Luminary Bakery is a social enterprise set up to provide training, employment

opportunities and community to women from vulnerable1 situations in East London.

Background:
Luminary Bakery is a subsidiary of Kahaila Limited, a registered charity with a Christian
ethos. Luminary operates as a charity and a business, with clear boundaries between the
two aspects to safeguard the success of both. We are held accountable to the Charity
Commission as to how income is spent, and all business decisions should be made with
our charitable objectives in mind.

The Luminary business has caught the interest of a regular loyal customer base with our
variety of cakes, sweet treats and breads. The business plans to build a strong market
position in the area and we are confident that this is possible due to our industry
knowledge & experience, product quality, competitive pricing and the social aspect as our
unique selling point.

Our business focus for the first three years is as a wholesale & catering provider; stocking
caf establishments and bespoke events. We are now at the stage of launching our own premises
in Stoke Newington where we will have customer facing sales and hold pay-per-place baking
workshops.

Vision:
To see all women in East London provided with opportunities to leave their vulnerable
situations and be released into a positive future. We exist to give opportunities and purpose
to disadvantaged women through training, employment and community. Luminary is a
welcoming and safe environment where women can grow holistically encouraging
ambition, restoration and second chances. We aim to empower and equip these women to
hope for a future, and give them the tools to obtain it.

Our values:

We believe that all people are created special and have potential no matter what
their past or current circumstances.
We believe in nurturing worth in people to release them into a positive future,
equipping them with the skills needed to achieve it.
We seek to create a safe and professional work environment where everyone feels
welcome a place where genuine community can be built and women can support
each other.
We believe in producing quality artisan products which creatively represent who we
are.
We seek to run a sustainable and viable business which invests its profits into
more opportunities for vulnerable women.



1

Vulnerable is a broad term for women who have been at a social and economic disadvantage, this may
include issues around homelessness, prostitution, criminal activity, domestic violence. The aim is that the
women we work with do not stay vulnerable but are empowered to leave these situations and create a
positive future.

Job Description

Title:

Marketing and Communications Intern

The Luminary Bakery Premises

Based at:

Reports to:

Bakery Manager

Hours:

Part Time hours to be agreed on successful application. Minimum

commitment of 3 months.

Salary:

Voluntary position, travel expenses will be provided

Job Purpose:

To support the Bakery Manager with all marketing and communications

strategies and implementation.

Key Responsibilities:
Update and maintain social media presence, including monitoring, posting, scheduling and
reporting updates
Assist in planning, writing and managing e-blasts and e-newsletters
Pitch, draft and distribute varied communications to clients and supporters
Manage editorial and event calendars
Update the website when needed (coding skills not required)
Create comprehensive database of targeted businesses and community organisations
alongside researching relevant journalists/publications to approach
Collaborate with Bakery Business Manager on new ideas, directions, and tools for
marketing and communications and activities locally/nationally
Prepare monthly reports showing marketing impact
Assisting in the organisation of events and collating invitation lists
Tracking current industry trends/relevant news

Person Profile:
Firm grasp of available tools and platforms in the social media space
Completed or working toward a degree (junior level and up), preferably in a related field
(e.g., English, Marketing/Communications, Advertising or Public Relations)
Understanding of the basic principles of public relations and/or marketing
Must be computer literate (working knowledge of word processing, PowerPoint, Excel).
Proficiency in Adobe InDesign and Photoshop highly desired.
Knowledge of website content management is highly desired
Possess excellent written and oral communication and interpersonal skills
Ability to communicate with press and community contacts
Ability to work well independently, and within a team
Sympathetic to the Luminary Faith Policy & supportive of the organisational values

