\Assignment Brief

Lionsgate Project
OCR Level 3 Cambridge Technical in Media
Unit 1: Analysing Media Products and Audiences

LEARNER NAME:

ASSIGNMENT DEADLINE: Fri 17th June 2016

INTERIM DEADLINES
UNIT 1 P1
UNIT 1 P2
UNIT 1 P3
UNIT 1 P4
UNIT 1 P5

Friday 13th May

Friday 20th May
Friday 27th May
Friday 10th June
Friday 17th June

OCR Level 2 Cambridge Technical in Media

Scenario
Company introductory website for Lionsgate Films
You work for Lionsgate in their publicity department. You have been asked to put together an
information website to introduce the company and its products.
You will research the company and investigate its ownership, structure, products, target audiences
and the organisations that regulate the company.
You will be required to produce a website with linked pages. You can use the free website builder
weebly.com to do this. You must ensure that your website is private.

Tasks
Unit 1 P1: Understand media products and the Institutions that
create them
Your task is to:
Find out about Lionsgate. You will create 5 linked web pages, with text and images, entitled
Ownership, Operating Model, Products, Market Position, Competitors
Your evidence will be:

P1a A webpage entitled Ownership.

P1b - A webpage entitled Operating Model. .

P1c - A webpage entitled Products.

P1d A webpage entitled Market Position

P1e A webpage entitled Competitors

Unit 1 P2: Explore a Media Product produced by the Institution

Your task is to:
Analyse the film The Hunger Games. Your evidence will be:
A webpage entitled The Hunger Games which contains the following information:

P2a purpose
o

You will explain what the purpose the film is i.e. the educate, inform, entertain etc.

OCR Level 2 Cambridge Technical in Media

P2b genre
o

Identify the genre of the film. Give examples of other films in this genre

P2c - form

P2d style

P2e content + meaning

o

You will need to comment on the denotation and connotation of the following:

Narrative structure

Camera shots, angles, movement

Sound soundtrack, dialogue, diegetic, non-diegetic sound

Editing pace, transitions, sequence

Mise en scene costumes, lighting, acting, make-up and hair, setting

P2g production processes

For M1 you should also:

Use correct terminology

Demonstrate a good understanding of the action/fantasy/post-apocalyptic genre and

support it with examples from the film

For D1 you should also:

Show a thorough understanding of the relationship between purpose, content and meaning.

Unit 1 P3: Investigate the relationship between The Hunger games

and its Target Audience
Your task is to:
Investigate the target audience for The Hunger Games.
Your evidence will be:

P3 A webpage entitled The Hunger Games Target Audience which contains the following
information:
o

P3a gender

P3b age

P3c lifestyle

P3d spending power

For M2 you should also:

OCR Level 2 Cambridge Technical in Media

Demonstrate a good understanding of the relationship between the target audience and
The Hunger Games

For D2 you should also:

Explain what aspects of the film would appeal to the target audience and what would
influence the target audience to watch the film.

Unit 1 P4: Understand how The Hunger Games is distributed and

promoted
Your task is to:
Investigate how The Hunger Games is distributed and advertised.
Your evidence will be:
A webpage entitled Promoting and Distributing The Hunger Games

P4a distribution channels

o

Look at the way audiences can view The Hunger Games by looking at cinema,
digital streaming, dvd release, You will investigate its programming schedule,
channels, download and streaming possibilities.

P4b advertising
o

Investigate the way The Hunger Games is promoted. Look at the following:

Trailers, television advertisements

Websites

Printed advertising material billboards, posters

Cross media promotions, merchandise

Unit 1 P5: Understand Ethical, Legal and Regulatory issues

Your task is to:
Investigate The Hunger Games explaining its effect on the audience, the representation of
characters and places and the regulatory bodies that affect Lionsgate.
Your evidence will be:

P5a + b a webpage entitled Representation in The Hunger Games

o

P5a include information on the influence of films on individual viewers. You will
include information on audience theory (active and passive audiences) and link it to
the film.

P5b you will analyse The Hunger Games and explain how it uses stereotypes of
people (individuals and groups) and places.

P5c a webpage entitled Legal Considerations

OCR Level 2 Cambridge Technical in Media

You will investigate copyright and performing rights and explain how it affects The
Hunger Games and Lionsgate

You will look at IPSO and the BBFC and relate it to The Hunger Games.

For M3 you will also:

Relate the legal and ethical issues analysed to the role that the relevant regulatory
bodies play in upholding guidelines and regulations

Assignment Brief: Learner Checklist

OCR Level 3 Cambridge Technical in Media
Unit 51 UK Music Studies

LEARNER NAME:
PASS TASKS ALL TASKS MUST BE COMPLETED
LO

Evidence

P1a

Webpage Lionsgate - ownership

P1b

Webpage Lionsgate - operating model

P1c

Webpage Lionsgate - products

P1d

Webpage Lionsgate - market position

P1e

Webpage Lionsgate - competitors

Completed

Passed

OCR Level 2 Cambridge Technical in Media

P2a

Webpage - The Hunger Games - purpose

P2b

Webpage - The Hunger Games Film - genre

P2c + d

Webpage - The Hunger Games Film form and style

P2g

Webpage - The Hunger Games Film production processes

P2e

Webpage - The Hunger Games Analysis narrative structure

P2e

Webpage - The Hunger Games Analysis - camera

P2e

Webpage - The Hunger Games Analysis - sound

P2e

Webpage - The Hunger Games Analysis - editing

P2e

Webpage - The Hunger Games Analysis mise en scene

P3a

Webpage The Hunger Games Target Audience - gender

P3b

Webpage The Hunger Games Target Audience - age

P3c

Webpage The Hunger Games Target Audience - lifestyle

P3d

Webpage The Hunger Games Target Audience spending power

P4a

Webpage The Hunger Games Distribution distribution channels

P4b

Webpage The Hunger Games Distribution - advertising

P5a + b

Webpage Representation in the Hunger Games

P5 c

Webpage Legal Considerations