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LukeArsenault
Ms.Leifheit
CollegePrepR/W
6May2016
SolarClassTheProposal
Abstract:
TheEarthisindistressfrompoisonousmaterialsenteringtheatmosphere.TheEarths
occupantsdonotknowhowtocarefortheEarth.Earthsoccupantsarevastlyinthedarkwhenit
comestothetechnologyofsolarpanels.
Only8%ofenergyusedonthisentireplanetisrenewable(Graphsnet).
AnewcurriculumneedstobedevelopedtoeducateAmericansonsolarenergyandits
possibilitiestoassisttheenvironment.ThisclasswillallowAmericanstojoinagroupof
thousandsofotheruserstomakeamasssolarpanelpurchasetodrivedowncost.Ascostis
drivendownbytheeconomiesofscale,therestofAmericawillexperienceinexpensivesolar
panels.(GlobalLeadership).Thenewcurriculumwillbepresentedonawebsiteintheformof
detailedwebinars,illustratingbenefitsofsolartechnology.
Americahasoneofthesmallestinvestmentsinsolarenergyrelativetootherenergy
sources(Graphsnet).
SolarpanelsforthemassesofAmericansallowsforspecificbenefits.First,the
governmentalreadyofferstopayback30%ofthecosttothepurchaser.Userscangeneratemore
powerthanisbeingusedtosellbackintothepowergridforapartialincome.Becomingauser
willallowforacheapersolarpanelpurchase,ratherthanbuyingalone.


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Forthisinnovationtobecreatedandtoallowprofit,thefirsttwoyearswillcost
$590,000,withthenextyearscostingonly$150,000.Withonly250customersthemoneyspent
tojuststartthecompanyfortwoyearscanbecovered,andgenerateprofit.Theefficiencyofthe
systemreliesonhighlyqualifiedindividuals.Itisplainandsimple,profitmarginishuge,and
therelativecustomersneededisratherlowtoturnanincome.
Theinnovationawaits.

NeedExplanation:
ThereisaneedtoeducateAmericansonsolarpanelsforthebenefitoftheplanetasa
whole.
Solarpanelsprovidetheworldwithawaytoreducepollutionfromusingpoorenergy
sources.Solarpanelsworkbyharvestingenergyfromthesunjustbybeingexposedtodirect
light(Dhar).Solarpanels,althoughnotextremelyefficient,canbethesolutiontoenergy
pollutionbyinstallingthemonahousehousebasis.

Asapiegraphfrom
Graphsnet
shows,only8%ofenergycreatedisderivedfrom
renewableenergypossibilities.Ofthe8%only1%ofenergycomesfromsolar.Thenumberone
reasonsolarenergyissolackingintheworldandmorespecificallyAmerica,iscitizensnot


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understandingwhatsolarenergy
is(Solar).Notenoughpeopleare
awareofsolarenergy.

Asshowntotheleftby
GeologyandEarthScience
,in
comparingGermanytotheU.Sit
iscleartoseethatthepriceisway
lessforGermanstoinstalltheir
solarpanels.Withtheinnovation
ofaclassfocusingonsolarenergy,enoughattentionwillbedrawntothemandreducetheirprice
(moreonthatlater).
Peopleusingsolarpanelswillsavemoneyonelectricityannually.Adetailedscenario
waspresentedon
NerdWallet
about
theeffectivenessofsolarpanelsand
theircosteffectiveness.Thewebsite
detailedthemasextremelyeffective
andabasicsolarpanelinstallona
homewouldsaveover50%ofa
monthlyelectricitybill(CanI).
Asshowntotheleftfrom
Graphsnet
,TheUnitedStateshasa


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verysmallsectorofitsinvestmentintorenewableenergysourcestowardsolar.Incomparing
GermanytotheU.S.,Germanyhasputinmoremoneyintoresearch.However,thisdoesnot
meanbettersolartechnologyasthecellislimitedbyphysicsitself(FrenchGerman).The
highestratedocumentedtodateis46%efficiency(byusingasmanysolarcellslimitedby
physicsaspossible),butthismaynotappeartobeveryefficient.Itisovertwiceaseffectivethan
thetechnologyin2010(FrenchGerman).Withanefficiencyratethishighupfrom2010,more
solarpaneluserswouldbenefitfrommoreelectricityintaketotheirhomes.

