20160415

2016 04 15

2016
3 19 21 2,233
comScore MMX Segment Metrix PC

2016 04 15

Key Findings

2016 2
32.3% 40

18
18.5
12.2 11

2016 04 15

()

Fashion Guide
Yahoo
VOGUE

Key Findings

(U) MarieClaire
18-24
(U) ELLE Taiwan 2534 (u) babyou

FashionGuidePIXNET
styleMe 25
UrCosme 18-24

2016 04 15

(u) GQ.com.tw(U)
FHM 25-34
(U) FHM 25-34
49%Mobile01
18-24

Key Findings

Segment Metrix

2016 04 15

DM

App

53.8%
51.6%

36.9%
36.8%
32.5%
34.1%
27.3%
24.6%
+2.7
20.6%
22.4%
18.5%
20.8%
12.6%
11.1%
11.8%
13.0%
10.2%
10.3%

0% 10% 20% 30% 40% 50% 60%

Base2015 N=1,807
2016 N=1,638
Mar. 2016

+2.2

55.6%
47.1%

+8.5

55.6%
62.8%

-7.2

46.8%
50.9%

Facebook

24.8%
29.1%

2016
2015

12.4%

16.0%

2016
2015

0% 10% 20% 30% 40% 50% 60% 70%

Base2015 N=933
2016 N=833
Mar. 2016

8.5% Facebook

2016 04 15

comScore MMX 18
2016 2 32.3% 40
15.3 29.5
18.5 10

32.3%
358.7

43.8

15.3

29.5

2016 04 15

Asia Pacific

12.2

Taiwan

18.5

Indonesia

17.8

Singapore

15.6

Philippines

12.5

Hong Kong

12.2

China

12.1

Japan

11.9

Vietnam

10.2

India

9.3

Malaysia

8.1

Thailand

5.0

* Base: 18
DesktopcomScore MMXARO2016 02

55.6%
65.9%

24.8%

9.0%

-10.3

27.5%

15.3%

59.3%
55.4%
50.7%
54.3%
50.6%
52.8%
31.0%

2016
2015

0% 10% 20% 30% 40% 50% 60% 70%

Base2015 N=586
2016 N=463
Mar. 2016

28.5%
26.4%

18.3%

18.5%

DM

20.4%

16.0%

15.6%

30.7%
26.6%

21.3%
18.8%
17.1%

2016

16.5%

2015

0% 10% 20% 30% 40% 50% 60% 70%

Base2015 N=586
2016 N=463
Mar. 2016

10.3%

2016 04 15

70%
60%
50%
40%

55.9%
46.3%

58.8%
48.2%
44.0%

57.7%
46.6%50.6%

37.2%

30%

20%

10%

0%

Base N=310
N=235
N=234
Mar. 2016

24

2016 04 15

()

()
()

41.0%
37.3%
35.5%
35.0%
31.7%
28.6%
25.0%
20.0%
15.9%
14.8%
12.0%
0%

10%

20%
30%
40%
50%
Base2016 N=463
Mar. 2016

(41%)(37.3%)
(35.5%)

2016 04 15

Facebook

Fashion Guide

5.3%

Fashion Guide

6.1%

Bella.tw

4.6%

Yahoo

4.3%

Facebook

5.4%

Fashion Guide

4.1%

()

3.9%

()

3.2%

()

3.4%

babyou

3.4%

Yahoo

2.4%

Yahoo

3.0%

3.1%

2.2%

86

2.5%

Facebook

2.9%

()

1.9%

1.2%

NARUKO

2.7%

1.8%

UrCosme

1.0%

()

2.6%

VOGUE

1.7%

()

1.0%

UrCosme

2.3%

86

1.4%

Hannah's fashionlist

0.9%

86

1.7%

ELLE

1.1%

0.9%

2016 04 15

Facebook

()

()

()

45.8%
37.8%
37.3%
29.9%
25.1%
20.4%
19.4%
17.7%
12.5%
11.7%
5.7%
0%

10%

20%

30%

40%

50%

Base2016Fb//// N=618
Mar. 2016

Fashion Guide
YahooFacebook
(45.8%)(37.8%)
(37.3%)

