Project Overview Table

Student: Heather Luebbers

Area of Concern

Needs Assessment

Burbank Elementary
is a Fine Arts Magnet
school serving Pre-K
through fifth grade.
In the past two years,
we have been seen
declining enrollment
of non-zoned
students. Our
campus was loosing
funding to sustain
programming.
Current enrollment
was 12% and 20% is
Magnet requirement.
If we can not show
growth our program
will be placed on
probation.

As an instructional
coordinator of
Burbank Elementary,
it is within my job
description to help
our Magnet Program
maintain district
standards, recruit
and retain students,
monitor student
performance and
standards according
to entrance
agreement
expectations. Our
goal is to recruit a
strong caliber of
students and retain
enrollment. The
campus principal
assigned this project
to me so I may work
towards the goal of
recruiting 75
students for 20162017 school year. We
are taking in 35
kinder, 30 1st
graders, 5 third
graders, and 5 fifth
graders.

Name of Project: Magnet Marketing and Recruitment

Projects Action
Plan
September 2015 Magnet
Night First
week of
September we
hosted
Magnet Night.
Here we
welcomed the
new students
and families
and reviewed
enrollment
expectations,
informed
them of our
Fine Arts
programs, and
how students
can become
part of a
performance
group or other
clubs.
I began to
build
relationships
with teachers
of Fine Arts to
understand
their goals,

Competencies
Addressed
September 2015
C007- Apply decision
making skills.
C005- Advocating,
nurturing, and
sustaining
instructional program
and campus culture.
C001- Articulation of
vision of learning.
C002Communication and
collaboration with
school community.

Evaluation

Reflection

Pre-Assessment
survey of teachers in
regards to their view
of our fine arts
program, likes,
dislikes,
opportunities

1. Creating a school
climate and vision
is exceptionally
difficult unique to
Fine Arts with all
the standardized
testing
expectations. To
bring an entire
staff to the same
conclusion and to
give them the
tools they need to
implement the
program takes
years of
dedicated
practice and
modeling. What
my team and I
accomplished this
year is the very
beginning of a
long process.
Next year this
initiative will be
continued as the
teachers begin to
learn specific
strategies which
work for them in

Final evaluation The evaluation of this

project is long-term.
It will be assessed
once the recruitment
campaign ends July
1st. To date we are at
55 of 75 students
goaled for
enrollment.

past
accomplishme
nts, and
visions/desire
s for the
current year.

the classroom.

October 2015 School choice

fair 1Recruitment
fair made 24
contacts.
Quarter 1
Report Card
Reviewestablished 4
growth plans.
Meetings with
parents,
teachers, and
students to
discuss plan
to achieve
academic
success.
Fine Arts Team
MeetingDiscussion of
winter
program and
After School
club
expectations
and

October 2015
C003- Act with
integrity in a legal
manner.
C004- Facilitating
design and
implementation of
curricula.
C001- Articulation of
vision of learning.
C002Communication and
collaboration with
school community.

2. Redeveloping
our Brand and
communicating
our Brand value
in a public
school market
place can be
quite
challenging. Our
target audience is
within a 10-12
mile radius.
Famlies of
Kindergartners
really are our
strongest target
customer. Once a
child has
experienced
Kindergarten they
usually remain
through fifth.
There are very
few data systems
to aid in targeting
marketing.
3. Identifying and
Recruiting high
quality instructors
and developing
sustatinable
programming can
be a significant
challenge. The
success of a
program is

management.

November 2015School choice fair 2

November 2015
C005- Advocating an
instructional program
C009- Ensuring a
safe learning
environment for all
participants.
Early December
2015

Early December
2015 School Choice
Fair 3
Quarter 2Growth Plan
Reviews.
Growth Plan
Meetings
Discussion of
Marketing
Plan and
Recruitment
campaign.

C001- Shaping
campus culture by
facilitating vision for
learning.
C001- Facilitating
implementation of
campus vision.

determined on
the sustainability
of that
programming
independent of 1
specific
individual. Also,
getting the
financial support
to invest in
innovative
programming can
be hard in the
face of budget
cuts. Sustainable
programming
must also have a
strong support
base from a
diverse set of
supporters,
teacher, families,
community
organizations
(sponsors and
administration)

Mid -January 2016Meeting with

Principal to discuss
Marketing Plan and
materials Budget.
Given a $5,000.00
budget.

Mid-January 2016
C006- Principal
knows how to
implement a
development system
to improve
performance of staff.
C008- Management
of campus budgeting
and materials use.

Late-January 2016Meeting with Print

Shop Designers to
look at possible
Marketing Products
and pricing.

Late January 2016

C001- Articulation of
vision of learning.
C002Communication and
collaboration with
school community.

Marketing Campaign
material mix created
with final cost
estimate
February 2016Looking forward:
Envisioning STEAM
rebranding

February 2016C008- Management

of campus budgeting
and materials use.
C001- Articulation of
vision of learning.

Vision work
around our
Fine Arts and
transition into
STEAM
Magnet
Status.

C002Communication and
collaboration with
school community.

Focusing on

how to
strength core
offerings of
Band, Dance,
Chior and
Mariachi.

Brought in to
handle a
budget
shortagereduced core
offerings to 2x
per week
through May.

March 2016 Marketing

Campaign
Mailing: April
2nd (Day after
the district
notification
letters are
sent)

March 2016

April 2016 Display Board,

Banners,
outdoor
banners, yard
signs.
Obtaining new
recruitment
entrance

April 2016

C004- Facilitating
strategic plans that
ensure alignment of
vision and
curriculum.
C005- Advocating,
nurturing, and
sustaining
instructional program
and campus culture.

C005- Advocating,
nurturing, and
sustaining
instructional program
and campus culture.
C003- Act with

agreements
(55 of 75
students
signed)
Plan with
team to
coordinate
magnet night

integrity in a legal
manner.
C001- Articulation of
vision of learning.
C002Communication and
collaboration with
school community.

May 2016 Magnet Night:

Showcasing
our work from
the year and
new recruits
STEAM Staff
Think Tank
Meeting:
Introduction
to the STEAM
concept and
programming
expectations.
Eliciting
feedback from
academic
classroom
teachers on
ideas of how
this can better
strengthen
their content
area. Project
based
learning
themes
discussed.

May 2016
C001- Articulation of
vision of learning.
C002Communication and
collaboration with
school community.
C005- Advocating,
nurturing, and
sustaining
instructional program
and campus culture.

12.