation


5IFSFTVMUPGBGSBHNFOUFE#*TUSBUFHZ PSBMBDLPGPOFFOUJSFMZ JTJODSFBTFETUSBJOPO
UIFPSHBOJ[BUJPOBOENPSFJOFDJFODZJOUFSNTPGUIFJOUFHSBUJPO PQFSBUJPOBOE
TVQQPSU*OUVSO DPNQBOJFTFOEVQTQFOEJOHNPSFUJNFBOENPOFZPOQSPDVSFNFOU 
USBJOJOH JNQMFNFOUBUJPO.PSFPWFS EJTKPJOUFEQSPKFDUTNFBONPSFQFSTPOOFM MFTT
DPOTJTUFOUPSHBOJ[BUJPOXJEFJOGPSNBUJPOBOETJHOJDBOUMZSFEVDFEPQQPSUVOJUJFTGPS
TIBSJOHBOEJOOPWBUJPOCFUXFFOEFQBSUNFOUTJOUIFPSHBOJ[BUJPO
*OUIFFOE UIFNPTUEBOHFSPVTBTQFDUPGOFHMFDUJOHGSBHNFOUBUJPOJTUIFGBJMVSFUP
UBLFBEWBOUBHFPGUIFGVMMQPUFOUJBMPG#*"T(BSUOFSIBTOPUFE iUISPVHIUP 
NPSFUIBOIBMGPG(MPCBMFOUFSQSJTFTXJMMGBJMUPQSPQFSMZVTF#* MPTJOHNBSLFU
TIBSFUPUIPTFUIBUEPu

BI Fragmentation and ERP


4PNFPSHBOJ[BUJPOTTFFLUPSFNFEZUIJTTJUVBUJPOCZFOHBHJOH&31WFOEPST5IFTF
PQFSBUJPOTPFSUPTUPSFUIFJOGPSNBUJPOPOUIFPSHBOJ[BUJPOTCFIBMG4VDIWFOEPST
PGUFOQSPNPUFiJOUFHSBUFE#*uQBDLBHFTUPQPUFOUJBMDMJFOUT
5IJTRVJDLYPWFSMPPLTBGFXQSPCMFNT UIFSTUPGXIJDIJTUIBUPGEBUBEFQFOEFODF
/BNFMZ &31TZTUFNTNBLFVTFPGBTPMFEBUBTPVSDFUPMJOLJOGPSNBUJPOUPHFUIFS
.&5"(SPVQ Business Intelligence Tools: Setting the Standard, 2001.
(BSUOFS Business Intelligence Multi-client Study, 2002.
*CJE

DATAMEANING

Business Intelligence Solutions

JOGP!EBUBNFBOJOHDPNrXXXEBUBNFBOJOHDPNr#*%"5"

)PXFWFS UPUSVMZCFOFUGSPNB#*TUSBUFHZ JOEJWJEVBMVTFSTJOBOPSHBOJ[BUJPOOFFE


UIFGSFFEPNUPBDDFTTJOGPSNBUJPOGSPNBWBSJFUZPGTZTUFNTJOUIFPSHBOJ[BUJPO
5IF*%$FTUJNBUFTUIBUNPTU'PSUVOFDPNQBOJFTIBWFESBNBUJDBMMZJODSFBTFE
UIFBDDFTTQPJOUTBOETPVSDFTPGDSJUJDBMEBUBJOUIFJSPSHBOJ[BUJPOTJOSFDFOUZFBST0O
BWFSBHF UIFTFDPNQBOJFTNBJOUBJOPWFSEJTUJODUBQQMJDBUJPOTBOENPSFUIBOUXP
EP[FOEBUBCBTFTJOUFHSBUFEXJUIJOBCSPBEFSXBSFIPVTJOHTUSBUFHZ0GDPVSTF XJUI
UJNF UIFBNPVOUPGEBUBBSDIJWFEJOTVDITZTUFNTXJMMOBUVSBMMZJODSFBTF

'JHVSF.PTUPSHBOJ[BUJPOTSFMZ
POBOJODSFBTJOHWBSJFUZ
PGEBUBTPVSDFT
4PVSDF(BSUOFSHSPVQ
NVMUJDMJFOUTUVEZ

'PSUIFTFSFBTPOT SFMZJOHPOBTPMFEBUBTPVSDFGSPNBOiJOUFHSBUFE#*uQBDLBHFEPFT
OPUTPMWFUIFQSPCMFNPGGSBHNFOUBUJPO.&5"(SPVQTUBUFTUIBU iG'PSFOUFSQSJTFT
USFOHUIBOBMZUJDTTVDIBTCVTJOFTTQFSGPSNBODFNBOBHFNFOU #1.
BDSPTTNVMUJQMF
EJWJTJPOTFNQMPZJOHEJWFSTFNFHBBQQMJDBUJPOQBDLBHFT FH 4"1GPSOBODJBMT 
1FPQMF4PGUGPS)3 FUD
JUJTSFDPNNFOEFEUIBUFOUFSQSJTFTVTFTUBHFEEBUBGSPNUIF
&31QBDLBHFTJOUFHSBUFEBOBMZUJDTBTBTPVSDFPGJOGPSNBUJPOUPGFFEUIFFOUFSQSJTF
EBUBXBSFIPVTF4VDIBOFOUFSQSJTF%8PSPQFSBUJPOBMEBUBTUPSFTUSBUFHZXJMMQSP
WJEFUIFFOUFSQSJTFXJUIUIFFYJCJMJUZUPBEBQUOFXBOBMZUJDBMUPPMTXIFOUIFZPFS
DPNQFUJUJWFBEWBOUBHFSFHBSEMFTTPGUIFWFOEPSu
4QFDJBMJ[BUJPOQPTFTBEEJUJPOBMQSPCMFNT"HBJO .&5"(SPVQDPOUFOET i"LFZSFBTPO
GPS&31WFOEPSTQPPSUSBDLSFDPSEJO#*TPMVUJPOTJTUIFGVOEBNFOUBMQIJMPTPQIJDBM
EJFSFODFTCFUXFFOPQFSBUJPOBMTZTUFNTBOEBOBMZUJDBMTZTUFNT#*WFOEPSTIBWF
.&5"(SPVQ Business Intelligence Solutionsfor ERP Packages: Best Practices 2003/04

DATAMEANING

Business Intelligence Solutions

JOGP!EBUBNFBOJOHDPNrXXXEBUBNFBOJOHDPNr#*%"5"

CFFOIPOJOHUIFJSBOBMZUJDTGPSNPSFUIBOBEFDBEF BOE&31WFOEPSTBSFOPXQMBZJOH
DBUDIVQu11
5IFSFDPNNFOEBUJPOPGJOEVTUSZBOBMZTUTIBTOPUHPOFVOOPUJDFE*OGBDU PSHBOJ[B
UJPOTXPVMESBUIFSUVSOUPBWFOEPSXIPTFNBJONJTTJPOJTUPQSPWJEF#*TPMVUJPOTBT
PQQPTFEUPXPSLJOHXJUI&31QSPWJEFST BDDPSEJOHUPB64CBTFE(BSUOFSTUVEZ12

'JHVSF$PNQBOJFTJODSFBTJOHMZ
EFNBOE#*TQFDJBMJ[FE
TPMVUJPOQSPWJEFST

What BI Standardization Can


Change
*UIBTCFFOFTUBCMJTIFEUIBUBTJHOJDBOUSFUVSODBOCFBDIJFWFEUISPVHI#*GPS
VOJRVF GPDVTFEQSPKFDUT)PXFWFS PSHBOJ[BUJPOXJEFTUBOEBSEJ[BUJPODBOSFTVMUJO
FWFOHSFBUFSSFUVSOT

BI is a Building Block of Business


*OUIFQBTU FTTFOUJBMNBUFSJBMTGPSFNQMPZFFTDPOTJTUFEPGPDFTQBDFBOEFRVJQ
NFOU *OUFSOFUBDDFTT FNBJMBOEPUIFSOFUXPSLTFSWJDFT/PX NPSFDPNQBOJFT
DPOTJEFS#*BTBOFTTFOUJBMUPPMUPTQSFBEBOETIBSFSFMFWBOUJOGPSNBUJPOXJUIJOBOE
CFUXFFOUFBNTBOEFNQMPZFFT
.&5"(SPVQJOEJDBUFTUIBUi#*NVTUCFTVCKFDUFEUPUIFTBNFTUBOEBSEJ[BUJPO
QSPDFTTFTVTFEGPSPUIFSUFDIOPMPHJFTXJEFMZEFQMPZFEUISPVHIPVUUIFPSHBOJ[B
*CJE
(BSUOFS Business Intelligence Multi-client Study, 2002.

DATAMEANING

Business Intelligence Solutions

JOGP!EBUBNFBOJOHDPNrXXXEBUBNFBOJOHDPNr#*%"5"

UJPO FH QSPEVDUJWJUZUPPMT XPSLHSPVQEBUBCBTFT DPSQPSBUFEBUBCBTFT XFCTFSWFST 


CSPXTFST
u"DDPSEJOHUPUIF(BSUOFS(SPVQ NPSFUIBOIBMGPG*5NBOBHFSTJO
FYQSFTTFEJOUFSFTUJOPSHBOJ[BUJPOXJEF#*TUBOEBSEJ[BUJPO

BI Standardization and ROI


4VCTUBOUJBMHBJOTJOEJSFDUBOEJOEJSFDU30*DBOSFTVMUGSPN#*TUBOEBSEJ[BUJPO%JSFDU
r %FDSFBTFEDPTUTQFSQSPKFDU4UBOEBSEJ[BUJPONFBOTUIBUQSPKFDUTDBOCF
QMBOOFEBOEQVUJOUPBDUJPOXJUIMFTTUJNFBOENPOFZ BTXFMMBTGFXFSVOGPSF
TFFOQSPCMFNTBOEFYQFOTFT
r -FTTXBTUFPOSFEVOEBOUJOGSBTUSVDUVSF8JUIBTUBOEBSEJ[FEBQQSPBDI UIF
UFDIOJDBMTJEFSFNBJOTUIFTBNFGPSQSPKFDUTBDSPTTBOPSHBOJ[BUJPO"TB
SFTVMU UFBNTDBOGPDVTPOUIFQSPKFDUBUIBOEJOTUFBEPGSFQFBUFEMZDPNJOH
VQXJUIPSHBOJ[BUJPOBMMZJTPMBUFETPMVUJPOTBOEIBWJOHUPSFUSBJOFNQMPZFFT
5FBNTDBOVUJMJ[FUIFTBNFUFDIOJDBMDPNQPOFOUTBOENBLFVTFPGUIFNPTU
VQUPEBUFQSPEVDUTBWBJMBCMFGPSBHJWFOQSPKFDU
r "TUSPOHFSQPTJUJPOWJTWJTWFOEPST4UBOEBSEJ[JOHUIF#*TUSBUFHZBDSPTTBO
PSHBOJ[BUJPOGBDJMJUBUFTTVQQPSUBUBMMMFWFMTBOEJODSFBTFTBOPSHBOJ[BUJPOTBCJM
JUZUPEFBMFFDUJWFMZXJUIWFOEPST
*OEJSFDU
r "CFUUFSFOEVTFSFYQFSJFODF$PNQMJBODFXJUIBOEBDDFQUBODFPGUIF#*
TUSBUFHZXJMMJODSFBTFHSFBUMZXIFOBOPSHBOJ[BUJPOTBQQMJDBUJPOTBSFTUBO
EBSEJOMPPL GFFMBOEVUJMJUZBMPOHXJUIFBTZUPOEIFMQSFTPVSDFTBOEQPMJ
DJFT
r 3FEVDFETUSBJOPO*5UFBNT*5EFQBSUNFOUTDBODPODFOUSBUFPONPSFIJHI
QSJPSJUZBSFBTTVDIBTDVTUPNFSEFMJWFSZBOENPSFDPNQMFY*5BSDIJUFDUVSF
JTTVFT
r "NPSFFDJFOUVTFPG#*"DDPSEJOHUP(BSUOFS #*XJMMIBWFCFDPNFBLFZ
TUSBUFHJDDPODFSOJOBUMFBTUIBMGPGBMMDPNQBOJFTCZ5IJTBQQSPBDI
IFMQTPSHBOJ[BUJPOTTFUHPBMTBOEPCKFDUJWFTVTJOHUIFDPSSFDUSFTPVSDFTJOB
NPSFDPPSEJOBUFEXBZ4VDIBDPPSEJOBUFEBQQSPBDIJTNPSFFBTJMZBDDPN
QMJTIFEUISPVHITUBOEBSEJ[BUJPO
.&5"(SPVQ Business Intelligence Tools: Setting The Standard, 2001.
(BSUOFS Business Intelligence Multi-client Study, 2002.
(BSUOFS Business Intelligence Multi-client Study, 2002.

DATAMEANING

Business Intelligence Solutions

JOGP!EBUBNFBOJOHDPNrXXXEBUBNFBOJOHDPNr#*%"5"

Step 1: Determining Readiness


"LFZDPOTJEFSBUJPOGPSDSFBUJOHB#*TUSBUFHZJTIPXNBUVSFBOPSHBOJ[BUJPOJTJOUFSNT
PGJOGPSNBUJPO.PTUPSHBOJ[BUJPOTGBMMJOUPPOFPGUIFGPMMPXJOHDBUFHPSJFT

Little to no interest in BI
$PNQBOJFTJOUIJTDBUFHPSZUFOEUPDPODFSOUIFNTFMWFTQSJNBSJMZXJUIQSPCMFNTPMWJOH
CVUEPOPUIBWFBNBOBHFNFOUUFBNJOUFSFTUFEJOPSBXBSFPGUIFCFOFUTPGBNPSF
DPNQSFIFOTJWFJOGPSNBUJPOTUSBUFHZ*5EFQBSUNFOUTJOTVDIPSHBOJ[BUJPOTUFOEUPTFF
UIFJTTVFJOQVSFMZUFDIOJDBMUFSNTXIJMFUIFJSCVTJOFTTDPVOUFSQBSUTEPOPUWBMVFUIF
CFOFUTPGBDPNQSFIFOTJWF#*TUSBUFHZ
*OTVDIPSHBOJ[BUJPOT FJUIFSUIFNBSLFUPSPUIFSFYUFSOBMGBDUPSTNBZMFBEUPBDIBOHF
JOIPXFYFDVUJWFTFWBMVBUFUIFJNQPSUBODFPG#*"DUJPOBUUIFFYFDVUJWFMFWFMDBOUIFO
TQBSLBDIBOHFJOUIFPSHBOJ[BUJPOTDVMUVSF

Fragmented BI
.PTUQSFTFOUEBZPSHBOJ[BUJPOTOEUIFNTFMWFTJOUIJTDBUFHPSZ5IFTFPSHBOJ[BUJPOT
VTF#* CVUVTVBMMZPOMZPOBOBTOFFEFECBTJT*UJTOPUVODPNNPOGPS#*QSPKFDUTJO
UIFTFPSHBOJ[BUJPOTUPCFDPNQMFUFEJOEFQFOEFOUMZPGUIF*5EFQBSUNFOU JOTUFBEPGJOB
DPMMBCPSBUJWFNBOOFS
8IJMF#*QSPKFDUTMJLFUIJTBSFPGUFOTUJMMCFOFDJBMGPSUIFPSHBOJ[BUJPO NBOZPSHBOJ[B
UJPOTIBWFEJDVMUZEFUFSNJOJOHXIJDI#*QSPEVDUTMJOFVQXJUIUIFJSOFFET"TBSFTVMU 
PSHBOJ[BUJPOTJOUIJTDBUFHPSZPGUFOFOEVQXJUI#*QSPEVDUTUIBUEPOPUUXJUIUIFJS
DVSSFOUUFDIOPMPHZBOEJOGSBTUSVDUVSF$POTFRVFOUMZ VTFSTJOUIFPSHBOJ[BUJPOBSFOPU
BCMFUPBDDFTTJOGPSNBUJPOBTRVJDLMZPSFBTJMZBTEFTJSFEBOEDPNNVOJDBUJPOCFUXFFO
#*TJMPTJTMFTTUIBOPQUJNBM*OTIPSU UIFSFTVMUJOHTZTUFNJTGSBHNFOUFE XIJDIDPTUT
UIFDPNQBOZEJSFDUMZBOEJOEJSFDUMZ
'PSUIJTUZQFPGPSHBOJ[BUJPO FYFDVUJWFTOFFEUPFWBMVBUFUIFHPBMTBOEPCKFDUJWFTPGUIF
PSHBOJ[BUJPOBTBXIPMFBOEBEBQUUIFFYJTUJOHJOGSBTUSVDUVSFUPBDDPNNPEBUFBDPN
QSFIFOTJWF#*TUSBUFHZ

