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Cameron Lam & Leah Lim

Alcohol Commercials Targeting Children


Alcohol commercials targeting children has been exposing their influence to start
drinking at an early age. Alcohol is a powerful drug that slows down the body and mind; it also
slows reaction time, impairs vision, and judgment. The President should be informed about the
casualties and prevention of underage drinking. Underage alcohol use is more likely to kill
young people than all illegal drugs combined. Motor vehicle crashes are the leading cause of
death among youth ages 15 to 20; alcohol use interacts with conditions such as depression and
stress to contribute to suicide.
We predict that our results will challenge more control onto alcohol commercials
enforcing on childrens because we want to be able to protect the children from the harm of
underage drinking; drinking alcohol can cause learning problems or lead to adult alcoholism.
People who begin drinking before 15 are five times more likely to abuse or become dependent,
on alcohol than those who begin drinking after age 21.
Our respondents are based from experiences with alcohol or those whose loves ones are
associated with drinking. We wanted to see the difference between male and female of different
age to react our questions. By asking those who are over 21 of age would have more experiences
with alcohol drinking then those who are under 21 years, we wanted a wide range of age
spectrum to conduct our polling.
We conduct our survey by asking 18 and older respondents through text messages and
Facebook message. Conducting our survey through social media and through via message, we
easily received our questions. By using this method, there wasnt any difficulty because we
directly ask current person to conduct our survey. And if we were able to post this survey on the
social media instead of asking directly, if would have been harder to receive our survey quickly.
Our three objective (neutral) questions where:
1). Should the Government restrict advertising on Alcohol?
2). Are children more influenced to drink while watching parents/adults?
3). Do you think children are drinking more now than 5-10 years ago?
And our two biased (Push-Pull) questions where:
4). Knowing that children see alcoholic advertisements on television are 67%
more likely to become alcoholics, would you still support them?
5). If a loved one were a recovering alcoholic would you then want a ban on
alcohol advertising?

Cameron Lam & Leah Lim

Name

Male/Age

Question 1

Questions 2

Question 3

Question 4

Question 5

Dominic Ek

26 yrs. old

No

Yes

No

Yes

No

Harry Morhn

27 yrs. old

No

Yes

No

Yes

No

Mike Egget

35 yrs. old

No

Yes

No

Yes

No

Patrick Prum

26 yrs. old

No

No

No

No

No

Andrew Buckley

39 yrs. old

Yes

Yes

Yes

No

Yes

Voeun Veth

36 yrs. old

No

Yes

Yes

No

No

Perry Prum

25 yrs. old

Yes

Yes

Yes

No

Yes

Alauni Miko

59 yrs. old

No

No

Yes

No

Yes

Juwan Heng

23 yrs. old

Yes

Yes

Yes

Yes

Yes

N Sengsouvanna

26 yrs. old

No

Yes

No

Yes

No

Bori Ly

34 yrs. old

Yes

Yes

Yes

Yes

Yes

Daniel Pech

23 yrs. old

Yes

Yes

Yes

No

Yes

Bunna Veth

27 yrs. old

No

Yes

No

No

No

Emilio Camu

23 yrs. old

No

Yes

Yes

Yes

No

Chanpheng Dengkayaphichit

41 yrs. old

Yes

No

No

No

No

Name

Female/Age

Question 1

Question 2

Question 3

Question 4

Question 5

Jayden Cosentino

18 years old

Yes

Yes

Yes

No

Yes

Samantha McDonald

18 years old

Yes

Yes

Yes

No

Yes

Hannah Horrock

18 years old

Yes

Yes

Yes

No

Yes

Chanel Gailey

18 years old

No

No

Yes

No

Yes

Pranie Chanthacheme

30 years old

No

No

No

No

Yes

Vanhmany Chanthacheme

40 years old

No

No

Yes

No

Yes

Sychanh Lam

37 years old

No

No

No

No

Yes

Vivianna Sepulveda

18 years old

Yes

Yes

Yes

No

Yes

Brittanie Pham

19 years old

Yes

No

No

No

Yes

Gechlang Ear

18 years old

Yes

Yes

Yes

No

Yes

Julie Do

18 years old

Yes

Yes

Yes

Yes

Yes

Cameron Lam & Leah Lim


Diana Huynh

21 years old

Yes

No

No

No

Yes

Danielle Thompson

20 years old

Yes

No

Yes

No

Yes

Aspin Thompson

18 years old

No

No

No

Yes

Yes

Been Rai

23 years old

Yes

Yes

Yes

No

Yes

1). Should the Government restrict advertising on Alcohol?


Women: 10 said Yes & 5 said No
Men: 6 said Yes & 9 said No
2). Are children more influenced to drink while watching parents/adults?
Women: 7 said Yes & 8 said No
Men: 12 said Yes & 3 said No
3). Do you think children are drinking more now than 5-10 years ago?
Women: 10 said Yes & 5 said No
Men: 8 said Yes & 7 said No
4). Knowing that children see alcoholic advertisements on television are 67% more likely to
become alcoholics, would you still support them?
Women: 2 said Yes & 13 said No
Men: 7 said Yes & 8 said No
5). If a loved one were a recovering alcoholic would you then want a ban on alcohol advertising?
Women: 15 said Yes and 0 said No
Men: 6 said Yes and 9 said No

We were surprised by the outcome of the survey especially the difference between women and
men. The majority of the women responses were mostly yes but I was surprised that on question four,
that most women wouldnt support an alcoholic. And the response of the men had a balanced between the
yes or no questions. But what surprised us the most was question two and five. On questions two a
majority of women agreed that children look up to their parents or an adult on influences of drinking
while men disagreed with those questions. And on question five all of the women agreed to ban alcohol
advertising while men had a balanced between yes and no on that question. It was really interesting to
see the difference between women and men though the surveying.
It was fun and easy. Cameron and I decide to ask 15 of the respondent each; Cameron asks the
female and I ask the male. And finally seeing the final results, it was interesting to see the difference
between the female and male, it was also interesting to see the difference of ages in the result of the

Cameron Lam & Leah Lim


survey as well. It wasnt a hard task to do but trying to text every single person one by one to respond to
our questions was frustration. When we would text people after people sometimes we would worry that
they might not respond back. When asking on social media and text message it seems frustrating because
rather than asking in person we can get their results fast and quick. But through social and via message,
we had to wait for their response and hope that they would respond.
It was fun giving survey to different ages of people and being able to see the outcome of the
survey between female and men was also interesting. But to have a permanent job, asking or taking polls,
would become frustrating. We ask our survey through social media and if we had to go out in person and
search for people who would take our survey; it would be very difficult. We didnt have to think or worry
that much with our project. But if we did ask in person, we would worry about getting in trouble or kick
out from a current place and end up being stressed.
The results did surprised us, we thought that because this survey connects with kids and alcohol,
that the respondents would mostly agree to banning or putting more restriction through commercials but
mostly we were surprised by the ending results and how female and male are so different when deciding
alcohol with children. Especially question five, if a loved one were a recovering alcoholic would you then
want a ban on alcohol advertising, the entire female said yes and none of them said no. While the male
had an equal amount of yes and no answer, but it was really interesting how the female respondents
were thinking alike.
Yes our own biases came into play because we also had to do some research of our own. When
surveying people, we even told them not to respond but simply states yes or no; they gave their own
opinion about alcohol and what it did to them. We were also surprised with some of the respondents
because we asked people whom we knew for a long time and we could see a whole different side of them.
It was interesting to see how the respondents responded and our opinion of them changes about them.

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