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PrintMedia
Flyers
Postcards
Posters
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Personal

Fieldwork
OpenHouse
WelcomeProgram
Professors
Wordofmouth
ReporterContacts
ClassInstructors
ProfessionalOrganizations/Conferences
PresentationstoDepartments
PreviousRelationships
Events
SchoolGroupVisits
Students

Interest
RelevantExhibits
1. MSUartstudentsbycreatingnewexhibitsandcomfyspaces
2. Visitorswithdisabilitieswithopportunitytoworkonanexhibition

Personalized/TailoredEvents
3. LocalcommunitieswithcurrenteventsRE:Hotissuesinthecommunities
4. ClocheHatexhibitvisitorsthroughadditionalprogrammingandaugment
exhibitengagingcontextualization/background/stories
5. MSUprofessorsthrougheventshowingopportunitiestousethemuseumtoteach
classes
6. MSUstudentorganizationsthrougheventshowcasingmuseumasapotentialmeeting
space
7. Throughcuratorledtoursofspecificexhibition
8. Duringstudentvisitstocollectionsmakethemawareofhowthematerialcultureanalysis
theyarelearningcanbeappliedelsewhere,andraiseawarenessofdatabases.
Demonstratingcreativeuseofwith___objects,beinginteractive,andmaking
connectionstotheirlives.

DigitizedCollectionsResources
9. Entomologistswithapponbutterflyexhibit
10. ?animatingobjectsandpublishingoversocialmedia
11. MSUundergraduates(freshmen),makingrealobjectsandcontextavailable
12. MSUstudents,K12students,andfamilieswithfilesof3Dscansofcollectionsandpoint
toresourcesthathave3Dprinters
13. Studentsandresearcherswithadigitizedreferencecollection
14. Studentresearchersbyprovidingexamplesonline,anticipatingworkflow,and
images/demos/results.
15. Researchersbyprovidingcollectionsaccess.

Onlinespacestoorganize
16. Collectorsthroughaportalforcomparisonsofownobjectstoours
17. K12teachersthroughonlinecurriculumforK12schools
18. Withcontenttailoredspecificallyforteachersinanonlineteacherportal
19. Donors

withanewvirtualdonorprogram

EngagingSocialMediaPosts

20. Diversefolklifeenthusiaststhroughinterestingandrelevantsocialmedia
21. Potentialdocentsthroughacasualevent/FBpage
22. Otherorganizationsbylivetweetingontheirevents
23. MSUstudentsthroughthemedInstagramposts
24. ProvideMSUstudentswithengagingstoriesandresearchrelevanttostudent
courseworkandresearchthroughstaffsocialmediaaccounts
25. MSUstudentsbyprovidingengagingpostsonsocialmedia

26. Withamuseumcollaboratorsclosedsocialmediagroup

AccesstoExpertise
27. Diversefolklifeenthusiaststhroughsustainedrelationshipsthroughinterviewsand
ethnography
28. Interviewinnaturalsciencecollectionwithinterestingstory/examples
29. Interviewbyphoneonhownewspeciesarediscoveredandnamed
30. Agreetotalkonresearchwithnewspecies
31. Storybreaksondaynewspeciesnameispublished
32. Birdinggroupnaturallyinterestedinhearingaboutnewbirdspecies
33. MSUcommunityandthepublicbyprovidingclearandfocusedinformation,anddirecting
themtoinfosources
34. MSUFacultybyofferinginterdisciplinaryinformallearningexperiencesinthemuseum.
35. Studentsbyengagingtheminapersonalizedlearningexperiences

Involve
SharingOpportunities
1.
2.
3.
4.
5.
6.

Encouragethemtopostandtagthemuseumwiththeirdrawings/artwork
Creatinganopportunitytouploadbutterflyidentificationonapp
Offeringsocialmediahashtagforinexhibitphotoswithcostumes
Encouragecommentsanduploads
Generateownhashtags,chats,andthemes
Makingaudienceinterview/contributionspubliconsocialmedia,givingaplatformfor
theirvoice
7. Agreetointerview
8. Agreetointerview
9. ForbesMagazinebloggercontactsmeinadvanceagreedtointerview
10. AgreedtogivetalktolocalchapterofAudubonsociety
11. Visitorsplacequestionsaboutcontentnearobjectsandlabelsand/oradditionstolabels
12. Repeatvisitsonsiteandonline,discussion(doesithappen?),useinpapersandother
products/projects.
13. ByinvitingstudentstoshareMSUMuseumsocialmediaposts
14. Byinvitingteacherstosharetheirideasandthoughtsonmuseumsandteachingthrough
theportal
15. MSUcommunityandthepublicbyprovidingaforumforthemtoexpresstheirneedsand
expectations.
16. MSUFacultysharereviewsoftheoutcomesofthelearningexperienceastestimonials
onthemuseumwebsite.

