Industry The Business Strategy Game Company Company Mission and Objectives EEE a mie re om elo g) Market Share Objectives Private-Label Market % Internet Wholesale Branded —— North America Markets Asia Europe % Latin America % Overall Market Share Z % pa Long-Term Financial Performance Objectives Growth in Revenues % Growth in Net Income Growth in Earnings Per Share Return on Investment Bond Rating Annual Financial Performance Objectives Year Year__s-Vear___ Year___—-Year__ Revenues Sec $ Net Income see Earnings Per Share $ Return On Investine % Bond Rating Copyright © 2001 McGraw-Hill / IrwinIndustry The Business Strategy Game Company Company Strategy Private-L: Europe Latin America OPE auckcc anu Check the appropriate boxes and fill in the blanks. ane aces abel Market LI Branded Markets —North America [| — Rank from 1 Asia to 5 in order of importance ‘Superior ‘Above Average Standard Broad Medium Narrow Above Average Average Below Average Service to Retailers Rank in Industry _ Product Line Breadth (models) Rank in Judustry Number of Retail Outlets Advert Rank in Industry (is High Profile Moderate Low Profile Average Below Average [eal] Above Average Above Average Average Below Average Brand Image (image tating) Rank in Industry Company-Owned Megastores Rank In Industry ag Budget Rank fn Industry Price Relative to Competitors _ Product Quality Premium Ol ‘Top of the Line Above Average Oo Premium Average Good Below Average Acceptable Oo Lowest Rank in Industry 5 O jes Effort (inert make’) ___Use of Customer Rebates Online Heavy Strong Medium Ol Moderate Light Token Rankin Industry None Copyright © 2001 McGraw-Hill / IrwinCompany Strategy (continued) pia CED c ys > Check the appropriate box and explain. Low-Cost Competitive Advantage Being Sought Differentiation [__] sitassiie Focus LJ fee Screed Rest-Cast Actions to Gain Competitive Advantage co Byes ca el est icslccee | Productios “Marketing Finance cee Human Resources Copyright © 2001 McGraw-Hill / IrwinIndustry The Business Strategy Game Company Industry and Competitive Analysis DUC ce i CaS Strength of Key Competitors: Rating Scale: 1 = weakest; 10 = strongest a _Key Competitors (company name or letter) eee eee Competitive Factor Company Sere Low-Cost See ee eee eee eee eee Quatity Z Service Brand Image Model Availability Company Megastores Retail Outlets Management Expertise Overall Strength Rating Copyright © 2001 McGraw-Hill / IrwinUCetiaac oem exe] l-LUin cw ACC NALA Cce alo) Key Success Factors Use the “Chart and Graph” option in the Analysis section of the Menu Bar to oreate strategic group maps for the North American, Asian, European, and Latin American markets, Create and attach any other graphs/charts necessary to complete your Industry and Competitive Analysis. Copyright © 2001 McGraw-Hill / Irwin