Process Book:

Communications & Marketing Careers

Information Exchange

PRESENTED BY:

Studio 5
Simmons College
300 The Fenway,
Boston, MA 02115

TEAM MEMBERS:

Kristen Cipriano
kristen.cipriano@simmons.edu
Simone Coleman
simone.coleman@simmons.edu
Mariclare Rethore
mariclare.rethore@simmons.edu
Allison Saffiotti
allison.saffiotti@simmons.edu

Table of Contents

PROJECT PROPOSAL 04
GANTT CHART 09
WEEKLY UPDATES 10
DELIVERABLES 11
SOCIAL MEDIA CAMPAIGN 12
NEWS RELEASE 13
COVERAGE 14
RESULTS 15
TIME TRACKING REPORT 16
REFLECTION 19

Project Proposal:

Communications & Marketing Careers

Information Exchange

PREPARED BY:

Studio 5
Simmons College
300 The Fenway,
Boston, MA 02115

TEAM MEMBERS:

Kristen Cipriano
kristen.cipriano@simmons.edu
Simone Coleman
simone.coleman@simmons.edu
Mariclare Rethore
mariclare.rethore@simmons.edu
Allison Saffiotti
allison.saffiotti@simmons.edu

PREPARED FOR:

Doug Eisenhart
Associate Director, Employer Relations
Simmons College Career Education Center
Clare Feiner
Assistant Director, Career Coaching & Programming
Simmons College Career Education Center

05

SITUATION ANALYSIS:

The Simmons College Career Education Center (CEC) supports undergraduate and graduate students as well as alumnae of the college who
are seeking career guidance. They provide various services such as
a Career Toolkit, meetings with a career coach and various online job
boards specific to Simmons.
Each fall the CEC partners with five other local colleges and universities
to host a networking event called the Communications & Marketing
Careers Information Exchange. The event is geared to students interested in advertising, public relations, T.V. and radio broadcasting, publishing,
journalism, corporate communications and other related fields. The event
typically brings 15-20 employers who present to students about their
company and job/internship opportunities.
The event is open to students from the six colleges that are part of
the College Career Centers of Boston (CCCOB), which include Boston
College, Boston University, Emerson College, Emmanuel College,
Simmons College and Suffolk University. Since the event is hosted this
year by Simmons on November 4, the CEC has hired Studio 5 to create a
student outreach marketing campaign to specifically increase Simmons
student attendance at the upcoming event. In the past the event had
167 students, 76 of those being Simmons students. Our goal is to have a
total of at least 80 Simmons students attend the event. They have
requested fliers, posters, digital signage, a display for the Centennial Hall
glass case, social media and other print and online vehicles to be
designed bythe Studio 5 team.

THE PLAN:

Our plan is to reach Simmons students is to implement a digital/social

communications campaign a few weeks prior to the event as well as
creating a unique poster to advertise on campus and via email. We plan
to develop designs and promotional material and review them with
the CEC for approval.
EVENT POSTER
An informative, eye-catching poster that we can strategically place so
that students will recognize it throughout campus and in email and know
exactly what it is referring to. We can place the poster in the Centennial
Hall because it has been rented out by the CEC.
MINI COMMUNICATIONS CAMPAIGN
We will create a strategy plan for the CEC social media and oncampus marketing campaign to all Simmons students leading up to the
event. It is necessary to create a hash tag on the Twitter account and
recommend live tweeting throughout the event.
We will contact clubs to help promote the event most importantly the
Management Liaison, PRSSA and the SGA. We recommend taking an ad
out in The Voice and doing campus radio promotion. We will provide
professors in the Comm department and SOM with talking points to plug
for the event in the days leading up to it. Word of mouth from student
to student will also be an integral part in generating interest and
excitement for the CEC careers fair.

TIMETABLE:

9/23

Initial meeting with client contact Doug Eisenhart of the CEC

at 3:30 PM.

9/30

Present poster roughs and mock ups in meeting and narrow down
final design, then start mocking up final drafts for approval next
meeting. Present ideas for mini communications campaign to reach
Simmons students and generate interest in the event.