BI straight out of the box


*OBOBUUFNQUUPTUBOEBSEJ[FTPGUXBSFBOENJOJNJ[FTVQQPSUBOEQVSDIBTJOHDPTUT 
TPNFPSHBOJ[BUJPOTTJNQMJGZUPPNVDI6OGPSUVOBUFMZ UIJTPGUFOSFTVMUTJOBOVOBQQFBM
JOHFOEVTFSFYQFSJFODFBOEBOVOEFSVTFETZTUFN EFTQJUFUIFMBSHFJOWFTUNFOU

DATAMEANING

Business Intelligence Solutions

JOGP!EBUBNFBOJOHDPNrXXXEBUBNFBOJOHDPNr#*%"5"

Step 2: Anticipate and Minimize


Promblems
0SHBOJ[BUJPOTTIPVMELFFQUIFFOEVTFSJONJOEXIFOJNQMFNFOUJOHB#*TZTUFNBOE
*5NVTUDPODFOUSBUFPOUIFQBSUTPGUIFPSHBOJ[BUJPOUIBUXJMMCFOFUNPTUGSPN#* JO
UFSNTPG30*

Agreement about BI
4PNFPSHBOJ[BUJPOTIBWF*5BOEFOEVTFSTXIPBSFPOCPBSEXJUIUIFEFDJTJPOUPJNQMF
NFOUBDPNQSFIFOTJWF#*QMBO CVUUIFZTUJMMGBDFTJHOJDBOUPCTUBDMFT
"DPNNPOIVSEMFJTBMBDLPGUSVTUCFUXFFOEFQBSUNFOUT FTQFDJBMMZ*5BOECVTJOFTT
UFBNT'PSFYBNQMF GBJMVSFUPDPPSEJOBUFQSPKFDUTJOBOFOWJSPONFOUCBTFEPOUSVTU
DPVMEDBVTFUIF*5UFBNUPBQQMZBiTUSBJHIUPVUPGUIFCPYuTUSBUFHZXIJMFUIFCVTJ
OFTTTJEFBUUFNQUTUPEFWFMPQJOEFQFOEFOUJOGPSNBUJPOBDDFTTOPEFT
"MUFSOBUJWFMZ TPNFPSHBOJ[BUJPOTCFHJOJNQMFNFOUJOH#* POMZUPOEUIBUCVEHFUT
IBWFDIBOHFEPSEFQBSUNFOUTBSFCFJOHTQMJUPSNFSHFE DBVTJOHUIFNUPQVUUIF#*
JNQMFNFOUBUJPOPOIPME5IJTNJHIUBMTPMFBEUPBXFBLFOFE#*TUSBUFHZUIBUGBJMTUP
FODPNQBTTUIFFOUJSFPSHBOJ[BUJPO
5PSFNFEZUIFTFQSPCMFNTBOENBLFUIFNPTUPG#* PSHBOJ[BUJPOTTIPVMENBLFVTFPGB
#*DFOUFSPGFYDFMMFODFBOEB#*GSBNFXPSLBTPSHBOJ[BUJPOBMIVCTGPSUIF#*TUSBUFHZ
8IFSFWFSZPVSPSHBOJ[BUJPOUTJOUFSNTPGUIFDBUFHPSJFTNFOUJPOFEBCPWF TUFQT
TIPVMECFUBLFOUPQSFQBSFGPSBMBSHFSOVNCFSPG#*QSPKFDUTBOEUPMPPLPVUGPSTJHOTPG
#*GSBHNFOUBUJPO

Audit your BI capacity


"MMPSHBOJ[BUJPOTTIPVMECFHJOXJUIBUIPSPVHIBVEJUPGDVSSFOU#*QSPKFDUT UBLJOHJOUP
BDDPVOUUIFDPTUTBOECFOFUTBOEIPXFBDIQSPKFDUJTCFJOHBQQMJFEJOFBDIEFQBSU
NFOU#BTFEPOUIJTJOGPSNBUJPO QMBOOFSTDBOEFUFSNJOFUIFBQQSPQSJBUFTUBOEBSETGPS
#*UFDIOPMPHJFTJOPSEFSUPLFFQNBOBHFNFOUBOEUSBJOJOHDPTUTEPXO
5IFO BUBTLGPSDFTIPVMECFGPSNFE DPOTJTUJOHPG*5NBOBHFSTGBNJMJBSXJUIFTUBCMJTI

DATAMEANING

Business Intelligence Solutions

JOGP!EBUBNFBOJOHDPNrXXXEBUBNFBOJOHDPNr#*%"5"

JOHPSHBOJ[BUJPOXJEFTUBOEBSET FNQMPZFFTJOWPMWFEJODVSSFOU#*QSPKFDUT BOETFMFDU


FOEVTFST6MUJNBUFMZ ZPVSPSHBOJ[BUJPOTFYQFSJFODFBOEGBNJMJBSJUZXJUI#*TUSBUFHZBOE
JNQMFNFOUBUJPOXJMMEJDUBUFUIFCSFBEUIPGUIFBVEJU
5IJTUBTLGPSDFXJMMOFFEUPBNBTTEBUBPOUIFUPUBMOVNCFSPGVTFST UZQFTPGUPPMTBOE
WFSTJPOT VQDPNJOHVQHSBEFTBOEBQQSPQSJBUFQMBUGPSNT*UJTQPTTJCMFUPTBWFUJNFJG
ZPVBSFVTJOHB#*TZTUFNUIBUBMMPXTZPVUPUSBDLVTBHF%POPUGPSHFUUPDIFDLUIF
TUBUVTPGTPGUXBSFMJDFOTFTDVSSFOUMZJOVTF
5IFUBTLGPSDFTIPVMEDPNQBSFPQFSBUJOHBOEJNQMFNFOUBUJPODPTUT TPGUXBSFMJDFOTFT
BOEUSBJOJOHBTXFMM
XJUIUIFUPUBMOVNCFSPGVTFSTGPSBMMFYJTUJOHQSPKFDUT5IFUFBN
TIPVMEBMTPDBUFHPSJ[FFBDIQSPKFDUCZGVODUJPO TVDIBTBOBMZTJT TUBUJTUJDTPSEBTI
CPBSET5IJTXJMMFOBCMFUIFEFWFMPQNFOUPGOPOSFEVOEBOUDSJUFSJBGPSTUBOEBSEUPPMT
0ODFUIFTFDSJUFSJBIBWFCFFOFTUBCMJTIFE UIFUFBNDBOFWBMVBUFUIFCFOFUTPGJOEJ
WJEVBMQSPKFDUTJODPNQBSJTPOXJUIUIFDPTU*UJTNPTUMJLFMZJNQPTTJCMFUPEFUFSNJOF
BOJEFBMWBMVBUJPONFUIPE5IFJNQPSUBOUUIJOHJTUIBUUIFUFBNBHSFFTPOJUBOEUIBUJU
JTDPOTJTUFOUGPSDSPTTGVODUJPOBMDPNQBSJTPOQVSQPTFT*GUIF#*TPMVUJPOJTCFUUFSUIBO
XIBUXBTQSFWJPVTMZBWBJMBCMF UIFCFTUWBMVBUJPONFUIPEJTVTVBMMZEFOFECZUIFVT
FSTPGUIFTZTUFN
#FTVSFUPIBWFUIFQSPQFSUFDIOJDBMSFTPVSDFTUPEFBMXJUIBOZJTTVFTPSDPNQMBJOUTUIBU
BSJTF'PSUIFNPTUQBSU TJNQMZFOHBHJOHJOUIFBVEJUQSPDFTTXJMMJNQSPWFUIFBQQFBMPG
UIF#*TZTUFNGPSFOEVTFST

Demonstrate the Benefits of Standardization


5IFEBUBSFTVMUJOHGSPNUIFBVEJUTIPVMESFWFBMUIFDPTUTBOEBOZSFEVOEBOUGVODUJPOBM
JUZJOUIFFYJTUJOH#*QSPKFDUT5IJTJOGPSNBUJPOTIPVMETFSWFUPFYDJUFFYFDVUJWFTBCPVU
UIFDPTUSFEVDUJPOQPTTJCJMJUJFTPGTUBOEBSEJ[BUJPOBOEIFMQUIFNQSPNPUF#*TUBO
EBSEJ[BUJPOBOEJNQMFNFOUBUJPO5IJTFYFDVUJWFTVQQPSUJTFTTFOUJBMGPSUIFOFYU NPSF
EJDVMUTUBHFBDUVBMMZEFTJHOBUJOHTUBOEBSETBOEBQQMZJOHUIFNJOQSBDUJDF

Avoid Redundancies by Setting Clear Criteria


8IFOEFTJHOJOH#*TUBOEBSET JUJTJNQPSUBOUUPFMJNJOBUFSFEVOEBODJFTJOGVODUJPO
XIJMFBWPJEJOHBPOFTJ[FUTBMMBQQSPBDI
5IFSTUTUFQJTUPFWBMVBUFUIFDVSSFOUUPPMTJOUIFPSHBOJ[BUJPOBOEDPNQBSFUIFNUP
UIFSFRVJSFE#*UPPMT.PTUPSHBOJ[BUJPOTOEJUNPSFDIBMMFOHJOHUPFWBMVBUFFOEVTFS
SFRVJSFNFOUTGPSBOFX#*TUSBUFHZUIBOUPFWBMVBUFBSDIJUFDUVSFSFRVJSFNFOUT

DATAMEANING

Business Intelligence Solutions

JOGP!EBUBNFBOJOHDPNrXXXEBUBNFBOJOHDPNr#*%"5"



0OFXBZUPEFUFSNJOFUIJTJTUPVTFTVSWFZT)PXFWFS CFGPSFEJTUSJCVUJOHTVSWFZT JUJT


VTFGVMUPFOTVSFUIBUBMMVTFSTVOEFSTUBOEUIFUPPMTBOEXIBUUIFZDBOEPUPNBYJNJ[F
UIFRVBMJUZPGUIFTVSWFZSFTQPOTFT4JNJMBSMZ CVTJOFTTVTFSTNBZQSPWJEFNPSFJOTJHIUJG
UIFZTFFUIFDPTUTBOECFOFUTPGUIJTTUSBUFHZJODPNQBSJTPOXJUIPUIFST"EEJUJPOBMMZ 
EPOPUGPSHFUUPDPOTJEFSPUIFSQMBZFSTUIBUNJHIUCFJNQBDUFECZUIFTFDIBOHFT MJLF
DVTUPNFST TVQQMJFSTBOEQBSUOFST
5IJTGFFECBDL BMPOHXJUI*5SFRVJSFNFOUT XJMMIFMQZPVTFUUIFDSJUFSJBUPEFOF 
JNQMFNFOUBOEQSPNPUFZPVSTUBOEBSEJ[BUJPOBQQSPBDI*ONPTUDBTFT UIFDSJUFSJBDPWFS
UISFFQSJODJQBMBSFBT

Functionality"OPSHBOJ[BUJPOTIPVMEBTTFTTXIBUBSFBTBOEVTFSOFFETBQSPEVDU
DBOBEESFTT"OJNQPSUBOUDPOTJEFSBUJPOIFSFJTIPXTUSBJHIUGPSXBSEUIFQSPEVDUJTUP
VTF0SHBOJ[BUJPOTTIPVMEQSJPSJUJ[FQSPEVDUTUIBUBMMPXGPSVQHSBEFTUPNPSFBEWBODFE
UPPMTXIFOOFDFTTBSZ0UIFSUIJOHTUPLFFQJONJOEBSFUIFDVSSFOUMZBWBJMBCMFNBOBHF
NFOUUPPMTBOEQPTTJCMFGVUVSFQSPEVDUT8IFOBTTFTTJOHB#*UPPMLJU UIFGPMMPXJOH
BSFBTTIPVMEOPUCFJHOPSFE
r %BUBNBOBHFNFOU
r *OGPSNBUJPOEFMJWFSZ
r %BUBNJOJOHBOEBOBMZUJDT
r #VTJOFTTTQFDJBMJ[BUJPO JFGVODUJPOBMJUZGPSBQBSUJDVMBSIPSJ[POUBMPSWFSUJDBM


CVTJOFTTEPNBJO JGSFMFWBOU

r 4VQQPSUGPSDPMMBCPSBUJPOBOEHPBMTFUUJOH

Infrastructure5IFEFHSFFUPXIJDIDFSUBJOUPPMTUXJUIUIFPSHBOJ[BUJPOTJOGSB
TUSVDUVSFSFRVJSFNFOUT
r "SDIJUFDUVSF TDBMBCJMJUZ TFDVSJUZ FYUFOTJCJMJUZ

r *OUFHSBUJPO
r $POTJTUFODZ
r (MPCBMJ[BUJPO

Selecting a vendor. 4FWFSBMGBDUPSTJOVFODFXIJDIWFOEPSBOPSHBOJ[BUJPO


11

DATAMEANING

Business Intelligence Solutions

JOGP!EBUBNFBOJOHDPNrXXXEBUBNFBOJOHDPNr#*%"5"

TFMFDUT CVUQPMJUJDBMQSFTTVSFUPVTFBOJOGFSJPSPSPVUEBUFEQSPEVDUTIPVMEOPUCFPOF
PGUIFN1SJPSJUZTIPVMECFHJWFOUPUPQUJFSQSPEVDUTUIBUUIFPSHBOJ[BUJPOIBTBMSFBEZ
JNQMFNFOUFE"EEJUJPOBMMZ UBLFBHPPEMPPLBUUIFWFOEPSTNBSLFUQPTJUJPOBOEUSBDL
SFDPSEXJUI#*TUBOEBSEJ[BUJPOQSPKFDUT"WFOEPSXJUIBTUSPOHQPTJUJPODBOIFMQFOTVSF
DPOUJOVJUZEVSJOHUPVHIFDPOPNJDUJNFT TPUIFTFDSJUFSJBBSFJNQPSUBOU
r 7FOEPSTUSFOHUI NBSLFUMFBEFSTIJQ NBSLFUWJTJPO

r 1SJDF
6TJOHUIFTFDSJUFSJBUZQJDBMMZSFEVDFTUIFOVNCFSPGBQQSPQSJBUFPQUJPOTUPBTFMFDUGFX
1SJDFQMBZTBNBKPSSPMFJOUIJTEFDJTJPO CVUNPSFTVCKFDUJWFGBDUPSTBMTPDPNFJOUPQMBZ 
TVDIBTTVQQPSUBOEUIFDPNQBUJCJMJUZPGUIFWFOEPSTTUSBUFHZBOEUIFPSHBOJ[BUJPOT
TUSBUFHZ

