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Summer

Training
Handbook

2016

A practical Guide to Summer Training for students of


School of Business, Lovely Professional University

PREFACE
This handbook is a compendium of sample topics for summer training students. An attempt has
been made to make it as comprehensive and concise as possible. The topics given herein are for
the purpose of guiding the students to choose their summer training projects and can be modified
as per the requirement of the company. The topics have been classified into areas of

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specialization for the sake of convenience and clarity. In addition to being a guide for summer
training this book can also be used to peek into the job requirements of various specializations
and can be used to decide on the right specialization for a student.

In addition to sample topics this book contains various guidelines to be followed in order to
derive the maximum benefit out of the six weeks of summer training. It contains the rules of
University and the code of conduct the student is expected to observe during the period of
internship. The hand book also contains a section on the activities which are generally done by
various departments of a company. This shall help in widening the perspective of the students
and also increase the exposure he can receive.

All the formats for the various components of the course have been presented in annexure at the
end of the hand book.

I wish you all the best for your summer training. Have fun!

Dean,
School of Business

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CONTENTS
PREFACE...................................................................................................................... 2
CONTENTS................................................................................................................... 3
PROFESSIONAL GOALS DURING SUMMER TRAINING......................................................7
CODE OF CONDUCT...................................................................................................... 7
MARKETING................................................................................................................ 8
Survey on preferences for insurance companies with special reference to a particular player.............8
ICC World Cup Effect on the promotions of various products.................................................8
Impact of price on the buying behavior............................................................................... 8
Pull Effect in Insurance Sale............................................................................................ 9
Effect of Packaging on sales of consumer products................................................................9
Marketing Communication needs of Oligopoly Companies......................................................9
Consumer perception about the company/product/organization.................................................9
Trend analysis of sales during different times of years............................................................9
Effectiveness of Integrated Marketing Plan of the company....................................................10
Market positioning of the products.................................................................................. 10
FINANCE................................................................................................................... 10
Working capital management at the organization.................................................................10
Project financing........................................................................................................ 10
Ratio analysis to know the financial position of company......................................................11
Budgetary control techniques used by the organization.........................................................11
Inventory control techniques used by the company..............................................................11
Cash Conversion cycles and its Impact on the profitability.....................................................11
Receivables management techniques used by the company....................................................11
Capital budgeting techniques used by the companies............................................................12
Cost reduction techniques used by the company and their effectiveness.....................................12
NPAs and growing scope of Securitization........................................................................12
Risk Management in Life Insurance.................................................................................12
Risk Management in General Insurance............................................................................12
Risk Management in Banking........................................................................................ 12

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A study on banking procedures....................................................................................... 12
Comparative study of loan procedures followed by banks......................................................13
Portfolio Management.................................................................................................. 13
HOSPITAL AND HEALTH MANAGEMENT......................................................................13
Study on Patient Satisfaction.......................................................................................... 13
Gap Analysis............................................................................................................. 13
TAT of Laboratory Procedures........................................................................................ 13
Patient Flow in OPD.................................................................................................... 13
Comparative Study with NABH standards.........................................................................14
Medical Audit............................................................................................................ 14
Materials and Store Management.................................................................................... 14
Urinary Catheterization Infection.................................................................................... 14
Design and Facilities in the Emergency Casualty Department.................................................14
Medical Billing Department.......................................................................................... 15
HUMAN RESOURCE MANAGEMENT............................................................................. 15
Recruitment & Selection process.................................................................................... 15
Training and Development process.................................................................................. 15
zImpact of remuneration on Motivation............................................................................15
Impact of recession on HR policies.................................................................................. 16
Change management................................................................................................... 16
Talent management..................................................................................................... 16
Competency Mapping of particular organization.................................................................16
Work life balance........................................................................................................ 16
Performance management system.................................................................................... 16
INFORMATION TECHNOLOGY..................................................................................... 17
Study of Supply Chain Management System of an IT Organization..........................................17
E-business and its role in inventory management.................................................................17
Total quality management for IT Industry..........................................................................17
Brand positioning and advertising of IT Products................................................................17
Impact of Budget and Schedule Pressure on Software Development Cycle Time and Effort............17
Consumer buying behavior of e-marketed IT products..........................................................17
Implementation of cyber law in IT Organization.................................................................18
RETAIL MANAGEMENT............................................................................................... 18

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Study of effectiveness of merchandise availability and consumer shopping behavior.....................18
Staffing management and flexi timing implemented in Retail stores.........................................18
Materials handling equipment used for cost reduction on shop floor/warehouse...........................18
Retail stores and degree of automation used for competitive advantage.....................................18
Retail stores warehouse management.............................................................................. 18
Study of Retail location and layout..................................................................................18
Customer relationship management................................................................................. 19
Visual merchandising and atmospherics............................................................................ 19
Security measures for reducing the stores theft...................................................................19
INTERNATIONAL BUSINESS........................................................................................ 19
Export import policies of the company............................................................................. 19
Business Unit Strategies............................................................................................... 19
Market segmentation strategies....................................................................................... 19
Transfer pricing techniques followed by company...............................................................19
Management Compensation........................................................................................... 20
Financing of Projects of the companies.............................................................................20
THE ACTIVITIES OF THE VARIOUS DEPARTMENTS........................................................20
Accounts/ Finance Department....................................................................................... 20
Human Resource........................................................................................................ 21
Marketing & Sales...................................................................................................... 21
ANNEXURE I: Evaluation Parameters................................................................................ 23
Course Evaluation :..................................................................................................... 23
Model 1: Research/Consultancy Project Evaluation Components.............................................24
Model 2: Sale Project Evaluation Components....................................................................24
Model 3: Community Development Project Evaluation Components........................................25
Annexure II: Guidelines................................................................................................... 26
Annexure III: Important deadlines...................................................................................... 27
ANNEXURE IV: Project Topic Performa.............................................................................29
ANNEXURE V: Fortnightly Progress Report........................................................................30
ANNEXURE VI: Feedback on fortnightly report by faculty guide..............................................31
(for faculty only to be emailed to the student within 3 days of receipt).........................................31
ANNEXURE VII: Industry Feedback Form...................................................................32
ANNEXURE VIII: Attendance Sheet..................................................................................34

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ANNEXURE IX: Guidelines for Summer Training Report........................................................37
Annexure X: References.................................................................................................. 39
ANNEXURE XI: Report on Summer Training.......................................................................46
Sample Title Page....................................................................................................... 47
ANNEXURE XII: Report on Summer Training......................................................................48
Sample Certificate...................................................................................................... 49

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PROFESSIONAL GOALS DURING SUMMER TRAINING


The purpose of summer training is to acquaint the students with the practices followed in the
industry and at the same time give them an opportunity to do research on some relevant topics in
their area of specialization.
1.
2.
3.
4.
5.
6.
7.
8.

