Professional Documents
Culture Documents
Training
Handbook
2016
PREFACE
This handbook is a compendium of sample topics for summer training students. An attempt has
been made to make it as comprehensive and concise as possible. The topics given herein are for
the purpose of guiding the students to choose their summer training projects and can be modified
as per the requirement of the company. The topics have been classified into areas of
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specialization for the sake of convenience and clarity. In addition to being a guide for summer
training this book can also be used to peek into the job requirements of various specializations
and can be used to decide on the right specialization for a student.
In addition to sample topics this book contains various guidelines to be followed in order to
derive the maximum benefit out of the six weeks of summer training. It contains the rules of
University and the code of conduct the student is expected to observe during the period of
internship. The hand book also contains a section on the activities which are generally done by
various departments of a company. This shall help in widening the perspective of the students
and also increase the exposure he can receive.
All the formats for the various components of the course have been presented in annexure at the
end of the hand book.
I wish you all the best for your summer training. Have fun!
Dean,
School of Business
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CONTENTS
PREFACE...................................................................................................................... 2
CONTENTS................................................................................................................... 3
PROFESSIONAL GOALS DURING SUMMER TRAINING......................................................7
CODE OF CONDUCT...................................................................................................... 7
MARKETING................................................................................................................ 8
Survey on preferences for insurance companies with special reference to a particular player.............8
ICC World Cup Effect on the promotions of various products.................................................8
Impact of price on the buying behavior............................................................................... 8
Pull Effect in Insurance Sale............................................................................................ 9
Effect of Packaging on sales of consumer products................................................................9
Marketing Communication needs of Oligopoly Companies......................................................9
Consumer perception about the company/product/organization.................................................9
Trend analysis of sales during different times of years............................................................9
Effectiveness of Integrated Marketing Plan of the company....................................................10
Market positioning of the products.................................................................................. 10
FINANCE................................................................................................................... 10
Working capital management at the organization.................................................................10
Project financing........................................................................................................ 10
Ratio analysis to know the financial position of company......................................................11
Budgetary control techniques used by the organization.........................................................11
Inventory control techniques used by the company..............................................................11
Cash Conversion cycles and its Impact on the profitability.....................................................11
Receivables management techniques used by the company....................................................11
Capital budgeting techniques used by the companies............................................................12
Cost reduction techniques used by the company and their effectiveness.....................................12
NPAs and growing scope of Securitization........................................................................12
Risk Management in Life Insurance.................................................................................12
Risk Management in General Insurance............................................................................12
Risk Management in Banking........................................................................................ 12
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A study on banking procedures....................................................................................... 12
Comparative study of loan procedures followed by banks......................................................13
Portfolio Management.................................................................................................. 13
HOSPITAL AND HEALTH MANAGEMENT......................................................................13
Study on Patient Satisfaction.......................................................................................... 13
Gap Analysis............................................................................................................. 13
TAT of Laboratory Procedures........................................................................................ 13
Patient Flow in OPD.................................................................................................... 13
Comparative Study with NABH standards.........................................................................14
Medical Audit............................................................................................................ 14
Materials and Store Management.................................................................................... 14
Urinary Catheterization Infection.................................................................................... 14
Design and Facilities in the Emergency Casualty Department.................................................14
Medical Billing Department.......................................................................................... 15
HUMAN RESOURCE MANAGEMENT............................................................................. 15
Recruitment & Selection process.................................................................................... 15
Training and Development process.................................................................................. 15
zImpact of remuneration on Motivation............................................................................15
Impact of recession on HR policies.................................................................................. 16
Change management................................................................................................... 16
Talent management..................................................................................................... 16
Competency Mapping of particular organization.................................................................16
Work life balance........................................................................................................ 16
Performance management system.................................................................................... 16
INFORMATION TECHNOLOGY..................................................................................... 17
Study of Supply Chain Management System of an IT Organization..........................................17
E-business and its role in inventory management.................................................................17