10/7

Meeting to discuss poster revisions and hopefully settle on a final

design. Follow up on communications campaign and implementation
thereafter.

10/8

Poster finalization (right before the Columbus Holiday) to allow for

time for any last minute changes to the design.

10/14

Event Facebook page will be created by Studio 5 team and invitations

will be sent to Simmons students electronically. Studio 5 will continue
to manage the page and post event updates for the next 3 weeks
leading up to the Nov 4th deadline. We will be able to get a rough
estimate of the amount of students attending.

10/16

Target date for final poster to allow for printing in the Simmons
Copy & Mail Center.

10/21

Meeting to finalize communications marketing campaign. We will

have an ad in The Voice and on the radio the following week. Finalize
talking points for professors who will advertise to their classes in the
days leading up to the event.
Two weeks before the event Studio 5 will monitor metrics and traffic
for the Facebook events page and assess the progress.

10/26

Poster completion. Begin hanging posters in strategic places on

campus. Social copy will be given to the CEC to queue for themselves
for the week leading up to the event. This will include updates to the
CEC Twitter and Facebook. Cross promotion between Simmons social
will be essential.

10/28

Last meeting before the event. Posters will come in a variety of sizes
and all marketing collateral will be on display by this date. This will
include larger posters on easels around academic campus and smaller
leaflets for tables and napkin dispensers. Other strategic places on
campus include residence hall bulletin boards and dorm room doors.
One week before the event Studio 5 will continue to update the event
Facebook page and post regularly.

11/4

Day of event, Studio 5 digital marketing will continue up until this

date. Thereafter Studio 5 will ask for coverage in The Voice to wrap up
the event and feature alumni success stories in the past.

07

PROPOSAL BENEFITS:

The CEC will receive creative promotional material for their upcoming
event in a way that grasps the attention of our fellow peers. We have
offered strategies that we find have been effective in our own experiences of being informed about an event and whether we chose to attend.
With our collective insights, we will target students on social media,
email, radio, advertisements and posters and raise the attendance of
Simmons students at this Novembers CEC Communications & Marketing
Career Fair.

NEXT STEPS:

On Friday, October 9, the creative team will present mockups to the CEC
for revisions and approval of the design and the social media content.
We will then move forward and create a Facebook event page and edit
designs based on Doug and Clares feedback.

SIGNATURES:

Agreement
Name: __________________________________ Date: _______________
Name: __________________________________ Date: _______________
Name: __________________________________ Date: _______________
Name: __________________________________ Date: _______________
Name: __________________________________ Date: _______________
Name: __________________________________ Date: _______________
By approving and signing this proposal, you agree to work with Studio 5
team members to accomplish the proposal goals within the agreed upon
time frame given the needs of the project. All time frames note are
estimates and will be mutually adjusted when necessary as the project
evolves. Studio 5 team members are pleased to have this opportunity to
work with your organization.
In order to defray the costs associated with your project, there is a
modest fee of $200, which is due within 30 days after approving this
proposal. Please make the check payable to Studio 5 and mail to:
Simmons College
Department of Communications
300 The Fenway
Boston, MA 02115

TEAM MEMBERS:
KRISTEN CIPRIANO PROJECT MANAGER
Kristen Cipriano is a senior at Simmons College pursuing a double major
in Public Relations/Marketing Communications and Psychology. She has a
passion for creativity and is eager to strengthen her design skills. She has
worked on social media marketing campaigns in the hospitality industry,
working closely with diverse clientele and campaign management. Kristen
also enjoys volunteering with nonprofits in her free time. In the future,
Kristen is highly interested in pursuing communication work for hospitals
and corporate fashion brands.

SIMONE COLEMAN CLIENT LIAISON

Simone Coleman is a senior at Simmons College studying Media Arts
with a double minor in East Asian Studies and English. Simone has always
been considered a very creative person, and much of her passions lie
with video editing, film, art, and writing. In addition to her classes, Simone
has honed her skills during her two work study jobs. She hopes that after
graduation she will be able to work with an animation or a film studio.