To undertake a meaningful project.


To work hard and show initiative to win confidence of the industry supervisor.
Work hard and professionally to get PPO (Pre-Placement Offer).
Aim at maximizing learning.
Building relations with peers to thoroughly understand the strengths and weaknesses of
systems policies and procedures.
Understand systems, procedures and policies of the organization.
Identify problems areas and see, if, you can make suggestions.
Try to relate the practice to theory and find out reasons for difference between theory and
practice.

CODE OF CONDUCT
The students should observe the following guidelines while their summer training.
1.
2.
3.
4.
5.
6.
7.
8.
9.

Adhere to a formal dress code.


Be punctual in attendance.
Avail leave only if authorized by the project head/industry supervisor.
Adhere to organizations policies and rules.
Use appropriate professional language in communication at workplace.
Avoid any conduct that may cause embarrassment or disrepute to the School or the
organization.
Assure that all actions and behaviors promote the favorable image of the organization.
Not taking any action which disrupts the normal functioning of the organization.
Follow all the guidelines and policies of the organization as specified from time to time
during the tenure of training.

MARKETING

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Survey on preferences for insurance companies with special reference to a


particular player
Insurance is considered one of the most difficult products to sell. The sale is mostly push sales,
driven by the sales agent/ employee. However, the companies spent a lot of money on
advertisement and promotions. The student has to identify the key factors driving the sales and
should try to come up with some ideal Integrated Marketing Campaign design for the product.
The focus has to be on customer interaction and knowing the actual challenges involved in
making the deal happen.

ICC World Cup Effect on the promotions of various products 1


A cricket world cup has always captured the attention of marketers and consumers alike. A lot of
research and studies have been done on this topic. Most of these pertain to the large companies.
However, this is a gala event which affect business at all levels.
The students have to study the impact of the world cup on the business and the sales of the
company the student is doing internship with.

Impact of price on the buying behavior


Pricing has a lot of affect on the buying behavior of individuals. This is reflected in the price
discounts offered by the producers and also the convenient pricing (multiples of 5, 10). The topic
requires the students to study the effect of the printed price (MRP) on the buying behavior of the
customer.
After the study the student can suggest some modifications in the price quantity combination in
order to maximize the revenue of the product in question. Market Survey for a new product launch2
In an ever prospering middle class there is a perpetual need to new products and product
categories. Confectioneries and beverage unheard of ten year ago, are now a standard part of our
dietary plans. There are studies on the changing demographics of the decision maker in a typical
household purchase decision. Any company looking for additional revenue streams keeps on
launching new products. The student has to do a survey to identify the need/gap in some category
and suggest a new product to be launched in it.

Pull Effect in Insurance Sale


Within an increase in the private sector jobs the urban consumer has started looking for insurance
covers to reduce any and all types of risk. At the same time, the individual does not entertain the

This topic can be used by more than one student, varying it as per the company/product in
question.
2

This topic can be used by more than one student, varying it as per the company/product in
question.

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calls of the insurance sales agents. This dichotomy creates the need to analyze the key factors
affecting the sales and find out the scope of generating pull effect in insurance sales.
The student has to find out the effect of marketing communication in terms of brand recall, in
the decision making process of the individual.

Effect of Packaging on sales of consumer products3


There are a lot of products in market which are purchased on impulse or are small ticket buys:
bottled water, chips, soaps, eatables etc. in the case of such products the packaging plays an
important role. This study should focus on the role of packaging in the sales of the product in
question.

Marketing Communication needs of Oligopoly Companies


There are some companies which have a near monopoly their product segment or at best they can
be described as oligopolies. HPCL, BPCL, IOCL are three such examples in the petrol and diesel
category. These companies which had a very laidback attitude in the yesteryears have become
active advertisers now.
The students need to study their marketing communication needs if any and analyze how their
needs are different from the players in more competitive product/service categories.

Consumer perception about the company/product/organization


The consumer perception about a company is a very important factor in the success or failure of
any company. Companies spend a fortune to create a good perception. Thus, it is very necessary
for any company to know how the consumer perceives it.
This study shall focus on the various aspect of consumer perception ranging from brand recall to
brand equity and the general opinion of people even if they are not customers right now
(potential customers or influencers )

Trend analysis of sales during different times of years


Many products have a cyclical demand, peaking at some peculiar time of the year. If a company
is able to predict the trend correctly and timely, they can make good use of this data. The
inventory management, staff management and also the promotions can be varied according to the
trend. The student shall study the cycles and trends for the product in question and suggest ways
to maximize the revenues by making use of this data. The student should draw results from both
past and present data.

Effectiveness of Integrated Marketing Plan of the company


Now a day the marketing and promotions expenditure forms the major part of the budgets of any
company. With the advent of alternative channels of promotions, marketers have increased
3

This topic can be used by more than one student, varying it as per the company/product in
question.

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opportunities for promotional activities. At the same time a large number of avenues add to the
already prevailing state of confusion. The purpose of this study is to analyze all the

Market positioning of the products


The positioning of any product defines the marketing campaign it has to follow, its budget, the
price of the product and a lot of ancillary activities. Thus, the positioning of the product is a very
important decision the company has to take. Many a time it so happens that the company does
not know the correct positioning it has in the minds of the consumers. This leads to a mismatch
in the actual and the appropriate efforts done by the company.
As a part of this study, the student is required to evaluate the positioning of the companys
product and judge that whether it is a correct positioning or should the company rework its plans
for the positioning.

FINANCE
Working capital management at the organization
Companys big chunk of funds usually gets stuck in working capital. In order to run the business
smoothly business needs the appropriate amount of working capital. But working capital at any
time should not be more/less than the requirement of the company. Appropriate amount of
working capital needs to be maintained.
Working capital has three major derivers:
Cash
Receivables
Payables
All three need to be properly managed. Cash conversion cycle needs to be minimized,
Receivable turnover and payable cycle need to be optimized. All the factors have their effect on
profitability of the business. Students will study the working capital management techniques
followed by the company so as to maintain the liquidity while maintaining the profitability and
suggest means to improve the working capital cycle without hampering profitability.

Project financing
In a business companies have to work on new projects in order to enhance their profitability. But
before a new project is taken up its viability has to be checked. It should pass certain parameters.
Once the company decides to go up with a project then the problem of its financing comes. How
to finance a project? Different financing instruments have to be evaluated. Students will study
the financing instruments used by the company for financing a project out of available options.
Cause for selecting a particular instruments. They will analyze the available instruments and
suggest the company about other profitable options.

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Ratio analysis to know the financial position of company


Ratios tell all about the companys well being. Different ratios are used to get information about
companys worth, its profitability, liquidity & solvency. Students will get the information about
the different ratios of the company. Their composition and will compare it with their peer group.
While analyzing the ratios if they find any flaw in companys working they will suggest the
measures to the company to improve their working which will automatically improve the ratios.

