Mango

Goal of our company to become established as

the leading mobile brand.
To achieve this goal, identify emerging trends and
integrate them into our company operations,
respond quickly to technology changes.
Motto: Your search stops here

Market trends
According to the report, 19.5 million of
Smartphone handsets are shipped.
In 2014 the total number of Smartphone shipped
14.5 million
India had about 116 million Smartphone's at end
of 2014, by 2018 this number will be 369 million

Key to success
Provide excellent customer service
Grow and maintain a referral network of customers
Focus expertisein GSM cellular phones and GSM
cellular phone programs
Respond rapidlyto customer problems with product or
plan.
Business Objective
Company growth

Financial objective
Increase revenue

Marketing objective
Expand the market
Brand recognition

Marketing Strategy
Short term Advertising

Purchasing Advertising
Bulletin Boards
Search Engines

Long term Advertising

Freebies
Media based promotion

Sales Forecasting
Sales forecast displayed here is very conservative
although we aim very high, we decided to
show a very slow growth and revise the plan on a
yearly basis
Sales Forecasting(in million)
5
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0

Sales
Forecasting(in
million)

Q1

Q2

Q3

Q4

Sales by year
Sales by year
40
35
30
25

Sales by year

20
15
10
5
0

2016

2017

2018