ALLISON SAFFIOTTI CREATIVE

Allison is a senior at Simmons College studying Marketing and Public
Relations. Through previous internship experiences, she has sharpened
her skills in client relations, writing, social media and market research.
Currently, she is interning at Marlo Marketing Communications where she
is gaining hands-on experience in the public relations field. Allison also
serves as Co-President of the Public Relations Student Society of America,
where she assists with the planning and implementation of events for the
Simmons College Communications Department.

MARICLARE RETHORE CREATIVE

Mariclare Rethore is a junior at Simmons College studying Graphic Design
and Art History. Mariclare has strong typography skills, a passion for
Minimalist design, Swiss Style grid systems, and a close eye on the latest
web trends. Her work experience has included design internships at both
Harvard Medical School and Slainte Media Group where she has had great
success applying her expertise for a diverse clientele. Ultimately, Mariclare
wants to use her skills to elevate brand messages through all forms of
visual communication online and in print.

Send out press release

Finliaze press release

Press release revisions

Initial press release

Manage and post to Facebook

Create Facebook group

Finalize marketing plan

Initial marketing plan proposal

Hang poster

Print poster job

Finalize psoter design

Poster revsions

Inital poster design

CEC Career Fair Gantt Chart

Sep. 6th-12th

Sep. 13th-19th

Sep. 20-26th

Sep. 27th-3rd

Oct. 4th-10th

Oct. 11th-17th

Oct. 18th-24th

Oct. 25th-31st

Nov. 1st-7th

09

GANTT CHART:

WEEKLY UPDATES:

Week 1

The team picked their roles for the project. Kristen was the project
manager, Simone was the client contact, and Mariclare and Allison
were creative. The initial meeting with Clare in the CEC was held on
Sept. 30th.

Week 2

The project proposal was started and completed with revisions this
week. Sketching and planning began this week to present to clients.
We had our second client meeting.

Week 3

Designed mock-ups and content to present to clients with the goal to

settle on a final design. We used the feedback from the Studio 5 class
to revise. We had a meeting with both Doug and Clare in the CEC.

Week 4

The Facebook event was created for the Career Fair and we begun
inviting Simmons students. We finalized any extra revisions for the
client on the creative flyers.

Week 5

Designs were ready to print in multiple colors and sizes. We composed a News Release to send out to professors for talking points,
The Voice for an article, and the Simmons College Radio Station.

Week 6

We strategically placed flyers around residence and academic campus. The event was featured twice in The Voice and spread through
word of mouth. We had our final meeting with the CEC to update on
progress before the event.

Week 7

Facebook posts were posted up until the day of the event with links
to articles on networking and dress tips for students and reminders.
We placed flyers on the Fens tables and Common Grounds and
Meyers Caf the day of the event. The team was present for the event
and we participated in networking with clients.

11
CREATIVE POSTERS:

SOCIAL MEDIA CAMPAIGN:

13
NEWS RELEASE:

The Simmons College Career Education Center is pleased to announce the Communications &
Marketing Careers Information Exchange will be taking place this year at Simmons College on
November 4th from 5:30pm to 7:30pm in the Linda K. Paresky Center.
This will be a roundtable event with a series of 20-minute discussions, where students have the
opportunity to learn firsthand from professionals in the fields of marketing and communications.
This is an exploratory event, so students of any year are encouraged to attend. Dress is business
casual. The event has been described as a no pressure networking event by Clare Feiner, the
assistant director of Career Coaching & Programming in the CEC at Simmons.
Here is a list of employers who are expected to attend:
Aria Marketing
BNN-TV
Castle
CJ Affiliate
DigitasLBi
GateHouse Media/Wicked Local
Jack Morton Worldwide
KHJ Brand Activation

LaunchSquad
MullenLowe
Pearson
Racepoint Global
Spartan Race
Streetwise Media
TRACS, Inc.
WFXT-Fox 25 / Cox Media