Ensure the Standard Is Uniformly Applied


0ODFZPVIBWFEFDJEFEPOBQBSUJDVMBSQSPEVDU ZPVOFFEUPHVSFPVUXIBUUPEPXJUI
JOEJWJEVBMTXIPBSFTUJMMVTJOHQSPEVDUTUIBUEUPOPUDPOGPSNUPUIFOFXTUBOEBSE5BLF
UIFUJNFUPDMFBSMZDPNNVOJDBUFIPXZPVXJMMBTTJTUUIFNJONBLJOHUIFUSBOTJUJPOTP
UIFZEPOPUCFDPNFJTPMBUFE
4JODFUIFDPTUTPGUSBJOJOHBOENBJOUFOBODFGPSFYJTUJOH#*QSPKFDUTBSFHFOFSBMMZOPU
HSFBUFSUIBOUIPTFPGSFUSBJOJOH NPTUPSHBOJ[BUJPOTEPOPUBUUFNQUUPBQQMZUIFTUBO
EBSEUPFYJTUJOHQSPKFDUTVOMFTTUIFVTFSTBSFEJTTBUJTFEXJUIJU3BUIFS PSHBOJ[BUJPOT
GPDVTUIFJSTUBOEBSEJ[BUJPOFPSUTPOOFXQSPKFDUT
6OUJMPSHBOJ[BUJPOBMBOEUFDIOPMPHJDBMDIBOHFTNBLFUIFTXJUDIUPTUBOEBSEUPPMT
DPOWFOJFOUBOEBQQSPQSJBUF NBOBHFSTTIPVMEOPUOFHMFDUUPPFSTVQQPSUUPVTFSTPO
MFHBDZTZTUFNT BMUIPVHIUIFZTIPVMEOPUQSPNPUFUIFHSPXUIPGUIFPMETZTUFN
*HOPSJOHPSIBTUJMZJNQMFNFOUJOHPOFPGUIFBGPSFNFOUJPOFETUFQTDBOSFTVMUJOEJG
DVMUZFOGPSDJOHTUBOEBSEJ[BUJPO5IFFFDUTPGTUSPOHFYFDVUJWFCBDLJOH BOFFDUJWF 
EJWFSTFUBTLGPSDFDPNCJOFEXJUIVOEFSTUBOEBCMF UIPSPVHIMZFYQMBJOFEDSJUFSJBTIPVME
PQFOUIFXBZUPBOFFDUJWFTUBOEBSEJ[BUJPOQSPDFTT
*UTIPVMECFOPUFE IPXFWFS UIBUTUBOEBSEJ[BUJPODBOUBLFBUPMMPOBOPSHBOJ[BUJPOJG
OPUEPOFDPSSFDUMZ*OBOEPGJUTFMG TUBOEBSEJ[BUJPODBOSFEVDFUIFDPTUTUIBUDPNFBMPOH
XJUIGSBHNFOUBUJPO)PXFWFS UIFUSVFCFOFUTPG#*DBOOPUCFBUUBJOFEXJUIPVUB#*
TUSBUFHZGPSUIFMPOHUFSN
12

DATAMEANING

Business Intelligence Solutions

JOGP!EBUBNFBOJOHDPNrXXXEBUBNFBOJOHDPNr#*%"5"

Step 3: BI Strategy for the Long Run


5IFUBDUJDTEJTDVTTFEVQUPUIJTQPJOUBSFUIFCBTJTGPSBTPMJE#*TUSBUFHZ5PBDIJFWF
QSPQFSJNQMFNFOUBUJPO UIPVHI BDPNQSFIFOTJWF#*TUSBUFHZUIBUDPSSFTQPOETUPZPVS
PSHBOJ[BUJPOTOFFETJTSFRVJSFE5IJT JOUVSO XJMMEFQFOEPOBMUFSJOHUIFXBZJOXIJDI
ZPVSPSHBOJ[BUJPOVUJMJ[FT#*

Overview
5PNBYJNJ[FUIFBEWBOUBHFTPFSFECZ#* PSHBOJ[BUJPOTIBWFUPUIJOLDBSFGVMMZBCPVU
IPXEJFSFOUBDUPSTXJUIJOUIFPSHBOJ[BUJPODPPQFSBUFBOEDPPSEJOBUFEVSJOHQSPKFDUT
BOENBLFOFDFTTBSZDIBOHFT(BSUOFST)PXBSE%SFTOFSTUBUFT i4NBSUFOUFSQSJTFTBSF
CFHJOOJOHUPSFDPHOJ[FUIFTUSBUFHJDJNQBDUPG#*5IFZVOEFSTUBOEUIFOFFEGPSUIF
JOWFTUNFOU UIFOFFEUPNPWFQBTUUBDUJDBMBOEJTPMBUFEJNQMFNFOUBUJPOT BOEUIFOFFE
UPJOWPMWFFWFSZEFQBSUNFOUBOEFWFSZGVODUJPO FTQFDJBMMZTFOJPSNBOBHFNFOU JOUIF
#*JNQMFNFOUBUJPOu"UUFNQUJOHUPJOUSPEVDFTUBOEBSEJ[BUJPOJOEFQFOEFOUMZGSPNB
$0&VMUJNBUFMZDBVTFTJODSFBTFEDPTUT MPXSBUFTPGBEPQUJPOCZFOEVTFSTBOEMPTTPG
USVTUBDSPTTBOPSHBOJ[BUJPO5IFTVDDFTTPGUIFTFTIPSUUFSNTPMVUJPOTQBMFTJODPNQBSJ
TPOUPUIBUPGTPMVUJPOTGPSUIFMPOHUFSN XIJDINBLFVTFPGB#*DFOUFSPGFYDFMMFODF
UIBUNBJOUBJOTBOEQSPNPUFTCFTUQSBDUJDFTXJUIJOUIFPSHBOJ[BUJPO
4IFFSFOUSPQZDBOLJMMBTUBOEBSEJ[BUJPOCJE"MTP BOPSHBOJ[BUJPOTTUBOEBSETXJMM
FWFOUVBMMZCFPCTPMFUFBOEMPTFUIFUSVMZJOUFHSBUFEOBUVSFUIFZXFSFNFBOUUPIBWF*O
BEEJUJPO TPNFNPSFEZOBNJDEFQBSUNFOUTXJMMCFHJOUPTFFLFYDFQUJPOTUPUIFTUBO
EBSET5IJTVMUJNBUFMZMFBETUPGSBHNFOUBUJPOBOE JOUVSO IJHIFSDPTUT5IJTJTXIFSF
B$0&DBOIFMQ5IF$0&QSPNPUFTUIFTUBOEBSETBDSPTTUIFPSHBOJ[BUJPO DIFDLTUIFJS
JNQMFNFOUBUJPOBOETUBZTPOUIFDVUUJOHFEHFPGBWBJMBCMFUFDIOPMPHZ
"MUIPVHIDSFBUJOHB$0&GSPNUIFHSPVOEVQJTQPTTJCMF TPNFPSHBOJ[BUJPOTOEJUUPP
EFNBOEJOH FTQFDJBMMZHJWFOUIFDVSSFOUFDPOPNJDDMJNBUF*OTUFBE UIFTFPSHBOJ[BUJPOT
TFUUMFPOBOJOUFSNFEJBSZTUFQTFUUJOHVQBQSPHSBNNBOBHFNFOUPDF PS1.0 GPS
#*5IF1.0 VOEFSUIFHVJEBODFPGUIFFYFDVUJWFUFBN UBLFTDPOUSPMPG#*QSPKFDUTBOE
TUBOEBSET"TUIFNFNCFSTPGUIF1.0CFDPNFNPSFGBNJMJBSXJUIUIFJSSPMFT JUDBO
BMTPUBLFDIBSHFPGUIFCFTUQSBDUJDFTUIBUBSFVTVBMMZVOEFSUIFQVSWJFXPGB$0&

(BSUOFS Business Intelligence in 2002, the Users View, 2002.

DATAMEANING

Business Intelligence Solutions

JOGP!EBUBNFBOJOHDPNrXXXEBUBNFBOJOHDPNr#*%"5"



Foster Trust
"IJHIMFWFMPGUSVTUCFUXFFOUIFNBJOTFDUPSTPGBOPSHBOJ[BUJPO FTQFDJBMMZ*5BOE
CVTJOFTTVTFST JTJOUFHSBMUPTFUUJOHBHPPEGPVOEBUJPOGPSB$0&#FGPSFBTVDDFTTGVM
$0&DBOCFCVJMU PSHBOJ[BUJPOTTIPVMEBMXBZTFTUBCMJTIBIJHIMFWFMPGUSVTUCFUXFFO
UIFCVTJOFTTVTFSTBOE*5.BOZ*5BOECVTJOFTTEJWJTJPOTFYQFSJFODFUFOTJPOTBOENJT
USVTU4JODFUIJTJTFYBDUMZUIFQPJOUXIFSF#*IJOHFT UIJTTUFQJTFYUSFNFMZJNQPSUBOU
8JUIPVUJU TVDDFTTNBZQSPWFFMVTJWF
0GUFO JUJTEVFUPUIFOBUVSFPGUIFJSTQFDJBMJ[FESPMFT*5UBLFTDIBSHFPGTFDVSJUZBOE
EBUBNBOBHFNFOUUIFCVTJOFTTTJEFEFWFMPQT QVSDIBTFTPSNBOBHFTJUTPXOBQQMJDB
UJPOTUIBUTVDINJTUSVTUFWPMWFT
5IFQSPCMFNTBSJTFXIFOUIFCVTJOFTTTJEFUBLFTPOEVUJFTBOESPMFTUIBUXPVMECF
CFUUFSPJOUIFIBOETPGUIF*5QSPGFTTJPOBM MJLFIBSEXBSFPSTPGUXBSFBENJOJTUSBUJPO 
SFTVMUTUSBDLJOHPSEFTJHO0DDBTJPOBMMZ UIFTFTZTUFNTFOEVQCFJOHUPPDPNQMFYPS
CVMLZ BOE*5JTDBMMFEJOUPSFNFEZUIFTJUVBUJPO BEEJOHUPUIFJSXPSLMPBE5IJTEF
DSFBTFTTBUJTGBDUJPOPOUIF*5TJEF JODSFBTFTUFOTJPOTCFUXFFOUIFEJWJTJPOTBOEMFBET
UPSJTJOHDPTUTPGJOUFHSBUJPO"TNFOUJPOFEFBSMJFS TJNQMZHPJOHUISPVHIUIFQSPDFTTPG
B#*BVEJUDBOIFMQSFTPMWFTPNFPGUIFTFJTTVFT)PXFWFS JONPSFTFWFSFDBTFT PSHB
OJ[BUJPOTIBWFUPCSJOHJOOFXGBDFTUPCSJEHFUIFDPNNVOJDBUJPOHBQCFUXFFOUIFTF
EJWJTJPOTJOPSEFSUPQSPDFFE

Create and Roll Out a BI Center of Excellence


"QQMZJOH#*TUSBUFHJDBMMZBOEGPSNJOHBMPOHUFSNQMBOGPS#*CPUIGBMMVOEFSUIFBVT
QJDFTPGB$0& XJUIUIFGPMMPXJOHHPBMT
r &EVDBUFFYFDVUJWFTBCPVUUIFSPMF#*QMBZTJOJNQSPWJOHCVTJOFTTNBOBHFNFOU
r &TUBCMJTIBOEFODPVSBHFDSPTTCVTJOFTTVOJUDPNNVOJDBUJPOUPBWPJEUIFBDDV
NVMBUJPOPGBQQMJDBUJPOTJMPT
r %FNPOTUSBUFUIFBEWBOUBHFTPGBTPMJE#*BSDIJUFDUVSFBTUIFCBTJTGPSBOFFD
UJWF#*TUSBUFHZ
r 1SPNPUFBO*5DVMUVSFUIBUSFDPHOJ[FTUIFWBSJFEOFFETBOEEFNBOETPGEJFSFOU
VTFSTTJNVMUBOFPVTMZESVNVQTVQQPSUGPSBEZOBNJDQMBUGPSNUIBUDBOIBOEMF
FWFSDIBOHJOHVTFSOFFET


DATAMEANING

Business Intelligence Solutions

JOGP!EBUBNFBOJOHDPNrXXXEBUBNFBOJOHDPNr#*%"5"

Beginning with a Program Management Office (PMO)


&TUBCMJTIJOHBQSPHSBNNBOBHFNFOUPDF 1.0
DBOFBTFUIFUSBOTJUJPOUPBGVMMZ
GVODUJPOJOH$0&
"OPSHBOJ[BUJPOTFYFDVUJWFTBOETVQQMJFSTJOWPMWFEXJUI#*GPSNUIFFYFDVUJWFTUFFSJOH
DPNNJUUFF PS&4$ XIJDIEJSFDUTUIF1.01FSJPEJD&4$NFFUJOHTIPVMEBJNUP
r &TUBCMJTIBOEFNQIBTJ[FUIFJNQPSUBODFPGBOE1.0DPNNJUNFOUUPUIFUBTL
BUIBOE
r 4FU1.0JOJUJBUJWFTBOEFTUBCMJTIEFBEMJOFT
r 4FSWFBTBQMBUGPSNGPSJEFOUJGZJOHBOEBOUJDJQBUJOHPCTUBDMFTPSDIBMMFOHFT
CFGPSFUIFZIBQQFO
r (VJEFBOEFYQMBJONFBTVSFNFOUSVCSJDTUPUIF1.0
5IFJOJUJBMQSPKFDUNBOBHFNFOUEVUJFTXJMMHPUPUIF1.0 XIJDIJTNBEFVQPGBSDIJ
UFDUVSFPS#*QSPKFDUNBOBHFSTBTXFMMBTUIPTFGSPNJNQPSUBOU#*TVQQMJFST
1.0PCKFDUJWFT
r 1VUUIF&4$TTUSBUFHJFTBOEJOJUJBUJWFTJOUPBDUJPO
r .POJUPSUIF$0&TEFWFMPQNFOUXJUIBWJFXUPJUCFDPNJOHUIFDFOUSBMFY
DIBOHFPG#*LOPXMFEHFBOEFYQFSUJTF
r )FMQXJUIJOEJWJEVBMQSPKFDUQMBOTBTOFFEFEBOEFODPVSBHFUFBNTBOEJOEJ
WJEVBMTUPVTFRVBOUJBCMFNFBTVSFTPGTVDDFTTEVSJOHQSPKFDUT TVDIBTNFUSJDT
BOENJMFTUPOFT
r 6TF30*BTBHVJEFUPNPOJUPSBOEHJWFGFFECBDLBCPVU#*BDUJWJUJFT LFFQJOHUIF
PWFSBMMQMBOBOEWJTJPOJONJOE
r $POTUBOUMZPFSPOHPJOHFEVDBUJPO USBJOJOHBOEHVJEBODFBCPVUUIFGFBUVSFT
PGUIFQSPEVDUGPSCVTJOFTTVTFST
r ,FFQBOPQFOMJOFPGDPNNVOJDBUJPOXJUIWFOEPSTHFUGFFECBDLBCPVUQPUFO
UJBMQSPCMFNBSFBT JNQSPWFNFOUTBOEQSPEVDUHVJEBODFBTEJDUBUFECZUIF
QSPKFDU
r .BLFUFDITVQQPSUBWBJMBCMFUPUFBNTEVSJOHQSPKFDUTBOE NPSFHFOFSBMMZ JO
UIFGPSNPGBIFMQEFTL


DATAMEANING

Business Intelligence Solutions

JOGP!EBUBNFBOJOHDPNrXXXEBUBNFBOJOHDPNr#*%"5"

.PTUPSHBOJ[BUJPOTXJMMMFBONPSFIFBWJMZPO#*TVQQMJFSTEVSJOHUIFJSSTUQSPKFDUTUP
IFMQUSBJOBOEEJSFDUJOEJWJEVBMTJOUIFPSHBOJ[BUJPO5IFDPNNJUNFOUPGUIFWBSJPVT
BDUPSTJOBQSPKFDUXJMMEFQFOEPOBWBSJFUZPGGBDUPST TVDIBTUIFBNPVOUPGQSPKFDUT 
UIFJSDPNQMFYJUZBOEXIFSFUIFZBSFJOUIFJSMJGFDZDMF.BOZQBSUJDJQBOUTXJMMOPUOFFE
UPEFEJDBUFBMMPGUIFJSUJNFUPUIFTFQSPKFDUT3FHBSEMFTT UIFPSHBOJ[BUJPOTIPVMEFOTVSF
UIBUUIF1.0IBTBDDFTTUPTVDJFOUSFTPVSDFTUPIBOEMFTFWFSBMQSPKFDUTTJNVMUBOFPVTMZ