Total quality management for IT Industry..........................................................................17
Brand positioning and advertising of IT Products................................................................17
Impact of Budget and Schedule Pressure on Software Development Cycle Time and Effort............17
Consumer buying behavior of e-marketed IT products..........................................................17
Implementation of cyber law in IT Organization.................................................................18
RETAIL MANAGEMENT............................................................................................... 18
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Study of effectiveness of merchandise availability and consumer shopping behavior.....................18
Staffing management and flexi timing implemented in Retail stores.........................................18
Materials handling equipment used for cost reduction on shop floor/warehouse...........................18
Retail stores and degree of automation used for competitive advantage.....................................18
Retail stores warehouse management.............................................................................. 18
Study of Retail location and layout..................................................................................18
Customer relationship management................................................................................. 19
Visual merchandising and atmospherics............................................................................ 19
Security measures for reducing the stores theft...................................................................19
INTERNATIONAL BUSINESS........................................................................................ 19
Export import policies of the company............................................................................. 19
Business Unit Strategies............................................................................................... 19
Market segmentation strategies....................................................................................... 19
Transfer pricing techniques followed by company...............................................................19
Management Compensation........................................................................................... 20
Financing of Projects of the companies.............................................................................20
THE ACTIVITIES OF THE VARIOUS DEPARTMENTS........................................................20
Accounts/ Finance Department....................................................................................... 20
Human Resource........................................................................................................ 21
Marketing & Sales...................................................................................................... 21
ANNEXURE I: Evaluation Parameters................................................................................ 23
Course Evaluation :..................................................................................................... 23
Model 1: Research/Consultancy Project Evaluation Components.............................................24
Model 2: Sale Project Evaluation Components....................................................................24
Model 3: Community Development Project Evaluation Components........................................25
Annexure II: Guidelines................................................................................................... 26
Annexure III: Important deadlines...................................................................................... 27
ANNEXURE IV: Project Topic Performa.............................................................................29
ANNEXURE V: Fortnightly Progress Report........................................................................30
ANNEXURE VI: Feedback on fortnightly report by faculty guide..............................................31
(for faculty only to be emailed to the student within 3 days of receipt).........................................31
ANNEXURE VII: Industry Feedback Form...................................................................32
ANNEXURE VIII: Attendance Sheet..................................................................................34
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ANNEXURE IX: Guidelines for Summer Training Report........................................................37
Annexure X: References.................................................................................................. 39
ANNEXURE XI: Report on Summer Training.......................................................................46
Sample Title Page....................................................................................................... 47
ANNEXURE XII: Report on Summer Training......................................................................48
Sample Certificate...................................................................................................... 49
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CODE OF CONDUCT
The students should observe the following guidelines while their summer training.
1.
2.
3.
4.
5.
6.
7.
8.
9.
MARKETING
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This topic can be used by more than one student, varying it as per the company/product in
question.
2
This topic can be used by more than one student, varying it as per the company/product in
question.
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calls of the insurance sales agents. This dichotomy creates the need to analyze the key factors
affecting the sales and find out the scope of generating pull effect in insurance sales.
The student has to find out the effect of marketing communication in terms of brand recall, in
the decision making process of the individual.
This topic can be used by more than one student, varying it as per the company/product in
question.
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opportunities for promotional activities. At the same time a large number of avenues add to the
already prevailing state of confusion. The purpose of this study is to analyze all the
FINANCE
Working capital management at the organization
Companys big chunk of funds usually gets stuck in working capital. In order to run the business
smoothly business needs the appropriate amount of working capital. But working capital at any
time should not be more/less than the requirement of the company. Appropriate amount of
working capital needs to be maintained.
Working capital has three major derivers:
Cash
Receivables
Payables
All three need to be properly managed. Cash conversion cycle needs to be minimized,
Receivable turnover and payable cycle need to be optimized. All the factors have their effect on
profitability of the business. Students will study the working capital management techniques
followed by the company so as to maintain the liquidity while maintaining the profitability and
suggest means to improve the working capital cycle without hampering profitability.
Project financing
In a business companies have to work on new projects in order to enhance their profitability. But
before a new project is taken up its viability has to be checked. It should pass certain parameters.
Once the company decides to go up with a project then the problem of its financing comes. How
to finance a project? Different financing instruments have to be evaluated. Students will study
the financing instruments used by the company for financing a project out of available options.
Cause for selecting a particular instruments. They will analyze the available instruments and
suggest the company about other profitable options.
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themselves or using the factoring techniques. How much time it takes to convert
receivables into cash? Find the possibilities to improve the receivable cycle.
