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LIonsgate had the advantage of a ready built fan base for the Hunger Games thanks
to the success of Suzanne Collins book. About 9.6 million books were already in
circulation when the film began shooting.
Lionsgate wanted to widen the core fan base which was made up of female fans 14
35. The lead character was a 16 year old action female and historically films with a
female action lead such as Tomb Raider hadnt always done too well at the box
office. Lionsgate strategy was to target their campaign towards young males at the
same time. We always wanted this to be a four quadrant movie meaning it would
appeal to boys, girls, men and women - that would be the target audience.
TheHunger Games books appealed to teens because the daily struggle for survival
in the arena that heroine Katniss Everdeen confronts in the books reminds young
people of their daily struggles in the corridors of high school.
loyal fans. But if the content did not deliver, the audience would abandon it.
You definitely care about the characters, he says. Its kind of a compelling
situation. And when you have characters that you care about, that theyre
being oppressed and not theyre taking back their lives, I guess thats the
thing thats most appealing.
Nunan says hes not sure exactly how the demographics of The Hunger Games
fans break down,
but if you look at the box office, its obvious that it goes beyond young girls.
Its what we call a four-quadrant movie: This is for boys, girls, families and
single adults. It reaches all four.