Akeeb Rehman (S07586)

Homework 4 Unit 34
Use the three businesses from your Homeworks 1 and 2 for this task.
1) Describe how your commercial website has been designed to visually appeal
to its users.
2) Describe how Sonys website has been designed to visually appeal to its
users.
3) Describe how your non-commercial website has been designed to visually
appeal to its users.
Visual Appeal Features
Use of colours
Fonts and graphics Serif or sans serif.Why? What is the impact?
Advantages and disadvantages of using multi-media Slow the internet speed
down/ keeps interests/ Retains customers on the site
Page transitions Click from one page to another. Instant? Or buffers?
Unified style/Consistency Explain the style (feminine/ masculine/ function/
technical/ professional/) is it the same on every page?
Use of white space Uncluttered/ clean?
Appeal to target group How do the visuals appeal to the target audience??
Consistency with the organisations brand image
Argos
Argos has a great range of colours with their main being red, light grey and
white. Customers can see if its an Argos website with their famous use of
particular colours such as red. The font Argos use is Serif which is easy to read
for most people including disability but not a boring font to detract customers.
Overall, the font and graphics shows a good reflection on the business to
accommodating all types of people so that its very easy to read.
The advantages of multi-media for Argos is that theres a bigger range of help
and persuasive technique for them to make the customer buy the product like
a clip of how a new TV would look like in your home which is very good idea
due to the customer imagining this. The disadvantage is that its more of an
expense for Argos and maybe time consuming because they could just show
images as people may be familiar to the products already. But regarding the
speed of the multi-media, I believe it is fast and does keep interest for
customers and makes them come back for an all round view of products on
Argoss website.

Akeeb Rehman (S07586)

The page transitions are constant through all pages and instant with no buffers.
The style is professional due to the size of the company with again consistent
efforts in all pages of the site.
Argoss website is not cluttered or clean but a neutral level of images and
words which is impressive because of customers being able to see and read
everything clear with no cluttered amount of sentences. Each page of the site
is necessary to whatever may be offering from selection of products to
description of a product.
The target market of Argos would appreciate the visuals as it covers all angles
of any needs for the customers. The target market is adults to children who like
toys, technology, clothing, jewellery or any other types of this range which is
very versatile for Argos.
Finally, regarding the consistency with Argoss brand image which is consistent
at every page you go on the site by the logo being on the top left part of the
website making it noticeable to everyone. This means that Argos is successful
to enhancing and protecting their known image.
Conservatives
Conservative party has a great range of colours with their main being dark
blue, light blue and white. Users can see if its a Conservative website with
their use of particular colours such as blue. The font Conservatives use is
Helvetica which is easy to read for most people and professional with including
disability people but not a boring font to detract voters. Overall, the font and
graphics shows a good reflection on a government party to accommodating all
types of people so that its very easy to read.
The advantages of multi-media for Conservatives is that theres a bigger range
of help and persuasive technique for them to make voters vote for the party
like a clip of how the party will affect your salary in a good which is very good
idea due to the customer imagining this. The disadvantage is that its more of
an expense for the Conservatives and maybe time consuming because they
could just show images as people may not being interested in videos. But
regarding the speed of the multi-media, I believe it is fast and does keep
interest for customers and makes them come back for an all round view of the
party on the Conservatives website.
The page transitions are constant through all pages and instant with no buffers.
The style is professional due to the size of the party by being the main in the
UK with again consistent efforts in all pages of the site.
Conservatives party website is not cluttered or clean but a neutral level of
images and words which is impressive and professional because of voters being
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able to see and read everything clear which gives them an insight on their
beliefs with no cluttered amount of sentences. Each page of the site is
necessary to whatever may be offering from information about what may affect
you, their goals or just facts.
The target market of Conservatives would appreciate the visuals as it covers all
angles of any needs for the voters. The target market is mainly everyone on
the age of 18 years old and over due to these people being able to vote and
having a say. But the information, font and wording is simple for people
younger than 18 so they can read it and support them until they can vote. This
is good for the Conservatives party especially using the multi-media as young
people like to watch rather than read.
Finally, regarding the consistency with Conservatives brand image which is
consistent at every page you go on the site by the logo being on the top left
part of the website making it noticeable to everyone. This means that
Conservatives party is successful to enhancing and protecting their known
image particularly being the main party currently.
Birmingham Childrens Hospital Charity
Birmingham Childrens Hospital Charity has a great range of colours with their
main being red, light grey and white. Customers can see if its a BCH website
with their famous use of particular colours such as red. The font BCH use is
Helvetica which is easy to read for most people including disability but not a
boring font to detract donators. Overall, the font and graphics shows a good
reflection on the charity to accommodating all types of people so that its very
easy to read.
The advantages of multi-media for BCH is that theres a bigger range of help
and persuasive technique for them to make the user donate to them like an
emotional video of why to donate which is a very good idea due to the
customer imagining this situation that may be heartfelt. The disadvantage is
that its more of an expense for BCH and maybe time consuming because they
could just show images as people may already want to donate rather than
needing persuading. But regarding the speed of the multi-media, I believe it is
fast and does keep interest for donators and makes them come back for an all
round view of what BCH do on BCHs website.
The page transitions are constant through all pages and instant with no buffers.
The style is professional due to the size of the company with again consistent
efforts in all pages of the site.
Birmingham Childrens Hospital Charitys website is not cluttered or clean but a
neutral level of images and words which is impressive and professional
because of donators being able to see and read everything clear without any
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cluttered amount of sentences. Each page of the site is necessary to whatever
may be offering from selection of products to description of where money goes.
The target market of BCH would appreciate the visuals as it covers all angles of
any needs for the donators. The target market is everyone but adults in general
who are most likely parents or of that sort that want to help out including like
school/college fundraising etc.
Finally, regarding the consistency with BCHs brand image which is consistent
at every page you go on the site by the logo being on the top left part of the
website making it noticeable to everyone. This means that BCH is successful to
enhancing and protecting their known image of being a charity which important
for people to be wear of constantly.

