Introduction Stage

Primary Demand: Educate and aware the

customer about the product.
Advertising.
Trade shows.
Free samples or trials etc.
Copycat Product: Improvement over existing
product need to create demand also important in
introduction stage.

Growth Stage
Secondary Demand: Create demand for a
particular vendors offerings.
Differentiate products from competitors .

Maturity Stage
Most of the successful companies dont always
reduce their marketing expense at this stage
rather they change their communication to
emphasize their competitive advantage.

Decline Stage
Managers look for ways to milk the last few
dollars of profit.
Look for new markets & new application.