Budgetary control techniques used by the organization


Budgeting is a control device in the hands of the company. Different budgets are prepared by the
company for the efficient working of the company. Because budgeted figures give a parameter to
the company against whom the results have to be evaluated. Students will study the different
techniques used by the company for budgetary control, reasons for the use of a specific
technique. Outcomes of the technique in the form of increased production, increased sale, less
expenditure, reduced labor turn over, improved cash position etc.

Inventory control techniques used by the company


In any production house inventory constitutes the major portion of their working capital.
Inventory must be managed properly so as to reduce the chances of shortage as well as excess of
inventory. Production houses use various inventory management tools such as ABC analysis, JIT,
LIFO FIFO, stock levels etc. Student is required to study the various Inventory control
techniques used by the company, reasons behind the use of a particular technique, benefits of
using a particular technique. Students will explore the opportunities to use other Inventory
control techniques not used by the company.

Cash Conversion cycles and its Impact on the profitability


Firms typically follow a cycle in which they purchase inventory, sell goods on credit, and then
collect accounts receivable. This cycle is referred to as the cash conversion cycle. Sound
working capital policy is designed to minimize the time between cash expenditures on materials
and the collection of cash on sales.
Shortening the cash conversion cycle leads to higher profitability and valuation of the company,
provided the other factors are constant. Generally, a drawback of shorter Days Sales Outstanding
(DSO) is loss in sales. The students have to study how the companies are achieving these
mutually contradicting objectives and suggest means to improve the cash conversion cycle
without hampering sales.

Receivables management techniques used by the company


A company gets receivables whenever it sells goods on credit. Receivables are an important
component of working capital as well of balance sheet. Students are required to analyze the
current receivable management techniques. Whether they are managing the receivables

themselves or using the factoring techniques. How much time it takes to convert
receivables into cash? Find the possibilities to improve the receivable cycle.

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Capital budgeting techniques used by the companies.


Whenever a new project is under taken by a company its financial viability needs to be checked
using various capital budgeting techniques. Students will analyze the techniques adopted by the
company, reasons behind the adoption of a particular technique (such as payback period, NPV,
IRR) its benefits over the rejected techniques.

Cost reduction techniques used by the company and their effectiveness.


Company can increase its profitability by increasing its sale/selling price or by reducing its cost.
Its easier for a company to reduce its cost. Students will study the various cost reduction
techniques used by the company such as KIZEN and the benefits derived by the company after
the use of these techniques.

NPAs and growing scope of Securitization


NPAs are a part and parcel of banking industry. But banks can use these NPAs for their benefit
by resorting to the technique of Securitization. Students will be required to study the NPAs of a
particular bank, how they are generated and how securitization works in reducing NPAs. Telling
complete procedure followed by the bank along with required proofs.

Risk Management in Life Insurance


Whenever we talk about Risk management it is all about underwriting process. Students are
supposed to learn complete underwriting process followed by the life insurance company. They
have to find how risk can change the premium requirements.

Risk Management in General Insurance


Whenever we talk about Risk management it is all about underwriting process. Students are
supposed to learn complete underwriting process followed by the general insurance company.
They have to find how risk can change the premium requirements.

Risk Management in Banking


Banking business itself entails a lot of risk, because the banking business mainly consists of
lending money to people. Lending money implies risk of bad debts. Students are expected to
learn about risk management techniques followed by the banks and how these techniques help
the banks reducing the risk.

A study on banking procedures


Banking itself is a big industry. It is composed of lot of procedures say, making drafts, clearing,
assigning the MICR codes to non MICR bank cheques. A student doing his/her intern in the
banking sector is expected to learn all the banking procedures and what is the use of following
these procedures.

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Comparative study of loan procedures followed by banks


Loans are the life blood of the banking business. A procedure has to be followed to grant a loan.
Students will study the procedure followed by banks in granting the loans. They will also
compare the loans of different banks issued in same stream. They will be required to find out the
possible causes of difference in interest charged by different banks for same kind of loan.

Portfolio Management
Portfolio construction is itself a tedious task. It needs consistent rebalancing of the assets as per
the needs of the investor. Students doing their intern in financial planning will be required to
know all about the construction of portfolio, how and why the portfolios are rebalanced. They
will also study the effect of rebalancing on the portfolio.

HOSPITAL AND HEALTH MANAGEMENT


Study on Patient Satisfaction
Students can work upon various departments like IPD/OPD to measure the satisfaction level of
the patients regarding the services provided by the hospital. They can find out the areas in which
the patient satisfaction level is low and can develop a model for improving it, thereby helping the
hospital to retain customers and increase revenue.

Gap Analysis
Students can use the SERVQUAL scale to measure the service gaps existing in the service
delivery system of the hospital. They can find out the causes of the existing gaps. Finally they
can develop strategies to close those gaps and thereby improving the service delivery.

TAT of Laboratory Procedures


Turn Around Time (TAT) is the time period between collection of sample for diagnostic test and
delivery of report. The students have to record the TAT for a definite time period. They have to
find out the average TAT for each procedure and compare with a benchmark. Finally design a
model to improve up on the procedures having higher TAT. This will help the hospital to improve
the responsiveness parameter of the service delivery process.

Patient Flow in OPD


OPD is the unit of the hospital where patients have the first service encounter. Often it is seen
that most of the hospitals face problems of overcrowding and longer waiting time period in OPD.
This ultimately leads to the dissatisfaction among patients. Students have to do a detail study on
each and every procedure taken in the OPD. They have to find out the lacunae in the service
delivery process and finally develop a model for optimum service delivery.

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Comparative Study with NABH standards


NABH is the body responsible for accreditation of hospitals in India which certifies the quality
management practices in the hospitals. NABH has developed certain guidelines and set standards
for hospital to be certified. Students have to evaluate the service delivery system of the hospital
as per the NABH guidelines and have to compare the status of the hospital with the benchmark
set by NABH. Finally they have to suggest and recommend the hospitals to reach the NABH
standards. This will help hospital to attract more patients especially international patients thereby
increasing the revenue.

Medical Audit
Medical audit is one of the major process for achieving quality healthcare service delivery.
Students have to check medical records of the inpatients for a definite time period and also the
past records. They have to find out the missing components in the records. Finally they have to
develop a check list for maintaining the medical records.

Materials and Store Management


Students have to study on the parameters for selecting the vendors for hospital supplies. They
also have to do an in-depth study on vendor rating system on the existing vendors of the hospital.
They can collect the information from the market and help the hospital in getting the best
vendors. This will help the hospital in quality assurance and cost cutting by improving the supply
chain efficiency.

Urinary Catheterization Infection


In most of the hospital infection due to urinary catheterization is very common giving rise to
complications and increasing the length of stay of the patients. Students have to develop a check
list for all procedures regarding urinary catheterization. They have to keenly observe each
procedure during their stay in the hospital. They have to find out the deviations in the standard
procedures. Finally they have to develop a training module for the medical and Para-medical
staffs for following the best procedure.