The event is part of a consortium of schools including Boston College, Boston University, Emmanuel, Emerson and Simmons, where representatives from each school meet to select employers for
the event. The event typically brings 15-20 employers from different segments including publishing,
PR, advertising, social media, and broadcast. This has been going on for the past 10 years but has
most recently been hosted at Simmons College.
There are many success stories of students landing internships and jobs from this event, but the
most notable of which was Elin Boman Simmons College class of 2013. She attended this event in
the fall of 2012 and waited until the very end to speak with executives from Mullen. From this
contact, she sought after an internship from this agency. She was successful in this endeavor and
eventually worked as an account executive. In her second year at Mullen, she came back to the
event but from the other side as an employer. This story shows how one student was able to come
full circle.
We are reaching out to you to promote this event to students so that they can take part of this
great opportunity. For more information please direct students to the CEC website or our event
page on Facebook.
Thanks,
Allison Saffiotti
(Studio 5 Team Member)

NEWS COVERAGE:

15
RESULTS:

RESULTS


CCCOB Communications & Marketing Career Information Exchange
Wednesday, November 4, 2015, Simmons College

Total # of Organizations in Attendance = 18

AMP Agency

Aria Marketing

Callanan & Klein
Communications
Castle

CJ Affiliate

Fox 25 and Cox Media Group

Gatehouse Media/Wicked
Local

Jack Morton Worldwide

KHJ Brand Activation

LaunchSquad

MGR Strategic
Communications

Mullen Lowe

Total # of Organizations that registered = 20

DigitasLBi (cancelled Mon, 10/26)
BNN-TV (cancelled day of event)

Total # of Students = 170
Boston College = 15
Boston University = 30
Emerson College = 1
Emmanuel College = 14
Simmons College = 54
Suffolk University = 56

Nickerson PR

PEARSON

Racepoint Global

Spartan Race

Streetwise Media/BostInno

TRACS Inc.

TIME TRACKING REPORT:

These screenshots from BaseCamp show all our project house for the CEC categorized by date.
Our total hour count for this project was 58.60 hours.
Hours count by individual team member
Allison Saffiotti: 10.70
Kristen Cipriano: 14.90
Simone Coleman: 0.60
Mariclare Rethore: 32.40
CEC--Communications Career Fair > Time tracking

12/9/15, 8:24 PM

CEC--Communications Career Fair Studio5

| Back to the full time log

Time tracking report

Everyones hours from Sep 30 to today
Dec
09

Kristen
Cipriano

2.00

Created process book for CEC event

Dec
07

Mariclare
Rethore

1.00

Meeting with Clare and Allison to debrief event

Dec
07

Allison Saffiotti

1.00

Meeting with Clare and Mariclare to debrief event

Dec
04

Allison Saffiotti

0.30

Attended CEC event with team members

Dec
02

Mariclare
Rethore

3.00

Formatting process book and proposal for submission

Nov
04

Simone
Coleman

0.30

Attended CEC event with team

Nov
04

Kristen
Cipriano

2.00

Attended CEC event

Nov
04

Mariclare
Rethore

2.00

Attendance at the CEC's Career Fair event

Nov
03

Allison Saffiotti

0.10

Facebook post for CEC event

Nov
02

Allison Saffiotti

0.10

Facebook reach out to Simmons College class pages about event

Nov
02

Allison Saffiotti

0.10

Facebook post for CEC event

Oct
30

Allison Saffiotti

0.10

Facebook post for CEC event

Oct
29

Kristen
Cipriano

0.30

Found Websites for Facebook posts

Oct
29

Allison Saffiotti

0.10

Facebook post for CEC event

Oct
28

Kristen
Cipriano

2.00

Hung flyers around campus with Mariclare

Oct
28

Mariclare
Rethore

2.00

Hanging flyers around campus w/Kristen

Oct
27

Allison Saffiotti

0.10

Facebook post for CEC event

Allison Saffiotti

0.30

Oct

Press release drafted and submitted to Simmons Voice about

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TIME TRACKING REPORT:

CEC--Communications Career Fair > Time tracking

12/9/15, 8:21 PM

23

Allison Saffiotti

0.30

the event

Oct
23

Allison Saffiotti

0.30

Email blast to student leaders and professors regarding event

Oct
23

Allison Saffiotti

0.10

Facebook post for CEC event

Oct
22

Allison Saffiotti

0.10

Facebook post for CEC event

Oct
20

Allison Saffiotti

0.10

Facebook post for CEC event

Oct
18

Kristen
Cipriano

1.00

Meeting in the CEC

Oct
18

Mariclare
Rethore

1.50

Final poster revisions

Oct
18

Mariclare
Rethore

1.00

Meeting with Doug, Clare, Allison & Kristen at CEC

Oct
16

Allison Saffiotti

1.00

Creative meeting with Doug, Clare, Mariclare, and Kristen

Oct
16

Kristen
Cipriano

1.00

Meeting with Doug, Clare, Mariclare, Allison

Oct
15

Allison Saffiotti

0.30

Creation of Facebook page for event, first posts & images

Oct
15

Allison Saffiotti

1.00

Marketing plan revisions

Oct
15

Mariclare
Rethore

5.00

Poster Revisions

Oct
15

Mariclare
Rethore

1.00

Creative Meeting with Doug, Clare, Allison

Oct
08

Mariclare
Rethore

3.00

Digital mockup revsions post class presentation

Oct
07

Allison Saffiotti

3.00

Creation of marketing plan for CEC with Facebook event

Oct
07

Mariclare
Rethore

5.00

Digital mockups for event poster

Oct
06

Kristen
Cipriano

1.00

Preparation for class presentation on CEC project

Oct
06

Allison Saffiotti

1.00

Preparation for class presentation about CEC project

Oct
04

Kristen
Cipriano

2.00

Updated proposal w/ edits and sent to Andy and Judy

Oct
04

Kristen
Cipriano

1.00

Worked remotely with team on project proposal

Oct
04

Allison Saffiotti

1.00

Meeting with teammates to discuss final proposal and final

projects

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TIME TRACKING REPORT:

CEC--Communications Career Fair > Time tracking

12/9/15, 8:24 PM

Oct
04

Mariclare
Rethore

1.00

Meeting with teammates to discuss final proposal and project

details

Oct
01

Allison Saffiotti

0.30

Meeting with CEC

Oct
01

Kristen
Cipriano

1.00

Discussed creative with Mariclare and initial ideas

Oct
01

Mariclare
Rethore

4.00

Drafting roughs for poster for meeting on 9/30

Oct
01

Mariclare
Rethore

1.30

Initial Meeting with Doug

Oct
01

Mariclare
Rethore

1.00

Met with Kristen to discuss creative and go over ideas for the
project

Sep
30

Kristen
Cipriano

1.00

CEC weekly update

Sep
30

Allison Saffiotti

0.30

Meeting with Clare

Sep
30

Mariclare
Rethore

0.30

Meet with Clare at the CEC

Sep
30

Mariclare
Rethore

0.30

Met with Kristen before the meeting to plan and create meeting
agenda

Sep
30

Kristen
Cipriano

0.30

Met with Mariclare before meeting to create agenda

Sep
30

Kristen
Cipriano

0.30

Meeting with Clare

Sep
30

Simone
Coleman

0.30

Meeting with Clare at the CEC with Kristen and Mariclare

TOTAL

58.60

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19
REFLECTION:

Client Summary: Fall, 2015

Clients: Doug Eisenhart and Clare Feiner
Project: Career Education Center Communication and Marketing Career Information Exchange
Summary of learning experience from the student team
During the time that we spent working on this project, our group was tasked with preparing a
marketing and advertising strategy for the Communication & Marketing Career Information
Exchange Fair. We learned how to create an effective marketing strategy through both digital and
traditional ways, as well as using our social media to our advantage in spreading the word of this
event.
Our group was able to deliver four poster designs for the project and a Facebook event page.
We also attended the event as well. Our client was satisfied with our work.