Transforming Your PMO into a BI Center of Excellence


5IF1.0JTBUFNQPSBSZFOUJUZXJUIUIFVMUJNBUFHPBMPGQSFQBSJOH#*FYQFSUJTFBOECF
JOHEJTNBOUMFEPSBCTPSCFEPODFUIF$0&JTDPNQMFUF
8IFOUIF$0&JTPQFSBUJPOBM JUUBLFTPOUIFSPMFPGNBOBHJOHUIFJOGSBTUSVDUVSFBOE
SFTPVSDFTOFDFTTBSZGPSFFDUJWFBOEBEFRVBUFUFDIOJDBMTVQQPSUGPSPOHPJOHQSPKFDUT
5IF$0&UBLFTGVMMDPOUSPMPGQSPKFDUTJOJUJBUFEUISPVHIUIF1.0BOE
r 5SBJOTVTFSTTPUIFZDBOFWFOUVBMMZBDDFTTEBUBBOEVTFUIFQSPEVDUJOEFQFO
EFOUMZ
r 6TFTUIFBEWBODFEBOBMZUJDTLJMMTBWBJMBCMFUPTUFQJOUPQSPWJEFBOBMZTJTXIFO
EPJOHTPJTUPPDPNQMFYGPSFOEVTFST8JUIUJNF FOEVTFSTXJMMCFBCMFUPIBOEMF
NPSFPGUIJTXPSLJOEJWJEVBMMZ
r *TBTPVSDFPGDPOTJTUFODZGPSVTFSTJOUIFPSHBOJ[BUJPO1SPCMFNTBOEDPODFSOT
JOEJFSFOUEJWJTJPOTDBOPGUFOCFTPMWFEXJUIDPOTJTUFOUTPMVUJPOTDSFBUFEBUUIF
DFOUFS
r 4UBOEBSEJ[FTEBUBWPDBCVMBSZJOBMMEFQBSUNFOUTCZVTJOHBWBJMBCMFCVTJOFTT
metadata.
r &OTVSFTTUBOEBSETBSFCFJOHVTFEBDSPTTUIFPSHBOJ[BUJPOXJUIJOUIFEFTJSFE#*
GSBNFXPSL

Equip the BI COE With the Proper Competencies


&TTFOUJBMMZ B1.0SFMJFTPOBNJYUVSFPGUFDIOJDBMBOEQSPKFDUTLJMMT)PXFWFS B$0&IBT
UPTUSJWFUPHPCFZPOEUIJTCZBQQMZJOHBEWBODFEUFDIOJRVFTUPBOBMZTJTBOEJOGPSNBUJPO



DATAMEANING

Business Intelligence Solutions

JOGP!EBUBNFBOJOHDPNrXXXEBUBNFBOJOHDPNr#*%"5"

VTBHFUSBDLJOHJOPSEFSUPBJEJOUIFEFDJTJPONBLJOHQSPDFTTBOEUSBOTMBUFUIPTFEFDJ
TJPOTJOUPBDUJPO*OUIJTXBZ UIF$0&DBOVTFUIFJOGPSNBUJPOBWBJMBCMFGPSUIFCFOFU
PGUIFCSPBEFSTUSBUFHZ
#VTJOFTTVTFSTXJUIBSNCBDLHSPVOEJOUFDIOPMPHZBOEFYQFSJFODFSVOOJOH#*QSPKFDUT
PGUFOQFSGPSNUIFCFTUJOUIF$0&DPOUFYU BTPQQPTFEUP*5QSPGFTTJPOBMTXJUICVTJOFTT
LOPXMFEHF5IJTVOEFSTDPSFTUIFJNQPSUBODFPGTUBOHUIFDFOUFSXJUIQFPQMFXIP
IBWFEFWFMPQFEUSVTUBNPOHCVTJOFTTVTFSTBOELOPXXIBUUIFZOFFEBOEFYQFDU"T

'JHVSF*EFBM$0&TUBNFNCFSTXPSL
XJUIUISFFEJFSFOUTLJMMTDPODVSSFOUMZ

BXIPMF UIFJEFBMDFOUFSXJMMESBXGSPNUBMFOUFE*5 CVTJOFTTBOEBOBMZUJDTQFDJBMJTUT 


BMUIPVHICVTJOFTTNBOBHFSTVTVBMMZIBWFSFTQPOTJCJMJUJFTFMTFXIFSFUIBUQSFDMVEFUIFN
GSPNCFJOHQBSUPGUIF$0&
'JOEJOHUIFCFTUFNQMPZFFTGPSUIF$0&JTBEJDVMU NPWJOHUBSHFU(BSUOFSXBSOTPGBO
JOTVDJFOUBNPVOUPG#*QSPGFTTJPOBMTCZ"MTP IFOPUFTUIBU iCZ FOUFS
QSJTFTUIBUEPOPUSFDPHOJ[FBOEMFWFSBHFUIFJSBOBMZUJDTLJMMTBOETUB BOEEPOPUJOWFTU
17

DATAMEANING

Business Intelligence Solutions

JOGP!EBUBNFBOJOHDPNrXXXEBUBNFBOJOHDPNr#*%"5"

JOUIFNCZGPSNJOHBDPNQFUFODZDFOUFS XJMMCFVOBCMFUPNFFUTUSBUFHJDPCKFDUJWFTu17
"OBMZUJDTLJMMTBSFDFOUSBMUPUIF$0&TNJTTJPOBOEUIFDFOUFSTIPVMECFBCMFUP
r "OUJDJQBUFJTTVFTBOEQSPEVDFBOBMZUJDBMNPEFMTUPEFBMXJUIUIFN
r 8PSLXJUIBWBJMBCMFEBUBUPEJTDFSODPSSFMBUJPOT USFOETBOEPVUMJFST
r 1JOQPJOUJNQPSUBOUEBUBQPJOUGPSGVSUIFSBOBMZTJTPSBQQMJDBUJPOUISPVHIDPM
MBCPSBUJPOXJUIUIF*5EFQBSUNFOU
r &NQMPZTUBUJTUJDBMBOBMZTJT EBUBBHHSFHBUJPO EBUBNJOJOHBOEBWBSJFUZPG
PUIFSNFUIPET
r &OHBHFJODPOUJOVFEFEVDBUJPOUPTUBZBCSFBTUPGDIBOHJOHBOBMZUJDUPPMT
r %FOFNFUSJDTVTFEUPNBLFSFDPNNFOEBUJPOTBOEQSPWJEFBTVNNBSZUP
SFMBUFEQBSUJFT
r &OTVSFUIBUVTFSTBDUJWFMZVOEFSTUBOEUIFVTFTPGUIFEBUB
&TTFOUJBMTLJMMTGPSB#*$FOUFSPG&YDFMMFODF
r ,OPXMFEHFBOEDPNQSFIFOTJPOPGUIFOFFETPGUIFEJTUJODUCVTJOFTTVOJUT
JOUIFPSHBOJ[BUJPO GSPNTBMFTUP)3 BTXFMMBTDSPTTCVTJOFTTVOJUJTTVFT 
JODMVEJOHDVTUPNFSBOEDIBOOFMQSPUBCJMJUZ
r 4VDJFOUFYQFSUJTFUPTFUTUSBUFHJD#*HPBMTJODPOKVODUJPOXJUIUIFPSHBOJ[B
UJPOTHPBMTBOEFYQSFTTUIFNDMFBSMZBOEDPOWJODJOHMZUPSFMBUFEFYFDVUJWFT
r 5IFBCJMJUZUPXPSLXJUINBOBHFSTUPNBLF30*NPEFMT CVTJOFTTDBTFTBOE
BOBMZTJTPGEFDJTJPOTUPQSJPSJUJ[FUIFJSBDUJWJUJFT
0OUIF*5TJEF IPXFWFS NFNCFSTTIPVMECFUIPSPVHIMZGBNJMJBSXJUI
r )PXCVTJOFTTBOEBOBMZUJDBMSFRVJSFNFOUTXJMMCFJNQBDUFECZ#*JOGSBTUSVDUVSF
r 8BZTUPTVQQPSUCVTJOFTTBOEBOBMZTJTSFRVJSFNFOUTCZBDDFTTJOHBOENBOBH
JOHUIFQSPQFSEBUB
r #*UPPMTBOEUFDIOPMPHJFT UIFEBUBXBSFIPVTF BOEEBUBBENJOJTUSBUJPO
*OJUJBMMZ TPVSDJOHFNQMPZFFTXJUITVDIBTQFDJDTLJMMTFUNJHIUTFFNMJLFBEBVOU
JOHUBTL)PXFWFS NPTUPSHBOJ[BUJPOTEJTDPWFSUIBUUIFZBMSFBEZIBWFJOEJWJEVBMT
XIPIBOEMFTFWFSBMPGUIFTFUBTLT FWFOUIPVHIUIFTFUBTLTBSFOPUTUSJDUMZJOUIFJSKPC
EFTDSJQUJPO4VDITPDBMMFEiQPXFSVTFSTuBSFBEFDFOUTUBSUJOHQPJOU
(BSUOFS The Business Intelligence Competency Center: An Essential Business Strategy, 2002.

DATAMEANING

Business Intelligence Solutions

JOGP!EBUBNFBOJOHDPNrXXXEBUBNFBOJOHDPNr#*%"5"



Integrate the COE Center into the Organization


5IF$0&TIPVMEPDDVQZBQBSUJDVMBSQMBDFJOBOPSHBOJ[BUJPO*GQMBDFEPVUTJEFPGUIF
EBJMZPSCJUPGNPTUFNQMPZFFT JUDPVMECFDPNFBOBCTUSBDUJPOBOECFDPNFPVUPGUPVDI
XJUIUIFDPSFCVTJOFTT*GUIFDFOUFSFOETVQNJSFEJOUIFEBZUPEBZXPSLJOHPGUIF
CVTJOFTT UIPVHI JUXJMMMPTFJUTWBOUBHFQPJOUBOEJUTBCJMJUZUPHBJOBCSPBEFSWJFXPG
UIFPSHBOJ[BUJPOTBDUJWJUJFT
5IBUTBJE FBDIPSHBOJ[BUJPOIBTUPNBLFBDBSFGVMEFDJTJPOBCPVUXIFSFUPQMBDFUIF
$0&CBTFEPOUIFOBUVSFPGUIFCVTJOFTTBOEUIF#*TUSBUFHZ-BSHFNVMUJOBUJPOBMT GPS
JOTUBODF NJHIUJNQMFNFOU#*BDSPTTIVOESFETPGCVTJOFTTVOJUT FBDIPOFDPOUBJOJOHB
OVNCFSPGEFQBSUNFOUT
5IFNPTUDPNNPOSFBTPOB#*TUSBUFHZGBJMTJTCFDBVTFPGUIFCVTJOFTTBOENBOBHF
NFOUTJEFSBUIFSUIBOUFDIOPMPHZ*OUFSNTPGTUSVDUVSF $0&TTIPVMEMJBJTFXJUIUIF
MBSHFTUVOJUPSUIFNBJOESJWFSPGCVTJOFTTJOUIFPSHBOJ[BUJPO5IJTXJMMWBSZGSPN
PSHBOJ[BUJPOUPPSHBOJ[BUJPO0GDPVSTF UIFMBSHFTUVOJUTUJMMOFFETUPDPNNVOJDBUFBOE
DPPQFSBUFXJUIUIF$0&BTXFMMBTXJUIPUIFSVOJUTUPFOTVSFTVDDFTT HJWFOUIFDSPTT
GVODUJPOBMOBUVSFPG#*
4PNFPSHBOJ[BUJPOTOEUIBUJUJTJNQSBDUJDBMGPSUIF$0&UPDPNNVOJDBUFSFHVMBSMZ
XJUIUIFCVTJOFTTVOJUTBOEPQUJOTUFBEUPIBWFUIF$0&MJOLUPBTUSBUFHJDQPJOUJOUIF
*5EFQBSUNFOU TVDIBTUIF$*0'PSPUIFST UIFOBODFEFQBSUNFOUJTBEFDFOUSFQMBDF
NFOU FTQFDJBMMZJGJUTEVUJFTFYUFOECFZPOEUIFOBODJBMPQFSBUJPOTPGUIFPSHBOJ[B
tion.
5IFQMBDFNFOUBOEPSHBOJ[BUJPOPGB$0&TIPVMEBMTPEFQFOEPOUIFUFBNTBMSFBEZPQ
FSBUJOHJOBOPSHBOJ[BUJPO$SPTTGVODUJPOBMUFBNTMJLFBEBUBXBSFIPVTF GPSFYBNQMF 
NBZBMUFSUIFUJNJOHTJODFEBUBXBSFIPVTFQSPKFDUTVTVBMMZQSFDFEFUIFEFWFMPQNFOU
PGB$0&"EEJUJPOBMMZ UIFJOUFSNFEJBUF1.0NBZBMTPGBDJMJUBUFUIFUSBOTGFSPGUIFEBUB
XBSFIPVTFQSPKFDUUPB$0& XIJDIXJMMTFSWFBTUIFDFOUSBMMPDBUJPOPGCFTUQSBDUJDFT
BOEPOHPJOHUSBJOJOHBDSPTTNVMUJQMFQSPKFDUT
#VEHFUBSZBOEGVOEJOHJTTVFTBMTPQMBZBSPMFJOIPXXFMMUIF$0&XJMMPQFSBUFXJUIJO
UIFPSHBOJ[BUJPO4PNFPSHBOJ[BUJPOTDMBTTJGZUIFTFDFOUFSTBTFYQFOEJUVSFTPOMZ XIJDI
NFBOTUIBU#*VTFSTDBOVTFBMMUIFGFBUVSFTPGUIFTFSWJDF5IJTBQQSPBDISVOTUIFSJTLPG
VOEFSWBMVJOHUIF$0& UIPVHI BOEUIFDFOUFSDPVMEFWFOUVBMMZEFHSBEFJOUPBOPWFS
QSJDFE VOEFSQFSGPSNJOHIFMQEFTL

DATAMEANING

Business Intelligence Solutions

JOGP!EBUBNFBOJOHDPNrXXXEBUBNFBOJOHDPNr#*%"5"



"OPUIFSBQQSPBDIJTUPBDUVBMMZBUUBDIBGFFUPUIFTFSWJDFGPSVTFST5IJTPTFUTTPNF
PGUIFDPTUTBOEFODPVSBHFTWBMVFBEEFECFIBWJPS CVUBMTPSJTLTSFTUSJDUJOHUIFQBDFPG
UIFDFOUFSTHSPXUI&BSMZBEPQUFSTXJMMMJLFMZQBZGPSUIFTFSWJDF CVUIPMEPVUT XIPBSF
BMSFBEZIFTJUBOU NBZOFFETPNFDPOWJODJOHCFGPSFEFDJEJOHUPQBSUJDJQBUF BTUIFGFFT
SFQSFTFOUBOPUIFSCBSSJFS
"TVCTDSJQUJPOCBTFEBQQSPBDIXJMMBMMPXBOPSHBOJ[BUJPOUPJODFOUJWJ[FXPSLFSTBOE
QSPEVDFBOJOUFSOBMWJSUVBMQSPUBOEMPTTTUBUFNFOU BTXFMMBTTQSFBEDPTUTBNPOH
VTFSTBOEUIFJSIBCJUT

