CARAT MEDIA WEEKLY NEWSLETTER

No. 836

 Media Report
RTB

http://darriens.com/rtb.php

RTB(Real Time Bidding)20092014

735

RTB2014GoogleFacebookRTB
20153YahooRTBRTB

RTBRTB

? RTBRTB
RTB

/(2015/03/02) http://www.weevermedia.com/programmatic/rtb-germany-expect-2015

 RTB

RTB(media impressions)

RTB

RTB

http://goo.gl/khlcWg

40-45

 RTB

DSP(DSP, demand side platform,)

(Buying Brief)

DSP

CPC(Cost Per Click)()

CPA(Cost Per Action )

Campaign Details
Channels:

18-24-
25-34
35-44

Display (Desktop)

Mobile (display)

Video (Desktop only)

Social/FB

CPM

CPC

CPV

US$0.07

Male

0-17

35-44

55-64

Female

18-24

45-54

65 or more

Landing URL:

Campaign Objectives and Audience

Campaign Goals:
(please select only one)

Age:

Gender:
Demographics:

25-34

Interests:

Additional information about regarding

audience:

Arts and Entertainment

Food and Beverage

Pets

Sports

Automotive

Health

RealEstate

Style and Fashion

Business

Home and Garden

Recreation and Games

Technology

Careers

News

Relationships

Travel

Education

Parenting and Kids

Sciences

Environment

PersonalFinance

Shopping

TW user only (IP base)

Any additional special instructions:

(creative rotation, campaign duration, dayparting, etc)

Sizmek

CPV for 30", 25", 20" and for 15" are all the same.

Creative Type / Format

Standard banner

Interactive Banner

Video

Mobile

Social (FB)

RTB-1

RTB

2015/03
12(Code)

TA1

TA2

TA3

2015/05
CV1,029CPA $1,548
*
(impressions)*

2015/04CV()715
CPA $1,175

TA1

TA2

TA3

2015/06CV341
CPA $2,532
*

RTB-2
2015311RTB

94

7
() (PC+Mobile)

PC

10

9
4

8
(PC)

9
(PC)

10
(PC)

TA1

TA4

$1,250

$1,135

TA2

$2,689

$2,230

$2,845

TA3

$4,327

$2,795

$3,485

11
(PC)

$825

411
CPA$1,000

RTB

RTB

RTB
RTB
RTB

(campaign)

RTBRTB

RTB

RTBRTB

RTB(digital path)

RTB

/FB

APP

RTB
+

(third-party ad serving)(Attribution)

Attribution

Sizmek

2015RTB
(Programmatic Buying)RTB

RTBRTB
RTB
RTB

RTB

RTB

/adbl(2015/03/02)Double ClickAmnet

carat.weekly@carat.com

(02) 2717-5238 ext.9286