Blogging Basics & Workshop

Source: Conductor: GVSRAO workshop on BLOG dt 5 September 2015

GVSRAO
GENERATION NEXT

http://www.albridgesoft.com/directors.php

Email: gvs@generationnext.in

Saudi Arabia: PO Box 86532, Riyadh, 111632, Kingdom of Saudi Arabia

India: C 905 Krishna Appra Saphire, Vaibhav Khand, Indirapuram. Ghaziabad. UP. India .
No. 16, First Floor, 70 Hansraj Kamshi Building, Y M Road, Masjid Bunder, West Mumbai, India
UAE: Spark International FZE, PO Box 16111, RAK FTZ, RAK-UAE.
Algeria: No: 2 Etage Batimet Billayat, Cite Eyalarsa, SETIF, ALGERIA.
2

WHY BLOG?
Source: Conductor: GVSRAO workshop on BLOG dt 5 September 2015

Blogging Frequency, Customer Acquisition

Percentage of bloggers who
acquired a customer through their blog

Source: HubSpot: State of Inbound Marketing 2012

59% say blogging is critical or important

Source: HubSpot: State of Inbound Marketing 2012

WHERE TO
BLOG
Source: Conductor: GVSRAO workshop on BLOG dt 5 September 2015

Blog on your own domain

IDEAL http://www.website.com/blog
ALSO GOOD http://blog.website.com
BAD http://myblog.wordpress.com

Source: Conductor: GVSRAO workshop on BLOG dt 5 September 2015

Dont build on rented land

Sorry, Seth!

Thats why its called Domain Authority

TOPICS &
HEADLINES
Source: Conductor: GVSRAO workshop on BLOG dt 5 September 2015

On the average, five times as many

people read the headline as read the
body copy. When you have written
your headline, you have spent eighty
cents out of your dollar.

- David Ogilvy

5 Kinds of Headlines
Normal
Ways to Make Drinking Tea More Delightful

Question
What are Ways to Make Drinking Tea More Delightful?

How to
How to Make Drinking Tea More Delightful

Number
30 Ways To Make Drinking Tea More Delightful

Reader-Addressing
Ways You Need to Make Drinking Tea More Delightful
Source: Conductor: GVSRAO workshop on BLOG dt 5 September 2015

Source: Conductor: GVSRAO workshop on BLOG dt 5 September 2015

N=750

Source: Conductor: GVSRAO workshop on BLOG dt 5 September 2015

N=750

5 Kinds of Headlines

WORKSHOP!
Lets do this thing

WRITING &
STRUCTURE

Copy is never written.

Copy is assembled.

Eugene Schwartz
copywriting legend

Content
Checklist
FORMATTING

BREVITY
Source: Conductor: GVSRAO workshop on BLOG dt 5 September 2015

PROMOTION

50% Creation, 50% Promotion

Search traffic through
keyword research, keyword usage
Social traffic through
promoting content on social networks,
responding to comments
Email traffic through
List growth, email design, timing & testing
Guest Blogging = Link Building + Online Networking

The spike and the long tail

Initial spike from

email marketing
and social promotion
(one week)

20 to 40 visits per day

from organic search
(months or years)

Source: Conductor: GVSRAO workshop on BLOG dt 5 September 2015

SEO: slow but powerful

Source: Conductor: GVSRAO workshop on BLOG dt 5 September 2015

WHO HAS TIME

FOR THIS
STUFF?

Its a process
Commit
Frequency and your content calendar
Curate
Write list Posts, keep a device for capturing, do
interviews
Delegate
Work with your team, using the methods they prefer

Get Help
Outsource! Leverage editors, ghost writers, co-authors
Source: Conductor: GVSRAO workshop on BLOG dt 5 September 2015

Thank you!

GVSRAO
GENERATION NEXT

http://www.albridgesoft.com/directors.php

Email: gvs@generationnext.in

Saudi Arabia: PO Box 86532, Riyadh, 111632, Kingdom of Saudi Arabia

India: C 905 Krishna Appra Saphire, Vaibhav Khand, Indirapuram. Ghaziabad. UP. India .
No. 16, First Floor, 70 Hansraj Kamshi Building, Y M Road, Masjid Bunder, West Mumbai, India
UAE: Spark International FZE, PO Box 16111, RAK FTZ, RAK-UAE.
Algeria: No: 2 Etage Batimet Billayat, Cite Eyalarsa, SETIF, ALGERIA.
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