Putting together the BI Framework


5IFEJFSFOUMFWFMTPGBOPSHBOJ[BUJPOBSFDPPSEJOBUFEUISPVHIUIF#*GSBNFXPSL XIJDI
JTBDSJUJDBMGVODUJPOPGUIF$0&
0SHBOJ[BUJPOTDBOUBLFBEWBOUBHFPGQSFFYJTUJOHTUBOEBSEJ[BUJPOQSPKFDUTBOEUIFJOTUJ
UVUJPOBMLOPXMFEHFUIBUDPNFTBMPOHXJUIUIFN BMMXJUIJOUIFGSBNFXPSLPGDPSQPSBUF
TUSVDUVSFTUIBUBSFBMSFBEZJOQMBDF5IJTDBOCFBDIJFWFECZVTJOHUIFDPOWFOUJPOBMWJFX
PGUIF*5iTUBDLuCZXIJDITFWFSBMMBZFSTBSFJNQMFNFOUFETFRVFOUJBMMZ
%FTQJUFJUTBEWBOUBHFT UIJTMBZFSFEBQQSPBDIPGUFOSFTVMUTJOBGBJMVSFUPUBLFDSJUJDBMDVM
UVSBMBOECVTJOFTTGFBUVSFTJOUPBDDPVOUEVSJOHTVDIQSPDFTTFTBOEJOTUFBEDPODFOUSBUFT
NPTUMZPOUIFUFDIOJDBMTJEFPGUIFQSPDFTT)PXFWFS UIFSFBEJOFTTPGBOPSHBOJ[BUJPO
POUIFCVTJOFTTTJEFJTFRVBMMZJNQPSUBOUJOUIJTQSPDFTT$BUFSJOHUIFGSBNFXPSLUPUIF
VOJRVFOBUVSFPG#*TUBOEBSEJ[BUJPOUBLFTUIJTJOUPBDDPVOUBOEIFMQTJNQSPWFUIFTVD
DFTTPGBHJWFOTUBOEBSEJ[BUJPOFPSU
5PFTUBCMJTIUIFiJOGPSNBUJPOuMBZFS UXPUZQFTPGSFBEJOFTTBSFOFDFTTBSZUFDIOJDBMBOE
PSHBOJ[BUJPOBM
5FDIOJDBMSFBEJOFTTFODPNQBTTFTUIFGPMMPXJOH
r $VSSFOUMZGVODUJPOJOHPQFSBUJPOBMTZTUFNT5IF#*GSBNFXPSLXJMMDPOTJTUPGB
EJFSFOUTFUPGDPNQPOFOUT CVUUIFRVBOUJUZBOERVBMJUZPGUIFEBUBJOFYJTUJOH
TZTUFNTXJMMEJDUBUFUIFRVBMJUZPGUIF#*BOBMZTJT
r 5IFJOGSBTUSVDUVSFUPTUPSFBOEUSBOTMBUFJOUP#*BQQSPQSJBUFEBUB5IFJOGSB
TUSVDUVSFSFRVJSFECZBQBSUJDVMBSPSHBOJ[BUJPOXJMMWBSZ CVUUZQJDBMMZ PQFSBUJPO
BMEBUBTUPSFT PS0%4 BSFVTFEUPLFFQEFUBJMFEEBUBGSPNTFWFSBMTZTUFNTBOE
EBUBXBSFIPVTFTPSNBSUTBSDIJWFEBUBJOBTFBSDIGSJFOEMZXBZ*OGPSNBUJPO
DBOCFNBEFBQQSPQSJBUFGPS#*NBOVBMMZPSCZFYUSBDUJPO USBOTGPSNBUJPOBOE

DATAMEANING

Business Intelligence Solutions

JOGP!EBUBNFBOJOHDPNrXXXEBUBNFBOJOHDPNr#*%"5"



MPBEJOHTPGUXBSF PS&5-
"DIJFWJOHSFBEJOFTTPOUIFUFDIOJDBMTJEFIFMQTPSHBOJ[BUJPOTNBYJNJ[FFDJFODZXIJMF
SFNBJOJOHFYJCMF"OFYBNQMFPGUIJTJTXIFOTFWFSBMEBUBNBSUTBSFDSFBUFEGPSEJFS
FOUQSPKFDUTGPSBTJNQMFSTUSVDUVSFBOEEJSFDU30*
*ODBTFTMJLFUIJT UIFEBUBNBSUTIPVMEGPMMPXUIFDSJUFSJBJTTVFECZUIF#*GSBNFXPSLUP
LFFQUIFDPOTJTUFODZPGUIFEFOJUJPOTBOEBMMPXBDDFTTBNPOHBMMUIFQSPKFDUTJO
WPMWFE*OUIJTXBZ UIF#*GSBNFXPSLSFNBJOTDPIFSFOU
0SHBOJ[BUJPOBMSFBEJOFTTSFRVJSFTDSFBUJOHBGSBNFXPSLBOEDPNNVOJDBUJOHUPVTFST
IPXUPVTFUIFJOGPSNBUJPOFFDUJWFMZ5IJTJTXIFSFUIFUFDIOJDBMGSBNFXPSLQMBZTPVU
JOBOPSHBOJ[BUJPO)PXFWFS NBOZPSHBOJ[BUJPOTPWFSMPPLUIJTJTTVF*UJTUIJTQBSUPGUIF
GSBNFXPSLUIBUDVTUPNJ[FT#*BOEIFMQTNBYJNJ[FJUTFDJFODZ0SHBOJ[BUJPOTTIPVME
LFFQUIFGPMMPXJOHUIJOHTJONJOE
r "MJHONFOUPGDPSQPSBUFHPBMTBOE#*TUSBUFHZ)BWFZPVEPOFBUIPSPVHIBVEJU
BOEFWBMVBUJPOUPTFFJGUIFTFBSFJOTZODPSIBWFZPVDPOTJEFSFEVTJOHCVTJOFTT
JNQSPWFNFOUNFUIPEPMPHJFT
r %FDJTJPONBLJOHDVMUVSF8IBULJOEPGDVMUVSFIBTEFWFMPQFEJOUIFPSHBOJ[BUJPO
UIBUEJDUBUFTIPXEFDJTJPOTBSFNBEFBOEIPXDBO#*JNQSPWFUIFVTFPGEBUBJO
TVDIBOFOWJSPONFOU
r $VSSFOUBOBMZUJDBMTLJMMT)PXGBSEPFTUIFPSHBOJ[BUJPOOFFEUPHPUPEFWFMPQ
UIFOFDFTTBSZBOBMZUJDBMTLJMMTGPS#* BOETIPVMEUIFZCFTPVHIUFYUFSOBMMZ 
 JOUFSOBMMZ PSCPUI
r 8IFSFEPZPVXBOU#*UPUBLFZPVSPSHBOJ[BUJPO *TUIFPSHBOJ[BUJPOJOOFFE
PGDPTUSFEVDUJPOT JNQSPWFEDVTUPNFSTBUJTGBDUJPOPSTPNFUIJOHFMTFFOUJSFMZ 
)PXEPUIFZSBOLJOPSEFSPGJNQPSUBODF
r 5IFXBZFNQMPZFFTBOEPUIFSBDUPSTVTFJOGPSNBUJPO%PFTUIFPSHBOJ[BUJPO
FODPVSBHFTIBSJOHPGJOGPSNBUJPO JODMVEJOHNFUSJDTBOEEBTICPBSET CFUXFFO
FNQMPZFFT QBSUOFSTBOEDVTUPNFST PSOPU 8IPJOUFSQSFUTUIFJOGPSNBUJPO
r %JFSFOUUZQFTPGVTFST"NPOHUIF#*VTFSTJOUIFPSHBOJ[BUJPO IPXNJHIU
UIFVTFSFYQFSJFODFWBSZ EFQFOEJOHPOMPDBUJPOBOEQPTJUJPO
r 5IFCSPBEFSNBSLFU"SFZPVSDPNQFUJUPSTVTJOH#*UPBDIJFWFTJNJMBSHPBMTBOE
21

DATAMEANING

Business Intelligence Solutions

JOGP!EBUBNFBOJOHDPNrXXXEBUBNFBOJOHDPNr#*%"5"

JOTJNJMBSXBZT "SFZPVSDPNQFUJUPSTTIBSJOHJOGPSNBUJPOXJUIDVTUPNFSTBOE
QBSUOFSTBTXFMM )BWFUIFZEFWFMPQFEBCFUUFSVOEFSTUBOEJOHPGDVTUPNFSTBOE
DVTUPNFSUSFOETUIBOZPV 
r 5IFDVSSFOUFDPOPNJDDMJNBUF)PXEPFTZPVSPSHBOJ[BUJPOTVTFPG#*DIBOHF 
HJWFOUIFEZOBNJDHMPCBMFDPOPNZPGUIFNPEFSOXPSME 8JMMJUIFMQZPV
GPSFDBTUBOEBTTFTTVDUVBUJPOTJOEFNBOE NBSLFUTBOEEJFSFOUSFHJPOT 8JMM
JUBEEWBMVFUPZPVSTUSBUFHJDQMBOOJOHXIFOEFBMJOHXJUIDVTUPNFSTPS 
QBSUOFST
r (MPCBMJ[BUJPOTJNQBDU*TZPVS#*TUSBUFHZBEBQUFEUPUIFOFFET EFNBOETBOE
SFBMJUJFTPGDVTUPNFSTBDSPTTUIFXPSMEXJUIEJFSFOUMBOHVBHFTBOEDJSDVN
TUBODFTUPUIPTFJOZPVSQSJNBSZNBSLFU
r $IBOHFTJOUIFSFHVMBUPSZFOWJSPONFOU)PXIBWFSFMFWBOUSFHVMBUPSZFOWJSPO
NFOUTDIBOHFEBOEJTZPVSPSHBOJ[BUJPOJNQMFNFOUJOHJOUFSOBMPWFSTJHIUJO
SFBDUJPOPSBOUJDJQBUJPOPGTVDIDIBOHFT
r :PVSPSHBOJ[BUJPOTSFBDI%PZPVTIBSFJOGPSNBUJPOXJUIQBSUOFSTBOEUIFJSDVT
UPNFSTBOEJOXIBUDBQBDJUZ $PVMEUIFZQPTTJCMZCFOFUGSPNTIBSJOHJOGPSNB
UJPOXJUIZPVSPSHBOJ[BUJPO
"GUFSUIJTDPNFTUIFLOPXMFEHFMBZFS6TJOHUIF#*BQQMJDBUJPOTDIPTFOFBSMJFSJOUIF
QSPDFTTPGTUBOEBSEJ[BUJPO UIFPSHBOJ[BUJPONVTUVTFDPODSFUFCVTJOFTTDBTFTUPSPMMPVU
UIF#*TZTUFNBOETFUVQ#*QSPKFDUTGPMMPXJOHUIFCFTUQSBDUJDFTFTUBCMJTIFEBUUIF$0&
'JOBMMZ UIFQSPUMBZFSQVUTJOGPSNBUJPOUPXPSLJOUIFPSHBOJ[BUJPOUPDIBOHFIPXZPV
EPCVTJOFTT8JUIBTZTUFNQSPQFSMZJOQMBDF DPMMFDUJOHBOEEFQMPZJOHJOGPSNBUJPOJT
KVTUUIFCFHJOOJOH5IJOLJOHBCPVUIPXUPVTFJOGPSNBUJPOJOBEJFSFOUXBZJTXIBU
NJHIUOFDFTTJUBUFNPSFGVOEBNFOUBMDIBOHFTBUUIFNBOBHFNFOUMFWFMUPBQQSPBDI
QSPDFTTFTEJFSFOUMZ3FUVSOPOJOWFTUNFOUBOBMZTJTTIPVMEJOEJDBUFXIFUIFSPSOPUZPV
BSFBDIJFWJOHZPVSHPBMT
5IFCFOFUTJOUFSNTPG30*BSFPGUFOTVCTUBOUJBM EVFUPIPX#*IFMQTBOPSHBOJ[BUJPO
SFBDUNPSFDPOEFOUMZBOEFYJCMZUPVOGPSFTFFOFWFOUTVTJOHUFDIOJDBMBOEPSHB
OJ[BUJPOBMNPEJDBUJPOT5IJTEJFSFOUJBUFTPOFPSHBOJ[BUJPOGSPNBOPUIFSBOEPGUFO
EFUFSNJOFTXIJDIPOFTTVDDFFEBOEXIJDIPOFTGBJM"DPNQSFIFOTJWF DVTUPNJ[FE#*
TUSBUFHZDBOIFMQJOGPSNBUJPOXPSLGPSZPVSPSHBOJ[BUJPOGSPNUPQUPCPUUPN
22

DATAMEANING

Business Intelligence Solutions

JOGP!EBUBNFBOJOHDPNrXXXEBUBNFBOJOHDPNr#*%"5"

Prepare for BI Methodology and Life Cycles


3VOOJOHB$0&GPSSFHVMBSBOETVTUBJOFETVDDFTTNFBOTVTJOHCFTUQSBDUJDFTGPS#*
NFUIPEPMPHZBOEUIFSJHIUUPPMTGPSUIFKPC
&BDIPSHBOJ[BUJPOIBTUPOEJUTPXOBOTXFSUPUIJTDIBMMFOHF CVUUIFSFBSFTPNF
HVJEFMJOFT5IFSFBSFWFNBJO#*EFQMPZNFOUTUFQT XIJDIBSFJMMVTUSBUFEJOHVSF 
XIJDIJTCBTFEPOXPSLCZUIF(BSUOFS(SPVQBOEPUIFST

'JHVSF4VDDFTTDBOCFFOIBODFECZ
FNQMPZJOHB#*CFTUQSBDUJDF
NFUIPEPMPHZGPS
ZPVSQSPKFDUT

#FIJOEUIJTNFUIPEPMPHZBSFUIFJEFBTPGDPODVSSFOUFOHJOFFSJOHBOESBQJE JUFSB
UJWF
EFWFMPQNFOUNFUIPEPMPHJFT/PUFUIBU JOUIFNPEFM BDUPSTBSFQBSUJDJQBUJOHJO
NVMUJQMFTUFQTBUUIFTBNFUJNF

'PSBMMUIFWBSJPVTTUFQT QBSUJDJQBOUTTIPVMEDMFBSMZVOEFSTUBOEUIFJSSPMFTBOEXIPJT
IFBEJOHVQUIFQSPKFDU"UEJFSFOUQPJOUT UIFJOQVUBOEQBSUJDJQBUJPOPGUIF*5EFQBSU
NFOU VTFSTBOEUIF$0&BSFSFRVJSFE
5IFSTUGPVSTUFQTSFQSFTFOUUIFDPOTUSVDUJPOQIBTF XIJDIJTUIFNPTUEFNBOEJOHJO
UFSNTPGUJNF NPOFZBOEPUIFSSFTPVSDFTBOEJUJTBMTPUIFNPTUDSVDJBMQIBTF4VDDFTT
FMTFXIFSFXJMMEFQFOEPOXIBUIBQQFOTIFSF
4UFQ4DPQF%FUFSNJOJOHUIFTDPQFTIPVMEOPUCFPWFSMPPLFEBTJUIFMQTFOTVSFUIBU
UIFQSPKFDU VTJOHUIF#*GSBNFXPSL JTBNBUDIJOUFSNTPGUIFUFDIOJDBMBOEPSHBOJ[B
UJPOBMSFRVJSFNFOUTBTXFMMBTUIFHPBMTPGUIFPSHBOJ[BUJPO


DATAMEANING

Business Intelligence Solutions

JOGP!EBUBNFBOJOHDPNrXXXEBUBNFBOJOHDPNr#*%"5"