Design and Facilities in the Emergency Casualty Department


Students have to do an in-depth study on the design, existing facilities, process and patient flow
in the emergency department of the hospital. They have to find out the lacunae in the above
areas. They have to develop an ideal design for the department for smooth operations. This will
help hospital to reduce the overcrowding and improve the overall operations of the emergency
department.

Medical Billing Department


Students have to do an in-depth study on different billing procedures in the hospital such as
insurance reimbursement, TPA bills, ESI & CGHS bills etc. They have to also find out the
patient satisfaction level regarding billing. They have to find out the areas of improvement and
suggest procedures for optimum billing process.

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HUMAN RESOURCE MANAGEMENT


Recruitment & Selection process
Recruitment & Selection encapsulates attracting, screening, and selecting qualified people for a
job in an organization. With the changing times there has been a paradigm shift in the
Recruitment process with a growth of job search engines & headhunters for executive
recruitment. There has been a constant focus on identifying critical competencies while hiring
prospects which encompasses not only visible factors like Knowledge, Skills & Abilities but also
invisible & below-the waterline competencies like Traits, Motives, Self-Concept etc.
The student is expected to undertake a study on the recruitment & selection process of the
particular organization and also study the recruitment & selection technique being followed in
the particular industry and compare the best practices in both the cases.
Training and Development process
The Training & Development Scenario in India has undergone a radical overhaul with a sole
purpose of augmenting the performance of Individuals & Team members in organizational
settings. There has been a growing focus on Human Resource Development and there is constant
attempt by organizations to become Learning Organizations. At every step Training &
Development has been linked to Strategic goals of the organization to augment the value
generated by the program.
The students are expected to study the training and development system of a particular
organization. In this project, they can analyze the different techniques of training and
development being employed along with other critical training and development issues like the
proficiency of trainers, expectations from trainees, timing, budget etc.
z

Impact of remuneration on Motivation

This topic is an attempt to explore the critical motivation factor for employees over the ages
Remuneration & its impact on motivation levels. The students are expected to analyze the
correlation between Remuneration & Motivation level of employees. Generally it has been
opined that higher remuneration has an impact on the motivation levels of employees but it can
be different for different industries as well as different levels of management. Students can
research the impact of monetary as well as non-monetary benefits on different levels of
management.

Impact of recession on HR policies


Recession has played major role in business decisions over the years and HR policies form a
critical part of it. The recent slowdown in the Indian Economy impacted almost all the critical
HR functions be it Hiring Decisions, Training & Development, Compensation etc. The student is
expected to analyze and study these impacts & its effects on the sustainability of the
organizations in the long term.

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Change management
Change management is an indispensable part of any organization. Students can study different
techniques adopted by organizations for managing change or for reducing the resistance to
change. They can focus on any major change program initiated by the organization and can track
the transition during the unfreezing, movement & refreezing stage.

Talent management
The students are expected to study the different techniques organization employ to groom the
most valuable assets i.e. its employees & how it attempts to build up on its Human Capital by
identifying the high-pots. The students can undertake a study on the different initiatives which
organizations are taking for maintaining the pool of talent through the Assessment Centres &
Development Centres & how organizations are focusing on second line development.

Competency Mapping of particular organization


The student is expected to understand the process of Mapping Competencies for Individuals in
the organization & attempt to prepare Competency Models for critical positions in Organization.
The linkage with each and every step like Recruitment & Selection, Training & Development
and Compensation needs to be established after the same to justify the entire process.

Work life balance


Students may study the impact of work life balance techniques on the employees productivity
and turnover rate of the organization. Various concepts like Flextime, Job-Sharing, and
Telecommuting etc. may be studied.

Performance management system


The students are expected to undertake an in-depth analysis on the Performance Management
system in the organization which will encapsulate a detailed study on Performance Planning,
Performance Managing, Performance Appraisals, and Performance Monitoring being followed.

INFORMATION TECHNOLOGY
Study of Supply Chain Management System of an IT Organization
There is a network of interconnected businesses involved in the process of providing product and
service packages required by end customers of an IT company. The students need to study this
network and suggest means to improve its efficiency.

E-business and its role in inventory management


Students study how information and communication technologies (ICT) are utilized in support of
all the activities of business in view to control Inventory system. This project should entail
studying the impact of better inventory management on the profit of the company.

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Total quality management for IT Industry


TQM is used to reduce the errors produced during the manufacturing or service process, increase
customer satisfaction, and streamline supply chain management in IT industry. The student need
to study the current processes and suggest improvements if any.

Brand positioning and advertising of IT Products


The positioning of any product defines the marketing campaign it has to follow, its budget, the
price of the product and a lot of ancillary activities. Thus, the positioning of the product is a very
important decision the company has to take. Many a time it so happens that the company does
not know the correct positioning it has in the minds of the consumers. This leads to a mismatch
in the actual and the appropriate efforts done by the company.
The student is required to analyze the positioning of the IT Products and the related advertising
campaigns.

Impact of Budget and Schedule Pressure on Software Development Cycle Time and
Effort
The project requires analyzing the direct and indirect impact of Budget assigned to project by
management towards the project on development of software in terms of time and effort. At the
end of the study the student should be in a position to critically analyze the effectiveness of the
use of the budget.

Consumer buying behavior of e-marketed IT products


E-commerce has emerged as a low cost and easy medium of selling software products. Though it
is cost efficient, companies are still grappling with the issues of reaching the consumers in a
much cluttered cyberspace. This study will try to gauge consumer perspective towards the IT
product provided by companies on internet, and suggest means to increase the reach.

Implementation of cyber law in IT Organization


The students need to analyze the concept of Cyber Laws with special reference to the following
issues - how much consideration is given by Industry towards this and how it is implemented by
the Organization.
Some practical implementations can also be discussed.

RETAIL MANAGEMENT
Study of effectiveness of merchandise availability and consumer shopping behavior
Customers follow a specific pattern of visiting to nearest convenience store. Basically it depends
upon type of merchandise a store has. So effect of merchandise selection by a store manager on
foot fall of a store should be studied.

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Staffing management and flexi timing implemented in Retail stores


Retail sector recruits large number of staffs for smooth operation. Issue arises because of
extended daily working hours and retail stores are open 7 days a week. So, impact of workforce
rotation and flexible timing offered to staffs should be studied.

Materials handling equipment used for cost reduction on shop floor/warehouse


In a warehouse, space management is based upon types of vehicle and material handling
equipment used daily on the shop floor. How it makes the system efficient can be analyzed.

Retail stores and degree of automation used for competitive advantage


Every store wants the highest degree of automation done in their store. But it costs a lot to setup
the infrastructure for automation. As a consequence all retailers do the automation in phases.
Study the degree of automation and future planning for that store so that it more automated.