Theworldissuffering,andthegraphabovefrom
nasa.gov

provesthis.JustintheUnited
Statesalone,almost100%offossilfuelsbeingburnedareproducingCarbonDioxide.Scientists
measuretheamountofparticlesofpoisonousCarbonDioxidegasinppms(particlesper
million)intheEarth'satmospheretodeterminecorehealth(National).AsDr.Michaelstated
fromNasa,breaching400ppmmeanspassingasuggestedstabilitypointintheEarth's
atmosphere.


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Theneedforsolarpanelsisextreme.Americanshavetheleastknowledgeonthesubject
ofsolarpanels,andtheU.S/worldispollutingthelivingenvironmentforbillions.TheU.S
currentlyistryingtointroducemorepeopleintothemarketbyoffering30%ofthesolarpanel
purchasebackintheformofcash,agranttothosewhobuyintosolarenergy.
Solarpanelscurrentlycostbetween$5$7perKWneededtopowerahome(HowMuch
Do).AstandardhomeinCaliforniawouldneeda7KWh(aunittomeasureenergyconsumption
perhour)solarpanelcomplex(HowMuchSolar).Thiswouldcostaround$49,000iftheprice
perKWfromthesolarpanelcompanywas$7per.Withthe30%grantbackfromthe
governmentapersonwouldhavetopay$34,000,thissavesatonofmoney.Myinnovationwill
allowalargepurchaseorder(P.O)toreducethepriceperKW,astheiraremorepeopleordering.

DescriptionoftheInnovation:
Theinnovationistocreateanonlineeducationcompanyonenergysources,technology,
andpollution,withspecificregardtosolarenergythatchargesforitsservice.Thiswillbedone
bysettingupawebsitetohostwebinarstoeducateparticipants.Akeydifferencetonoteon
thisclasssetupcomparedtootheronlineenergysavingclassesisthiswillbetaughtina
3hourcrashcourseformattogettheproblempresentedtopeople.Afterthewebinarisfinished
discussingpointslike:
Solarpanels/technology/mechanicaldevelopment
Pollutions/cost/comparisonstoothercountries
Howsolarinstallationworksinhome
Sellintoenergycompanies


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Governmentgrantsforusingsolar(30%)
Userswillthenbedirectedtoapageaskingthemtosignupandjoinagroupofexpressed
intereststowardasmallsolarpanelcomplex,oralargesolarpanelcomplex.Thesegroupswill
beexplainedinthewebinarandwillhelptocategorizepeopleintothesegroupsbasedoncurrent
energyusage/location.ThecompanywouldhavetocommunicateandworkdirectlywithTrina
Solartodeterminethenumberofunitsneededtobeorderedtodroptheperunitprice.Oncethis
numberhasbeendecided,anorderwillbeplacedandpaymentwillbesentdirectlyfrom
participantstoTrinaSolar,sonoissuewithhandlingpassingmoney.
Goals:
Implementationofthisonlinewebbasedcompanywillallowanetworkofsolarpanel
userstoimprovetheirlifeandtheirenvironment.AgoalistocooperatewithTrinaSolar(the
largestsolarcompanyintheworld)toreducepurchasecostthroughamasspurchase
methodology(GlobalLeadership).Somegoalsaretoeducatepeopleon:installationprocesses,
energypollutantsandmoneysavedfromsolar,theincentivegivenbythegovernment,andsolar
technology.ThegoalistoeducateAmericaonsolarpanelsandthebenefitsofpowering
inownhouseoperations.
Objectives:
Oncetheclassiscrafted,itwillneedtimetospreadoverthestates.Thiscompanywill
notbefullysuccessfulrightatstart.Enoughpeopleneedtobeinvolvedinordertopeakinterest
acrossAmericaandbegingettingcheapersolarenergyforthepopulous.Theobjectivewouldbe
tohaveafteroneyearofeducatingpeople,alargepurchaseorderputinfortwodifferentsizesof
solarpanelwherethestudentsdecidewhichtheywant.Theotherobjectivesaretodrivethecost


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acrossAmericaforsolarpanelsdownandtoincreasetheratioofrenewableenergysources
beingusedtotherestofenergygenerated.