4UFQ%FTJHO5IJTTUFQSFRVJSFTUIBUUIFUFBNFWBMVBUFUIFOFFETPGUIFPSHBOJ[BUJPO5IJT
JODMVEFTLFZQFSGPSNBODFJOEJDBUPST PS,1* UIBUFOEVTFSTOFFE5IFUFBNDBOQSJPSJUJ[F
QSPKFDUTBDDPSEJOHUPUIFPSHBOJ[BUJPOTOFFETVTJOHBO30*DBTFUPEFUFSNJOFXIBUWBMVFUIF
OFXJOGPSNBUJPOCSJOHTUPUIFQSPKFDU&WFOJGUIFPSHBOJ[BUJPODBOOPUDVSSFOUMZTVQQPSUUIF
JEFOUJFECVTJOFTTOFFET ,1*TBSFTUJMMJNQPSUBOUGPSFTUBCMJTIJOHBQMBO SFHBSEMFTTPGUIF
JOGPSNBUJPOUIFPSHBOJ[BUJPODVSSFOUMZIBTBUJUTEJTQPTBM0ODFUIFTFOFFETBSFFTUBCMJTIFE 
QSPKFDUNFNCFSTTIPVMETFMFDUBOEEFTJHOTPMVUJPODPNQPOFOUTBOEJOGPSNBUJPOTPVSDFT
BTTPDJBUFEUPUIFQSPKFDUBOEDPNFUPBGPSNBMBHSFFNFOUBCPVUUIFQMBOBOEIPXUPJNQMF
NFOUJUTVDDFTTGVMMZ
#*UFDIOPMPHJFTTIPVMEBMTPCFDIPTFOBUUIJTTUBHF5IF$0&BOE*5EFQBSUNFOUTIPVMEXPSL
DPPQFSBUJWFMZUPEFDJEFXIJDIUPPMTBSFBQQSPQSJBUFGPSUIFQSPKFDUTMFWFMPGDPNQMFYJUZBOE
UIFVTFSOFFET&OEVTFSTTIPVMEBMTPIBWFJOQVUBUUIJTTUBHFPGUIFQSPDFTT5IFHSPVQBMTP
OFFETUPNBLFTVSFUIBUTVDJFOUTVQQPSUJTBWBJMBCMFGPSUIFOFDFTTBSZ,1*T XIBUJOGPSNB
UJPOTPVSDFTXJMMCFVTFEUPUIJTFOEBOEXIFUIFSUIFZOFFEBOZNPEJDBUJPOTNBEFCFGPSF
BOBMZTJT
4UFQ#VJME5IJTTUBHFSFRVJSFTBQSPUPUZQFUPTFFJGUIFJOJUJBMJEFBNBUDIFTUIFQMBOTHPBMT
5IJTUFTUJOHTIPVMEFWBMVBUFBOENPEFMIPXBDUPSTVTFJOGPSNBUJPOUISPVHIPVUUIFPSHBOJ
[BUJPO%POPUMJNJUUIFUFTUJOHUP*5TQFDJBMJTUT
5IFiEFTJHOuBOEiCVJMEuTUFQTBSFUIFNPTUUJNFBOESFTPVSDFJOUFOTJWFQBSUTPGUIFDZDMF BOE
VQUPQFSDFOUPGUIFDPTUTNBZPSJHJOBUFJOEBUBJOGSBTUSVDUVSF
1SPKFDUTXJMMWBSZBDDPSEJOHUPDPNQMFYJUZ XIJDI JOUVSO EFUFSNJOFTUIFBNPVOUPGXPSL
UIBUXJMMCFSFRVJSFEJOUIJTQIBTF4PNFUJNFT UIFTPMVUJPOXJMMSFRVJSFDBSFGVMDVTUPNJ[B
UJPO BTJTUIFDBTFXIFOVTJOHBEJHJUBMEBTICPBSEBQQMJDBUJPO0UIFSTPMVUJPOTNJHIUCF
TJNQMFSUPCVJME
4UFQ%FQMPZ5IJTJTUIFTUBHFXIFSFUIFTPMVUJPOCFHJOTUPNBLFJUTXBZUPUIFFOEVTFS
4VDDFTTBUUIJTTUBHF BOEGPSUIFQSPKFDUBTBXIPMF XJMMVMUJNBUFMZCFBSFTVMUPGRVBMJUZ
USBJOJOHBOETVQQPSUGPSUIFFOEVTFSTWJBBOJUFSBUJWFBQQSPBDI5IJTJTFTQFDJBMMZUSVFBUUIF
CFHJOOJOHPGBQSPKFDU SFHBSEMFTTPGUIFQBSUJDVMBSUFDIOPMPHJFTVTFE*OUIJTTUBHF SFQPSUT
BOEBOBMZTFTTIPVMECFDSFBUFEXJUICVTJOFTTVTFSTJONJOE5IJTXJMMTFSWFBTBGPVOEBUJPO
GPSNPSFTPQIJTUJDBUFEBOBMZUJDTMBUFSPO
5IF$0&DBOMFOETVQQPSUBOEHVJEBODFUPUIF*5PSHBOJ[BUJPOEVSJOHUIJTQSPDFTTBOEFOE
VTFSTTIPVMECFDPOTUBOUMZJOUIFMPPQ"UUIJTTUBHF VTFSTVQQPSUNFDIBOJTNTOFFEUPCF

DATAMEANING

Business Intelligence Solutions

JOGP!EBUBNFBOJOHDPNrXXXEBUBNFBOJOHDPNr#*%"5"



FTUBCMJTIFEBOEFYQMBJOFECZUIF*5PSHBOJ[BUJPOTPUIFUFDIOJDBMTVQQPSUEFQBSUNFOU
DBODBSSZPVUUIFTFEVUJFT
4UFQ&WPMWF8JUIUIFTPMVUJPOEFQMPZFE FOEVTFSTXJMMOPXQVUUIFJOGPSNBUJPO
UPXPSLJOUIFJSEFDJTJPOTBOECVTJOFTTQSPDFTTFT%VSJOHUIJTTUBHF UIFPSHBOJ[BUJPO
TIPVMEBJNUPJODSFBTFJOGPSNBUJPOTIBSJOHJOTJEFBOEPVUTJEFPGUIFPSHBOJ[BUJPO QSP
NPUFUIFTPMVUJPOUISPVHIPVUUIFPSHBOJ[BUJPO BOENFBTVSFUIFTVDDFTTPGUIFQSPKFDU
)PXFWFS EVSJOHUIJTTUFQ UIFUFDIOJDBMBTQFDUTTIPVMEOPUPWFSTIBEPXUIFCVTJOFTT
BTQFDUT5IJTJTBQPUFOUJBMMZEBOHFSPVTQPJOUXIFSFQSPKFDUTGBJMUPUBLFPJGBCVTJOFTT
NBOBHFSJTOPUVQUPTQFFEXJUIXIBUJTIBQQFOJOH5PFYQMBJOUIJTTUFQJONPSFEFUBJM 
JUIBTCFFOEJWJEFEJOUPWFTFDUJPOT
4UFQB%JTDPWFSZ*UJTEJDVMUUPFOWJTJPOKVTUIPXB$0&BOEFOEVTFSTXJMMJOUFSBDU
PODFFWFSZUIJOHJTVQBOESVOOJOH'PSUIJTSFBTPO UIFFTUBCMJTINFOUPGUIF$0&JT
KVTUUIFCFHJOOJOH&OEVTFSTBOEUIF$0&TIPVMEGPTUFSBDPPQFSBUJWFFOWJSPONFOUUP
EJTDPWFSUIFTZTUFNTUSVFQPUFOUJBM
4UFQC"DDFTT&OEVTFSTOFFEBDDFTTUPUFDITVQQPSUBOE$0&TUBGPSUIFJSQSPKFDUT
5IJTXJMMIFMQUIFNNBOBHFBOEFOHBHFNPSFJOUJNBUFMZXJUIUIFJOGPSNBUJPO XIJDI
XJMMGVSUIFSUIFCVTJOFTTNJTTJPO
4UFQD%FDJEF8JUIUIF$0&TVQQPSUJOHBOEHVJEJOHFOEVTFSTGPSUIFCFTUSFTVMUT FOE
VTFSTVTFUIFJOGPSNBUJPOBWBJMBCMFUPNBLFJNQPSUBOUCVTJOFTTEFDJTJPOT
4UFQE4IBSF5SVFDIBOHFJOUIFXBZBOPSHBOJ[BUJPOPQFSBUFTXJMMEFSJWFGSPNIPX
UIFTFEFDJTJPOT BOEUIFBOBMZTJTPGUIFTFEFDJTJPOT BSFTIBSFE
4UFQF$IBOHF5IF$0&TIPVMEUBLFUIFSFTQPOTJCJMJUZUPSFWJFXQSPCMFNTBOEFWBMV
BUFXIFUIFSDIBOHFTBSFOFDFTTBSZ XIJDINBZJOEJDBUFBEFFQFSQSPDFTT
SFFOHJOFFSJOH
5IFDZDMFUIFOTUBSUTPWFSXJUIUIFSTUTUFQXJUIBTMJHIUMZSFGPDVTFENFUIPEPMPHZ
r "OBMZTJT
r 3FFWBMVBUJPO
r .PEJDBUJPO
r 0QUJNJ[BUJPO


DATAMEANING

Business Intelligence Solutions

JOGP!EBUBNFBOJOHDPNrXXXEBUBNFBOJOHDPNr#*%"5"

r 5VOJOH
&OEVTFSTBOEUIF$0&DBOVTFUIJTOFXGPDVTUPVTFXIBUIBTCFFOMFBSOFEJOGVUVSF
QSPDFTTFTGPSBNPSFVJEBOESFMFWBOUEFQMPZNFOU
5IF$0&DBOVTFUIF#*NFUIPEPMPHZUPEFUFSNJOFIPXUPBMMPDBUFBOEBQQMZGVOEJOH
BOEPSHBOJ[BUJPOBMSFTPVSDFTBTXFMMBTVOEFSTUBOEBOEQSPNPUFUIFTUFQTPGUIFDZDMF
GPSTVDDFTTGVM#*JNQMFNFOUBUJPO

Clearly Defined Roles and Responsibilities


&BDIPSHBOJ[BUJPOXJMMIBWFUPMPPLUPJUTTUSVDUVSFBOEQFSTPOOFMUPEFUFSNJOFIPX
UPEJWWZPVUSFTQPOTJCJMJUZJOUIFGPSNPGJOGPSNBUJPO TVQQPSUBOEBQQSPWBMSPMFT5IJT
NJHIUBMTPDIBOHFPOBQSPKFDUUPQSPKFDUCBTJT&WFOUIFWFOEPSUIFPSHBOJ[BUJPO
XPSLTXJUIDPVMECFBGBDUPS TJODFTPNFFYUFSOBMWFOEPSTNJHIUIBWFBEWJDFPOTUSBU
FHZPSJNQMFNFOUBUJPO

Take a Close Look at User Needs


3FHBSEMFTTPGUIFOBUVSFPGZPV#*QSPKFDU DVTUPNFSOFFETBSFPGVUNPTUJNQPSUBODF
5IFTFOFFETDBOCFBOBMZ[FEVTJOHUIFGPMMPXJOHDSJUFSJB
r 3FRVJSFEGVODUJPOBMJUZ%FUFSNJOFUIFMFWFMPGGVODUJPOBMJUZSFRVJSFECZVTFST
TFHNFOUBUJPO TUBUJTUJDBMBOBMZTJT GPSFDBTUJOH WJTVBMJ[BUJPOBOENBQQJOH
r -FWFMPGEFUBJM&BDIPSHBOJ[BUJPOXJMMIBWFJUTPXOEFOJUJPOPGXIBUEFUBJMFE
JOGPSNBUJPOJT EFQFOEJOHPOUIFJOEVTUSZBOEUIFTJ[FPGUIFPSHBOJ[BUJPO5IF
TPMVUJPOTIPVMECFUBJMPSFEBDDPSEJOHMZ
r %BUBCSFBEUI4PNFVTFSTXJMMOFFEUPDPNQBSFBWBJMBCMFEBUBBDSPTTBOVNCFS
PGTZTUFNT TVDIBTUIFJNQBDU)3JOGPSNBUJPOIBTPODVTUPNFSTBUJTGBDUJPO
r -FWFMPGFOEVTFSDPOUSPM5IJTXJMMWBSZGSPNVTFSTXIPXPSLJOEFQFOEFOUMZ
GPSUIFNPTUQBSUUPVTFSTXIPSFRVJSFNPSFHVJEBODFEVSJOHBQSPKFDU
r $PNQMFYJUZWTVTFSGSJFOEMJOFTT0SHBOJ[BUJPOTXJMMIBWFUPEFDJEFIPXUPTUSJLF
BCBMBODFCFUXFFOGVODUJPOBMDPNQMFYJUZBOEVTFSGSJFOEMJOFTT XIJDIJTDPN
NPOXJUI*5QSPEVDUT
r -FWFMPGDVTUPNJ[BUJPO4PNFQSPKFDUTSFRVJSFJOUFSGBDFTTQFDJDBMMZEFTJHOFE
GPSBQBSUJDVMBSUBTL BTJTUIFDBTFXIFOVTJOHFYFDVUJWFEBTICPBSET


DATAMEANING

Business Intelligence Solutions

JOGP!EBUBNFBOJOHDPNrXXXEBUBNFBOJOHDPNr#*%"5"

#*VTFSTUZQJDBMMZUJOUPPOFPGUIFGPMMPXJOHDBUFHPSJFT
r "OBMZTUT5IFTFJOEJWJEVBMTBSFQFSIBQTUIFNPTUDBQBCMFVTFSTBOEDBOPQFSBUF
JOEFQFOEFOUMZ CVUSFRVJSFCSPBEBOEEFFQJOGPSNBUJPOUPGVMMMUIFJSEVUJFTPG
USBDLJOH DPNQSFIFOEJOHBOENBOBHJOHJOGPSNBUJPO5IFZBMTPBDUBTBDPOEVJU
PGJOGPSNBUJPOBDSPTTUIFPSHBOJ[BUJPO
r (FOFSBMLOPXMFEHFXPSLFST5IFNBKPSJUZPG#*VTFSTGBMMJOUPUIJTDBUFHPSZ5IFZ
SFRVJSFJOGPSNBUJPOGPSUIFEBZUPEBZPQFSBUJPOTPGUIFCVTJOFTT)PXFWFS 
UIFZOFFETJNQMFS MFTTQPXFSGVMJOUFSGBDFTUIBOBOBMZTUTBOEUIFZQSJNBSJMZ
BDDFTTMFTTHMPCBMJOGPSNBUJPOUIBOBOBMZTUT
r &YFDVUJWFTBOENBOBHFST$VSSFOUMZ UIJTJTUIFTNBMMFTUDBUFHPSZPG#*VTFST CVU
EVFUPUIFJODSFBTJOHVTFPGEBTICPBSET UIJTHSPVQDPVMEHSPXJOUIFDPNJOH
ZFBST&YFDVUJWFTBOENBOBHFSTBSFTPNFXIBUPGBIZCSJE BTUIFZSFRVJSFCSPBE
EBUBPOBOFBTZUPVTF DVTUPNJ[BCMFJOUFSGBDF5IJTJTCFDBVTFUIFJSOFFET
DIBOHFGSFRVFOUMZBOEUIFZDPOUSPMBXJEFSBOHFPGBDUJWJUJFT"TPQQPTFEUP
VTJOHEFUBJMFEBOBMZTJT UIFTFVTFSTSFMZPO,1*T FYDFQUJPOTBOEUSFOET
r $VTUPNFSTBOEQBSUOFST.PSFUIBOFWFSCFGPSF DVTUPNFST QBSUOFSTBOETVQ
QMJFSTCFZPOEUIFPSHBOJ[BUJPOTSFXBMMBSFQBSUPGUIF#*TZTUFN*OGBDU #*
TZTUFNTBSFFYQBOEJOHNPTUSBQJEMZJOUIJTEJSFDUJPO5IFJOUFSGBDFGPSUIFTF
VTFSTUFOETUPCFVTFSGSJFOEMZBOEXFCCBTFEGPSTUSBJHIUGPSXBSE QSBDUJDBM
JOGPSNBUJPOSFUSJFWBMBOEVTF.PTUMZ UIFTFVTFSTBSFJOUFSFTUFEJOBDDFTTJOH
TUBUVTBOETFSWJDFMFWFMBHSFFNFOUJOGPSNBUJPOUPGPSHFBEFFQFSSFMBUJPOTIJQ
XJUIUIFPSHBOJ[BUJPO

Acquisition and Follow-Up Process for BI Methodologies


#*BDRVJTJUJPODBOIFMQZPVSPSHBOJ[BUJPOJNQMFNFOUBOEQSPNPUFCFTUQSBDUJDF#*
NFUIPEPMPHJFT
*UJTFTTFOUJBMUIBUCVTJOFTTVOJUTVTF30*DBTFTBOEUSBDLJOHNFUSJDTGPS#*QSPKFDUT BOE
UIFQSPDVSFNFOUEFQBSUNFOUTIPVMEQMBZBSPMFJOUIJTBDRVJTJUJPOQSPDFTT
*ODFOUJWFTDBOBMTPQMBZBSPMFJOFODPVSBHJOHUIFDPOUJOVFEQBSUJDJQBUJPOBOEDPPQFSB
UJPOPGCVTJOFTTVOJUTBOEUIF$0&5IFTFJODFOUJWFTDPVMECFOBODJBM TVDIBTDFOUSBMMZ
EFWFMPQFEMJDFOTFQVSDIBTFTUIBUCVTJOFTTVOJUTDBOBDDFTT
27

DATAMEANING

Business Intelligence Solutions

JOGP!EBUBNFBOJOHDPNrXXXEBUBNFBOJOHDPNr#*%"5"

0GUFOJUJTUIFDBTFUIBUWFOEPSTQVUGPSXBSEPFSTUPJOEJWJEVBMCVTJOFTTVOJUT8FMM
LOPXO IJHIMZDPNQFUJUJWFCVTJOFTTFTPGUFOSFDFJWFFOUJDJOHPFST5IF$0&TIPVME
SFUBJODPOUSPMPGEFDJTJPONBLJOHXIFOJUDPNFTUPEFQMPZNFOUDIPJDFT OPNBUUFSIPX
BUUSBDUJWFPFSTGSPNUFDIOPMPHZWFOEPSTNBZTFFN5IJTXJMMIFMQBWPJEGSBHNFOUBUJPO
BOEIFMQLFFQQSPKFDUTJOMJOFXJUIUIFDVSSFOU#*GSBNFXPSL

