Britney Spear's Gladiator Spot

Marketer: PepsiCo
Brand: Pepsi
Title: "Gladiator"
Release year : 2004
Agency: Abbott Mead Vickers BBDO, London
Made to be broadcast in Europe only, this is Pepsi's full, three-minute 'Gladiator' spot starring
Britney Spears, Beyonce Knowles and Pink. It might as well be called 'we who are about to drink
salute you.' Its 'Ben Hur'-meets-MTV story line features three warriors who throw down their
weapons and engage the crowd in a rousing rendition of Queen's 'We Will Rock You.' Filmed at
the Coliseum in Rome, it was produced by Pierre Marcus of BBDO Worldwide and directed by
Tarsem Singh. The production company was Radical Media. There is the fantastic setting of
Ancient Rome and three superstar gladiators. There is a fierce, battle ready Beyonc that is out
for blood! The always badass Pink and Warrior Britney Spears and also Enrique Iglesias, as the
cruel hearted, Pepsi drinking Emperor. These death stares Although, Britney does have looked
like she just realized she is going to be the first one to die. The girl power moment when they
decide not to fight each other and unite against the emperor. Beyonc, Pink and Britney breakout
into Queens We Will Rock You Pink:
We will, we will...ROCK YOU!!
All:
We will, we will rock you!
Britney:
Yeah...
Buddy, you're a boy
Make a big noise
Playin' in the street
You're gonna be a big man someday
You got blood on your face
Big disgrace
Kickin' your can all over the place
Singin':
All:
We will, we will rock you!

Britney:
Uh! I said:
All:
We will, we will rock you!
Beyonce:
Oh, yeah!
Buddy, you're a young man
Hollerin', fightin', in the streets
Gonna take on the world someday
Blood on your face Big disgrace
Wavin' your banner all over the place, yeah!
All:
We will, we will rock you!
Beyonce:
We will rock you! Yeah...oh!
All:
We will, we will rock you!
Pink:
Oh, yeah!
Buddy youre an old man poor man
Pleadin with your eyes gonna make you some peace some day
You got mud on your face
Big disgrace
Somebady better put you back into your place, yeah, yeah, yeah!
All:
We will, we will rock you!
Pink:
We gonna, we gonna!
Britney:
I said:
All:
We will, we will rock you!

Britney:
we will rock you, uh-huh
Pink:
Sing it, come on!
All:
We will, we will rock you!
Britney:
Whoa, oh
Beyonce:
yeah, yeah
All:
We will, we will rock you!
Pink, Beyonce, & Britney:
We will rock you!
And they get the entire Colosseum to sing along and the perfect Pepsi
product moment. Finish with a crash landing of a cooler full of Pepsi and
what do you have? Solid commercial gold. The song was also featured as a
single on the Pepsi Music 2004 CD.