Implementation:
Theinnovationhastobemadethroughaseriesofdesignerstobuildtheclasstomeetthe
expectations.Itwillbetaughtwithsomeoneintelligentontheideaofenergy,energysources,
pollution,andrenewableenergy.Dr.FelchorMs.NicholshereatCastleViewcouldserveas
potentialinterviewersfortheteachingposition,astheybothareinterestedintheworldandits
health.Onceateacherisfound,theycanhelpbuildthesession.
Thesessionofteachingwillbecomprisedofabriefthreehourclasstodrivehomethe
essentialsofenergy.Forthistobesuccessful,theinnovationwouldneedsomeonetowork
closelywiththeteacherpickedtomakesuretheclassgeneratesthemostinterestpossibleforthe
solarpaneltopic.
Tomakesurethebusinessflowsreallywell,astrongbusinessmodelneedstobemade.
Thefirstissueistohiretheeducatorandthepeopletodesigntheclass,asstatedabove.Todo
this,andattractpeople,jobpostingsneedtobemade.
Monster.com
wasratedasthe#2jobsitein
2015(#Findbetter).UsingMonstertofindemployeesforthebusinesswouldyieldsome
workings,butnotall.Forthecompanytofindtherestofthepeopleneededtorunthiscourse,
adswillbeposted.Asmallbusinesshasthebestchanceatreachingusersthroughawebsite
(HowCanI).ThewebsitecreatedthroughthisinnovationwillhostotheradvertisersbyGoogle
Adsense(tm)technologytogaincommisionwhenusersvisitthesite(HowCanI).When
decidingtoadvertisethisinnovationthroughotherwebsitesitisimportanttopickthecheapest


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approach.AgainlikeplacingadsonasitethroughGoogleAdsense(tm),onecanposttheiradto
beusedonotherswebsites(HowCanI).
Tomakethisinnovationareality,specificjobsareneeded.Firstly,acoupleeducators
willbeneededtobeabletorunthesecoursestomakesureeverydatehasaneducatorpresent.A
webteamwillbenecessarytohaveinordertosetupafullyfunctional,safewebsite,solelyfor
thepurposeofadvertisingandeducating.Theinnovationalsorequiresafacerepresentativeto
appearaftereverywebinartotalkwiththeusers.Thispositioncanbefilledbyanyone.Eachof
thepositionsontheteamneedtohavepastworkexperience,butnotalotofexperience,asthe
moreexperiencesomeonehasthemoretheyneedtobepaid(Person).Itismoreimportantto
haveacompellingwebinar,soexperiencededucatorswouldbeimportant.
Toshowgrowth,theinnovationwillneedcertainstepstoassurethebusinessisworking
properly.First,theinnovationcompanywilldriveoffofthegoalsandobjectivesstatedearlierto
assurewhatisbeingdoneiscorrect.Theinnovationcompanyshouldalsokeeptrackofthe
numberoflargepurchaseorderscomingthroughtoTrinasolartodetermineifenoughdemand
hasbeenmadethroughouttheUnitedStates.Thesetwoitemspairedtogethershouldcoverthe
needforgrowthfromasuccessfulinnovationtochangethewaytheworldoperates.

PotentialObstacles:
Beingasleekinnovationverysimilartoclassesalreadyavailable,thiscompanywillbe
hitbyheavyflak.First,thelargestitemontheplatesofinvestorsistheaspectofmaximum
income(WhatInvestors).Thisinnovationwillprofitbyinterest.Bykeepingthecosttorun/
buildaneffectivesolutiontogaininterestintosolartechnologiesthecompanywillearnmoney