The COEs Relationship with External Vendors


5PQSPNPUFTNPPUIBOEFFDUJWF#*QSPKFDUTPWFSUIFMPOHSVO JUJTPGUFOBEWBOUBHFPVT
UPDPMMBCPSBUFXJUIFYUFSOBMWFOEPST BTTVNJOHUIBUUIFZDPOGPSNUPUIF#*GSBNFXPSL
DSJUFSJBZPVIBWFFNQMPZFE
5IFSTUQSJODJQBMUZQFPGWFOEPSUIF$0&NJHIUEFBMXJUIJTBMTPUIFNPTUDPNNPO
UFDIOJDBMTFSWJDFTSFMBUFEUPUIF#*JOGSBTUSVDUVSF%VSJOHUIFFBSMZEBZTPGUIF$0& 
FYUFSOBMWFOEPSTDBOCFBHSFBUBTTFU BMUIPVHIBTUIF$0&HBJOTDPNQFUFODF UIFTF
WFOEPSTXJMMQSPCBCMZPOMZCFVTFEGPSDFSUBJOQSPKFDUT
0SHBOJ[BUJPOTDBOCFOFUGSPNFYUFSOBMWFOEPSTGPSQSPKFDUTCFDBVTFPG
r *OEFQUIUFDIOJDBMLOPXMFEHF*UJTBWFOEPSTKPCUPTUBZJOGPSNFEPGUIF
UFDIOJDBMBEWBOUBHFTPGUIFJSQSPEVDUTBOEIPXUPCFTUJNQMFNFOUUIFN
r &YQFSJFODF7FOEPSTBSFUZQJDBMMZFYUSFNFMZGBNJMJBSXJUICFTUQSBDUJDF#*EF
QMPZNFOUTGSPNPUIFSBTTJHONFOUT5IFZDBOVTFUIJTLOPXIPXUPBEWJTFZPVS
PSHBOJ[BUJPOEVSJOHJUTEFQMPZNFOU
r 'PDVTFELOPXMFEHF*OUIFFBSMZEBZTPGB$0& ZPVSPSHBOJ[BUJPOXJMMTUJMM
QSPCBCMZMBDLTPNFPGUIFTLJMMTOFDFTTBSZGPSBOFFDUJWFJNQMFNFOUBUJPO
7FOEPST POUIFPUIFSIBOE IBWFTQFDJBMJ[FELOPXMFEHFUIBUUIFZDBOTIBSF
XJUIUIF$0&
r "WBJMBCJMJUZ%VSJOHB#*EFQMPZNFOU ZPVSPSHBOJ[BUJPONJHIUGFFMUIFEFNBOET
POJOUFSOBMSFTPVSDFT7FOEPST UIPVHI DBOCFNPSFFYJCMFBOEPTFUTPNFPG
UIFTFTUSFTTFTEVSJOHUIJTEFNBOEJOHQFSJPE
r 5SBJOJOH8IJMFZPVSPSHBOJ[BUJPOXJMMVMUJNBUFMZCFSFTQPOTJCMFGPSEBUBSFMBUFE
USBJOJOH WFOEPSTDBOCFBHSFBUTPVSDFPGUFDIOJDBMLOPXIPX*UJTOPUVO
DPNNPOGPSWFOEPSTUPQSPWJEFUSBJOJOHUPIFMQPSHBOJ[BUJPOTBTTJNJMBUFUIFJS
QSPEVDUTNPSFFDJFOUMZ BOEUIFZPGUFODPWFSUIFTFTVCKFDUTNPSFUIPSPVHIMZ


DATAMEANING

Business Intelligence Solutions

JOGP!EBUBNFBOJOHDPNrXXXEBUBNFBOJOHDPNr#*%"5"

UIBOB$0&JOJUTFBSMZEBZT
#*JTTUJMMJOUIFQSPDFTTPGDPNJOHJOUPJUTPXO"TBSFTVMU UIFSFTUJMMBSFOPUNBOZ
WFOEPSTUIBUIBWFFYQFSJFODFTVQQPSUJOHBQBSUOFSTIJQTUZMFSFMBUJPOTIJQXJUIPSHBOJ
[BUJPOT5BLJOHUIBUJOUPDPOTJEFSBUJPO ZPVTIPVMELFFQUIFGPMMPXJOHJONJOESFHBSEJOH
UIFSFMBUJPOTIJQXJUIBWFOEPS
r (MPCBMSFBDI*OPSEFSUPSFEVDFUIFDPNQMFYJUZPGQSJDJOH TVQQPSUBOEDPO
USBDUT UIFWFOEPSTIPVMECFBWBJMBCMFJOBMMPGUIFSFHJPOTZPVSPSHBOJ[BUJPO
PQFSBUFTJO*EFBMMZ UIFWFOEPSXJMMQSPWJEFPOFJOEJWJEVBMPSPOFUFBNUPUBLF
DBSFPGZPVSBDDPVOU
r 3FTPVSDFTEFEJDBUFEUPZPVSQSPKFDUT-BSHFS NPSFDPNQMFYQSPKFDUTXJMMCFOFU
GSPNIBWJOHBWFOEPSUIBUVOEFSTUBOETIPXUPBDUXJUIJOUIFDPOUFYUPGZPVS
PSHBOJ[BUJPOCVUTUJMMUBLFTSFTQPOTJCJMJUZMJLFBOZFYUFSOBMWFOEPSXPVME5IF
WFOEPSTIPVMEBMTPCFBCMFUPBTTJHOSFTPVSDFTEFEJDBUFEUPZPVSQSPKFDUTBMPOF
BOEIFMQZPVSPSHBOJ[BUJPOVOEFSTUBOEJUTOFFET
r 5IJOLJOHMJLFBQBSUOFS/PNBUUFSXIBUZPVSSFMBUJPOTIJQXJUIUIFWFOEPS JUJT
JOUIFJSCFTUJOUFSFTUUPTFFZPVSPSHBOJ[BUJPOTVDDFFE)PXFWFS UIFCFTUSFTVMUT
XJMMDPNFGSPNQBSUOFSJOHXJUIWFOEPSTUIBUMPPLCFZPOEPOFUJNFEFBMTBOE
TFFUIFCJHQJDUVSF5PBDIJFWFUIJT MPPLGPSWFOEPSTUIBUBSFQSFQBSFEUPJODFO
UJWJ[FUIFJSUFBNJOXBZTUIBUQSPNPUFDPOUJOVFEDPPQFSBUJPOXJUIZPVSPSHBOJ
[BUJPO TVDIBTTBMFTRVPUBTBOEDVTUPNFSTBUJTGBDUJPOJODFOUJWFT
4USBUFHZDPOTVMUJOHJTUIFTFDPOEQSJODJQBMUZQFPGFYUFSOBMIFMQUIBUPSHBOJ[BUJPOTVTF
.PTUNBKPSDPOTVMUJOHSNTBTTJTUPSHBOJ[BUJPOTXJUIUIFJNQMFNFOUBUJPOPGUIF$0&

Step 4: Demonstrate the Value of BI


Strategy
3BUIFSUIBOXPSSZJOHBCPVUXIFUIFSZPVIBWFDIPTFOUIFBCTPMVUFCFTU#*TUSBUFHZ
BWBJMBCMF UIFJNQPSUBOUUIJOHBUUIJTKVODUVSFJTUPSPMMPVUUIFTUSBUFHZZPVIBWFDIPTFO
BTFFDUJWFMZBTQPTTJCMF*UJTUIJTWFSZJNQMFNFOUBUJPOBOENBJOUFOBODFUIBUQPTFTUIF
NPTUEJDVMUJFTEVSJOH$0&QSPKFDUT5IJTJTNPTUMZEVFUPPSHBOJ[BUJPOBMJOFSUJBUIBU


DATAMEANING

Business Intelligence Solutions

JOGP!EBUBNFBOJOHDPNrXXXEBUBNFBOJOHDPNr#*%"5"

TMPXTEPXODIBOHF5IJTDBOCFPWFSDPNFUISPVHIBDMFBSBOEUIPSPVHIFYQMBOBUJPOPG
UIFDIBOHFT$'0NBHB[JOFIBTSFQPSUFEUIBUPWFSIBMGPGFYFDVUJWFTJOBSFDFOUTVSWFZ
DJUFEBMBDLPGEFQFOEBCMFNFUSJDTUPHBVHFUIFBEWBOUBHFTPGSFFOHJOFFSJOH

Explain and Keep Tabs on the Implementation Plan


8JUIUIFFOEVTFSTJONJOE PSHBOJ[BUJPOTOFFEUPDPOTUBOUMZTUSJWFUPDMFBSMZDPOWFZ
UIFPCKFDUJWFPGUIF#*TUSBUFHZBOEIPXJUDPSSFTQPOETUPUIFOFFETPGUIFFOEVTFST
0SHBOJ[BUJPOTPGUFOVTFOFXTMFUUFST XPSLTIPQTBOESFXBSETUPFEVDBUFJOEJWJEVBMT
JOTJEFBOEPVUTJEFPGUIFPSHBOJ[BUJPOBOEUPNPOJUPSBOEQVCMJDJ[FTVDDFTTFT0UIFS
#*UFDIOPMPHJFT TVDIBTFYFDVUJWFEBTICPBSET DBOCFFFDUJWFGPSTIBSJOHJOGPSNBUJPO
BOENPOJUPSJOHQSPHSFTTPSTFUCBDLT
*GZPVEPFYQFSJFODFTFUCBDLT UIFTFTIPVMECFBOBMZ[FEBOEEJTDVTTFEXJUICVTJOFTT
VTFSTUPNBJOUBJOUIF$0&TDSFEJCJMJUZ XIJDIXJMMBMTPQSPNPUFUIFVTFPGUIF#*GSBNF
XPSL

Manage Costs and Project Effectiveness


5PJNQSPWFUIFDPTUFFDUJWFOFTTPGQSPKFDUT UIFPSHBOJ[BUJPOTTIPVMENPOJUPSJOGPS
NBUJPOBOEVTF#*BOBMZUJDBMUPPMTUPNBYJNJ[FNFUSJDTTVDIBTQBZSPMMDPTUT EJSFDUBOE
JOEJSFDU
BOEUIFPWFSBMMJNQBDUPGUSBJOJOHQSPHSBNTJOUIFPSHBOJ[BUJPO

Be aware of Typical BI Project Challenges


5ZQJDBMMZ B#*EFQMPZNFOUXJMMQBTTUISPVHITJNJMBSQIBTFT)PXFWFS QSPCMFNTDBO
BOEXJMMBSJTF*UJTUIF$0&TNJTTJPOUPFODPVSBHFDPNNVOJDBUJPOBOEUSPVCMFTIPPUJOH
NFUIPETUPEFFDUUIFTFQSPCMFNTBOEVTFUIFNUPHSPX
r 6OEFSFTUJNBUJOHSFTPVSDFTGPSEBUBJOUFHSBUJPO'PSBOPSHBOJ[BUJPOTSTUQSPK
FDUT EBUBBWBJMBCMFGSPNFBSMJFSQSPKFDUTXJMMXPSL)PXFWFS BTQSPKFDUTJODSFBTF
JOOVNCFSBOEDPNQMFYJUZ BEEJUJPOBMSFTPVSDFTXJMMCFSFRVJSFE PGUFOJOOFX
GPSNBUTPSGSPNEJFSFOUTPVSDFT*UJTJNQPSUBOUOPUUPTIPSUDIBOHFQSPKFDUT
XIFOJUDPNFTUPUJNFBOESFTPVSDFT
.BOVBMMZJOQVUUJOHTDSJQUTPSTJNJMBSBQQSPBDIFTFYBDFSCBUFUIJTQSPCMFN TPNBLJOH
VTFPG&5-BOEEBUBDMFBOTJOHUPPMTBTXFMMBTBEEJUJPOBMTUBPSTFSWJDFTUPQFSGPSN
EBUBDPMMFDUJPOJTJNQPSUBOU"USTU UIFDPTUTNBZTFFNQSPIJCJUJWF CVUPWFSUIFMPOH
$'0.BHB[JOF .BZ

DATAMEANING

Business Intelligence Solutions

JOGP!EBUBNFBOJOHDPNrXXXEBUBNFBOJOHDPNr#*%"5"



UFSN UIFZQSPWJEFUIFFYJCJMJUZSFRVJSFEBOEXJMMQBZP
8IJMFEBUBNBZCFTUPSFEBDSPTTOVNFSPVTTZTUFNT ZPVSPSHBOJ[BUJPOTIPVMEFOTVSF
UIBUUIF#*UFDIOPMPHJFTVTFEDBOTVNNBSJ[FBOEQSFTFOUBMMUIFJOGPSNBUJPOJOUIF
GPSNPGSFQPSUT
r 6OSFMJBCMFJOGPSNBUJPO*GSFTPVSDFTBSFMBDLJOHPSBOPSHBOJ[BUJPOTEBUBJTPG
QPPSRVBMJUZ UIFSFTVMUJOHTZTUFNPGUFOGBJMTUPQSPWJEFSFMJBCMFJOGPSNBUJPOGPS
CVTJOFTTVTFST*GUIJTIBQQFOT USVTUJOUIFTZTUFNXJMMRVJDLMZFSPEFBOEUIF
JNQMFNFOUBUJPOXJMMTMPXEPXOPSDPNFUPBIBMU
0GDPVSTF UIFEBUBXJMMOPUCFQFSGFDUSJHIUGSPNUIFPVUTFU5IJTJTFTQFDJBMMZUSVFXIFO
UIPTFXIPJOQVUEBUBBSFOPUNPUJWBUFEUPNBJOUBJOUIFRVBMJUZPGUIFEBUB XIJDI
IBQQFOTJOTBMFTJOGPSNBUJPOTZTUFNT NPTUOPUBCMZ&WFOiEJSUZEBUBuDBOCFVTFGVM CVU
JUTIPVMECFFYQMBJOFEUPUIPTFJOWPMWFEIPXCFUUFSEBUBXPVMEQSPEVDFFWFOCFUUFS
SFTVMUT$PNNVOJDBUJPOJTUIFLFZ"UUIFTBNFUJNF CVTJOFTTVTFSTIBWFUPVOEFSTUBOE
UIFMJNJUBUJPOTPGUIFTZTUFNBOEBEKVTUUIFJSFYQFDUBUJPOTBDDPSEJOHMZ6OUJMUIFEBUB
DBOCFDMFBOFE HSBEVBMMZ VTFSTXJMMIBWFUPEPXPSLXJUIUIFCFTUEBUBBWBJMBCMFUP
QSPEVDFSFQPSUT
r 6OSFBMJTUJD&YQFDUBUJPOT%VSJOHUIFQSPDFTTPGFYQMBJOJOHBOEDPNNVOJDBUJOH
UIFCFOFUTPGB#*TZTUFN UIF$0&BOEUIFWFOEPSTNBZJOBEWFSUFOUMZDSFBUFB
GBMTFJNQSFTTJPOPGXIBUUIFQSPKFDUDBOEPJOJUTJOJUJBMTUBHFT5FDIOJDBMJTTVFT
BOEQPTUQPOFEQSPKFDUTDBODBVTFGSVTUSBUJPOBNPOHVTFSTJOUIFTFDBTFT
8IJMFBQPTJUJWFPVUMPPLBCPVUUIFOBMSFTVMUPGUIFQSPKFDUTIPVMECFDPNNVOJDBUFE 
VTFSTOFFEUPCFBXBSFPGUIFQJUGBMMTBOETFUCBDLTUIBUXJMMJOFWJUBCMZPDDVSJOUIFJOJUJBM
TUBHFT0GDPVSTF BOZEFMBZTPSTFUCBDLTTIPVMECFDMFBSMZFYQMBJOFEJOBDMFBS UJNFMZ
GBTIJPOBOEHPBMTTIPVMECFBEKVTUFEBDDPSEJOHMZ
r %JFSFODFTJOGVODUJPOBMJUZ"OFXTZTUFNXJMMCSJOHBCPVUTJHOJDBOUDIBOHFT 
NBOZPGUIFNBEWBOUBHFPVT)PXFWFS JUNBZUBLFUJNFUPCSJOHBMMBTQFDUT
PGUIFOFXTZTUFNVQUPXIFSFUIFZOFFEUPCF5IJTDBOBMTPDBVTFGSVTUSBUJPO
BNPOHVTFST MFBEJOHUPDPNQMBJOUTBOEBHFOFSBMOFHBUJWFGFFMJOHBCPVUUIF
OFXTZTUFN
r 0SHBOJ[BUJPOTTIPVMEBUUFNQUUPFOTVSFUIBUBOZEFDJFODJFTJOGVODUJPOBMJUZJO