Retail stores warehouse management


Students need to study how the ware house is coordinates with individual retail stores for
effective inventory management. Also, analysis should be done on basis of centralized and
decentralized store.
a study of supply chain management which sometime depends on third party vendor. Generally
the logistics are important factor but largely outsourced. Study about the vari

Study of Retail location and layout


The retail stores decide on the location depending upon the market segment and merchandise
mix.
Students will study the impact of the decision about a specific site related to a retail/warehouse
on the long term strategy. They shall also, the utilization of carpet floor area for inside layout of a
retail/warehouse.

Customer relationship management


Customer relation officers are the first ones on the store who interact with the customer and help
them in their buying process. The study revolves around the training which is provided to the
customer relationship managers and the ways the company uses to keep them updated with
various training and development program

Visual merchandising and atmospherics


Visual merchandising can be achieved effectively by working on some neglected areas of the
shop like floors or walls and even ceilings. This can be studied in detail by the students and some
implementable suggestions should be given.

Security measures for reducing the stores theft


Various steps are taken by a retail store to ensure safety and minimize shrinkage within a store.
Some examples are bar-coding/security and tags/RFIDs. Analyze the effectiveness of above

P a g e | 19

methods and suggest some new methods also for enhancing safety and security for the specific
company.

INTERNATIONAL BUSINESS
Export import policies of the company
The student needs to study the export import policies of the company and relate it with the
prevailing geopolitical and economic conditions of the countries of the world. They should also
study the effect domestic markets have on these policies.

Business Unit Strategies


Many companies organize themselves as independent business units in different markets. Each
unit has its own accounts and strategies. The students need to analyze the strategies businesses
are using for effective market penetration and profitability in different business units.

Market segmentation strategies


Market segmentation has a key role to play in the strategies formulated by the companies. A
product which is mass market product in one country can be treated as a premium product in
some other country. The company has to realign its entire marketing plan to accommodate this
change.
The student will study the market segmentation strategies of the company in two or more
different markets.

Transfer pricing techniques followed by company


The student needs to study the transfer price techniques which are being followed by the
companies and analyze the same.

Management Compensation
A multinational company has to structure the compensation for the management as per the need
of the country. There are a lot of factors that affect this decision. The student has to study the
management compensation for a company for different markets.

Financing of Projects of the companies


The projects situated in different markets will have different uses and various modes of financing
ranging from Foreign Currency Convertible Bonds to loan from local banks - can be used.
The student has to study the various options, analyze them and suggest the best option for a
given company.

THE ACTIVITIES OF THE VARIOUS DEPARTMENTS


In addition to their respective projects, the students are expected to productively utilize the time
spent at the organization they are working with. They need to observe and understand the various

P a g e | 20

activities and processes of the organization. These activities have been classified in three sections
as given below.

Accounts/ Finance Department


1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.

Whether the accounts are computerized or manual?


Format of the expenses and adjustment vouchers.
Banks transactions and bank reconciliations process.
Suppliers and Debtors control ledgers and process of maintaining the records.
Process of issuing Debit and Credit note to the customers and suppliers.
How many types of Daily Reports are being Generated and their flow?
How many types of costing books are being maintained?
The process of Approving of Suppliers Bills on the basis of P/Os.
Payment procedures to the suppliers.
Process of making Cash Flow and Fund Flow.
How do the recoveries maintain?
Method of making Budgeting.
Method of calculating the depreciation. (As per Income Tax Act and as per Companies Act)
Method of doing the inventory valuation.
Method of stocks taking for bank purpose.
Method of keeping checks of consumables.
Process of sanctioning employees imprest and method of adjustments.

18. All details required for the finalization of accounts.


19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.

Important books and records of the company secretary department.


Important returns and process of filing the return for ROC.
L/C opening procedure and L/C
Processing of Export/ Import Documents and their formats.
B/L Forms and its procurement by the shipping companies etc.
CWC formalities and issuance of containers for the bonded warehouses.
Identification of shipping companies and scheduling the loading and unloading the
consignments.
Placing the orders to the suppliers to import the goods and formats of all related
documents.
Execution of Export orders and the procedures.
ECGC formalities.
Transit Insurance Guarantees document.
L/C & Bill discounting procedures with the banks.
Copy of the Excise Gate Pass/ Invoice/ Challans/Export Invoice.

Human Resource
1. Copy of the Standing Orders.
2. Copy of the HR policy.
3. How many statutory returns are being filled on monthly basis (PF/ESI/Labour Dept/
Gratuity/ Insurance, )

P a g e | 21

4. Copy of all challans for the reference.


5. Bonus policy/ Annual increment policy/ incentive policy,
6. Recruitment process and method of obtaining requirements from the respective
departments.
7. Appraisal methods by the different departments.
8. Maintaining of comparative statements of the competitors.
9. Any SCR activity and its flow and treatment.
10. Forecasting and Budgeting of CSR activities.
11. Calculation of per employee cost to the company and product.
12. Preparation of monthly salary bill and procedure.
13. Calculation of working days and overtime hours.
14. Specific polices for the motivation of the employees.
15. Compensation polices in case of some accident or mishaps in the organization.
16. Staff welfare activities.
17. Staff Training and Development Activities.
18. Monthly Feed Back System of the staff.
19. Promotion Polices,
20. LTA Polices.

Marketing & Sales


1. Customers Orders Receipts Procedures.
2. Order Processing Procedure.
3. Issue of Production Requisition,
4. Statement of Inventory in the Bonded warehouse.
5. Dealers and Distributor Appointment Formalities.
6. Procedure of Issue of Dispatch advise to the dispatch department.
7. Setting of customers eligibility norms.
8. Maintenance of Excise/ VAT records and the formats of all returns.
9. Treatment of rejected goods at the dealers/retailers godowns.
10. Discount Polices.
11. Pricing policies.
12. Debit Note/ Credit Note issue polices.
13. Invoicing and procedure.
14. Zone wise/Area wise controlling of sales.
15. Procedure of targeting and sales forecasting.
16. Methods of keeping watch on competitor activities.
17. Statements which are mostly prepared in the department as part of MIS.
18. Procedure of maintaining coordination with other departments such as procurement
department/ stores/Production Department/QT Department/Dispatch Department etc.
19. Strategies of keeping the pace with Logistic Department.
20. To understand ISO norms and maintaining the procedures.
21. Branding & Advertisement Polices.
22. After sales services polices.
23. Market Research polices,
24. Customer Relationship Polices,

P a g e | 22

25. Back Order treatment polices,


26. Distribution and Logistics polices,
27. Sales force compensation policies.
28. Imprest & incentive policies.

P a g e | 23

ANNEXURE I: Evaluation Parameters


MGN602 : Seminar on Summer training [For All MBAs, M.Com & M.Com (Hons)]
MGN352: Seminar on Summer Project [For BBA (Hons) & B.Com (Hons)]
L

CREDITS

Attendance

CA

MTE

ETP

30

70

Course Objective:

To enable students to develop and relate management theory to practice.

