e-pis-tle noun \i-pi-sel\

to write; a written communication; a literary composition, applied usually to formal, or elegant letters

Who we are?
Epistle is a communication consultancy providing bespoke, strategic consulting services for architecture,
design, planning and allied disciplines.

What we do?
We help you Be Known- for who you are and for the work that you do. We have professional experience
in marketing and communications, business development, with a special focus on positioning and
developing tailored, strategic communication approaches within a design practice.

Why you need us?

Markets in todays globalised world are in constant motion; new business for design firms is generated
mostly through references from existing clients. We help change that your new leads will come from
better understanding/value perception of your services and ywork. We collaborate with you to develop
communication strategies that are best-suited to your practice and are in-line with your long-term vision
for your business.

| Running a design business can be challenging,

Epistle communications makes it easier |

We help you Be Known

As designers and allied professionals, your work speaks for itself. However, the process of getting new
business often relies more on how your work is perceived rather than the value it actually represents.
Epistle helps ambitious practices to seek and garner enhanced visibility in the forefront of the
industry, through their existing portfolio in a framework that follows global standards. Our intent is to
assimilate information, generate strategic communication material and curate content for marketing/
communication strategies and media visibility.

We provide Customised Services

We are not a PR agency, offering a minimum number of stories. We are communication specialists,
who provide a full spectrum of services to maximise your efforts in outreach to potential clients. In the
absence of any permissible direct marketing activities, we help you reach out to potential clients through
the most integral part of your practice- Your Portfolio. Amongst the diverse range of services that we
provide, we do not offer a generalised plan of activities; our proposal for you is customized and in tune
with your business aspirations, after a complete internal audit of the firm and the portfolio.

| We nurture the cause of good design &

architecture by bridging the gap between

design and outreach |

Why Us? We belong to the trade

Our Founding Director, is an architect with over 10 years of global experience in Corporate Communications
and Strategy within the Architecture, Design, Real estate and media domain.
We have helped design practices to garner worldwide media attention for key projects, in new business
acquisition, win awards and improve internal practices for sustained development.
We believe in collaboration, and hence our team is diverse- architects, journalists, graphic designers,
management specialists, web designers etc. We work with professionals across the board, to provide
expert communication consultancy.

Communication
activities
are
essentially
housekeeping. There is usually no dearth of
content and all that required is curation.

| Curation is our strength - we help you

curate your work |

press libraries
collateral development
for print/ web/ digital

communications

social media

opportunity assessment
and target market

selection

portfolio creation
speaker placement and facilitating
interviews, personal profiling, positioning
key people as industry experts
design statements and editorial
services - copywriting, publications,

monographs and project books

website development/ updates

| The Epistle team is a diverse mix of

architects, journalists, graphic designers,
management specialists, designers etc. all
working under one roof. |

Planning
Process

Strategic
Planning
- Promoting professional excellence
around business objectives

Project
Packaging

- Establishing communication
strategies and processes

- Audit and advice on

portfolio

- Participation in networking
events, speaker placement
and media training

- Content creation for

multiple media from
archival information

- Special events (strategy,

planning, coordination &
presence)

Copywriting/
Editorial Services

- Build on industry
knowledge,
business inputs and
development

- Campaigns & press releases

in articles, newspapers,
websites & social media
Brand Development &
Positioning

Brand
Identification

- Identify target
audiences & develop
specific communication
strategies

Events

Promotional activities/
media coverage

- Website development,
e- communication
campaigns, online media/
social networking

Presence on relevant online portals

Digital Media
Marketing

Project
Packaging
Content collation
and curation

Press
Releases
Showcasing project
to the media

Coordinating with
media for the pitched
projects

Print Media
Marketing

Media Plan

segregation and
selection of
media options

Query from
media

Respond to
media

Sharing packaged
information with
relevant selected
media

Publications

The Address / FRIDAY / 24 APRIL 2015

PHOTOS COURTESY: ARTT'DINOX ; HETTICH INDIA ; STUDIO CREO; NEW BLUE CONCEPTS

CLASSIC KITCHEN

COLOURFUL SHOW WINDOW

Exotic, quintessentially Indian, bright and

beautiful, The Big
Door, owned by
Vivek Gupta, takes
you to the roots of Indian art and culture

