Unit 3 Assignment 3

By Annaleigh Guilford

Introduction

Hello my name is Anna, I am a freelance producer who is investigating the subject area
of cyber bullying within the UK: once I have found out information, examples and
evidence and the sufficient data about cyber bullying I will then approach channel 4
about a proposed slot, time duration and an eventual airing of my programme. Cyber
bullying is something which is truly rising, its everywhere, we come across it in our day
to day lives and it is something which is becoming to

The main goal programme is to create bigger awareness about cyber bullying epidemic
but specifically within the UK. By creating awareness we are able to educate the
ignorant and help those which are suffering, although this can only be done with the
help of production, the information and the input from both me and you.

What is cyber bullying?

What is cyber bullying?

Cyber bullying is the use being able to use electronic communication to bully a
person, usually by sending messages of an intimidating or threatening nature.
Cyber bullying is also when a child, preteen or an teen is tormented, threatened,
humiliated or targeted by another child, preteen or a teen which is using the
internet, interactive and digital technologies or mobile phones. Cyber bullying can
be done through social media sites, text messages, instant messaging and
websites. An example of cyber bullying includes mean text messages or emails,
rumours sent by email or posted on a social media site and embarrassing images,
videos, websites or fake profiles.

Channel 4

Average Viewers?
Channel 4 average viewers week is 33,000.

Time Viewed for?

The time which is viewed on channel 4 is just over an hour.

What is Channel 4?

Chanel 4 is a British public-service television broadcaster which began

transmission on the 2nd November 1982.

The Programme
Title
The online industry

Target Audience
My target audience is going to 11-20 year olds, as I think that this target
audience is the right age that people go on to social media sites and the right
age to be cyber bullied.

Day/Time
My programme will be shown on a Wednesday at around 8pm as this is a time which
my target audience should be sitting down watching TV.

Programme Structure
Opening Music
The opening music for my programme will be something which is smooth and eye catching for
my target audience I think that my background music will be just a backing track off a piece of
music .

Adverts
In my programme I am going to have one advert which will be half way through my programme,
this is so that the viewers wont keep getting annoyed if It had too many adverts throughout out
so I will have one advert half way through my advert so that they are able to have a break to
maybe something to eat or drink and also so my programme is not just all one big programme.

Closing Credits
The closing credits for my programme will be kept short and simple and will identify the main
things which put my programme together, where I got the information from and how the
viewers are able to find out further information and able to find out where they are able to
speak to someone if they are being cyber bullied and they dont want to tell their parents.

Programme Structure

The beginning of my programme will be a brief

introduction to the programme and a bit about cyber
bullying.
The middle part of my programme will interviewing
students and people o my target audience and
professionals who help people who are being cyber bullied
to tell someone.

Saying how people are able to visit a website to help their

situation if they didnt want to tell parents and how they are
able to put a stop cyber bullying.

Beginning

Middle

End

Budget Analysis

Camera - 699.95
Microphone - 60
Lighting 220
Editor software 499.00
Cameraman 60 per day
Sound tech- 300
Editor 250
Location prices - 150
Total of 32,739 this price would include the actors.

Which will leave me with 7,261.

Location

Where will it be filmed?

Part of my programme will be filmed in a school and in places which my target audience
may visit such as a youth club or some kind of activies which they may take part in. The
other part of the programme will be filmed in a studio so then they are able to interview
people at the studio.

Any other locations involved?

There is no other locations which will involved.

Talent -

Who is?
Chloe Grace Moretz would be the presenter.
Jennifer Lawrence and Chris Hemsworth would be
the actors.

How much do they charge?

To have Chloe Grace Moretz as my presenter she could cost 15,500 a day.
To have Jennifer Lawrence as one of my actors it would cost 8,000 a day.
To have Chris Hemsworth as one of my actors it would cost me 7,500 a day.

Proposed Production Schedule

Interviews
In my programme I will be interviewing one person who has been cyber bullied previously and how they
got away from the bully and put a stop to the bullying and one other person who is still being cyber
bullied and wants to know how they are able to stop and move on with their lives. There may be other
interviews such as phone calls to the studio to discuss any issue to solve cyber bullying or information on
cyber bullying.

Studio Filming
I will film in the studio when people are ringing in about cyber bullying or too seek advice on cyber bullying, I
may also film in the studio when interviewing people or I may film outside of the studio when filming other
people.

Editing and Publishing

I will edit and then publish my programme once everything has been filmed and I am happy with the way each of
the scenes have worked out, once I am happy I will then give the scene which I am happy with to the editor and
then keep testing how the programme looks after some parts have been edited to ensure that I am happy with
the way it runs. After the programme is completely edited I will then publish my programme.