To help students in making an informed career choice after exposure to the actual
work environment.

Course Evaluation :
Parameter

Description

Continuous Assessment
(CA)

By organization In-charge

20%

By Internal supervisor

10%

End Term Practical (ETP)

Total Weightage
30%

By Internal Evaluation Panel

Parameter

70%
Marks

Weightage

--

--

A. By Internal Supervisor

10

10%

B. External Feedback by organization In-charge


a. Attendance (05 marks)-Annexure VIII
(Above 95% = 5 marks
90 - 94.9%= 4, 85 - 89.9%=3, 80-84.9%= 2, 75-79.9%= 1)
b. Industrial feedback (15 marks)-Annexure VII

25

20%

Total CA

--

30%

100

70%

1. CA (External and Internal)

2. Presentation & Written Report Evaluation- By Internal Evaluation Panel


TOTAL ETP

100

P a g e | 24

Model 1: Research/Consultancy Project Evaluation Components


Component
Total CA

PRESENTATION

Sub Component
-Body Language
Communication skills
Content
Question Handling
Audio/Visual Aids

Total
30%

100 (Weightage-30%)

Introduction-Purpose and Objectives


PROJECT REPORT

Amount of work done (Literature Review and


Research Methodology)

Quality of work done (Data Analysis, Data


Interpretation, Findings)
Recommendations and Reference
Total (Presentation and Written Report)
TOTAL MARKS

100 (Weightage-40%)

70
100 Marks

Model 2: Sale Project Evaluation Components


Component
Total CA

PRESENTATION

Sub Component
-Sales Demo
Communication skills
Content- sale strategy, products knowledge, selling
process, allocation of resources, Targets achievement

Total
30%

100 (Weightage-30%)

Question Handling
Audio/Visual Aids
Introduction to company and Objectives
Amount of work done (Theoretical Concepts, Selling
Process, Functional process followed, Route plan)
Quality of work done (Data presentation, Target
achieved against plan etc.)
Recommendations, References & Evidences
Total (Presentation and Written Report)
TOTAL MARKS
PROJECT REPORT

100 (Weightage-40%)

70
100 Marks

P a g e | 25

Model 3: Community Development Project Evaluation Components


Component
Total CA

Sub Component
-Body Language
Communication skills
PRESENTATION
Content
Question Handling
Audio/Visual Aids
Introduction and Objectives of the project
Amount of work done (Literature Review and
PROJECT REPORT
Research Methodology)
Amount of work done (Execution, Data Collection,
Documentation and Sustainability)
Recommendations and Reference
Total (Presentation and Written Report)
TOTAL MARKS

Total
30%
100 (Weightage-30%)

100 (Weightage-40%)

70
100 Marks

P a g e | 26

Annexure II: Guidelines


1. The evaluation procedure of summer training project report will be completed first or second
week of August (As per the notice on UMS).
2. The evaluation panel will consist of two faculty members. The Internal feedback component
will be evaluated one faculty (Mentor) and the ETE component will be evaluated by two
faculty members.
3. Depending upon nature of training a student is undergoing, the student can work on one of
the following four types of reports:
a) Research Project Based Report
b) Consultancy Based Report: for student who are working with faculty on some consulting
assignments.
c) Sales Based Report: for those students are engaged in selling assignment during the
training.
d) Community Development Report: Students those are engaged with the NGO/Public
Sector/Reputed Associations, e.g. AIESEC for execution of Community Development
Project during the training period.
Chapterization or content of the report must be based upon the assessment criteria
mentioned in Annexure-I.
4. Pedagogy:

All the students are required to do summer training for 6 weeks. (Less than 6 weeks will
not accepted)

The students are required to prepare a report on the basis of summer training which
should be submitted at the time of their presentation.

P a g e | 27

Annexure III: Important deadlines


1.

Project Topic Performa (Annexure-IV) must be submitted to the faculty guide and
respective school training coordinator within seven days after starting the summer training
through e mail.

2.

Three fortnightly progress (Annexure-V) reports must be sent in soft copy to the
respective faculty guide and respective school training coordinator by every 15 days interval.
Hence three reports to be send by the students.

Fortnightly Progress Report (Annexure-V) (For Report submission date through E-mail
Training Period from 1st June to 15th July-2016)

3.

1st report- 1 June to 15th June

17th June

2nd report- 16th June to 30th June

2nd July

3rd report- 1st July to 15th July

17th July

Faculty Guide would give a feedback on the fortnightly report (Annexure-VI)


through email within 3 days of students mailing the fortnightly report.

4.

Hard copy of the fortnightly progress reports (Signed and stamped by companys
official) must be submitted at the time of the presentation otherwise the marks for the same
would not be given.

5.

The students at the time of their presentation must submit Industry Feedback
Form (Annexure-VII) and the Attendance sheet (Annexure-VIII) of their stay at industry
which has to be signed and stamped by the industry project guide.

6.

The industry feedback form and attendance sheet should be submitted in the
sealed envelope by the students at their presentation turn to evaluators.

7.

One final hard copy of the report along with a CD in pdf format must be produced
at the time of the presentation turn for evaluation. Three Summer Training reports should be

P a g e | 28
made by the students-(one is to submit to the respective AO office, one is self-copy which is to be
presented at the time of presentation for evaluation (student copy) and one for submission to
company, if demanded by the company).

8.

The front page of the report must be in the prescribed format. (Annexure-XI).

9.

While sending the reports through e-mail to faculty guide and training
coordinator, students are required to follow the title of the subject in e-mails, as follows:
Roll no. with section/ Registration no. /Student Name/Name of the report (Either project
topic report or forthrightly

10.

All students are informed to complete their Project Report before 31 th of July
2016, as the evaluation will be scheduled in first week of August (Dates will be announced
on UMS). Students are advised to come along with summer training project reports (Two
Reports in hard copy and PPTs) and be present on these dates for the evaluation of the
seminar on the summer training.