WEVE GOT
THE LOOK!

continued from page 1

THE COLOURFUL SHOW WINDOW

India is diverse with myriad cultures and
backgrounds; hence, colours/shape and
sizes are some of the foremost areas that
impact the overall look of a modular
kitchen. The colour trends differ across
the nation. While the western India
prefers the metallic look, the south
prefers vibrant colours, and north and
east go for subtle and pastel shades,
explains Anuj Jain, CEO, JSL Lifestyle
Ltd. People are also increasingly opting
for aesthetic kitchens, which they are
proud to show off.
Although there are many colour
options, the most popular combination is
white with stainless steel finish. And then
there are textures, colours and decals on
shutters, making kitchens not only highly
usable, but also the show window of the
house. Bold colours set the tone for this
years kitchens with contrasting shades on
secondary cabinets. Choosing one or two
valiant colours look classy; avoid multicoloured kitchens. Creating a look of a
warehouse with rustic finishes and
structural elements with industrial stirred

GOING GREEN

ARTISTIC ABODE
The store transports you to the
richness of the past. Many
pieces displayed draw
inspiration from the Mughal,
Rajput and the Gandharva
period. Located in Khar West,
the store has three levels that
comprise everythingfrom
jewellery to furniture.

light equipments is trending. Pastoral

shades also look rich. For an unfinished
look, oil-rubbed bronze for fixtures and
brassware in utensils can be replaced with
stainless steel, suggests Merchant.
THE 'GREEN' KITCHEN
Stainless steel is one of the most green
and recyclable materials. Tested for Zero
radioactive radiation, it is the most safe
and user-friendly green kitchen. There is
no usage of wood in such kitchens;
hence, there is no cutting of trees. All the
ingredients used here are safe and emit
no harmful fumes or smell. Safety
measures, suitable placement of electric
appliances, sharp or heavy metals,
chemical or cleaning supplies, lighters
and match boxes are top priority. Also,
proper flooring, open ventilation,
heighted light plugs and fixtures are
equally important. With the carbon
footprint [increasing], it is important to
act responsibly by using energy
efficiently. Heavy appliances like electric
stoves and refrigerators consume loads of
energy every day. You can save energy by
correctly setting the thermostat in the
fridge and the freezer. Vacuuming the

PHOTOS: SAMEER SAWANT

condenser coils on the rear or bottom of

the fridge every six months also helps,
advises Merchant.
Lighting is another important aspect.
Such kitchens should have lights that
make use of motion sensors that only
activate when the units are opened.
Energy efficiency can also be taken care
of with built-in refrigerator and wall
chimney, adds Rohin Ramchandani,
managing director, Grandeur.
THE CLASSIC KITCHEN
The classic kitchen is efficiently blended
with technology and new age materials.
This concept paves the way for bringing

FYI

modern convenience to any traditionallystyled kitchen, providing flexibility in the

layout along with an open feel. A mix of
traditional and industrial materials
coupled with sleek and clean lines make
this kitchen modern, but with an ethnic
touch. Customers have now become
more discerning, and are always looking
for better designs, finish and aesthetics in
terms of interiors of any space. The
kitchen industry is changing; bigger
spaces are being allocated to kitchens.
This kitchen theme lays great stress on
design and functionality that fits the
preferences of almost all customers,
concludes Jain.

PHOTO COURTESY: MASSAGO, FLICKR

Kitchen up-keep
While it is important to have a smart
kitchen, it is equally essential to keep it
healthy and hygienic
Mithila Mehta
theaddress@timesgroup.in

Cleaning the kitchen is an

important and continuous
process. A hygienic
kitchen is single-handedly
responsible for your familys
well-being, stresses Sanvari
Alagh Nair, director,
Houseproud.in. Heres how you
can keep your kitchen clean.
COOK TOPS
This is where your meals are

STORE SPACE

The great
Indian bazaar

cooked; hence regular

maintenance of the kitchen top
is a must. Dimple Nahar, owner,
2Divine, The Lifestyle Temple,
suggests, Wipe the stove after
each use. For coated cook tops,
use a soft sponge with a mild
washing liquid. Remove control
knobs and wash with dishwashing liquid; dry them well
before attaching them back.
COUNTERTOPS
Keeping your countertops
always sparkling clean is crucial.

