BM-502: BUSINESS ENVIRONMENT & POLICY

UNIT-I:
System Approach to Management, Open Systems Approach, Strategic
Planning, Need for Environmental Scanning, Different Aspects of Business Environment.
UNIT-II:
State and Markets, Changing Government – Business Relationship,
Liberalization and Globalization.; Foreign direct Investment and technology of transfer issues
UNIT-III:
Economic Policy, Industrial, Fiscal and Monetary Policies, Business Support
Systems and Financial Structure of Indian Economy.
UNIT-IV:
Business and Politics in India, Technological Environment, Patenting Laws-National and
International
UNIT-V:
Multinational Corporations, Public Sector and Privatization, Attracting
Foreign Investment, MNC’s and Nation States, WTO.

BM 517: PRODUCT & ADVERTISING MANAGEMENT:

Unit-1)Product Management
Product Management- Basic concepts; Product Planning system; Product Management Process
Unit-2)Advertising Campaign Planning and execution
Measuring Advertising Effectiveness Definitions and techniques; Advertising research – Role and
trends; Advertising creativity campaign planning and execution; Advertising Campaign Planning-
strategic considerations, creative considerations; Planning communication Strategy
Unit-3)Media Planning concepts
Internet as an Emerging Advertising medium; Media selection , planning and scheduling; Media
concepts, characteristics and issues in media planning
Unit-4)Strategies for advertising Agencies
Legal and Ethical issues in Advertising; Managing client agency relationship; Functions and
structures of Ad. Agencies
Unit-5)Implementing New Product Decisions
Product Launch; Product Marketing and test marketing; concept development and testing

BM 518: EXPORT MANAGEMENT

U nit 1)
International Trade : an Introduction
Institutional Framework; Conceptual Framework; Scope and Size of International Trade
Unit 2)
Environment of International business
Economic Environment ; Political and Legal Environment; Cultural Environment
Unit 3)
Policy framework and procedural Aspects
Export – Import Documentation; India’s Export Import Policy
Unit 4)
International Marketing Mix
International Distribution and Sales Policy ; International Pricing Policy ; International advertising ;
International Product Policy and Planning
Unit 5)
International Trade Planning; International Trade Research ; International Trade Selection