Promotions
17. Rafflefor1on1timewithmuseumspecialistaboutuseofspaceforclass
18. Rafflefor1freeuseofarevenuegeneratingspace
19. Triviatestofknowledge,winsomething

Conversations
20. Createandrespondtoconversationsonsocialmedia
21. Trytoengageattendeesinterestbyaskingquestionsandhavingthemimaginethe
processofspeciesdiscovery
22. EncouragingMSPenrollment

Invitations
23. Byinvitingstudentstoconsiderthemuseumasaresourceforcourseworkandresearch.
24. Byinvitingmuseumcollaboratorstosignupduringthelifeofaproject
25. Byinvitingvisitorswithdisabilitiestoexhibitiondevelopmentmeeting
26. Donorsbyofferinguniqueopportunitiestoengagewiththemuseumandtoconnectwith
otherdonors
27. K12teachersbycreatingchannelsforonlinecurriculumsignup/optin
28. FollowMSUInstagramandlikecontent

29. Training/Mentoring
30. MSUstudents,K12students,andfamiliesbyofferingdownloadsoffiles,andvisitors
downloadfiles
31. Studentsandresearchersbygivingthemaccesstothedigitizedreferencecollection
32. Studentresearchersbycreatinganopportunityforresearchandprovidingspace
33. Researchersbyofferingworkspace,expertknowledge,andfacilitiesneededfortheir
continuedresearch.
34. Studentsbyofferingworkspaceandfacilitiesneededfortheircontinuedresearch.

Activate
Cocreation
1. MSUartstudentsbyrepostingand/orcommentingontheirwork,creatingaFlickr
gallery,displaytheirworkonlineandinexhibits
2. Entomologistsbyusingtheirdatainexhibitioninvolveinexhibitionplan
3. Communitiesexpresstheiropinioninexhibitiondevelopment
4. MSUfreshmeninsmallexhibitionplanprojects
5. MSUstudents,faculty,andadultsprovidelabelsforonlineexhibition
6. VisitorswithdisabilitiestoprovidestrategicdirectionforexhibitionsandMSUMuseum
exhibitionsengagevisitorswithandwithoutdisabilities
7. Collectorsusemuseumobjectsinproceedings,papers,andactivities
8. Collectionsuserscontributedata(annotationsetc.)thatenhancesmuseumrecords,and
usedataforguidedexperiencesandfacilitateddiscussions.
9. MSUstudents,K12students,andfamiliesmake3DscansofMSUMuseumcollections,
andusetheobjectsinclassrooms,research,andathome.
10. Studentsandresearchersengageinresearch,completecoursework,presentat
conferences,andpublishusingtheMSUMuseumsdigitizedreferencecollections.
11. MSUcommunityandthepublicparticipateinexhibitdevelopment,contributeto
collectionsknowledge,andareoneventsplanningteams.
12. ResearcherscreatetheirresearchagendausingMSUMuseumcollections,leadingto
contributionsfromotherresearchers.
13. StudentscreatetheirresearchagendausingMSUMuseumcollections,leadingto
contributionsfromotherresearchers
14. MSUFacultycreateinformallearningexperiencesthatareusedbymuseumstaff,and
thatreachmorestudents
15. StudentresearcherscreatetheirresearchagendausingtheMSUMuseumcollections.

StorySharing
16. Postphotosontheirownsocialmediachannels
17. Otherorganizationsthroughreciprocallyengagedrelationshipsoversocialmedia
18. Audiencesharestheirknowledgeorexperiencewithobjectsoversocialmedia
19. Organizationsadvertisestalk,livetweets/blogsabouttalk
20. Diverseaudiencesshareandcommentoninterviewsandcontributions
21. MSUstudentsfollowandshareInstagramposts
22. Tweetorblogabouttalk
23. StaffsocialmediaaccountsconnectMSUstudentaudiencestomuseumresearchand
expertiseandsupportssuccessfulcourseworkandstudentresearch.
24. MSUstudentscontrolonesocialmediachannelforoneweek,postingtheirperspective
ontheMSUMuseum
25. ReporterwritesstoryabouttheMSUMuseum

CommunitiesofPractice
26. Docents/volunteerscreatepodcastorotherdigitaltrainingprogram

27. ProfessorsusetheMSUMuseumsonlinecollectioninteachingcreateandsharea
newlessonwiththemuseumandotherfaculty
28. Cohortofteacherstestpilotprograms,designnewinitiatives,events,andprofessional
development
29. Studentorganizationsdesignatemuseumasahubforstudentactivity
30. DiverseaudiencesapplytoMTAPprogramandexpandfieldworkanduseofMSU
Museumcollections
31. Teacherscreateadditionalcontentinafacilitatedonlineteachergroup,creatinga
resourceforK12classroomteaching,andincreasesK12schoolgroupvisitstothe
MSUMuseum
32. MSUMuseumcollaboratorssharetheirexperiencesonthesocialmediagroupandstay
connectedtotheMSUMuseumbeyondthelifeofaproject
33. Donorscultivateandconnectongoingdonorcommunityengagementthatprovides
resourcesforaudience,asset,andstrategydevelopment.