Every night, ensure the

countertops are cleaned with a
micro-fibre cloth, water and a
cleaning liquid. Suggests Nair,
Disinfect the countertops at
the earliest, especially if there
has been a spill or leakage.
Apply a protective grout sealer
twice a year to keep the ants at
bay.

TILES/FLOORING
Sweep the kitchen floor everyday
to prevent build-up of dust,
grime and grit, and then mop it
with a disinfectant. Keep the tiles
clean with any tile cleaning
detergent.
CABINETS
Unfortunately, we forget to clean

the kitchen cabinets regularly.

Prevent grease and grime from
setting in the cabinets by
thoroughly cleaning them with
mild cleansers and a damp
sponge; dry with absorbent cloth
to prevent streaks from
occurring, says Nahar.
SINKS AND BASINS
The sink and its surrounding
areas need to be particularly and
carefully maintained. Step one is
to never let the dishes pile up.
Clean your kitchen sink with a
disinfectant every night. Spray a
disinfecting cleaning liquid on
the sides and bottom of the sink,
the drain and the faucets too and
leave it on for a while before
washing it off. Suggests Nair,
Pour boiling water down the
sink drain along with baking
soda and vinegar. This helps in
unclogging the drain and clears
the passage.

A STORE WITH A
DIFFERENCE
We have a unique
concept of housing
fantastic Indian art
collaborating jewellery
with interiors, fashion
and lifestyle. The Big
Door is a gallery more than a retail store, showcasing products
with concepts. We also customise doors and ceilings. While the
doors are inspired from traditional haveli doors; the ceilings
display antique mirror and hand-painted wooden work that used
to be seen in the darbars in the Mughal era.
TRENDY TIPS
For the kitchen: Make it interesting
with standalone pieces like an old
traditional pram that can be
converted into a mini bar; an old
boat-shelf from Kerala to showcase
fine crockery.
For the drawing room: Use a
conversation piece as the highlight of
this space. Use heritage collectibles
like silver mirrors, marble artefacts or
brass sculptures to accessorise.
QUIRKY COLLECTION
A vintage looking distressed
console with 50 numbered
drawers; glass paintings of
viceroys painted in the
reverse technique; patina
finish cast iron old bench
with velvet cushions meant
for the living room; mirror
with antique wooden frame
placed on an easel.
LIFE KING-SIZE
Your place is a definition of what
you are. You can add personality to a
space with conversation pieces. If
you have an eye for Indian art or
appreciate the craftsmanship of
Indian artefacts, then you can
certainly see these elements in your
living area. Make your space look dressy by adding smaller
accents like traditional velvet cushion covers embellished with
beautiful Indian motifs, or marble artefacts like lotus-shaped
tea light holders.

As told to Aditi.Sharma1@timesgroup.com

ARCHITECT SPEAK

Planning for progress

Sourabh Gupta, founder and managing director, Archohm Consults
Private Limited, gives us an insight into the world of architecture,
and his passion for development
Aditi.Sharma1@
timesgroup.com

EXCERPTS:
Tell us about your professional
and personal background.
Life for me has been a process
of continuous evolution and
learning. CEPT University in
Ahmedabad gave me the
necessary skillset to pursue a
career in architecture and
design. My passion towards this
field and my understanding of
design matured from my
exposure at Bouwkundethe
highly acclaimed design school
at the Delft University of
Technology in the Netherlands.
This is where I got addicted to
architecture and architectural
explorations. After winning
many competitions, I eventually
established Archohm. I work
across a cross-section of project
types and scalesfrom product
and furniture development,
infrastructure to urban
solutions. The focus, as always,
is purely on design.

