Ravensbourne

Business and Innovation

Mapping out a Value Proposition Diagnostic Exercise

PARTS FOUR & FIVE

NAME: Chris Szkoda

NAME OF GROUP: Velazquez
NAME OF BUSINESS: THE VISION
DATE: 13/03/2016

PART 4 SHAPING THE ENVIRONMENT

The following set of questions are less personal than Sections 1,2 & 3 and
more practical, designed to help you to understand who will benefit through
your business
4.1 In 3 years time what services/products would you like your business to offer?
To support young students who wanted to apply for media related courses at the
universities in the UK. The product would be the funding from my business called THE
VISISION towards paying accommodation and to deduct the tuition fee cost as a
discount.

4.2 Who do you think these services/products will appeal to?

The funding system will appeal to students from poorer backgrounds who wanted to
apply at media related universities. It has to be for the students who are living in the UK
not international students because it would affect Educations problem of trying to
increase students from poorer backgrounds.
4.3 Do you think these key individuals/organisations are growing, staying smaller or
staying the same? Please give your reasons
The key individuals (Students with Poorer Backgrounds) are growing since the
government rise of tuition fee and the removal of the maintenance grant. Whereas the
media industries are staying smaller as they cant find enough applicants.
4.4 Who do you think are the competitors to your business?
I would say Student Finance because if the poorer students get funds to support their
accommodation and discount on tuition fee from my business then they dont have to
ask Student Finance to increase their student loans.
4.5 Who do you think are the potential strategic partners for your business?
The potential strategic partners for my business would be Framestore, Pinewood
Studios, Sony, and Double Negative. Also the education department within the
government office.

4.6 What are the unique features about your business that you think you would
emphasis to external parties such as strategic partners and/or investors?
The strategic partners are willing to allow my business to decide who deserves the funds
for to pay off their education, meaning the fund from media industries to my business as
alternative student finance. Compare to Student Finance Company who doesnt get
funded by other media industries, and they will lose money when poorer students come
to me for support.
4.7 How do you think you can reach the people who would benefit from your businesss
range of services/products and its overall mission?
The unique features about my business, well students with poorer backgrounds dont
have to rely on Student Finance for an increase of loans for to pay off accommodation.
My business can provide a discount for the students discount for tuition fee when
applying for media related course.
4.8 Where do you think your business might ultimately promote and advertise its
activities?
My business would be promoted on government website, leaflets and UCAS events to
have ambassadors to represent my business at higher education events. Also, to put my
business on the media related university websites so when students who applied for art
foundation can check it and apply.
The creative skillset can advertise this opportunity I am setting up for creative students
from poorer backgrounds.
4.9 As your business is being developed are there any public relations activities that you
think are essential?
The public relations would be the education department, and the local communities with
people who got difficult of looking for funds to get into universities. My business can
encourage other businesses to provide alternative funds to support poorer students from
different course backgrounds.
4.10 To help you understand the environment in which your business needs to develop
further, are there any examples of organisations or projects/services that you think
should be looked at?
Yes, I can look at the Stationers Foundation Company on how they gain funds to pay off
students who are studying masters. Also to look at NFTS who they are awarding
700,000 for students who are apply for film courses.

PART 5 - FUNDRAISING & FINANCING

The following questions are designed to draw out how and where sufficient
long-term revenue sources for your business can be obtained.
5.1 Please complete the pie chart below and fill in the funding mix for your business
over the next 2 years i.e.
5%

10%

10%
Bank

10%

Investment From Media Industies

Own Money
Government/Public Money
Contribution From Own Resources
65%

5.2 Please complete the pie chart below and fill in your ideal funding mix for your
business in Year 10
5%
5%

0%
0%
Bank
Investment From Media Industies
Own Money
Government/Public Money
Contribution From Own Resources
90%

5.3

Do you have any objection to attracting funds from any of these sources?

Yes I do, is that if am going to set up business plan, then I would have to ask the Bank
for money to set up office rents, paperworks until I actually receive the funds from the
media industries.
5.4
Are there any revenue generating schemes that you would not wish to be
associated with?
Avoid setting up a membership fee because my business wants to be an alternative
student finance that is in partners with HMRC and media industries as a funding
education body.
5.5

What are the positive factors about your business that might interest a potential
investor?

Well the potential investor is the media industries who had set up an education classes
to train next generation of students to get into the industries by the funding of 6.5
million. This can used to invest onto my business to represent of what they were trying
to do.

5.6

What are the negative factors about your business that might discourage a
potential investor?

Well I want to avoid making partners with banks apart from investments because some
banks like Barclays had already have their own education fund but in fact is a loan. The
loan is not part of my business goal, and how the loan can help students from poorer
backgrounds.

5.7

What do you think should be included, if anything, in your business internal

prospectus guidelines?

I should include social group on Facebook to spread the news and information about my
business and the connections with media industries. From this point I can get value on
how many people who would apply it.
5.8

Can you give any examples of companies or investors that you think would be
appropriate partners for your business?

Framestore, Pinewood Studios, Sony, and Double Negative as mention on Diagnostic

Tool Part 2. Also, to ask gaming industries who got skills shortage problem such looking
for more employment. The Barclays Bank that can help start my business with basic
setup.

5.9

Can you give examples of any companies or investors that you think would be
inappropriate partners of your business?

The loan companies such as Amigo Loans, BeSavvi Loans, and Erudio Student Loans are
all awful companies for investment due to bad repayment interest rate.
5.10 Give examples of any other business whose success you admire.
The NFTS (National Film and Television School) as they award 700,000 for student
support in the UK. They also provide NFTS scholarship for students, and to help them
prevent applying for loans from Student Finance.
The Stationers Foundation Company who funds students who wanted to apply for
masters and to giving school awards for funds.
5.11 What direct benefits, if at all, might you be prepared to offer investors/strategic
partners? (i.e. position on the Board , part ownership of company etc)
I would offer the media industries of building a stronger network system to connect with
other international media industries to send students aboard for internships. Some of
International media industries who are already got skills shortage can ask my business
for assistance, and to allow them in as future investors.
5.12 Do you have any further comments?
The Diagnostic Tool is very tricky, but I may need more practice in the future, and some
of the questions are asking for identical answers in which I found it confusing. However,
Diagnostic Tool is interesting when setting up a company in the future.