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MARKETING G E$
T THE M VIE$

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(M1)

(M2)

(M3)

(M4)

(M5)

(F1)

(F2)

(F3)

XXX

(F4)

(F5)
(S1)
(S2)

(S3)

(S4)

(S5)
(H1)

(H2)

(H3)

(H4)

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Preface

3031

()

()

()

()

() () ()

()

PRADA

KANO

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KANO

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1
2

3
4

29
69

97
115

141

163

191

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Contents

10 

11
Cosplay

12

13

PRADA

14

15KANO

217

239

261

281

301

327

349

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SWOT

SWOT
(STP)
(4P)

Strength
Weakness
Opportunity
Threat
Segmentation
Targeting
Positioning
Product
Price
Place
Promotion

1-1

2
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SWOT

SWOT

Strengths
Weaknesses
Opportunities
ThreatsSWOT
SWOT400

10
11080

USED
USED
3
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UseStopExploit
Defend

SWOT1-1
123

4
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Strengths

Weaknesses

1.
2.
3.

1.
2.
3.

Opportunities

1.
2.
3.

Threats

1.
2.
3.

1-1SWOT

1-1ABCD
SWOTA

B
C

DA

5
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STP
SWOT
STP
STP
SegmentationTargeting
Positioning

Segmentation

Targeting

Positioning

4P
SWOTSTP
4P

6
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Product

PowerPublic Relations

Price

Place

Promotion

7
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PDCAPlan
Do

Check
Action

8
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1-2SWOT
Strengths

Weaknesses

1. 1.
2.
2.

9
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Opportunities

Threats

1. 1.
2.
2.
3.

1-3SWOT
Strengths

Weaknesses

Opportunities

Threats

1-4STP
Segmentation

3-7

Targeting

Positioning

10
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Product

Price

Place

Promotion

Daddy Day Care

1-54P

11
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1.
BRICS
2.2025
3.
4.
1224
5.

2424

12
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1-2

1-3

13
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366
10
103

PEST

PEST
PoliticsEconomicSociety
Technology
Politics

Economic
1947

14
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INC

BJP

28%20%
6%9%

society
25%

1-6

15
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Technology

1-4

PEST
SWOT
SWOTStrengths
WeaknessesOpportunities
ThreatsSWOT

16
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SWOT

1-5

PEST

SWOT

17
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GMTGM
GMI
B2BGMT
GM
GMI

50%50%

18
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SWOT

2.3%
3.7%

10.7%

25.3%

58.0%

1-6

19
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1-7SWOT
Strengths

Weaknesses

1.
1.
2.

3. 2.

OBM
4.
3.

4.

Opportunities

Threats

1. 1.

2.
2.

3.

1-8

4B

4P

4V

4C

Best
Bargaining

Buffer-Stocking

Bombarding

Product
Price
Place

Promotion

Variety
Value
Venue

Voice

Customer
Cost

Convenience

Communication

4B4P4V
4C4B7-11
4V4C

20
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4P
Product

1-7

4P

Price
10%10-20%
20%

21
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Place
1. GM Global SourcingGM
2. GMT
3. GMI
GMTGM
GMIB2BGM

QCDDQualityCostDelivery
Development

Promotion
Sent Samples
Price Negotiation
Started Shipment

Counter Samples

1980

PEST
SWOTSWOT

SWOTSTP4P

22
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BRICSI

LOUIS VUITTONSalvatore FerragamoGUCCI

1.

2.

23
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PEST

Politics

Economic

5.5%

Society

Technology

ICT

GoogleGanter

Politics

Economic

3/4

Society

Technology

24
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, ,
.--.--, 2016.05
.
ISBN 978-986-451-063-4
1.2.
496

105005006

3M76

1063394
(02)2705-5066(02)2706-6100
http://www.wunan.com.tw
shuchuanshuchuan.com.tw
0 1 3 0 3 8 5 3

(02)2249-7714
1517

2 0 1 6 5
3 8 0

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