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Portfolio Management
Portfolio construction is itself a tedious task. It needs consistent rebalancing of the assets as per
the needs of the investor. Students doing their intern in financial planning will be required to
know all about the construction of portfolio, how and why the portfolios are rebalanced. They
will also study the effect of rebalancing on the portfolio.
Gap Analysis
Students can use the SERVQUAL scale to measure the service gaps existing in the service
delivery system of the hospital. They can find out the causes of the existing gaps. Finally they
can develop strategies to close those gaps and thereby improving the service delivery.
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Medical Audit
Medical audit is one of the major process for achieving quality healthcare service delivery.
Students have to check medical records of the inpatients for a definite time period and also the
past records. They have to find out the missing components in the records. Finally they have to
develop a check list for maintaining the medical records.
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This topic is an attempt to explore the critical motivation factor for employees over the ages
Remuneration & its impact on motivation levels. The students are expected to analyze the
correlation between Remuneration & Motivation level of employees. Generally it has been
opined that higher remuneration has an impact on the motivation levels of employees but it can
be different for different industries as well as different levels of management. Students can
research the impact of monetary as well as non-monetary benefits on different levels of
management.
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Change management
Change management is an indispensable part of any organization. Students can study different
techniques adopted by organizations for managing change or for reducing the resistance to
change. They can focus on any major change program initiated by the organization and can track
the transition during the unfreezing, movement & refreezing stage.
Talent management
The students are expected to study the different techniques organization employ to groom the
most valuable assets i.e. its employees & how it attempts to build up on its Human Capital by
identifying the high-pots. The students can undertake a study on the different initiatives which
organizations are taking for maintaining the pool of talent through the Assessment Centres &
Development Centres & how organizations are focusing on second line development.
INFORMATION TECHNOLOGY
Study of Supply Chain Management System of an IT Organization
There is a network of interconnected businesses involved in the process of providing product and
service packages required by end customers of an IT company. The students need to study this
network and suggest means to improve its efficiency.
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Impact of Budget and Schedule Pressure on Software Development Cycle Time and
Effort
The project requires analyzing the direct and indirect impact of Budget assigned to project by
management towards the project on development of software in terms of time and effort. At the
end of the study the student should be in a position to critically analyze the effectiveness of the
use of the budget.
RETAIL MANAGEMENT
Study of effectiveness of merchandise availability and consumer shopping behavior
Customers follow a specific pattern of visiting to nearest convenience store. Basically it depends
upon type of merchandise a store has. So effect of merchandise selection by a store manager on
foot fall of a store should be studied.
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methods and suggest some new methods also for enhancing safety and security for the specific
company.
INTERNATIONAL BUSINESS
Export import policies of the company
The student needs to study the export import policies of the company and relate it with the
prevailing geopolitical and economic conditions of the countries of the world. They should also
study the effect domestic markets have on these policies.
Management Compensation
A multinational company has to structure the compensation for the management as per the need
of the country. There are a lot of factors that affect this decision. The student has to study the
management compensation for a company for different markets.
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activities and processes of the organization. These activities have been classified in three sections
as given below.
Human Resource
1. Copy of the Standing Orders.
2. Copy of the HR policy.
3. How many statutory returns are being filled on monthly basis (PF/ESI/Labour Dept/
Gratuity/ Insurance, )
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CREDITS
Attendance
CA
MTE
ETP
30
70
Course Objective:
To help students in making an informed career choice after exposure to the actual
work environment.
Course Evaluation :
Parameter
Description
Continuous Assessment
(CA)
By organization In-charge
20%
By Internal supervisor
10%
Total Weightage
30%
Parameter
70%
Marks
Weightage
--
--
A. By Internal Supervisor
10
10%
25
20%
Total CA
--
30%
100
70%
100
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PRESENTATION
Sub Component
-Body Language
Communication skills
Content
Question Handling
Audio/Visual Aids
Total
30%
100 (Weightage-30%)
100 (Weightage-40%)
70
100 Marks
PRESENTATION
Sub Component
-Sales Demo
Communication skills
Content- sale strategy, products knowledge, selling
process, allocation of resources, Targets achievement
Total
30%
100 (Weightage-30%)
Question Handling
Audio/Visual Aids
Introduction to company and Objectives
Amount of work done (Theoretical Concepts, Selling
Process, Functional process followed, Route plan)
Quality of work done (Data presentation, Target
achieved against plan etc.)
