The Tesco network also represents the first to market national roll-out of Amscreens audience measurement

technology, OptimEyes; a system which is able to determine basic demographics such as gender, age, date, time
and volume, as well as more relevant on screen content for the Tesco customer.
dunnhumby will further enhance the opportunity with market leading customer insight, to help build right time,
right place, and right message customer engagement.
Content on the network will be sold by Amscreens media sales team and is expected to appeal to a broad range
of advertisers.
Peter Cattell, Category Director for Tesco petrol stations commented, Were always looking to work with partners
who provide innovative ways to enhance the customer shopping experience. This new dynamic screen product
from Amscreen provides the perfect