P a g e | 29

ANNEXURE IV: Project Topic Performa


LOVELY PROFESSIONAL UNIVERSITY
SCHOOL OF BUSINESS
(To be sent through email to faculty guide as well as to training by prescribed dates)

Name of The Student:


Reg. No., Class, Section and Roll No.
Mobile No.
Name of the Organization
(Address)
Date of Joining
Project Topic
Location
Other Responsibilities
Companys Designated Supervising Authority
Name & Designation
Phone No (O)
Mobile:
E-Mail :
Signature of Authority (with stamp)

ANNEXURE V: Fortnightly Progress Report


(e-mail to faculty guide and training coordinator of school)

P a g e | 30

1. Name of the Student: __________________________________________________________


Programme: ____________Regd. No._____________ Section __________Roll No. _______

2. Period of Training

: From _____________________ To_________________

3. Name and address of the Organization: ___________________________________________


___________________________________________________________________________
Phone No__________________ Fax_____________________ Email___________________

4. Name and Designation of the Project In charge in the organization


____________________________________________________________________________
Phone No________________________________ Email______________________________

5. Project Title _________________________________________________________________


Progress during the fortnight (from __________________to____________________)
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
(Use Additional pages if required)
Name of the Student with date: __________________

ANNEXURE VI: Feedback on fortnightly report by faculty guide


(for faculty only to be emailed to the student within 3 days of receipt)
Name of student________________ Reg. No. ________________

P a g e | 31

Suggestion regarding the progress during ___________________to_______________________


______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Name of the faculty with Date

P a g e | 32

ANNEXURE VII: Industry Feedback Form


SCHOOL OF BUSINESS
LOVELY PROFESSIONAL UNIVERSITY
Industry Feedback Form
(To be signed and stamped by the industry Project guide. This is to be submitted at the time of
presentation by the students in sealed envelope)

1. Name of the student

: ____________________________________________________

Reg. No and Section

: ____________________________________________________

2. Name of the Organization & Address: ____________________________________________


____________________________________________________________________________
3. How do you rank him/her on the following 7 attributes? (Please at appropriate place)
S. No

Evaluation Criteria

Max. Marks

Punctuality

10

Adherence to company norms

10

Conduct / Behavior

10

Initiative

10

Eagerness to Learn

20

Approach towards the project

20

Quality of Project work

20

Marks Obtained

4. What are the prospects of the students of being recruited by the organization on the completion
of his degree? (Please at appropriate place)
High
Moderate
Low

5. Any specific observations/suggestions for further improvement?


______________________________________________________________________________

P a g e | 33

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

_________________
Signature & Date

Particulars of the Project Incharge of the training:


Name & Designation

: ______________________________________

Address (Office)

: ______________________________________

P a g e | 34

ANNEXURE VIII: Attendance Sheet


SCHOOL OF BUSINESS
LOVELY PROFESSIONAL UNIVERSITY
Attendance Sheet
(To be maintained by industry Project guide. This is to be submitted at the time of presentation by
the students in sealed envelope)

Name of the student: ____________________________________________________________


Programme:
____________________
________________

Regd.

No.

_______________

Section:

Name of the Organization: ________________________________________________________


Period of Training: From ____________________ To ____________________
Month
Day
1
2
3
4
5
6
7
8
9
10
11

May

June

July

August

P a g e | 35

12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
Name and Designation of the industry project guide____________________________________

Signature of the industry project guide

P a g e | 36

ANNEXURE IX: Guidelines for Summer Training Report


SCHOOL OF BUSINESS
LOVELY PROFESSIONAL UNIVERSITY
Guidelines for Summer Training Report

Font Size

12 Times New Roman

Line Spacing

1.5

Paper Size

A4

Margins

1.5 Inch on left and One inch on all other sides of the page

PRESENTATION OF THE REPORT


Sequence of heading to be followed in Summer Internship Report
a)
b)
c)
d)
e)
f)
g)
h)
i)
j)
k)

Title Page (Annexure XI)


Certificate (Annexure XII)
Acknowledgement
Executive Summary/Abstract
Table of Contents
List of Tables
List of Figures
List of Symbols, Abbreviations and Nomenclature
Chapters
References
Appendices

CHAPTER PLAN
As mentioned in the evaluation parameters in Annexure-1 (Model 1, Model 2, Model 3)

P a g e | 37

P a g e | 38

Annexure X: References
HOW TO WRITE REFERENCES
This section is an introduction to writing references and covers the most common types of
material in both print and electronic form: books, chapters in books, conferences and their
papers, official publications, dissertations and theses, journal articles, images, pictures and
illustrations, maps, internet resources.

Tip Saving Time


Make sure that you get all the reference information you need while you still have the source
material (e.g. book) in front of you. You will waste a lot of time if you have to have to go back
and find this information later. For example: if you make a photocopy check that you have the
page numbers; if you interview someone make a note of the date; if you print a web page make a
note of the full web address and the date on which you accessed it.

Why should I include references in my work?


1. It shows the range of reading which you have done. This gains you marks.
2. You may support your arguments with the opinion of acknowledged experts and use
data from reputable sources. This can make your own arguments more convincing.
3. It is a basic academic requirement to show details of the sources of your information,
ideas and arguments. Doing so means that you cannot be accused of plagiarism, i.e.
stealing from another persons work.
When should I include references in my work?
1. Whenever you quote someone elses work. This does not just include words but tables,
charts, pictures, music, etc.
2. When you rewrite or paraphrase someone elses work.
3. When you summarise someone elses work.
Why should I give such detailed information?
The purpose of the details provided is to make it easy for someone else to follow up and trace the
materials which you have used. Without full references, your tutor may be led into thinking you
are trying to take credit for someone elses work i.e. plagiarism.

P a g e | 39

What are the most important points about my list of references?


1. Keep it accurate. This means that the marker/tutor does not waste time if they wish to
consult the items you have listed. If your list is full of errors you will lose marks.
2. Provide all the relevant details. This makes it is easy for the marker to identify the items
which you have listed. Again, if some of the important information is missing you will
lose marks.
3. Use a consistent format for your references. This will ensure that it is easy to locate a
reference within your reading list.
What do I need to include?
The most important parts of a reference are as follows:
1.
2.
3.
4.
5.
6.

The person(s) who wrote the work: - The Author(s) or Originator(s).


Anyone who edited, translated, arranged the item.
The name of the work: - usually the Title.
Any additional information about the name of the item: - usually the Subtitle.
The person who puts the work into its physical format: - usually the Publisher.
The date when the work was made available or published (not necessarily when it was
written, etc.).
7. The place of publication (if known).
8. Physical details of the item such as Vol. No. page numbers etc..
9. Any additional information helpful to locate the works (such as a web address, a
catalogue number, the title of a series, etc.).
How do I Cite an Item in the Text of my Project?
Researcher need to provide the following information if you mention another piece of work,
book etc. in your assignment.
(a) When quoting directly from someone elses work give:
Author(s) followed by the year in round brackets.
e.g.
As with any investment, working capital exposes the business to risk. Verma
(2003)
(b) If there is no author give either:
A statement that the work is anonymous (Anon) followed by the year in round brackets:
e.g.

Anon. (2006)

P a g e | 40

(c) If the author produced more than one work in the same year:
Use letters to indicate this (probably it is best to arrange the items alphabetically by their
title first):
e.g.

Singh (2004 a)
Singh (2004 b)

(d) When referring to or summarising put both the author(s) and year.
e.g.

Verma (2007) describes how the business is exposed to risk by working capital.