Secondary Research
Quantitative

Programme Ratings
As my target audience is 12 to 19 year olds I am going to need to take in consideration when my programme is going to be shown, to
make sure that there is the maximum number of viewers as possible. The entails looking at programme ratings and doing some
research into when teenagers are most likely to watch TV and how long they would watch the programme for. I am then able to time
my programme according to the results to ensure that I am showing my programme at a time which agrees with my chosen target
audience. When looking in to programme ratings and trying to find a website which will give me the information which I need is
BARB. This website provides me with the detailed figures and statistics which regard what channels are the most popular; what time
people mainly watch TV at and how long the users actually watch the programme on average.
This survey shows the programme ratings for all the TV channels; this survey shows how the BBC have the most rating and channel 4
have the third most ratings. This survey also shows the individual programmes for certain company like the BBC have other TV
channels such as BBC 2 and BBC 3 which BBC 3 has now gone online so there is no longer a BBC 3 channel. I now need to have a look
for programme rating which are on cyber bullying; to do this I could look at the BARB as this would determine ratings from rival or
past programs. By doing this it would help to get an understanding in terms of how it would relate to my target audience, what time
slot my programme should be in, what day and the duration of the programme.
In January 2015, there was a film which premiered on channel 4, which was about a girl who lives her life out online and who is
ostensibly accused of cyberbullying by an anonymous culprit. This film got 7.2/10 ratings, which this film was very popular and got
quite a lot of hits because of its headline of being cyberbully.

Secondary Research Qualitative

Films reviews:
Film reviews are companies or people form the public, which review a film which can be either on the internet or within a
newspaper. The people who are reviewing the films must have also seen the film which they are reviewing before they are able to
actually review it because if the user hasnt seen the film they might get the review accurate. There are many different film reviews
of the film called cyberbully and there are also many different cyber bullying types of films which all have different reviews from the
public. A lot of film reviews help the director of the film or they help to give other people ideas of what the film may be like or gives
them ideas as to what happens within the films itself. A film review from the film cyberbully which was released in 2015 says how
this film should be shown in EVERY school around the country!!! this film is a short drama which is shown on channel 4. Each of the
film reviews for this film are totally different as different people have different reviews on the film. Some of the reviews have lengthy
reviews while others are just kept simple and short. From what I have read within the reviews a lot of people have mainly watched
this film as the main character started in another film/series, which is good publicity for the film as it will get more people to review
it
and
watch
it.
Many
different
reviews
can
be
read
and
seen
from
this
link
below:
http://www.imdb.com/title/tt4135218/reviews?ref_=tt_urv

Responses to news coverage

The news media refers to the section of mass media which focuses on presenting current news to the public. These then include
print media newspapers and magazines broadcast media radio stations, televisions and television network and this
increasingly internet-based media worldwide pages and blogs. By covering the news, politics, weather, sports, entertainment and
vital events; the daily media shape the dominant cultural, social and political picture of society. Beyond the media networks, the
independent new sources have evolved to report on events which are able to escape attention or underline the major stories.
A BBC report of cyber bullying has been released in 2013 after a school girl was found after taking her own life after being alleged
bullying through the social media site ask.fm this report of cyber bullying was covered by being told to the general public through
the TV, which is able to be seen worldwide as people may record and put a video on to YouTube or even social networking sites.
There are many different ways which the news is able to cover different forms of cyberbullying by presenting that through the news
which can be seen on TV, magazines, newspaper and online articles. https://www.youtube.com/watch?v=Oapb1ZtfAYg

Primary Research Quantitative

Questionnaires
From my questionnaire I found that 5/10 people are aged from 17-19, 3/10 are aged 20+ and 2/10 people are aged
from 14-16, the statics from this questionnaire showed that more people are aged from 17-19 which is the age
group which you should be to go on social media accounts.

From my questionnaire I found that 5/10 people who answered my questionnaire were female and 5/10 people
who answered my questionnaire were male. This shows that I equally shared my questionnaires out so that it was a
fair test.
From my questionnaire I also found out that 6/10 of the people who answered my questionnaire knew someone or
have been cyber bullied themselves; this shows that the majority of people who answered my questionnaire have
had some experience of what It is like to be cyber bullied and the main course of this was through social media as
they wrote down the cause of how they was cyber bullied and most of them said it was because of Facebook and
ask.fm which these media accounts are rapidly growing sites from users as young as 9 years old.
Also from my questionnaire all the people who answered my said that cyber bullying was wrong and that it should
not take place. I personally strongly agree with these statics as cyber bullying should never have to happen to
anyone, cyber bullying is something which everyone from a young age should know about so that a stop can be put
to it; cyber bullying can damage a young person and leave them with the scars from their child hood which is not
something which they will want to keep looking back on.

