Camp Putnam PR

Campaign

About Camp Putnam

Located New Braintree, MA
Camp Putnam provides
children a true camp
experience that encourages
and promotes emotional,
social, intellectual and
personal discovery in a safe,
structured environment.
Ages 6-15 (Overnight
Program)
Summer Camp 5 sessions
June 29th -Aug 1st
No child willEVER be
turned away based on
ability to pay

Mission Statement
Camp Putnams Mission Statement:
Camp Putnam provides a true camp experience
that encourages and promotes emotional,
social, intellectual and personal discovery in a
safe, structured environment.
Our Mission Statement:
Help Camp Putnam continue to provide the
best possible camp experience for kids
regardless of ones ability to pay.

Goals
Help fundraise and increase
awareness to continue
allowing kids to come to
camp and not worry about
not being able to pay.
We want to continue to
bring children to camp and
give them the best week of
their lives.
We want to help spread
awareness for a non-profit
organization to provide the
best camp experience
possible for kids.

Problem Statement
The problem is that
Camp Putnam runs
directly on the
money the board of
directors fundraises.
Many of the campers
go there for a much
reduced price and
Camp Putnam has to
pay out of pocket to
make up the deficit.

Threats and Opportunities

Location of the
Camp
Not many people
know about it
By reaching out to
the city of
Worcester, Camp
Putnam can
expand

Target Audience
Kids under the age
of 18 in the
Worcester County
Area
Families that are
below the poverty
line
Schools in the
area to get the
word out
Families with

Theme
Care and Share
We care about the
kids who attend
the camp
Want to share the
experience with
everyone
All kids even those
struggling to pay

Objectives
After one year with our
campaign, we hope to see a
20 % increase in funding
from the previous year.
(Summer 2016- Summer
2017)
Measure increase on a year
to year basis and evaluate
how effective our campaign
is
Increase will allow more
spending money
More money to help those
who cant afford to attend

Strategies to Accomplish Objectives

Inform teachers
and staff from local
schools
Summer kick-off
cookout prior to
the start of the
camp
Posters + Flyers
around Worcester
area

Tactics to Implement
Strategies
Create advertisement
via YouTube
Free to post/share via
social media
Have a local reporter
publish article in
Worcester paper about
the camp
Contact Alumni Office in
hope for donations and
contact info from past
attendees

Evaluation Techniques
Evaluate by
monetary value the
camp raises each
year
Increase shows
progress
Decrease does not
Can evaluate if ads
work by number of
people that come
from certain areas

Budget
Our total budget would be around
$228,220

Pool Maintenance and Supplies

Insurance, Interest, Maintenance,
Office Expenses,T-Shirt, Pool,
Electric, Janitor, Kitchen,
Transportation

Total

$186,470

Other Financing uses- capital

Villages/Cabins, principal Debt
Payments, Dining hall renovations

Total

$41,850

Timetable
January- March
Create a press release for Camp Putnam
Create an advertisement to prepare for
the late spring months and summer
Visit schools to promote students to
attend Camp Putnam
Host a fundraiser once per quarter to
increase funding for Camp Putnam

Timetable
April-June:
Distribute newsletters to our target
market and local communities to
promote attendance at Camp Putnam
Distribute newsletters monthly to
businesses and potential investors to
increase funding for Camp Putnam
Host our quarterly fundraiser to help
fund Camp Putnam

Timetable
July- September
Network to local Chamber of
Commerces
Strengthen relationships with
potential investors and volunteers
Host quarterly fundraiser with
volunteers and members of the
Camp to show support of attendance

Timetable
4: October- December
Review financials of seasonal attendance at
Camp Putnam
Promote Camp Putnam by hosting a rewards
banquet to all those who volunteered
Create newsletter of how attendance at Camp
Putnam did for the summer
Design brochures for the following summer at
Camp Putnam
Host quarterly fundraiser to gain more funding

Assign Personnel
Greg Cormier - Social Media
Samuel Harvey Public
Speaker/Spokesman
Brian ONeil - Advertisements
Alex Lorenzo Film/Photography
Billy Royal Recording
Specialist/Data Analyst