Recommendations, References & Evidences
Total (Presentation and Written Report)
TOTAL MARKS
PROJECT REPORT
100 (Weightage-40%)
70
100 Marks
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Sub Component
-Body Language
Communication skills
PRESENTATION
Content
Question Handling
Audio/Visual Aids
Introduction and Objectives of the project
Amount of work done (Literature Review and
PROJECT REPORT
Research Methodology)
Amount of work done (Execution, Data Collection,
Documentation and Sustainability)
Recommendations and Reference
Total (Presentation and Written Report)
TOTAL MARKS
Total
30%
100 (Weightage-30%)
100 (Weightage-40%)
70
100 Marks
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All the students are required to do summer training for 6 weeks. (Less than 6 weeks will
not accepted)
The students are required to prepare a report on the basis of summer training which
should be submitted at the time of their presentation.
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Project Topic Performa (Annexure-IV) must be submitted to the faculty guide and
respective school training coordinator within seven days after starting the summer training
through e mail.
2.
Three fortnightly progress (Annexure-V) reports must be sent in soft copy to the
respective faculty guide and respective school training coordinator by every 15 days interval.
Hence three reports to be send by the students.
Fortnightly Progress Report (Annexure-V) (For Report submission date through E-mail
Training Period from 1st June to 15th July-2016)
3.
17th June
2nd July
17th July
4.
Hard copy of the fortnightly progress reports (Signed and stamped by companys
official) must be submitted at the time of the presentation otherwise the marks for the same
would not be given.
5.
The students at the time of their presentation must submit Industry Feedback
Form (Annexure-VII) and the Attendance sheet (Annexure-VIII) of their stay at industry
which has to be signed and stamped by the industry project guide.
6.
The industry feedback form and attendance sheet should be submitted in the
sealed envelope by the students at their presentation turn to evaluators.
7.
One final hard copy of the report along with a CD in pdf format must be produced
at the time of the presentation turn for evaluation. Three Summer Training reports should be
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made by the students-(one is to submit to the respective AO office, one is self-copy which is to be
presented at the time of presentation for evaluation (student copy) and one for submission to
company, if demanded by the company).
8.
The front page of the report must be in the prescribed format. (Annexure-XI).
9.
While sending the reports through e-mail to faculty guide and training
coordinator, students are required to follow the title of the subject in e-mails, as follows:
Roll no. with section/ Registration no. /Student Name/Name of the report (Either project
topic report or forthrightly
10.
All students are informed to complete their Project Report before 31 th of July
2016, as the evaluation will be scheduled in first week of August (Dates will be announced
on UMS). Students are advised to come along with summer training project reports (Two
Reports in hard copy and PPTs) and be present on these dates for the evaluation of the
seminar on the summer training.
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2. Period of Training
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: ____________________________________________________
: ____________________________________________________
Evaluation Criteria
Max. Marks
Punctuality
10
10
Conduct / Behavior
10
Initiative
10
Eagerness to Learn
20
20
20
Marks Obtained
4. What are the prospects of the students of being recruited by the organization on the completion
of his degree? (Please at appropriate place)
High
Moderate
Low
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______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
_________________
Signature & Date
: ______________________________________
Address (Office)
: ______________________________________
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Regd.
No.
_______________
Section:
May
June
July
August
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12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
Name and Designation of the industry project guide____________________________________
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Font Size
Line Spacing
1.5
Paper Size
A4
Margins
1.5 Inch on left and One inch on all other sides of the page
CHAPTER PLAN
As mentioned in the evaluation parameters in Annexure-1 (Model 1, Model 2, Model 3)
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Annexure X: References
HOW TO WRITE REFERENCES
This section is an introduction to writing references and covers the most common types of
material in both print and electronic form: books, chapters in books, conferences and their
papers, official publications, dissertations and theses, journal articles, images, pictures and
illustrations, maps, internet resources.
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Anon. (2006)
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(c) If the author produced more than one work in the same year:
Use letters to indicate this (probably it is best to arrange the items alphabetically by their
title first):
e.g.
Singh (2004 a)
Singh (2004 b)
(d) When referring to or summarising put both the author(s) and year.
e.g.