What fascinates you about

architecture?
Architecture is a strong measure
for the development of any
nation. The ability to make a
permanent contribution to
society and a tool to impact a
large number of people is what
makes it fascinating.
According to you, what should
a structure achieve?
Timelessness, joy and
permanence.
How has the architecture
market evolved in Mumbai?
Development here has been
haphazard, but one sees
constant development
happening all across.
Considering the surroundings,
the context is a must and I hope
future planning can be
addressed more sensitively by
the public bodies.
How do you approach projects?
We offer consultancy for
architecture, urban design,
interiors, landscape and product

design, working across diverse

scalesfrom products and
furniture to residential,
institutional and urban projects.
We have a fairly 2D
organisational structure. I
personally lead all design
discussions. Thereafter, team
leaders handle projectsa mix
of architects and interior

designers to facilitate an
interesting interdisciplinary
flavour. Our company stands for
a young and fun approach to
spatiality, which enables a play
of light, volumes and materials.

Globalised in the sense of

being generic; being adoptive
and adaptive and not
restricted by any particular
isms. The new order is the
disorder.

Do you think there is an

increasingly globalised
approach to architecture?

An iconic architect who inspires

you?
Le Corbusier.

| Our clients have won both National &

International Awards |
NDTV, World Architecture Community Awards, Asia Pacific Property Awards, EDIDA India, IBC Awards, AYA JK Cement Awards, A+D
Cera Awards, Indian Institute of Interior Designers Anchor Awards (IIID-Anchor), Indian Institute of Architects Awards, Construction
Week Awards, The Emerson Cup, All India Stone Architectural Awards, Cityscape Awards for Emerging Markets 2013, World
Interiors News Annual Awards

| We have garnered coverage for our clients in

Print & Online Media |

| Brands that we have helped Be Known |

What some of our clients have to say...

Having surpassed our expectations, I have
no hesitation in complimenting the Epistle
Communications team for your best
qualities, that have been your friendliness,
enthusiasm and professional process in
arranging our key publication pitches
and awards entries. You do an excellent
job at obsessing about the outcomes and
measurement of the type and diversity
of the firms communications. I also
have only good things to say about your
social media and other platforms used in
showcasing our work with dilligence.

Working with Epistle has been one

of the most fruitful experiences for
us. With their extremely professional
and perfectionist approach to Brand
communication, they helped us showcase
our work in the best possible manner.
We are proud to be associated with
them, as their experienced guidance in
this field helped us streamline our brand
communication strategy across all fields.

Epistle has a very well-organized setup,

headed by extremely talented Tanya
Khanna, whose dynamism has helped
us shape our marketing initiatives. Their
team has enabled us to communicate
better about our firm and our work. Their
exclusive sets of services are pertinent
in todays architectural scenario, and we
are very happy to have been associated
with them. I wish them all the best in their
future endeavors.

Tanya Khanna and her team at Epistle

come with the rare combination of domain
knowledge of design and architectural
practice, and communication design.

Aashish Karode |Principal, Design Atelier

Manish Gulati|Principal, MOFA Studios

Mitu Mathur|Principal, GPM Associates

Sanjay B / Vijay D|Principal, Team 3

They have been a great help and

responsible for strategizing, designing
and producing our communications
materials in different media. We wish
them all the best for the future.

Epistle
Communications,
is
an
experienced firm that specializes in
communication strategies for design /
design related businesses. We engaged
them in January 2014 to organize our
studios archive able data for records and
publication.

Epistles strength is its network and

efficiency. Under Tanyas guidance,
Epistle Communications reciprocates and
respects deadlines and direction of the
client theyre working with.

Their effort has resulted in recognition

in the form of awards and significant
coverage in print and online media.
The volume and quality of citations has
exceeded our expectation.

Their responses are timely, persistent,

and professional. Springing from a design
background, any communication done
by them is largely focussed on honestly
packaging quality design rather than
packaging average work phenomenally
and this is where their true USP lies.

