MARKSTRAT TEAM REPORT

GROUP 4
GERMANY- TORNADO

PRODUCT LAUNCH-0
Tornado
Tornado
Tornado

TONE

Tornad
o
TONE
TOPS

TONE
TOPS

TONE

TOST

TOPS
TOST

TOPS

TENT

TOST
TENT
Period 0

Period 3

Period 4

TOSE
Period 7

PERFORMANCE
1 Tone: Professionals, High Earners
2 Tops: Explorers
No Product in Shoppers, Savers
3 category
Tops and Tone had almost similar
4 features

CONSUMER SEGMENT

PRODUCT LAUNCH-1
Tornado
Tornado
Tornado

TONE

Tornad
o
TONE
TOPS

TONE
TOPS

TONE

TOST

TOPS
TOST

TOPS

TENT

TOST
TENT
Period 0

Period 3

Period 4

TOSE
Period 7

PERFORMANCE
1 Tone: Professionals, High Earners
2 Tops: Explorers (Leader)
3 Tost: Savers
4 Average performance by all brands

PRODUCT LAUNCH-2
Tornado
Tornado
Tornado

TONE

Tornad
o
TONE
TOPS

TONE
TOPS

TONE

TOST

TOPS
TOST

TOPS

TENT

TOST
TENT
Period 0

Period 3

Period 4

TOSE
Period 7

PERFORMANCE
1 Tone: Professionals
2 Tops: Explorers (Leader)
3 Tost: Savers
4 Tent: Leader in All

PRODUCT LAUNCH-3
Tornado
Tornado
Tornado

TONE

Tornad
o
TONE
TOPS

TONE
TOPS

TONE

TOST

TOPS
TOST

TOPS

TENT

TOST
TENT
Period 0

Period 3

Period 4

TOSE
Period 7

PERFORMANCE

FINAL PRODUCT PORTFOLIO

Tone

Tops

Tost

Tose

Tent

PERFORMANCE

PERFORMANCE ANALYSIS

OVERALL PERFORMANCE ANALYSIS

STRATEGIES PURSUED

ADJUSTMENTS TO CHANGES

KEY LEARNING POINTS

PLANS FOR FUTURE