20160516

2016 05 16

2016 4 13 15
2,182 comScore MMX / Segment Metrix
PC

2016 05 16

Key Findings

2016 3

62.8% 183
2016
98.4 2013
81.9%

Top5
Top5 365.2
35-44

Top5 249.7
25-34

2016 05 16

Key Findings

Top5
Top5 (U)
MSN

45

Top5
(u)
(u)
(u) 35-44 45
18-34

2016 05 16

Top5

(U) MSN
MoneyDJ
(U) Yahoo

Top5

(U)
(u)
(u)

Key Findings

APP

2016 05 16

55.5%

59.9%

20.7%

17.3%

14.8%

12.7%

9.1%

10.1%

2015

2016

Base2015 N=2,558
2016 N=2,182
Apr. 2016

(55.5%59.9%)4.4%

2016 05 16

50.4%
52.4%

33.7%

43.7%
42.8%

10.0%
56.5%

36.6%
39.5%

13.7%

13.5%

19.2%

15.7%
13.7%

13.1%

26.1%
33.2%
22.1%
21.0%

11.6%
10.9%

21.4%

10.9%
11.4%

29.9%

15.7%
15.2%

0%

20%
40%
60%
Base2015 N=2,033
2016 N=1,725
Apr. 2016

2015

20.8%

7.7%

9.6%
7.2%

2016

5.6%

17.7%
14.9%

27.6%
25.3%

2.9%

0%

20%
40%
Base2015 N=2,033
2016 N=1,725
Apr. 2016

(50.4%52.4%)
13.7%
50
(+5.6%)
(-7.7%)
2016 05 16

35.7%
37.7%

2.0%

34.8%
35.5%

31.1%
28.9%

25.1%

30.0%

24.2%
26.1%

23.7%
26.9%

4.9%

21.7%
19.4%

2016

18.5%
22.4%

0%

20%

2015
40%

Base2015 N=2,033
2016 N=1,725
Apr. 2016

(+4.9%)

2016 05 16

51.8%
54.4%

40.3%
47.5%

35.9%
31.5%

35.9%
36.6%

4.4%

7.2%

18.9%
17.0%

2016

9.2%
9.0%

0%

20%

2015
40%

60%

Base2015 N=1,473
2016 N=1,269
Apr. 2016

44.5%
44.9%

32.3%
31.7%

62.5%
63.0%

37.5%
38.1%
30.3%
24.8%
29.7%
31.8%
0% 10% 20% 30% 40% 50% 60% 70%

Base2015 N=1,473
2016 N=1,269
Apr. 2016

(-7.2%)
(+4.4%)(62.5%63.0%)
(44.5%44.9%) 60

2016 05 16

comScore MMX
2016 3 62.8% 183
2 180 2013
2016 100 2013 81.9%

62.8 %

806.9

98.5

66.3 64.5 64.5

68.5

92.6

88.5 89.5 89.9

102.1 98.4

74.3

54.1

183.9

119.6

2016 05 16

186.4

2013 2013 2013 2013 2014 2014 2014 2014 2015 2015 2015 2015 2016
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1

DesktopcomScore MMXARO2016 03

Top5 Top5
2016 3 365.2 35-44

Top5

365.2

28.4 %

0.9

52.1%

47.9%

18-24

8.4%

25-34

20.0%

35-44

28.2%

45-54

22.3%

55+

15.7%

2016 05 16

213.7

16.6%

77.6

138.5

10.8%

13.4

98.9

7.7%

9.6

74.5

5.8%

7.1

36.5

2.8%

3.1

()

()

DesktopcomScore MMXARO2016 03

Demographic Profile Top5 (U) MSN

45 45 (U) MSN 35-44

MoneyDJ18-34 (u)