2016 04 15

comScore MMX
18 PC
15
/

2016 04 15

(U) Yahoo

126.6

(U) VOGUE

41.5

(U) ELLE Taiwan

32.7

(U) Marie Claire

21.3

(u) babyou

19.7

womany

19.5

styleMe

68.4

FashionGuide

57.4

UrCosme

16.1

(u) GQ.com.tw

45.9

Mobile01

28.1

(U) FHM

20.3

* Base: 18
DesktopcomScore MMXARO 2016 02

PC
(U)MarieClaire 18-24 (U)ELLE
Taiwan 25-34 (u)babyou 35
(U)Yahoo
F18+

60%

69%

69%

80%

78%

73%

8% 17% 35%

20% 28% 21%

23% 18% 28%

21% 24% 35%

16% 41% 21%

22% 29% 23%

Base: F18+
F18-24
F25-34
F35+

2016 04 15

* 18
DesktopcomScore MMXARO 2016 02

UrCosme PC 18-24
FashionGuidePIXNET styleMe 6 25
(U) FHM 87% 25-34
Mobile01 18-24
F18+

61%
14% 23% 24%

60%
13% 24% 23%

84%
33% 23% 28%

63%

60%

87%

16% 24% 22%

27% 18% 15%

21% 49% 18%

Base: F18+

M18+

Base: M18+

F18-24

M18-24

F25-34

M25-34

F35+

M35+

2016 04 15

DesktopcomScore MMXARO 2016 02

Segment Metrix Top6 **

womany

Base: F18+

2016 04 15

* 18
DesktopcomScore Segment MetrixARO2016 02

Base: F18+

2016 04 15

Base: M18+

* 18
DesktopcomScore Segment MetrixARO2016 02

App

Facebook

Facebook

App

87.1%
86.5%

10.2% 2.7%
10.1% 3.4%
5.1% 6.4%
10.7% 6.5%
12.2%
7.4%
22.1%
5.6%

88.5%
82.8%
80.5%
72.3%
72.3%
71.1%
64.1%
63.7%
60.8%
63.4%

20.2%
19.0%
25.4%
22.6%
25.9%
15.1%

7.5%
9.9%
10.5%

13.7%
13.3%
21.5%

5.65
5.47
5.33
5.45
5.29
5.08
5.16
5.05
4.97
4.75
4.73
4.58

Base2015 N=586
2016 N=463
Mar. 2016

5
App

2016 04 15

47.7%

+6.8

40.9%
14.6%

15.9%

-1.3

7.0%

7.4%
0%

10%

2016

-0.4

2015
20%

30%

40%

50%

60%

Base2015 N=2,819
2016 N=2,233
Mar. 2016

6.8%19

2016 04 15

2015

2016

(40.9%)
(15.9%)
(7.4%)

(47.7%)
(14.6%)
(7.0%)

(65.9%)
(24.8%)
(9.0%)

(56.6%)
*
(27.5%)

(15.3%) 10.3%

(55.4%)
(54.3%)
(52.8%)

(59.3%)
(50.7%)
(50.6%)

2016 04 15

comScore PC
40
TA 60%
Segment Metrix

2016 04 15

1108

49.6%

1125

50.4%

19

332

14.9%

CyberPanel

20-24

209

9.3%

25-29

208

9.3%

30-34

229

10.2%

35-39

261

11.7%

40

994

44.5%

1052

47.1%

553

24.8%

628

28.1%

(IX Survey)

2016/03/192016/03/21
N=2,233
95%,2.07%
201603

2016 04 15

Methodology
comScoreUnified Digital MeasurementTM(UDM)
6IAB
International Spiders and Bots List

Media Metrix
/

Global
PERSON Measurement

Panel

Global
MACHINE Measurement

Census

**Segment Metrix
Segment Metrix
Top20

2016 04 15

Unified Digital MeasurementTM (UDM)

* comScore(UDM)
unified(U)(u)

marcom@insightxplorer.com