Akshat Bhatt|Principal, Architecture Discipline

Sourabh Gupta|Principal, Studio Archohm

Tanya Khanna | B.Arch, M.Arch (London), AIIA

Tanya is an architect with over 10 years of global experience in Corporate
Communications and Strategy within architecture, design, real estate and media
domain. She has professional experience in marketing and communications,
business development, architectural research and design with a special focus
on positioning and developing tailored, strategic PR and Business Development
approaches within a design practice. Bringing together technical know-how, an
innovative insight, and a pragmatic approach founded on industry experience,
Tanya offers strategic communication expertise in line with your business
aspirations through Epistle Communications.
Tanya brings a wealth of experience from her previous roles. As Head of
Communications at Morphogenesis, she helped structure the practice
towards media visibility, helping it become one of Indias most renowned
and award winning architectural firms. She was responsible for all Marketing
& PR initiatives, generating new media and business liaisons. Initiatives have
included the development of a PR department, production/publication of two
monographs and several project books which are being retailed worldwide.
Previously, Tanya worked for some of the largest architectural practices
in London. At Sidell Gibson Architects, London, she was involved in PR &
Communication Activities, while she honed her architectural experience at
Allies & Morrison Architects, London. As an independent researcher, Tanya
has been involved with the Urban Age Department at the London School of
Economics. The initial foray into architectural communications was through her
experience at a+d (architecture+design), a premier Indian architectural journal.
Tanya is a GRIHA certified Evaluator, which ascertains her commitment towards
endorsement of sustainable design expertise. She writes for several trade and
non-trade journals, has been visiting faculty at her alma mater in India and has
been part of various juries.

| good design is fundamental to good

business |

21/4/2014

Women in Architecture Tanya Khanna | ArchitectureLive!

ArchitectureLive!

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Design Portal from
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Tanya Khanna, Founder and Director of epistle communications, is

architects High

an architect with over 8 years of global experience in Corporate

Court

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domain. She has helped design practices garner worldwide media

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| Whilst you focus on the creativity, we help

you Be Known |

the epistle experience!

Epistle appreciates the culture, the pressures and aspirations of ambitious
practices today and ensures sustained media activity that will establish an
effective brand recall and differentiation. We work closely with our clients
(architects, designers & other professionals in the design and built environment
trade), thinking alongside creatively through exhaustive briefings, specifically to
develop customised Communication strategies.

| Only innovative work can attract clients; But

even the most creative portfolio wont

bring in clients if people dont know

about it |

Know Us
Aditi Khattar
Senior Account Manager
Aditi, post graduate in
Advertising & PR is a curious
personality and a keen
learner. She handles PR,
Marketing, Social media,
and Events, while juggling
unofficially with all HR
Activities at epistle.
Known for | Designing,
Reading, Strategic Planning
& Travelling.

Navita Sapra
Senior Account Manager
Navita, An Architect by
profession, has a Keen
interest in Digital marketing,
Communication and events.
Always curious to learn
new things, she is the go-to
person at Epistle.
Known for | Travelling,
Dancing, Doodling.

Sakshi Chowdhary
Account Manager
Sakshi, apart from being a
peoples person, is epistles
Digital Marketing expert,
taking care of social media,
strategic communications
and events, particulary in
design education with key
social inputs on various
world topics.
Known for | Cultural
Interests, Strategic
Marketing, Reading &
Travelling

Samarth Shrivastava|Architectural Assistant

Darshana Thirani
Account Manager
Darshana, is a professional
contemporary dancer & a
commerce graduate with
an inclination towards
Communications is Involved with
planning & strategizing marketing,
branding and social media
activities.
Known for | Dance & Sports,
Reading, Painting & Travelling.

Lilian Williams |Design Manager

A History Hons graduate,
Lilian is a Spatial Designer by
profession. She is currently
pursuing her career in Visual
Communication and has a
preference for minimalistic
design.
Known for | Performing
Arts, Photography, Food and
Travelling

Samarth believes that having a visual

stimulus in every aspect of Design
and Graphics, including the content is
necessary for effective communication.
With a keen ability to get involved into
details, he wants to promote the built
environment to media on a global scale.
Known for | Adventure Sports, Reading,
Writing, graphics, photography and
philosophy

the way forward...

For a customized package of services, it is recommended that you write to us
with your needs and objectives, in order for us to offer you a customized &
consolidated proposal with a list of deliverables.

contact
Tanya Khanna
Director, Epistle Communications
B 6/7, vasant vihar, new delhi 110057
web | http://www.epistle.co
e-mail | info@epistle.co
phone | +11 41604180 | +11 41077018