Luminary Faith Policy

Luminary provides a safe and professional environment where women can grow holistically
encouraging ambition, restoration and second chances. We use baking as a tool to take
women on a journey to employability and entrepreneurship, equipping them with practical
and transferrable skills for the working world.
Luminary is a project of registered Charity;; Kahaila, which runs a caf, a church, other
community projects. Kahaila has a Christian ethos and subscribes to the current Baptist
Union Statement of Faith2. Many Luminary staff have a Christian faith but it is not required
in order to work or volunteer with us, or to benefit from our services. All can find a place
to belong in the Luminary family. For senior positions within the organisation holding a
Christian faith is an occupational requirement.
The Christian faith motivates the Luminary culture of going the extra mile for our
beneficiaries, believing in potential in everyone, showing love and compassion without
conditions, and loving our neighbour as ourselves.
Anyone looking to join the Luminary team, as staff or in a voluntary capacity, must be
sympathetic to our aims and objectives, looking to help drive the project forward in line
with our vision. It is advised that applicants be comfortable working within a faith-- based
organisation, being respectful of faith views. The team will sometimes have a time of
prayer together but this can be used as a time of reflection, and attendance is not
mandatory.
For our beneficiaries, we provide an inclusive service, with ideologies discussed when
initiated by the beneficiary, keeping in mind their vulnerability, respecting other world-- views
and not passing judgement.
We recognise that spirituality is a part of the human make- up and seek to find
opportunities for women to navigate their own spiritual journey in community. However the
services we offer are non- discriminatory and beneficiaries are treated equally no matter
what faith background or interest in a faith journey they have.
If a woman would like us to pray for her or provide chaplaincy- style support, specific
team members are happy to offer and facilitate that. For these certain job roles, holding a
Christian faith is an occupational requirement and will be outlined in job descriptions.






2

That our Lord and Saviour Jesus Christ, God manifest in the flesh, is the sole and absolute
authority in all matters pertaining to faith and practice, as revealed in the Holy Scriptures, and that
each church has liberty, under the guidance of the Holy Spirit, to interpret and administer His laws.
That Christian Baptism is the immersion in water into the name of the Father, the Son and Holy
Ghost, of those who have professed repentance towards God and faith in our Lord Jesus Christ
who died for our sins according to the Scriptures;; was buried, and rose again on the third day3.
That it is the duty of every disciple to bear personal witness to the gospel of Jesus Christ, and to
take part in the evangelisation of the world.

Marketing Intern Application

Please complete this form in type, or your own handwriting using black ink. If you are not
completing this form electronically then please use additional sheets where required.
Contact Information


Name


Email Address

Contact Number

Home Address



Employment History

Details of your
current
employment
(Role, Dates,
Responsibilities)

previous

Details of
employment:
Dates from &
to:









Details of any
voluntary
experience

Organ isation:

Position Held:

Reason for leaving:

Qualifications
Qualification:

Awarding Body:

Date:

Person Information
How would you
describe

yourself?



Include 3

strengths and 1
weakness
What would you
bring to this role?

What are your
aspirations for this
role and
Luminary as a
whole?

Describe your
marketing and
communications
experience

Do you have any

experience
working with
vulnerable adults?
Is there any other
information (not
included above)
that you would
like us to know?
Referees
Please provide below details of two people we can approach for a reference as part of the
application process, 1 who has known you in a working capacity and 1 who knows you
personally. A referee should have known you for at least 2 years, they should not be a
family member, or a person with whom you live or share a flat/house.
Employment Reference
Title and Name
Email Address
Phone Number



Character Reference

Title and Name

Email Address

Phone Number

Additional Information
How many days have you been absent from work in the past 2
years?
Has this included extended periods of absence?

Y
N

If Yes, please state the causes of absence and dates:

Rehabilitation of Offenders Act (1974) Exceptions Order (1975)

NB Luminary is an organisation that believes in second chances, and

we have employed
people with criminal convictions. This disclosure is
for safeguarding purposes and will not necessarily affect your

application.

Have you ever been convicted or cautioned with respect to a criminal
offence?
Y N
If yes, please provide further details below.


Because of the nature of the work for which you are applying, this post is exempt from the
provisions of Section 4(2) of the Rehabilitation of Offenders Act 1974 by virtue of the
Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975. This means that you are not
entitled to withhold information about convictions which for other purposes are 'spent' under
provisions of the Act. In the event of employment, failure to disclose such convictions could
lead to disciplinary action being taken. Any information will be treated in the strictest
confidence and used solely in relation to this application.

The post holder must undergo an enhanced DBS check prior to confirmation of appointment.
DECLARATION
The information provided in this form is accurate to the best of my knowledge.
Signed

Date

NEXT STEPS

Please return this form either by post to Alice Williams, Kahaila Caf, 135 Brick Lane,
Tower Hamlets, London E1 6SB or via email to luminarybakery@gmail.com By 27th
April 2015.
We will review your application form and contact you if you are selected for an
interview. This is an opportunity for you to meet the team and find out more about
what we do.
We will take out references and complete a DBS check
You will be invited to attend an induction prior to commencing your role.