A

G
MA

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N
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Z

SOCIOLOGY
MIM, ONG, FRANCE, BANK

Type of Magazine
Fashion Magazine

Travel Magazine

HELLO! TRAVEL

Fitness Magazine

Entertainment Magazine

Fitness Magazine
Total: 53 Person

White

44

Black

Lartin

Mulatto

Analysis
- Guide consumers to be healthy, eat healthy, & exercise properly
- Sports outfits make the one look attractive - sexy and stylish
- Health magazine view chubby women as ugly therefore they look for thin
models to create a trend
Women attract male and female readers to follow them
- Sexy models make more profit from male customers
- Role models influence people
- Outfits influence everyone to afford if the one wants to be like so

Herms
PEOPLE 30
Quantitative Data

Male: 14
Female: 16

They are all white.

In each advertisement, there
is only one people in it.

Herms
Qualitative Data
People in Hermes magazine dress very well. Different genders dress very similar.
In each advertisement, there is only one gender, whether female or male. So they
are really important in their significant.

HELLO! TRAVEL

(January 2016)

HELLO! TRAVEL
Total People: 307

GENDER

RACE
WHITE

155

ASIA

145

ARAB

BLACK

TOTAL

307

Race Appeared on Magazine

Single Race

85

More than one

race

23

Total

108

Do different races and different gender dress differently?

Analysis (Quantitative Data)

White women can gain attention from
readers
Do not focus on Thai people (put them
as on background)
Less Arab and Black people due to the
concept is Thailand
Taking a picture of a single person
brings more attention than multiple
people
White peoples trend is tanning

Analysis (Qualitative Data)

Most of people are western women in adult
age.
In this magazine has only one black people (a
little bit of racism)
Inappropriate outfits (bikini) could upset old
customers
Casual outfits display the way we should stay
in Thailand
Attires can guide a reader how to survive the
climate in Thailand

Conclusion
People in Travel magazine dress informal. (Summer outfit) except in
advertisement that dress formal and fashionist
This magazine is to promote tourist attraction in Thailand by using famous
Hollywood and Asian celebrity that have been to Thailand last year.

EMPIRE (March 2016)

A British Film Magazine

Found on July, 1989

Gender
Gender

Number of
Subject

Male

130

Female

52

Total

182

Race Appeared on Magazine

Race
Appearance

Number

Single Race

54

More than ONE

Race

11

Total

65

Race
Race

Quantity

White

170

Black

17

Asian

Latino

Total

193

Do Different Genders Dress Differently?

Both men and women dress similarly:

Left: X-Men casts dress in a modern attire.
Right: Pride + Prejudice + Zombies casts dress in a 19th-Century outfit.

Do Different Races Dress Differently?

YES!
Marta Dusseldorps outfit
displays wealth and
civilised
Filipino childrens outfit is
demonstrated poverty
and uncivilised.

Analysis (Quantitative Data)

None pictures that are focused on Black people
Put Black people to be a support character, instead of central one.

Asian and Latino/Hispanic are not attractive to Western people (appearance)

One person (both genders) on each picture (easily to get attraction)
White male people are usually a main character of story
Benedict Cumberbatch (British) as Stephen Strange/Dr. Strange
Bob Odenkirk (American) as Jimmy McGill
Michael Fassbender (Irish-German) as Callum Lynch

Males are characterised as powerful, tough, and leader

Ryan Reynolds, the actor who plays as Wade

Wilson/Deadpool, is spotted on multiple pages on this
magazine.

Male
l eadi
ng ac
for up
tors
c om i
ng f i l
and T
ms
V s er
ie s

Analysis (Qualitative Data)

Variety attires
Modern (Shirt with skinny or slim-fit jeans)
Classic (Victorian era, 1950s-1960s, Cowboy era, and Medieval era)
Business (Black suit with white shirt and black tie) = WEALTHY!!!
Superhero (Deadpool, Hawkeye, Captain America, Black Panther, and Wonder Woman)
Futuristic (Futuristic peasant outfits; eg. Rey from Star Wars and the Rogue One Squad)

Women can be a superhero, even they wear a janitor outfit (Ghostbusters)

Shirtless can convince readers (men) to have an awesome look like a model
Black leather jacket and vest with tank-top can make you look tough

tic
s
i
r
Futu ants
s
a
e
p

Janitor-liked
outfit

Black leather and vast created

intimidation and toughness

Shirtless can attract more ladies, if the

one has a good shape

Summarise
White and Male individuals are majority to Empire magazine
Various outfits from models provide options for consumers to try out
differently
Black colour symbolises powerful, intimidation, and toughness
Asian and Latino/Hispanic are the least amount appeared on the
printed media
Young models appear more than old ones, as the latter attracts more
customers thanks to its young features and appearance
Shirtless could create a bad habit to young audiences go running
naked in a public

Overall
White people are the most dominated race on all magazine
Other races are not focused, as they can flatten income
Women dressed on exposed outfits tend to bring more profit to the companies

Reference
Murphy, D. (March, 2016). Bleedin Heck! DEADPOOL Introducing the New
Sweary Smart-Ass Superhero. Empire. March 2016, 4-114.
Siriboonma, W. (January, 2016). Thailand Luxury Lady Voyage. HELLO! Travel.
January 2016, 4-202.
Dumas, P. (March, 2014). Le Monde DHermes Printemps-Ete. Hermes. March
2014, 3-130.
Wong, B. (January, 2015). Drop Pounds, Lose Inches. Fitness. January 2015, 6104.