Happy SMEs

1
ISBN

: 978-616-235-118-1

: ..

: ( Happy SMEs )

: 1 / 2555 / 1,500

: 2555

: 172

: Happy SMEs

: (.)
979 23 .
10400
02-298-0673 02-298-0670

: ()
645 .
02-476-7426 02-476-7427

Happy SMEs

Happy SMEs
SMEs
(.)

SMEs

Triple Bottom Lines (3Ps) 3 (People)
(Profit) (Planet)

(.)
(.)

SMEs
Happy SMEs

Happy SMEs

Happy SMEs

1

2

Happy SMEs
1 2 2

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(.)
10
Happy SMEs


SMEs

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41

Bee Product Be(e) Happy

79

...

117

145

Happy SMEs

.. 2554-2555 100
.. 2555

Happy SMEs

Happy SMEs

(White Ocean Strategy)

Happy SMEs

DC



Social Agent

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DC Dharma Communications Dharma

3




Dharma Communication DC

White Ocean







White Ocean Red Blue
White
White Ocean 7

Happy SMEs

3 Bottom Line

6 ISR (Individual Social Responsibility)

7 Set the New Benchmark

Happy SMEs

1
Social Enterprise

White Ocean
Social Enterprise


Social Enterprise White Ocean Organization

60

20
Market Share 50%


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2




White Ocean
3 AEC

White Ocean
2

Happy SMEs

3 Bottom Line

People Planet Profit
Passion

P 1 People P 2
Planet
P 3 Profit
3
6

P 4
Passion
Marketing
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S&P
8 7
Passion
S&P 37

4
(Everyone is the Winner)

Share & Ownless
Share Ownless

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Empower

5
Integrity

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LNS Group LNS

15

ISO
ISO

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6 ISR (Individual Social Responsibility)

ood

CSR (Corporate
Social Responsibility)

ISR (Individual Social Responsibility)
CSR

CSR ISR

White Ocean CSR
CSR
White Oean
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ISR

7 Set the New Benchmark

White Ocean
White Ocean
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100%

Benchmark

7 White Ocean
1. 1
Social Enterprise
2. 2
3. 3 Bottom Line People Planet
Profit Passion
4. 4
Everyone is the Winner
5. 5 Integrity
6. 6 ISR (Individual Social Responsibility)
7. 7 Set the New Benchmark

Happy SMEs

3

1.
6
Operation






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17

2.


Set the New Benchmark





3. Sustainable Development

300-500 White Ocean

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1.
6
2.

3. (Sustainable Development)

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DNA

(Our Soul is for the Benefit of Mankind)


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CSR Brand

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1.
2.
3.

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Trend Setter

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8 7
Press Center
PR

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1. 2

2.


3.

4. 8 7
5.

6.

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1.

2.

18 MDK Consultants
(Thailand) Co.,Ltd. CEO

Code of Conduct


28-29



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3









7-8
.
7-8
.

.
.

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1.

2.

(Idol)
(I Do)
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29

Secondhand Knowledge Secondary Information







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KM
(Knowledge Management)

1.
2.
3.

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31

Facilitator




Facilitator

60




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CSR ISR





Anything is Possible

1. Facilitator

2.

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Happy SMEs

White Ocean Strategy





7
1)
(Net Positive Impact on Society)


2)
(Long-term Goal, Macro View)


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35

3) Bottom Line (People)

(Planet) (Profit)
(Passion)

4) (The World of
Abundance)
Everyone is the Winner
Share & Ownless

5)
(Integrity)

6) DNA
(Individual Social Responsibility)

7) (Set the
Benchmark)

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Net Positive
Impact on Society
Set the New
Benchmark

Long-Term Goal
Macro View

ISR

Bottom Line

Integrity

The World of
Abundance

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(Knowledge Management)

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3
People Planet Profit Passion

1) People ( )

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2) Planet (
)



2

3) Profit ()

4) Passion

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.. 2554 7.01
134.72


(Emotional)

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250,000
1 .. 2538


.. 2540
- .. 2550

3 ( IF Product
Design .. 2550 2 Reddot Design
Award 2008 )

2550

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8

.

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1.
4
4



(
+ )

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Modern Management KPIs

Balance Scorecard
Efficiency

2.




