20160530

ARO / MMX
3 ARO / MMX

IX Survey
13

2016 05 30

I
X

ARO / MMX

2016 05 30

A
R
O

2016 05 30

18-34
(97%)
20%
35-54

(82%) 55

2016 05 30

Source: comScore MMX Multi-Platform, U.S., Age 18+, Dec 2015 / Dec 2014 / Dec 2013

A
R
O

2016 U.S. Cross-Platform Future Focus

90%

2015

18-24
25-34
90%
55

2016 05 30

Source: comScore MobiLens, U.S., Age 13+, 3 Mo. Avg. Ending Dec 2015 / Dec 2014

A
R
O

2016 U.S. Cross-Platform Future Focus

Source: comScore MMX Multi-Platform, U.S., Dec 2015

2014

2016 05 30

A
R
O

2016 U.S. Cross-Platform Future Focus

2015 Q4
15%

2015Q4
15%

Source: U.S. Dept. of Commerce, comScore e-Commerce & mCommerce Measurement, U.S., 2004-2015

(desktop + mobile)
(desktop)

* DOC
2016 05 30

A
R
O

2016 U.S. Cross-Platform Future Focus

Source: U.S. M-Commerce & E-Commerce Measurement, U.S., Q2 2010 - Q4 2015

1
2015

2016 05 30

A
R
O

2016 U.S. Cross-Platform Future Focus

2015
14%

2016 05 30

Source: comScore E-Commerce Measurement, U.S., FY 2015 vs. FY 2014

A
R
O

2016 U.S. Cross-Platform Future Focus

Source: comScore MobiLens, Germany, Age 55+ vs 18-34, November 2015

comScore MobiLens
(57.7%)

(Silver Surfers)

35.4%

2016 05 30

A
R
O

Mobile Millennials: Retail Myths and Realities

18.3%
18%

/
10.4%

Source: comScore MobiLens, Germany, Age 55+ vs 18-34, 3 Mo. Avg. Ending Nov 2015

Millennials

(11.2%)

3.4%

13.9%

6%

( 3.1% 0.4%
)

2016 05 30

Silver Surfers

A
R
O

/
Mobile Millennials: Retail Myths and Realities

IX

2016 05 30

2016 4 28 4 30
2,482

I
X

2016 05 30

Key Findings

(71.1%)(70.7%)
(67.3%)

()

(
)

()

2016 05 30

()

(43.3%)(40.2%)
(39.9%)

(6,159) > (3,928) >

(3,927) > (3,163) > (3,023) >
(2,813) > (2,697) >
(2,296) > (1,881) > (1,879)

I
X

71.1%

29.3%

49.1%

67.3%

70.7%

46.2%

36.5%
22.9%

21.2%

11.6%
0%

20%

40%
60%
80%
Base N=2,482
Apr. 2016

19

12.2%

20

13.7%

16.3%

15.3%

15.9%

15.6%

14.8%

14.4%

11.0%

13.8%

19.7%

16.6%

23.7%

18.0%

0%

23.3%
10.4%
25%

17.6%

18.8%

18.1%

14.2%

17.8%

15.7%

18.1%

20.4%

16.7%

17.7%

60

31.7%

17.3%

16.6%

17.0%

50

17.1%

15.7%

14.6%
14.5%

40

16.3%

30

15.5%

19.6%

16.6%

18.5%

14.0%
27.0%

9.1%

24.6%

10.0%

27.2%

9.5%

29.1%

9.7%

30.6%

8.2%

26.6%

7.0%

23.4%
20.4%
19.1%
18.5%

5.6%
3.1%
7.1%
9.4%

50%
75%
100%
Apr. 2016

(71.1%)(70.7%)(67.3%)
20 20
30 50 ()

2016 05 30

I
X

()