35-44
45+

22.0%
27.0%
45.1%

2016 05 16

45.8%

28.9%

29.0%

28.0%

28.1%

38.8%

38.0%

48.3%

52.0%

54.2%

51.0%

43.6%

18-34

49.0%

56.4%

51.7%

48.0%
28.9%
32.3%
33.4%

20.3%
26.3%
53.4%

DesktopcomScore MMXARO2016 03

Top5 2016 3 249.7 19.4%

1.7 Top5
25-34
Top5

249.7

19.4 %

1.7

46.7%

53.3%

18-24

17.6%

25-34

26.0%

35-44

25.2%

45-54

18.4%

55+

9.1%

2016 05 16

144.4

11.2%

13.3

118.9

9.3%

7.7

34.8

2.7%

2.1

32.4

2.5%

1.7

31.9

2.5%

1.6

()

()

DesktopcomScore MMXARO2016 03

Demographic Profile Top5 (u)

(u)
(U) (U) 18-34
(u) (u) 35-44 45

44.7%

18-34

45+

26.8%
25.1%

2016 05 16

46.3%
22.6%
28.4%

55.8%
41.9%
29.2%
27.8%

50.4%

43.3%

44.2%

54.1%

56.2%

35-44

45.9%

43.8%

49.6%

56.7%
35.3%

28.4%

35.7%

31.1%

24.6%

39.6%

DesktopcomScore MMXARO2016 03

Segment Metrix
(Composition Index UV)Top5
(U) MSN MoneyDJ
(U) Yahoo

500

250

400

200

300

150

200

100

100
0

2016 05 16

50
0

350
300
250
200
150
100
50
0

DesktopcomScore Segment MetrixARO2016 03

Top5 (U) (u)

(U) (u)
(u)

300
200

350
250

300
200

150
100
0

2016 05 16

50
-50

100
0

DesktopcomScore Segment MetrixARO2016 03

v.s.
Average 71.1%
90%

85%
80%

50%

55%

60%

65%

75%

70% 70%
65%

75%

80%

85%

90%

Average73.2%

60%

55%
50%

2016 05 16

APP

Total

76.5%

23.5%

Total

20-29

76.5%

23.5%

20-29

30-39

78.2%

21.8%

30-39

40-49

77.5%

22.5%

40-49

50-59

75.0%

25.0%

68.7%

60
0%

25%

31.3%
50%

75%

100%

Base2016 N=1,725
Apr. 2016

47.8%

52.2%

56.5%

43.5%

52.0%

48.0%

48.3%

51.7%

50-59

34.3%

65.7%

60

32.0%

68.0%

0%

25%

50%

75%

100%

Base2016 N=1,725
Apr. 2016

/
(76.5%)
(47.8%) APP 20-39

2016 05 16

APP

66.0%

50.1%

41.3%
40.8%

34.7%

16.4%

16.1%
0%

10%

20%

30%

40%

50%

60%

70%

Base2016 N=1,725
Apr. 2016

(66.0%)
(50.1%) (41.3%)
20-29 60

2016 05 16

2015

2016

[] []

(55.5%)
(14.8%)
(20.7%)

/ (37.7%) / (35.7%) * /
(35.5%)
(34.8%)

/ (56.5%)
(52.4%)
(33.7%)

(50.4%)
(43.7%)
/ (42.8%)

*
* /

(39.5%)
(20.8%)
(14.9%)

(36.6%)
(19.2%)
(17.7%)

*
*

(54.4%)

(47.5%)

(51.8%)

(40.3%)

2016 05 16

(59.9%)
(12.7%)
(17.3%)

*
*

comScore

Demographic Profile Segment Metrix

2016 05 16

1083

49.6%

1099

50.4%

20-29

722

33.1%

CyberPanel

30-39

511

23.4%

40-49

457

21.0%

50-59

409

18.7%

60

83

3.8%

1028

47.1%

540

24.8%

613

28.1%

(IX Survey)

2016/04/132016/04/15
N=2,182
95%,2.10%
201603

2016 05 16

Methodology
comScoreUnified Digital MeasurementTM(UDM)
6IAB
International Spiders and Bots List

Segment Metrix

20%
30%
50%

Global
PERSON Measurement

Panel

Global
MACHINE Measurement

Census

*Composiion Index UV
100

100

2016 05 16

Unified Digital MeasurementTM (UDM)

* comScore(UDM)
unified(U)(u)

marcom@insightxplorer.com