Ceres Gardening Company: Funding

Growth in Organic Products

Sessional 2
Asad Akram
Dehneez Iqbal
Iqra Naseer

Potential Financial Risks for

2007

Marketing Plan crafting for 2007

w.r.t CFO Perspective

Key Factors in Companys

Growth
Focusing on retail business
Restructuring Sales department:
Expansion of sales force, training
Product development to add new
organic varieties
GetCeres Program

Stock Market Performance

Reasons:
Growing Organic
Gardening Business
Growing Profits
Future Prospects

Share Price ($)

10
8

Share Price
($)

6
4
2
0
2002

2003

2004

2005

2006e

Price to Earnings Ratio

20.00
15.00
10.00
5.00
0.00

Price to
Earnings
Ratio

Future Strategic plans given Organic

Gardening Trend
Keep focusing on Retail Business
Continue with the GetCeres Program
Expansion
Add new products to the portfolio

GetCeres Program

Inventories for retailers and sell

through