The main purpose of the report becomes very clear from the topic of the report.

The report
discusses about the different marketing tools used at the real estate industry to clearly position in
mind of target customers.
This report find out the situation of real estate business in Bangladesh. This report have been
prepared on the basis of direct interaction with the customers in REHAB fair, what do they think
of the real estate, how well do they know about the business and how effective the IMC in order
to fulfill their housing need.
In order to decide how to market to the potential customers, every real estate must figure out who
are they marketing to and what steps would be the perfect steps in order to reach them to build an
image of the brand. In Bangladesh perspective, it is almost impossible for the government to
ensure housing for all. As the public sector failed to provide this, people have taken their own
initiative to ensure their fundamental need for shelter.
At the present time, the population of our country is increasing at very alarming rate but total
rent are remains constant. The demand of housing is very high, particularly in Dhaka city. So, the
prospect of real estate business is very high. Now if the real estate companies run their business
according to the demand of middle class, lower middle class, and higher middle class people, the
business must be profitable.