84.0%
56.6%
50.5%
45.7%

38.2%

57.1%
53.8%

67.6%

64.9%
62.3%

63.1%

1.7%

1.1%

1.6%

8.2%

14.5%

22.3%

21.4%

21.3%

23.5%

36.8%

12.1%

8.3%

11.1%

34.1%

14.2%

14.9%

20.5%

33.9%

11.1%

12.9%

14.1%

30.2%

13.4%

11.6%

11.0%

20.8%

2.4%

2.7%

5.9%

17.8%

9.7%

7.7%

8.9%

15.1%

7.6%

7.4%

7.1%

10.5%

3.8%

1.7%

2.0%

9.8%

12.9%

7.6%

11.8%

KTV

7.5%

7.0%

2.7%

6.1%

I
X

Base2016 N=1,763
2016 N=727
2016 N=1,219
2016 N=1,670
Apr. 2016

2016 05 30

84.9%
46.6%

3.8%
68.4%

5.5%
57.9%
20.9%

15.1%

1881

3023

3163

37.2%

5.5%
3.8%

13.0%
4.5%
10.0%

7.0%
12.7%

10,001

13.9%

5,001-10,000

29.2%

3,001-5,000

67.4%

32.4%

29.9%

24.4%

15.5%

11.6%

17.3%

18.3%

19.6%

54.5%

37.2%

25.3%

15.3%

16.9%

33.3%

25.2%

16.5%

15.7%

11.7%

1.4%

5.0%

3.8%

13.4%

10.8%

0.7%

3C

9.0%

2.1%

1.5%

6.1%

8.5%

0.0%

1.9%

8.8%

5.6%

3.1%

5.3%

10.1%

12.4%

16.0%

13.7%
8.9%

24.7%

4.5%

5.3%
2.2%

6159

25.9%

57.3%

46.6%

1,001-3,000
37.3%

1,000

Base2016 N=805
2016 N=59
2016 N=177
2016 N=373
Apr. 2016

()
()()()

(10,001 ) 6,159
2016 05 30

I
X

56.3%

66.3%

66.4%

43.5%

60.4%

56.7%

32.4%

55.9%

54.7%

28.6%

14.9%

13.1%

26.8%

13.0%

11.8%

( 21.7%

11.4%

8.1%

19.4%

15.8%

16.0%

16.8%

6.7%

6.5%

9.6%

12.3%

12.0%

9.4%

4.1%

5.5%

8.4%

4.6%

2.7%

KTV

7.5%

5.3%

4.9%

4.8%

8.2%

7.2%

2.9%

5.0%

5.0%

2.3%

6.7%

5.9%

I
X

Base 2016 N=287

2016 N=1,755
2016 N=1,148
Apr. 2016

2016 05 30

1879

3928

3927

3.1%

2.0%

50.7%

42.6%

8.3%
18.3%

8.9%

57.7%

6.8%
3.9%

19.2%

22.7%

15.6%

13.7%

16.7%

15.0%

13.6%

9.2%

11.8%

12.0%

3C

11.3%

7.3%
15.1
%
14.5%

10.8%

56.3%

59.6%

8.8%

42.1%

44.5%

4.3%

23.7%

8.4%

2.9%

1.9%

15.0%

1.7%

14.1%

17.2%

60.9%

31.8%

22.8%

17.1%
22.7%

10,001
5,001-10,000
3,001-5,000

57.5%

21.5%

31.0%

33.4%

19.6%

17.9%

1,001-3,000
1,000

Base2016 N=1,060
2016 N=650
2016 N=125
Apr. 2016

()
1,000

2016 05 30

I
X

62.1%
56.7%
49.6%

50.6%

45.1%

50.2%

26.9%

42.1%

39.4%

37.5%

37.8%

38.2%

29.4%

25.3%

20.5%

28.5%

26.2%

28.1%

23.0%

18.5%

33.5%

17.4%

24.3%

18.7%

14.0%

( 11.9%

11.5%

KTV

10.4%

11.8%
12.3%
9.6%
10.3%

I
X

14.1%
16.6%

25.1%
14.0%

5.8%

5.2%

14.0%

4.9%

4.3%

11.1%

2.6%

3.0%

2.7%

Base2016 N=352
2016 N=266
2016 N=408
Apr. 2016

()

2016 05 30

65.0%

68.9%

67.2%

2813

2697
4.5%
5.7%
18.5%

42.2%

33.0%

22.4%

4.2%
7.6%

28.2%

30.1%

10.3%

19.2%

25.5%

27.5%

33.5%

3C

17.2%

13.9%

17.9%

10.4%

10.8%

11.4%

9.5%

6.4%

15.1%

8.7%

4.9%

23.7%

7.2%

4.8%

6.4%

6.6%

4.5%

14.7%

5.0%

6.4%

10.4%

2.1%

4.6%

7.0%

2296
3.2%
5.8%
11.0%
29.8%

36.4%

32.6%

36.2%

35.0%

10,001
5,001-10,000
3,001-5,000

50.1%

1,001-3,000
1,000

Base2016 N=352
2016 N=266
2016 N=408
Apr. 2016

2,000

2016 05 30

I
X

//

43.3%
40.2%
39.9%
23.5%
22.6%
21.4%
17.1%
16.2%
14.1%
12.7%
10.2%
6.6%
6.3%
5.2%
4.0%
3.2%
1.7%
0%

20%

I
X

40%

Base2016 N=1,652
Apr. 2016

35-39 40

2016 05 30

20 20-30
50 ()

()

I
X

2016 05 30

(IX Survey)

CyberPanel

2016/04/282016/04/30
N=2,482
95%,1.97%
201604

2016 05 30

1231

49.6%

1250

50.4%

19

305

12.3%

20-24

185

7.5%

25-29

183

7.4%

30-34

217

8.7%

35-39

235

9.5%

40

1357

54.7%

1125

45.3%

654

26.4%

703

28.3%

I
X

marcom@insightxplorer.com