Verma (2007) describes how the business is exposed to risk by working capital.
GENERAL RULES
(i). Authors
a) Single Author
Family name first, then a comma and space and then personal name(s) or initial(s). e.g.
Singh, A.
b) Two Authors
List the authors in the form above with & between them.
e.g. Mohammed, A. & Khan, J.
c) Three Authors:
List the authors as above with a comma after the first and & after the second.
e.g. Pryce-Jones, T., Patel, V. & Brown, P.
d) More than three authors should be listed with only the first named followed by the
Greek term et al. This translates as and others.
e.g. Hussain, J. et al.
Editors
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Editors are treated the same as authors except that Ed. or Eds. is put in brackets after the
editor or editors names.
e.g. Walker, T. (Ed.)
Corporate Author
A corporate author is a group which takes responsibility for writing a publication. It could
be a society and professional body, an international organisation, a government
department or any other group. A government publication should begin with the country,
then the department, then any committee or subcommittee.
e.g. Great Britain. Department for Education and Skills
e.g. PriceWaterhouseCoopers
(ii) Date
The date of publication should be included.
If there are a number of different reissues or reprints of the item give the earliest date of the
edition you are referring to.
e.g. if the information in the book reads 1989 reprinted in 1990, 1992, 1995, 1996, 2000 give
1989.
If it is not possible to ascertain the date put the following: [n.d.] or [undated] or [no date].
(iii) Title
The title should be copied from the item itself if possible and should be in italics. If there is no
title on the item you may need to invent a descriptive title. In this case you should put it in square
brackets [ ].
(iv) Edition
If there are different editions of the work you should give details of which edition you are using.
e.g 3rd ed
(v) Place
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Where appropriate you should include the place where the item was published.
e.g. New Delhi (India)
If there is more than one place of publication given choose the first one.
e.g. for Paris, New York, London give Paris
(vi) Publisher
If the item is published give the name of the publisher as it appears on the item.
e.g Sultan Chand & Sons
If the item is unpublished it may still be possible to give the name of the body responsible for
issuing the work.
e.g. Verma , R. (1998). Impact of Market Orientation on Corporate Success. Unpublished
PhD thesis, University of Himachal Pradesh.
(vii) Other Information
You may wish to include other information about the item such as its ISBN, physical format (e.g.
Lecture, Web Site, E-Mail, internet address, etc.). More detail is given in the section
DETAILED EXAMPLES
(i) Books (or reports)
Information about a book should, if possible, be taken from the title page and the back of the title
page.
It is usually laid out like this:
Kotler, P. (2006), Marketing Management, 12th Ed. New Delhi: Pearson Publishers Ltd., pp. 1-23.
Author
Date of
Publication
Title
Edition
Place of
Publication
Publisher
Pages
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Electronic Books should be treated very similarly to print ones. You need to include the address
of the website at which you viewed the work and the date on which you viewed it.
e.g.
Roshan, P. & Leary, J. (2003) Financial Analysis. Sebastopol, CA: Cisco Press
[available at: http://proquest.safaribooksonline.com/1587050773 viewed on 11/03/2016]
Author
Year
Article Title
Journal Title
Kumar, G. B. (2005) Changes Ahead in Health Care Management. HR Magazine, Vol 50, No 13,
pp. 60-61.
Volume
Part/Issue
Page Numbers
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Note:
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Submitted by
<Font Size 14><Italic>
School of Business
<Font Size 16>
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Submitted by
RAJESH VERMA
Registration No: 1112340
in partial fulfillment of Summer Internship for the award of the degree of
School of Business
LOVELY PROFESSIONAL UNIVERSITY
Phagwara, Punjab
July, 2016
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CERTIFICATE
Certified that the summer internship project report ..........<Title of the
Project>............................ is the bonafide work of ................<Name of The
Candidate>,
<Regd.
No:...................>,
student
of
.<Programme
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Sample Certificate
CERTIFICATE
Certified that the summer internship project report Attrition & Retention
Measures for the Outsourced Sales Force in the Telecommunication Industry
is the bonafide work of Rajesh Verma, Regd. No: 1112340, student of Bachelor
of Business Administration (Hons) of School of Business, Lovely Professional
University carried out under my supervision during June 01, 2016 to July 16,
2016.