ASHLEY MCADAMS

C U S T O M E R



1.250.889.1285


ashleyjmcadams92@gmail.com


ashley-mcadams-53902299


ashleyjmcadams.weebly.com

Vancouver, British
Columbia



E D U CA T IO N



Bachelor of Commerce
School of Business
Peter B. Gustavson
University of Victoria
2011- August 2015



Key Courses
Management
I
nformation
Systems

Computer and Information
P
rocessing

Business and the Internet

Marketing Principles and Management

Marketing Communications

Service Marketing
Management

Operations
Management
Service Operations
Management

Service Human Resources
Management

Managerial
Accounting

Managerial Finance







S KIL L S


>> PROFESSIONAL

Leadership



Teamwork



Communication


Time
M
anagement



Analytical

S E R V I C E S A L E S & M A R K E T I N G

P R O F I L E

v Enthusiastic and driven Bachelor of Commerce graduate with sales and marketing,
customer service, and office experience
v Sets high goals for achievement and extremely motivated to succeed at all tasks;
exemplified by 8.0 GPA in specialization courses
v Strong leadership skills developed through the Service Management specialization
v Outstanding organizational/time management skills and the ability to meet tough
deadlines developed through balancing school and two part-time jobs
v Excellent communication and problem solving skills developed through previous work
experiences in customer service and working in teams
v Strong analytical skills and attention to detail developed through examining files and
drafting statement of accounts
v Demonstrates leadership skills when working in groups by relating well with others
and motivating teammates to achieve their highest results
v Achieves strong results as an individual and a team m ember proven through golf and
various academic projects
v Proficient computer literacy as a result of taking Computer and Information
Processing, Management Information Systems and Business and the Internet

N O T E A B L E C L I E N T P R O J E C T S
Bon M acaron P atisserie / Victoria B C / Sept 2014 Jan 2015
v Developed a detailed Integrated Marketing Communications Plan, including secondary
research, primary market research, as well as creations of objectives, strategies and
tactics for Bon Macaron in order to increase brand awareness and m arket share within
the desert industry.
Childrens H ealth Foundation o f V ancouver Island / V ictoria B C / Sept 2014 Jan
2015
v Developed a detailed digital strategy for the Children's Health Bear Wear event. This
included a revamped website, a strategic marketing plan, and a new competition to
increase customer engagement and funds raised. Our Project was selected by the Bear
Wear Representatives as the best Digital Strategy among the class.

W O R K E X P E R I E N C E

G U E ST S ER V IC E A GE NT
Fairmont H otels a nd R esorts / Vancouver / March - P resent

C U ST O M E R C A RE A SS O C IA TE
Aritzia H eadquarters / Vancouver / November - March
v Developed excellent communication skills while assisting customers over the phone,
through email, and instant chat
v Developed excellent problem solving/resolution skills while understanding customers
needs and dealing with negative experiences and product issues

E- C O M M ER C E M A R K ET IN G IN T ER N
Mine & Y ours / Vancouver / N ovember - F ebruary
v Create and manage social media sweepstakes contest in order to increase brand
awareness and email captures
v Use strong attention to detail when creating an attractive and engaging lead generation
landing page for the contest
v Use time management and strong communication skills when working from home


S KIL L S

>> TECHNICAL

Microsoft Word

Excel

Power point

Google Analytics

PC & Mac OS

Facebook & Twitter

IN T ER E ST S

>> GOLF
v Previous competitive
golfer
v Membership at Victoria
Golf Course

>> HEATH & FITNESS
v Enjoys going on hikes and
workout classes at BDHQ

>> COOKING
v Enjoys going to markets
to find fresh ingredients
v Loves experimenting with
different products and
creating healthy and
flavorful meals

>> FASHION
v Loves keeping up with the
latest trends and styles

EX EC U TI V E A S S IS T A N T
Shields H arney / Victoria / Jan N ov 2015
v Provided administrative and business support to the senior partner and five additional
lawyers
v Demonstrated strong analytic skills when drafting and preparing detailed statements
of accounts for clients
v Managed and maintained all client files in an orderly fashion
Used time management and organization skills when dealing with competing demands
from five lawyers and tight deadlines
v Organized documents with Court Registry, Land Titles, and Corporate Registry
v Thoroughly prepared critical court pleadings to be filed

S A L E S A N D M A R K ET IN G IN T ER N
Black Ball Ferry L ine / V ictoria / M ay Nov 2014
v Developed excellent communication skills when assisting customers over the phone
with planning and booking travel package itineraries including; hotel stay, attractions,
events, and ferry
v Delivered outstanding customer service through product knowledge and
recommendations
v Developed creative promotional ads, campaigns, and contests for various events on
Vancouver Island and the Olympic Peninsula
v Developed strategic online posts for social media
v Updated and monitored company website and packaging inventory in reservation
system
v Created a hotel and attraction m anual for staff in other sectors and customers aboard
the ship

C U ST O M E R S ER V IC E R EP RE S EN T A T IV E
Black Ball Ferry L ine / V ictoria / 2 012 Nov 2 015
v Delivered outstanding customer service to hundreds of travellers a day in person and
over the phone
v Exemplified flexibility by successfully working many different positions: answers
phone / emails, sell tickets, make reservations, and assembles travel packages for
customers
v Key holder, opened and closed office and balanced cash float at end of every day
S A L E S A S S O C IA T E
GUESS Jeans / Victoria / 2011 - 2012
v Continuously m aintained the top sales associate position by surpassing sales goals
v Achieved many recurring customers by applying outstanding product knowledge and
delivering exceptional customer service
S A L E S A S S O C IA T E
The G ap / V ictoria / 2 009 - 2011
v Constantly recognized for going above and beyond and delivering exceptional
customer service through the Gap Inc. employee point system
v Incorporated m y attention to detail while organizing and designing window displays
v Cash trained new employees

V O L U N T E E R W O R K
Victoria Golf Course / Victoria / April Sept 2015

v Assists with coaching 15-20 junior golfers at weekly clinics

Marketing Intern / Ballet Victoria / Victoria / Sept Jan 2015
v Worked with Director to develop advertising campaigns
v Managed and restructured email database
v Developed weekly email blasts to promote upcoming events
v Monitored Google Analytics data