GENERAL RULES
(i). Authors
a) Single Author
Family name first, then a comma and space and then personal name(s) or initial(s). e.g.
Singh, A.
b) Two Authors
List the authors in the form above with & between them.
e.g. Mohammed, A. & Khan, J.
c) Three Authors:
List the authors as above with a comma after the first and & after the second.
e.g. Pryce-Jones, T., Patel, V. & Brown, P.
d) More than three authors should be listed with only the first named followed by the
Greek term et al. This translates as and others.
e.g. Hussain, J. et al.

Editors

P a g e | 41

Editors are treated the same as authors except that Ed. or Eds. is put in brackets after the
editor or editors names.
e.g. Walker, T. (Ed.)

Corporate Author
A corporate author is a group which takes responsibility for writing a publication. It could
be a society and professional body, an international organisation, a government
department or any other group. A government publication should begin with the country,
then the department, then any committee or subcommittee.
e.g. Great Britain. Department for Education and Skills
e.g. PriceWaterhouseCoopers
(ii) Date
The date of publication should be included.
If there are a number of different reissues or reprints of the item give the earliest date of the
edition you are referring to.
e.g. if the information in the book reads 1989 reprinted in 1990, 1992, 1995, 1996, 2000 give
1989.

If it is not possible to ascertain the date put the following: [n.d.] or [undated] or [no date].

(iii) Title
The title should be copied from the item itself if possible and should be in italics. If there is no
title on the item you may need to invent a descriptive title. In this case you should put it in square
brackets [ ].

(iv) Edition
If there are different editions of the work you should give details of which edition you are using.
e.g 3rd ed

(v) Place

P a g e | 42

Where appropriate you should include the place where the item was published.
e.g. New Delhi (India)
If there is more than one place of publication given choose the first one.
e.g. for Paris, New York, London give Paris
(vi) Publisher
If the item is published give the name of the publisher as it appears on the item.
e.g Sultan Chand & Sons
If the item is unpublished it may still be possible to give the name of the body responsible for
issuing the work.
e.g. Verma , R. (1998). Impact of Market Orientation on Corporate Success. Unpublished
PhD thesis, University of Himachal Pradesh.
(vii) Other Information
You may wish to include other information about the item such as its ISBN, physical format (e.g.
Lecture, Web Site, E-Mail, internet address, etc.). More detail is given in the section
DETAILED EXAMPLES
(i) Books (or reports)
Information about a book should, if possible, be taken from the title page and the back of the title
page.
It is usually laid out like this:

Kotler, P. (2006), Marketing Management, 12th Ed. New Delhi: Pearson Publishers Ltd., pp. 1-23.

Author

Date of
Publication

(ii) Electronic Books

Title

Edition

Place of
Publication

Publisher

Pages

P a g e | 43

Electronic Books should be treated very similarly to print ones. You need to include the address
of the website at which you viewed the work and the date on which you viewed it.
e.g.
Roshan, P. & Leary, J. (2003) Financial Analysis. Sebastopol, CA: Cisco Press
[available at: http://proquest.safaribooksonline.com/1587050773 viewed on 11/03/2016]

(iii) Journal Articles


Publications that are published regularly with the same title and often a volume and/or part
number are usually known as serials. These could include publications published annually,
quarterly (4 times per year), bimonthly (every 2 months), monthly, weekly or daily.
Popular serials e.g. Business World, are usually called magazines but more academic
publications are often known as journals.

The reference from journal should be laid out like this:

Author

Year

Article Title

Journal Title

Kumar, G. B. (2005) Changes Ahead in Health Care Management. HR Magazine, Vol 50, No 13,
pp. 60-61.
Volume

Part/Issue

Page Numbers

(iv) Web Sites


A web page should be treated similarly to a print work in that it may have an author or editor and
a title. It may be dated and the main site (of which the page is a part) may also have a publisher
and may also give an address in the about us or contact section. You should include the
address of the web page and also include the date on which you viewed the page.
e.g.

P a g e | 44

Barger, J. (2000) A biography of Leopold Paula Bloom


http://www.robotwisdom.com/jaj/ulysses/bloom.html [viewed 11/07/2006].

Note:

All references should be given alphabetically.


The literature reviewed should be arranged as per the requirement of theme.

P a g e | 45

ANNEXURE XI: Report on Summer Training


<Font Style Times New RomanBold>

TITLE OF SUMMER INTERNSHIP REPORT


<Font Size 18><1.0 line spacing>

A SUMMER INTERNSHIP REPORT


<Font Size 14>

Submitted by
<Font Size 14><Italic>

NAME OF THE CANDIDATE


<Font Size 16>
Registration No:
<Font Size 14>
in partial fulfillment of Summer Internship for the award of the degree of
<Font Size 14><1.5 line spacing><Italic>

BACHELOR OF BUSINESS ADMINISTRATION (BBA)


<Font Size 16>

School of Business
<Font Size 16>

LOVELY PROFESSIONAL UNIVERSITY


Phagwara, Punjab

<Font Size 14><1.0line spacing>


July, 2016
<Font Size 14><1.5 line spacing>

P a g e | 46

Sample Title Page

ATTRITION & RETENTION MEASURES FOR THE


OUTSOURCED SALES FORCE IN THE
TELECOMMUNICATION INDUSTRY

A SUMMER INTERNSHIP REPORT

Submitted by

RAJESH VERMA
Registration No: 1112340
in partial fulfillment of Summer Internship for the award of the degree of

BACHELOR OF BUSINESS ADMINISTRATION (HONS)

School of Business
LOVELY PROFESSIONAL UNIVERSITY
Phagwara, Punjab
July, 2016

P a g e | 47

ANNEXURE XII: Report on Summer Training


(The certificate is to be printed on Organization Letter Head)

CERTIFICATE
Certified that the summer internship project report ..........<Title of the
Project>............................ is the bonafide work of ................<Name of The
Candidate>,

<Regd.

No:...................>,

student

of

.<Programme

Name>. of School of Business, Lovely Professional University carried


out under my supervision during.......<start date>..... to....<end date>...........

Signature of the Industry Supervisor


Date
: <Date>
Name of Supervisor
: <Name..>
<Font Size 14><1.0line spacing>
Designation
: <Designation>
<Font Size 14><1.0line spacing>

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Sample Certificate

(The certificate is to be printed on Organization Letter Head)

CERTIFICATE
Certified that the summer internship project report Attrition & Retention
Measures for the Outsourced Sales Force in the Telecommunication Industry
is the bonafide work of Rajesh Verma, Regd. No: 1112340, student of Bachelor
of Business Administration (Hons) of School of Business, Lovely Professional
University carried out under my supervision during June 01, 2016 to July 16,
2016.

Signature of the Industry Supervisor


Date
: July 16, 2016
Name of Supervisor
: Mr. Harminder Singh
Designation
: Sr. General Manager-HR