Primary Research Qualitative

Interviews
Interviews with individual people and focus groups are the centre of qualitative research; you want to know what the
people around you or what the person who is being interviewed are thinking about, you want to be able to understand the
attitudes of the person.
https://sites.google.com/site/teachersandcyberbullying/interview-with-a-cyberbulling-victim - this link above is an
interview which someone had with a victim of cyber bullying. These types of interviews are people which usually have to
cope with cyber bullying or mainly someone who has been affected by cyber bullying and want to help people who are
being cyber bullied now.

http://www.telegraph.co.uk/technology/facebook/8885876/Cyberbullying-victims-speak-out-they-were-anonymous-sothey-thought-they-could-get-away-with-it.html - this article is able someone speaking out in an interview about her cyber
bullying experience. This interview allows other people who are being cyber bullied that you are able to speak out and tell
someone and that they are able to find anyone who is doing it.
Online Forums
In the terms of forums which is relating to my topic of cyber bullying, I had a look online to see if I could find something
which was useful and popular forums which would link to my topic of cyber bullying and this will give people the chance to
post their stories to be able to get advice or even sometimes even just general knowledge which they may require. An
online forum is an online discussion website which people are able to hold conversations in the form of posted messagesthey sometimes differ from chat rooms within that message and they are often longer than one line of text and are at least
temporarily archived.
http://www.weeklygripe.co.uk/bullies-on-internet-discussion-forums - this is a link which people are able to leave
comments about cyber bullying and people are able to get back to them with advice or how to not let it get to them; Each
forum on this site has a moderator, you are able to learn who the moderators of a particular forum.

Audience Research
Age/Gender
Cyber bullying tends to happen at a young age from around 9-18 years old- the main course of cyber bullying is
within the internet so as soon as a child starts using social media sites cyber bullying tends to happen. Cyber
bullying is more common than most parents think, studies have found that around 20% of the 4,441 children
which was survived admitted to have harassing others the study then reinforced previously patterns in gender
and harassment: girls are more likely to use the virtual word to spread rumours a boys are more likely to post
antagonizing images or videos. 38% of online girls who are being bullies tend to report being bullied whereas only
26% of boys report being bullied. 41% of older which are ages 15-17 report being bullied which is more than any
other age or gender group. 20% of teens who are aged from 12-17 say people are mostly unkind on online
networks; Younger teens who are aged from 12-13 are considerably more likely to say this. 15% of teens on social
networks have had some kind of experience of someone being mean or cruel to them on a social media site.
Education
When being educated regarding cyber bullying, there are many different places which you are able to go to people
to speak to and things to read. Being able to train school staff and students to be able to prevent and address
bullying may help sustain bullying prevention efforts over time. There is many different activities which teachers
are able to teach about cyber bullying

Market Research
Advertising Placement
I will advertise my programme on channel 4 so when another programme on channel
4 is on a break, my programme advert will feature- I will also put web banners up on
social media sites, open social media accounts to advertise that this new programme is
starting and how it may help people and I will put an advertisement on cyber bullying
sites.

Advertising Effectiveness
The effectiveness of putting my advertising my advert will allow people to know that
the new programme is starting and how it may help them if they are too afraid to tell
anyone else. My advert is also effect as it could bring cyber bullying to and end. It may
help people who think cyber bullying is funny to know how serious it actually is.

Evaluation

What is important to think about

The most important thing to think about when it comes to cyber bullying is how often it
happens and how serious cyber bullying can actually be. Most young people dont
understand what cyber bullying can lead to and just think that its funny.

What research will be useful for the documentary

I think fact and figures will be the most useful for a documentary as this may be much
easily to understand and the figures should be much easier to remember. I also think
finding out information about what have happened to pervious people who have been
cyber bullied and their stories and also people who actually caused the cyber bullying and
their story of why they did it and if they regret it now.

Hard-Hitting Facts and Statistics

90% of social media using teens who have witnessed cyber bullying say that they
have ignored the mean behaviour on social media.
52% of parents worry that their child will be bullied through social media sites.
43% of teens aged 13-17 report that they have experiences some sort of cyber
bullying in 2014.
34% of those who have has any engagement with cyber bullying have been both a
cyber bullying and have been cyber bullied. 80% of teens think that its easier to
hide online bullying from parents than in person bullying.
1 in 6 parents know that their child has been bullied via a social networking site.
more girls are cyber bullied then boys - 59% girls and 41% boys.

Final Pitch

Why choose my documentary?

You should choose my documentary to ensure that young people are educated within this subject area and
this documentary wont be dull and boring, it will be presented in a much better way than any other
documentary would, my cast would be calm and never sound boring and not interest within this subject.

How will it benefit the public?

My documentary will benefit the public as they will have more education within this subject area and this
subject needs to be considered a serious area, most teens find it funny to cyber bully someone and they
dont understand how afraid and sad it can make them feel.

Is it a worth-while topic?
This topic is worth while as cyber bullying has been happening now for many years and nothing has been
done to put a stop to it. People need to be more educated to this topic both adult and teens to ensure that
a stop is put to it.

Thank you For Listening