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faster.Eachtimesomeonesignsuptotaketheonlinecourse,theygetchargedacertainamount
ofmoney.Thewaytheclassisruntopushdownthecostofthesolarpanelpurchaseforthe
customermeansthecustomercanbechargedconsiderablymoreforthiscoursecomparedto
others.Thecompanywoulddeveloptobeingknownaroundtheworldfordrivingthecostdown
andhopefullytobecomethelargestbuyerfromTrinaSolar.
Next,isthepurevolumeofcustomersneededtoallowforacheaperpurchaseonsolar
tech.Toaccommodatetheneedforcustomers(setbyTrinaSolaragreement)itisimportantto
drawinthousandsofconsumers.Bysettingupawebsiteandspreadingthroughads,asufficient
numberofcustomerscanbereached(DesMarais).Thecompanytoadvertiseshouldnottouch
televionasanadvertisementsourceasitisveryexpensive,andwouldcasueafailurelike
flooz.com
(Knufken).Peopleareessential,evenwhenthecostisinitiallyhighforsolarpanels.
However,onceenoughlargepurchaseshavebeenmade,thebasepriceperunitwilldrop(Global
Leadership).Forexample,ifthebasepriceis$7fromTrinaSolar,after5largepurchases,the
basepricecoulddropto$6.30.
Thelastlargeconcernisthelackofqualityworkers.Inthiscentury,thereisthemost
amountoflazypeoplenotwantingtoworkofalltime(AmericansAre).Tocombatthis,theads
placedaroundlookingforworkwillbeplentiful.Inaddition,thecompanywilluseaverystrict
interviewprocess,especiallyfortheeducatorstothecustomers,andtotheworkersmakingthe
aestheticallyappealingwebsite.Theinterviewprocessneedstoincludeabackgroundcheckto
ensureeveryoneisfitandnoncriminaltobehired.
Therewillbeobstaclestoovercomewiththisstartupinnovativecompany,butwithpride,
andperseverance,asmallcompanycandevelopintoaworldchangingorganization.


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Budget:
Forthecompanytocometogetherandoperateasasuccessfulbusiness,moneywillbe
havetobeallocated,andgained.First,withtheuseofGooglesAdSense(tm),thecostof
advertisingisfree.Thisformofadvertisingworkssimplybymakinganadandhavinganother
websitedisplayitfornocost,andearnprofit(HowMuchTraffic).Thisformofadvertisingon
thecompanyswebsiteishowprofitwillbegenerated,everytimeauserclicksonanad,onthe
company'ssite,moneyismade(HowMuchTraffic).Tomakethishappen,atthestartofthe
company,nomoneywillbeneededtoallocatetowardmarketing.Throughtheuseofonlineads
likeGooglesAdSense(tm)andfreepagestogatherinterestlikeFacebookandInstagram,
attentionwillbedrawntotheinnovation.
Thecompanywillneedtohiresomeessentialpersonnelforprofitandsustainability.A
graphicdesignerwillneedtobehiredtodesignastunninglogotoattractattention.Awebteam
willbeneededaspartofthecompanytoensurelifetothewebsite,thiswillinclude:website
designers,websecurityspecialists,andcustomerservicemembers.Outsideofthecoreteamto
keepthebackendrunningsmoothly,coursebuildersandteacherswillbeneededtoworkwith
users.Lastly,acorrespondentwillbeneededtoworkwithTrinaSolaronthebehalfofgetting
thebestexperienceforthebuyerofsolarpanels.
MaximumAllottedForEachPosition:
GraphicDesignerx1for2weeks($5000)
WebsiteDesignerx2for1year($60,000)
WebsiteSecuritySpecialistx1for2yearstartingcontract($110,000)


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CustomerServiceAgentx2for2yearstartingcontract($250,000)
CourseDesignerfor3weeks($15,000)
Teacherx3for2yearstartingcontract($120,000)
Correspondentfor5weeks($30,000)
(Glassdoor)
Total:
$590,000totalcostforatleast2yearstosustainthebusiness.
Aftertwoyearspassthepricewilldecreasetoonlyhavingacustomerserviceagentanda
websitesecurityspecialist.Thiswillthencost$150,000annually.
Tokeepincomeflowingintothecompanyisentirelyreliantonattentiontotheenergy
deficienciesandissuesintheworld.Eachclasswillcostapproximately$2,000tojoinandget
theofferofextremelyreducedsolarenergycost.Tomakeprofitonthefirsttwoyearsalone
whichcosts$590,000,only250customersneedtobehad.Annuallythisshouldnotbeanissue
tokeepmoneyincoming.


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