Communication Style of Charismatic Leaders

Charismatic and transformational leaders communicate their visions, goals,

and directives in a colorful, imaginative, and expressive manner.
They also communicate openly and encourage feedback.
The following are related aspects of the communication style of charismatic
leaders:
a) Management by Inspiration (Idea, Motivation, Vision)
b) Management by Anecdote (Story or Tale)
a) Management by Inspiration (Idea, Motivation, Vision)
An important factor in inspiring others is the ability to craft and articulate a
highly emotional message. Two such rhetorical techniques follow:
I.

Using Metaphors and Analogies

A well-chosen analogy or metaphor (Symbol) appeals to the intellect,
imagination, and values.

II.

Gearing Language to Different Audiences

Metaphors and analogies are inspiring, but to be effective, leaders must
also choose the level of language to suit the audience.
Conger has observed that an executives ability to speak colloquially
(informal) contributes heavily to creating appeal.
b) Management by Anecdote (Story or Tale)
Management by anecdote is the technique of inspiring and instructing
group members by telling fascinating stories.
The technique is a major contributor to building a strong company culture.

Chapter # 3 Charismatic and Transformational Leadership

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