The Marketing Plan

The most important part of a business plan is the Marketing Plan. To keep
ones business on course this plan must be geared toward the businesss
missionits product and service lines, its markets, its financial situation
and marketing/sales tactics.
The business must be aware of its strengths and weaknesses through internal and
external analysis and look for market opportunities.
The business must analyze its products and services from the viewpoint of the
customeroutside-in thinking. What is the customer looking for and what does the
customer want (benefits)? The business must gain knowledge of the marketplace from
its customers.
The business must analyze its target markets. What other additional markets can the
business tap into and are there additional products or services the business can add?
The business must know its competition, current and potential. By identifying the
competitors strengths and weaknesses the business can improve its position in the
marketplace.
The business must make decisions on how to apply its resources to the target
market(s).
The business must utilize the information it has gathered about itself, its customers, its
markets, and its competition by developing a written Marketing Plan that provides
measurable goals. The business must select marketing/sales tactics that will allow it to
achieve or surpass its goals.
The business must implement the plan (within an established budget) and then
measure its success in terms of whether or not the goals were met (or the extent to
which they were). The Marketing Plan is an ongoing tool designed to help the business
compete in the market for customers. It should be re-visited, re-worked, and re-created
often.

A. Mission Statement
1. The purpose of the marketing plan is to help compete in the digital market
for customers.
2. Our business goal is to get kids to have fun and learn about animals while
they play our game. The objective of the game is to get away from various
characters like zoologist, biologist, farmers, etc. before they catch the
animal to study it. The strategies the players would have to use
throughout the game to play successfully would be to get through the
map while knowing facts about animals which help them get their quizzes
right and giving them a power up.
3.
B. Diagnosis: Right now we are in the making of the game by strategizing our
marketing plan and figuring out our designs for the game.
C. Product / Service
1. The service of our game is to allow players to have the opportunity to help
animals survive.
2. Our competitive advantage is that our game is not just addicting, its also
educational which parents will approve of their kids to play. Our service
differs from the competitions because most games include violence and
unimportance, while ours conquers both with education and
entertainment.
3. Our strengths versus our competition is young kids can have access to
this game without parental supervision due to the positive and
educational feedback kids will be getting.
4. Our weaknesses versus our competition are not having social media and
other media in order to advertise our game. Other weaknesses include
money. Many competitions have money and use it to improve their games
tremendously.
D. Market
1. Our customers are going to be people who are interested in animals and
enjoy strategizing.
2. Our customers are most likely kids learning facts but adults and teens will
be able to play too.
3. We have several smaller market segments.
4. Meeting customer needs:
i. Our customers real need is to find a fun addicting game.
ii. Our customers perceived needs are learning more about animals.
iii. We meet both of these.
iv. We do not fall short.
v. People might resist buying our game because they its more of a
game for kids.

5. The location of our customers will most likely be local but they might also
become regional, national or even international.
6. Some market trends right now are addicting games, animals and real life
situations.
7. Factors that affect purchasing are being able to succeed in this game and
the age people think you are to play.
E. Distribution
1. The most effective methods for getting products to customers in the
target market is by using commercials, billboards, or even talking about it
a lot to help spread the world.
2. We make it easy for customers or potential customers to get to our
product by making it free and having it on the app store.
3. We have made it easy for customers or potential customers to get more
information about our product by having information on the app store.
F. Promotional Strategy
1. We would not like our images to be in our workplace.
2. Our promotional strategy is to keep talking about it and making sure
people know its fun and educational. Publicity is also a big part of our
game; we want our game to have the best reputation as possible. Public
relations are something extremely important to us we want our game to
have what the public wants and right now thats an addicting yet
educational game. Were going to accomplish giving them what they want
by putting their ideas in consideration.
G. Competition (direct and indirect)
1. Some of our competitors are Temple Run, Fun Run, Flappy Bird, etc.
2. Our marketing techniques consist of telling our friends and getting the
word out which is similar to some of our competitors.