Professional Documents
Culture Documents
Annotated Bibliography
Gruner, C.R. "Does Euphemism In Advertising Work?: A Test." ETC: A Review Of
General Semantics 47.4 (1990): 372-375.Academic Search Premier. Web. 17 Apr.
2016.
This article debates whether or not euphemism works in advertising.
Advertising is one of the most common sources of getting people to buy products.
It tends to emphasize products in ways we cannot recognize. This type of promo,
which uses euphemism, can confuse consumers and make them believe that they
need a certain product. I found this source by using the search engine on the
Oviatt Library on CSUNs page. I believe this is an appropriate page because a
Professor of Speech Communications with all the citations wrote it. This source
will be useful to my paper because it shows how euphemism is and can be used in
many different aspects. It relates to my topic because it shows how it can change
the way people take in these euphemisms in different activities.
LaPointe, Leonard L. "Euphemisms." Journal of Medical Speech - Language
Pathology 19.2 (2011): 1+. General OneFile. Web. 17 Apr. 2016.
This article discusses how euphemism is a useless verbiage for something
that can be said very bluntly. Most words are used in a secretive way that is
misunderstood by many people. Euphemism is used a lot in association with death
or sex symbols and it is used to fight back any harsh emotions that certain words
can leave. I found this source using the search engine on the CSUN Oviatt Library
page. I find this journal appropriate because it is written and published by a
professor with a PhD citing his references. This article will be useful to my essay
Vartanyan
Vartanyan
of how euphemisms are being used. This journal clearly stated how euphemisms
are used in the government and debates.