4) Evaluate the extent to which the design of your commercial website helps
the organisation meet its objectives. (M2/D1)
Argos aim and objectives is Home Retail Groups retail businesses bring
outstanding value and convenience to customers everyday lives, whether
shopping at home or on the move. Argos has an outstanding offer of
convenience, choice and value to meet customer needs, selling products
through its 840 stores, website and mobile apps.
The global ranking for Argos website is 1,277, the ranking decreased in the
past four months by going up by 524. In the UK the ranking is 43 and the
bounce rate for the website is 22.10%, this is up 1.00% from previous four
months. The daily page views per visitor are 6.81%; this is down 6.20% against
the previous four months. However, the daily time on the site is 6:39 and is
down 9:00% from four months ago.
The business, which is being bought by supermarket group Sainsburys for
1.4bn, revealed a near-36% dive in profits to 83.1m in the year to 27
February. Total sales for the chain remained steady at 4.09bn as revenues at
established stores slid 2.6%.
Argos continues to be the UK's largest high street retailer online with over 430
million website visits annually. Argos serves around 130 million customers a
year through its network of 740 stores. Argos has over 180 million customer
transactions, 5.7 billion sales, 900 million website and app visits

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The design of Argoss website can meet the objectives above by all the
features such as usability and visual appeal features being at a great level
which there are. The profits may be down in the recent times but on the other
hand from looking at the overview, the objectives are achieved from all the
sales online for various products. This leads to a consistency in demand on the
website even though of the overall profits as the sales could eventually pick up
and with the website features used the sales can be added on after a rise.
Argos provides a massive range of products like technology, gardening and
health. From being an account holder you will get emails of offers on the
website and from before talking about the colour schemes they attract a great
audience with their known colours. The text and images are clear and easy to
read with parts that are sized differently to make the customer aware of offers
which work most of the times. Argos has user accessibility and if you need
further help you can phone them if needed. This causes sales to remain and
potential customers to be retained.
All these points talked about are advantages of the design achieving the
objectives as value is met to customer needs and for the business. Another
advantage is that in the long term with using pre sales models of providing
information, customers are guaranteed to get the right knowledge before they
purchase which means that they know Argos will have it with all products with
no hesitation. On the subject of post sales model which is tracking orders that
are brought online, the short term affect for the customer of being happy and
able to see their orders can make a long term affect of getting used to knowing
exactly where their item is (coming back) which some other companies dont
offer.
Disadvantages of the Argos website design may be that people may not like
design/effects which means that objectives are not met which include bringing
outstanding value and convenience to customers everyday lives, whether
shopping at home or on the move. Other than this, there are more pros than
cons for design of website meeting objectives.
In my opinion I think Argoss website helps the organisation meet its objectives
because of the many features including visual and usability meeting the target
market which helps to make the objectives come to life. Moreover, this is
proven from over 180 million customer transactions, 5.7 billion sales, 900
million website and app visits.
Competitors like Very, Littlewoods and Tescos website can stop or help Argos
achieve their own objectives.
The corporate objectives of Tesco are to provide customers with great value at
competitive prices, communicate with and meet the needs of its customers,
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develop its employees' talents and reward them fairly, work with suppliers to
keep quality high and prices low, be involved in the national discussion
regarding food safety and production issues, support the communities in which
it participates, and make a profit.
Compared with Argos, Tescos website for global ranking is 1,223, the ranking
decreased in the past four months by going up by 366. In the UK the ranking is
42 and the bounce rate for the website is 30.20%. The daily page views per
visitor are 10.96; this has gone up by 11.30% in the past four months.
However, the daily time on the site is 9:35 and is up 8.00% from four months
ago.
The global ranking for Argos website is 1,277, the ranking decreased in the
past four months by going up by 524. In the UK the ranking is 43 and the
bounce rate for the website is 22.10%, this is up 1.00% from previous four
months. The daily page views per visitor are 6.81%; this is down 6.20% against
the previous four months. However, the daily time on the site is 6:39 and is
down 9:00% from four months ago.
The supermarket chain has posted a 162m pre-tax profit for the year ending
27 February, a dramatic swing from the 6.4bn loss it posted in 2015 on the
back of heavy property write downs.
From using the Tesco information, if they are doing better than Argos this will
make an effect on Argos sales and profits especially to do with online shopping.
The bounce rate for Argos is higher than Tesco by 8.10% which is great as it
means that customers stay longer on Argos to Tesco. This is a great advantage
over a big competitor as sales are more likely increase and be higher especially
during the short term accounts which have online website sales. There are also
disadvantages as in 2016 so far Tesco have achieved profits and Argos have
dropped theirs (shown above) which in the long term could cause a big loss
including the expenses they covered for the site to be successful. The amount
of sales on the shopping website could fall which means money loss. This
depends if Argos doesnt pace up on the website sales with shopping offers or
discounts which in a good month can easily elevate.