Modern Management Financial Analysis Risk
Management
Sufficiency

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3.
4
4
4


1 4

CSR
Social Responsibility
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SD (Sustainable Development)

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3


3




KPIs

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1.

2.

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51

Stakeholder


2

2,000

2,000


Morning Talk
3
500

Feedback

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3-4
5 16.30 .
QC
50

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EMS

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1.


2,000
2.

3.


4. 3
500
5.

6.
16.30 .
7.
50

8.

9.

10.
EMS
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8 Efficiency
Stakeholder
Top 5
1 5 10

Stakeholder




Efficiency
2 4

3

Sufficiency
Efficiency
Sufficiency
3 Efficiency Sufficiency Social Responsibility

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1. Top 5
1 5 10
Stakeholder

2.

6

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61

1.

2.

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365
1 3




3

CSR



Turnover Rate




1%

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Top 5

Dealer
Supplier CSR


Feedback
(..2554)


100

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1.


2. Turnover Rate


3.
4. CSR Dealer Supplier


5.

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AEC (Asian Economic Community)

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1.
100
100

1) Design Design

2) Function
3) Technology
4) Material

5) Social Innovation

6) Environment


Green Product

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2. Stakeholder
Design 50
International Award 14

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3.

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69

AEC (Asian Economic Community)

1.

1) Design Design

2) Function

3) Technology

4) Material



5) Social Innovation



6) Environment







2. Stakeholder




3.

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SMEs



6


.

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71

10
1. SMEs


2. 6

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1)

2)

3)

Happy SMEs

Modern Management

1.

2.

3.

74

KPI, Balance Scorecard

Efficiency

Risk Management
Financial Analysis

Sufficiency

CSR

Social
Responsibility

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KPIs

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6

2020

3Ps+L

1) People

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2) Planet


(Social Innovation)








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6
3) Profit

Optimize
Profit

4) Love People
Planet Profit

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70 30
.. 2554
12,645 1,226,596



(AEC) .. 2558

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Bee Product Be(e) Happy

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1 .. 2530

30

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83

()



3

1)
(Job Description)

2)







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360

3)

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1.

2.

3.

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87

I Bee Product



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.. 2435











-

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1.






2.




3.

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1.


2.

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5








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7

3

5 ( )
5


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3


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8 .. 2546

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Happy 8

Happy Body
-

-

-


-

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Happy Society
-


-

Happy Relax
-


- 3


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Happy Brain
-


-

Happy Soul
-


-

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100

101

Happy Money
-




-

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Happy Family
-



5

-

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103

Happy Heart-
-

360
-




- 5


-

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105

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AEC

4

2

.. 2558
(AEC) AEC


(Supplier)


AEC
0%
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AEC
AEC




SMEs



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AEC

AEC
2

1.

2.

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Happy SMEs

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3
1)
(Job Description)

2)

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113

3)

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I Bee Product



4

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Triple Bottom Line
3Ps
1) People
4

Happy SMEs

2) Planet

3) Profit

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117

.. 2553
( )
6,588 65
20

.. 2554 10.0

4.7
56.9

( :
.. 2554 - 2555 15 .. 2554)

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...

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.. 2536
100
2,400
100

(We Save the Earth Project)

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R..R..

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1.
2. 8

()




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123

22



5

(
20 ..) ()
50 .
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20

1.

2. 22

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2 - 3

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17

7.00.

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1.



2.

3.

4.
5.

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1.

2.

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133

1.
2.

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1 16

1.
2.

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137

1.
2.
3.

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1)

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2)






3)

4)

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5)


8

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3Ps
1) People

2) Planet








3) Profit

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.. 2555
.. 2554 0.1
.. 2555
7.8

( : )

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.. 2543

2

()
()
GMO



(AIT)
( Home made )

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One Stop Service
. AIT



()


(Organic
Whole Grains) 8 3


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1.
2.
3.

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OTOP
.. 2546

1.
2.

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MeeDee





SMEs

Social Network

Universal Design
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155

1.
2.
3.

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Supplier

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157

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1.

2.
3.
4.

5.

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161

1.

2.


3.
4.

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CSR
CSR .

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163

1.
2.
3.

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Happy SMEs

1)

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167

2)






3)




GMP

4)

Universal
Design
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5)

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Happy SMEs

People Planet Profit
1) People

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2) Planet

3) Profit

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Happy SMEs

Happy SMEs