Q1

What is your preferred brand of

chawanprash.

FACTOR

(a)
(b)
(c)
(d)

Zandu
Himani
Baidyanath
Dabur

NO.OF
RESPONDENT IN
%
06
07
03
34

50
45
40
35
30
25
20
15
10
5
0
Zandu

Himini

Baidyanath

Dabur

Q2 Which brands of chawanprash do

are you lickely to buy in case your
favorite brand is unvailable.

FACTOR
(a)
(b)
(c)
(d)

Zandu
Himini
Baidyanath
Dabur

NO.OF
RESPONDENT IN %
10
05
08
24

50
45
40
35
30
25
20
15
10
5
0
zandu

himani

baidyanath

dabur

Q3 What is the pack size do you

normally purchase.

FACTOR

NO.OF
RESPONDENT IN
%
07
05
32

(a) 250g
(b) 500g
(c) 1 kg

50
45
40
35
30
25
20
15
10
5
0
250g

500g

1 kg

Q4 On what parameters do you choose this

size.
FACTOR
(a)
(b)
(c)
(d)

Availability
Family size
Price
Storage

NO.OF ESPONDENT IN
%
22
10
14
02

50
45
40
35
30
25
20
15
10
5
0
availabity

family size

price

storage

Q5 How often do you buy?

FACTOR
(a) Once a month
(b) Once in two month
(c) Once in six month

NO.OF
RESPONDET IN %
38
04
07

50
45
40
35
30
25
20
15
10
5
0
once a month

once in two month

once in six month

Q6 Are you satisfied with your brand?

FACTOR
(a) yes
(b) no

NO.OF RESPONDENT
IN %
50
00

50
45
40
35
30
25
20
15
10
5
0
yes

no

Q7 What are the primary reasons for which

you use this particular brand?

FACTOR
(a) Health

NO.OF
RESPONDENT IN %
40

(b)
(c)
(d)
(e)

Test
Price
Brand Loyalty
Arability

03
03
01
00

50
45
40
35
30
25
20
15
10
5
0
health

test

price

brand loyalty

arability

Q8
How did you get to information about
this brand?

FACTOR
(a) TV

NO.OF RESPONDENT IN %
30

(b) internet
(c) Print
(d) Word of
mouth(f
amily &
friend)

02
03
15

50
45
40
35
30
25
20
15
10
5
0
tv

Q9

internet

print

word of mouth

If your brand is not available you would?

FACTOR

NO.OF RESPONDENT
IN %

(a) Purchase
another brand
(b) Wait for it to be
available

42
08

50
45
40
35
30
25
20
15
10
5
0
purchase another brand

wait for it to be available

Q10
Do you get any discount on your
purchases.

FACTOR

NO.OF RESPONDENT
IN %
42
08

(a) yes
(b) no

50
45
40
35
30
25
20
15
10
5
0
yes

Q11

no

Who consumes chawanprash.

FACTOR

NO.OF RESPONDENT
IN %
09
02
39

(a) Children
(b) Adult
(c) Both

50
45
40
35
30
25
20
15
10
5
0
children

adult

both