DATAMEANING

Business Intelligence Solutions

JOGP!EBUBNFBOJOHDPNrXXXEBUBNFBOJOHDPNr#*%"5"

UIFOFXTZTUFNBSFOPUNJTTJPODSJUJDBMPSBSFOPUQFSNBOFOU6TFSTTIPVMEBMTP
CFJOGPSNFEBCPVUXIBUUPFYQFDUJOPSEFSUPBWPJEEJTBQQPJOUNFOU
r 'BJMVSFUPVTFEBUB#ZJUTFMG EBUBJTOPUWFSZVTFGVMJUSFRVJSFTBOBMZTJTBOE
BDUJPO$PMMFDUJPOPOJUTPXOJTOPUFOPVHI6MUJNBUFMZ JUJTUIFVTFST JODMVEJOH
NBOBHFSTBOEFYFDVUJWFT XIPIBWFUPNBLFUIFEBUBXPSLGPSUIFPSHBOJ[BUJPO
5IF$0&DBOUBLFHSFBUTUSJEFTUPXBSESFTPMWJOHUIJTTJUVBUJPOUISPVHIQSPQFSTUBOH
XJUIJOEJWJEVBMTXIPQPTTFTTUIFCVTJOFTTBOEBOBMZUJDBMTLJMMTUPSPMMPVUUIF#*NFUI
PEPMPHZTUFQCZTUFQ
r *OEJWJEVBMDFOUSJD#*#*EPFTTFSWFJOEJWJEVBMT CVUPOMZUPUIFFYUFOUUIBUUIFZ
BSFQBSUPGBMBSHFSHSPVQUIBUDPMMBCPSBUFTBOETIBSFTJOGPSNBUJPOUPDPNFUP
UIFCFTUEFDJTJPO%VSJOHUIF#*JNQMFNFOUBUJPO UIFDPMMBCPSBUJWF HSPVQCBTFE
OBUVSFPGEFDJTJPONBLJOHTIPVMECFCSPVHIUUPMJHIU
r &WFSFWPMWJOHEBUBOFFET*UJTBNJTUBLFUPQMBOQSPKFDUTGPSBOVODIBOHJOH
XPSMEBOECVTJOFTTFOWJSPONFOU BTUIJTEPFTOPUSFFDUUIFSFBMJUZUIBUBOZ
CVTJOFTTPQFSBUFTJO#PUIJOUFSOBMBOEFYUFSOBMGBDUPSTDPOTUBOUMZSFQPTJUJPO
BOESFTIBQFUIFNTFMWFTJOSFMBUJPOUPBOPSHBOJ[BUJPOTNJTTJPO TPDIBOHFJT
OPUPQUJPOBM*OGBDU UIFBDUPGJNQMFNFOUJOHB#*TZTUFNXJMMCSJOHPVUDIBOHFT
BTXFMM BOEUIFPSHBOJ[BUJPOXJMMIBWFUPDPOTUBOUMZSFFOWJTJPOIPXJUJOUF
HSBUFT BOBMZTFTBOENBOJQVMBUFTEBUB
5IJTFWFSDIBOHJOHOBUVSFPGUIFCVTJOFTTFOWJSPONFOUOFFETUPCFSFFDUFEJOUIF#*
GSBNFXPSL5IJTJTFTQFDJBMMZUSVFGPSNVMUJOBUJPOBMTPQFSBUJOHJOBGBTUQBDFE EZOBNJD
FOWJSPONFOU
r $VMUVSBMMBH0ODFBOPSHBOJ[BUJPOIBTNBUVSFEJOUFSNTPG#* JUPGUFOCFDPNFT
PCWJPVTUIBUDFSUBJOiUSJFEBOEUFTUFEuBTTVNQUJPOTBCPVUCVTJOFTTOPMPOHFS
IPME8IJMFUIFJOGPSNBUJPOBOENFUSJDTNBZTIPXUIJT UIFSFNBZCFBEJTDPO
OFDUCFUXFFOUIFQBDFPGDIBOHFJOUIFPSHBOJ[BUJPOBOEUIFQBDFBOEFYQFDUB
UJPOTPGUIFVTFST5IFZNBZEJTUSVTUUIFEBUBPSSFTJTUSVMFTUIBUEPOPUDPOGPSN
UPUIFTZTUFNUPXIJDIUIFZBSFBMSFBEZBDDVTUPNFE
5PFYQFEJUFBEPQUJPOBNPOHVTFST PSHBOJ[BUJPOTDBOGPSHFBOFNQJSJDBMBQQSPBDIUP
EFDJTJPONBLJOH VTJOH#*BTUIFTPVSDFPGJOGPSNBUJPO4QFDJDBMMZ TIPXJOHIPXUIF


DATAMEANING

Business Intelligence Solutions

JOGP!EBUBNFBOJOHDPNrXXXEBUBNFBOJOHDPNr#*%"5"

OFXJOGPSNBUJPOGSPNUIF#*TZTUFNDPOUSBEJDUTUIFQSFWBJMJOHDPOWFOUJPOBMXJTEPN
DBOCFBQPXFSGVMXBZUPPQFOVTFSTVQUPUIFQPTTJCJMJUJFTBOEHFUUIFNUIJOLJOH
CFZPOEUIFUSBEJUJPOBMBQQSPBDIUIFZVTFECFGPSF
r *OBEFRVBUFDPNNVOJDBUJPO"HBJO DPNNVOJDBUJPOBCPVUUIFHPBMTBOE
QSPHSFTTPGUIF#*TUSBUFHZJTFTTFOUJBMJGFOEVTFSTBSFUPXPSLXJUIJOUIF#*
GSBNFXPSL0UIFSXJTF UIFZUFOEUPCFDPNFEJTTBUJTFEBOEMPPLGPSBMUFSOBUJWF
TPMVUJPOT4P XIJMFQFPQMFBSFEFOJUFMZCVTJFSUIBOFWFS UBLJOHUIFUJNFUP
LFFQVTFSTVQEBUFEPOUIF$0&TQSPHSFTTTIPVMESFNBJOBUPQQSJPSJUZ
5SVTUDBOBOENVTUCFGPSHFEUISPVHIDPNNVOJDBUJPOBCPVUGBJMVSFTBOEEFMBZT
BTXFMMBTBCPVUTVDDFTTFT
r 5SFBUJOHUIFTUBOEBSETBTBTUBUJDFMFNFOU%POPUGPSHFUUIBUUIFJOJUJBMTUBO
EBSETTFUGPSUIF#*GSBNFXPSLBSFNFBOUUPFWPMWFBTUIFPSHBOJ[BUJPOEFWFMPQT
DPNQFUFODJFTBOETLJMMTBMPOHXJUIUIF$0&*OBEEJUJPO OFXUFDIOPMPHJFTNBZ
XBSSBOUBDIBOHFJOTUBOEBSET*GUIF$0&TPMVUJPOTTFFNEBUFEUPVTFST UIFZ
NBZCFUFNQUFEUPPUIFSTPMVUJPOTGSPNWFOEPSTPSPUIFSTPVSDFT
5IJTSJTLJTFTQFDJBMMZBDVUFXIFOBTPMJEQBSUOFSTIJQEPFTOPUGPSNCFUXFFOUIF
$0&BOEWFOEPST XIJDISFEVDFTDPNNVOJDBUJPOBCPVUQSPHSFTTBOEOFXEFWFM
PQNFOUT5PBWPJEUIJT UIF$0&BOEUIFWFOEPSTIPVMEXPSLUPHFUIFSUPFMJDJU
BOBMZTUPQJOJPOTBOEFWBMVBUFXIFUIFSUIFTUBOEBSETBSFTUJMMFFDUJWF
r 6OEFSFTUJNBUJOHUIFDPTUTBTTPDJBUFEXJUI#*.BOZWFOEPSTOPXMJLFUPCVOEMF
#*QSPEVDUTBMPOHXJUIPUIFSBQQMJDBUJPOPSEBUBCBTFTFSWJDFT*OBUPVHI
FDPOPNZ TVDIEFBMTTFFNWFSZBUUSBDUJWF)PXFWFS #*UPPMTBSFSFBMMZKVTUUIF
CFHJOOJOHPGBDPNQSFIFOTJWF#*TUSBUFHZ BOENBJOUFOBODFBOEEFQMPZNFOU
SFRVJSFNPSFSFTPVSDFT JGEPOFDPSSFDUMZ8JUIPVUB$0&BOEBDPIFSFOU#*
GSBNFXPSLXJUIBQQSPQSJBUFTUBOEBSET UIFTFCVOEMFE PSiGSFF u#*QSPEVDUTNBZ
UVSOPVUUPDPTUNPSFUIBOUIFWBMVFUIFZBEE
r .JTNBUDIFEQFSTPOOFMBTTJHONFOUT"DPNNPONJTQFSDFQUJPOJTUIBUUIFUFDI
OJDBMTJEFPG#*QSPKFDUTJTNPSFJNQPSUBOUUIBOUIFCVTJOFTTTJEF0SHBOJ[BUJPOT
UIBUGBMMQSFZUPUIJTPGUFOQMBDFBO*5QFSTPOXJUICVTJOFTTFYQFSJFODFJOUIF
MFBE CVUUIFPQQPTJUFXPVMECFCFUUFS5IJTJTCFDBVTFEFFQLOPXMFEHFPGUIF
UFDIOJDBMJTTVFTJTOPUOFDFTTBSZGPS$0&BOE#*QSPKFDUMFBEFST CVUUIFCVTJOFTT
BOEQPMJUJDBMTLJMMTBSF


DATAMEANING

Business Intelligence Solutions

JOGP!EBUBNFBOJOHDPNrXXXEBUBNFBOJOHDPNr#*%"5"

1SPCMFNTXJMMJOFWJUBCMZTVSGBDFXJUIEVSJOHB#*EFQMPZNFOU CVUUIFZPGUFOTFSWF
BTTJHOTUIBUEJFSFOUSFTPVSDFTPSBTIJGUJOGPDVTBSFSFRVJSFE$PNNVOJDBUJOHBOE
BOUJDJQBUJOHUIFTFDIBMMFOHFTXJMMIFMQFOTVSFUIBUUIFPSHBOJ[BUJPOBTBXIPMFUBLFTB
QPTJUJWF QSPBDUJWFBQQSPBDIUPQSPCMFNTJOTUFBEPGBCJUUFS OFHBUJWFPOF
#*QSPKFDUNBOBHFNFOUCFTUQSBDUJDFTBSFBTGPMMPXT
r ,FFQUIFQSPKFDUNPWJOH%POPUMFUTFUCBDLTTUPQUIFQSPHSFTTPGUIFQSPKFDU
*EFOUJGZTFUCBDLTBOEDSFBUFBQMBOUPEFBMXJUIUIFN
r #SFBLUIFQSPKFDUVQJOUPNPSFNBOBHFBCMFQJFDFT5IFQPTTJCJMJUZPGGFTUFSJOH 
EFFQTFBUFEQSPCMFNTJODSFBTFTUIFMPOHFSBQSPKFDUHPFTPO"MTP DPOTUBOUMZ
DIFDLUIBUUIFCVTJOFTTBOE*5TJEFTBSFXPSLJOHUPHFUIFS0UIFSXJTF DSJTFTBSF
NPSFMJLFMZUPTQJSBMPVUPGDPOUSPM

Review and Adjust


1FSJPEJDSFWJFXT RVBSUFSMZPSZFBSMZ PSCPUI TIPVMECFDPOEVDUFEUPQMBOXJUICVTJOFTT
VTFSTBOEUIF$0&BCPVUUIFGPMMPXJOHUPQJDT
r 4BUJTGBDUJPOPGCVTJOFTTVTFST
r 3FWJFXPG$0&,1*TBOETVQQPSUQPMJDJFT
r #*JOWFTUNFOU30*
r 1PMJDJFTSFHBSEJOHDPNNVOJDBUJPO
r "TTJHONFOUPGSPMFT
r 'VUVSFCVTJOFTTOFFETBOEUFDIOJDBMQPTTJCJMJUJFT



DATAMEANING

Business Intelligence Solutions

JOGP!EBUBNFBOJOHDPNrXXXEBUBNFBOJOHDPNr#*%"5"

Conclusion
5IFDVSSFOUJOGPSNBUJPOBOEUFDIOPMPHZESJWFONBSLFUQMBDFQSPEVDFTNPSFJOGPS
NBUJPOUIBOIBTFWFSCFFOBWBJMBCMFCFGPSF5IFRVFTUJPOOPXJTXIBUUPEPXJUIJU
.PSFDPNQBOJFTBSFUVSOJOHUP#*UPVOMPDLUIFQPXFSPGUIFEBUBUIBUUIFJSBDUJWJUJFT
HFOFSBUFJOPSEFSUPCFDPNFNPSFDPNQFUJUJWFQMBZFSTJOUIFJSSFTQFDUJWFJOEVTUSJFT
5IJTUSFOEEPFTOPUTFFNUPCFSFWFSTJOH
5IJTEPDVNFOUIBTEJTDVTTFEUIFLFZFMFNFOUTPGB#*TUSBUFHZ TVDIBTUIFFTUBCMJTI
NFOUPG#*TUBOEBSET DPSSFTQPOEJOHNFUIPEPMPHJFT BOEB$0&UPHVJEFUIFQSPDFTT
5IFTFTUFQTBOEHVJEFMJOFTDBOMFBEBOPSHBOJ[BUJPOUPXBSENPSFFDJFOUPQFSB
UJPOTBOECFUUFS30*UISPVHIBNPSFJOUFMMJHFOUVTFPGJOGPSNBUJPO

About Our Group


%BUB.FBOJOHVUJMJ[FTDVUUJOHFEHFUFDIOPMPHJFTUPCVJMEJOOPWBUJWFBOEFFDUJWF
#VTJOFTT*OUFMMJHFODFBOE%BUB8BSFIPVTJOHTPMVUJPOT0VSFYQFSJFODFE QSPGFTTJPOBM
TUBDBOEFTJHOBOEEFMJWFSQJPOFFSJOHSFQPSUJOHTZTUFNTUPHJWFZPVBVOJRVFQFS
TQFDUJWFUPZPVSEBUBBOEBOFEHFJOZPVSEFDJTJPOT
"MPOHXJUIUIFXPSMEDMBTTDPOTVMUJOHTFSWJDFT%BUB.FBOJOHPFST UIFZBSFBMTPBO
PDJBMMJDFOTFESFTFMMFSPGUIFBXBSEXJOOJOH.JDSP4USBUFHZ#VTJOFTT*OUFMMJHFODF
3FQPSUJOH4VJUF BGVMMZJOUFHSBUFE#*QMBUGPSNUIBUNBLFT#VTJOFTT*OUFMMJHFODFGBTUFS 
FBTJFS BOENPSFVTFSGSJFOEMZ%BUB.FBOJOHIBT.JDSP4USBUFHZDFSUJFEDPOTVMUBOUT
BWBJMBCMFUPIFMQZPVEFQMPZ.JDSP4USBUFHZXJUIFBTF'PSZPVS#*BOE%8EFTJHO 
JOTUBMMBOEJNQMFNFOUBUJPOBOEUSBJOJOHOFFETQMFBTFWJTJUVTBU XXXEBUBNFBOJOH
com PSFNBJM info@datameaning.com



DATAMEANING

Business Intelligence Solutions

JOGP!EBUBNFBOJOHDPNrXXXEBUBNFBOJOHDPNr#*%"5"

Copyright 2012 Data Meaning Services Group. All rights reserved. Data Meaningand the Data Meaning logo are trademarks of Data Meaning Services Group. 2012

You might also like