PDF Bassa Trend Book

A/W 14-15
TRENDS
SHOES
& BAGS
rock the grunge
asian flow
mash-up
american
the gourmet
The Ars Sutoria Trends Guide is specifically developed for designers and merchandisers who have
to create collections in the field of shoes & bags.
The typical workflow of a company has to deal not only with creativity and trends but also with
marketing, merchandising and technical development. Thanks to the connection between the
publishing house and the Ars Sutoria School we are in the conditions to offer a unique tool.
This publication is issued twice a year: in January and June.
CONTENT OF THE BOOK

Four major trends on worldwide lifestyle, deeply analyzed offering unique insights and ideas. Each
trends is divided in three sections:
CONCEPT: This first section presents and introduces the inspirational and creative trend themes.
It explains the main basic concepts of the theme and then specifies the key colours and the
proportions in which they will be used. Images introduce the atmosphere of the trend, together
with materials and a selection of iconic shoes and bags.
CONSUMER PROFILE: This section is intended to focus the market positioning of the collection.
Each trend is more related to a specific consumer profile. We identify the target consumer of each
trend looking at: where he lives, what he likes to do during his free time, which are the opinion
leaders he follows, what retails concepts he likes more, which goods he desires to buy, websites
he surfs, music he listen to. At the end of the section you can find a list of brands that can be
analyzed as competitors or reference brands.
COLLECTION PLANNING: The first question to be answered at this point always considering that
the collection will be created inside a company concerns the investments in the development of
new structures/materials. This means understanding, for each of the four trends, whether to focus
more on investing in structures (designs of new soles and heels with consequent mould opening,
etc.) or to focus more on purchasing new materials for dressing up the existing products in order
to enliven the collection.
MERCHANDISING THE TREND: to better illustrate the key structures or materials, we have
selected a range of sample shoes and bags, highlighting the most commercially viable
brands.
Photos can be easily found on arstrends.com website, a footwear and leathergoods overview.
SKETCHING THE TREND: the work ends with a real stylistic proposal, a sample collection of
designs with structured themes and balanced offering of the most conceptual and refined
ideas, as well as simpler and more commercial products.
MATERIALS FOR THE TREND: close to the sketches, we have provided material references
from Italian suppliers. A final section recaps materials and components that best match
each trend.
rock the grunge
asian flow
mash-up
american
the gourmet
Mash-up
STREET FASHION - MILAN
Contemporary Popular Culture

Art +
Japan Pop
+ Theatrical
Xx Century Trash
Tropical + Vintage
Glamour + Folk
Ornamental + Rustic
Symbols + Pattern Matching
Casual + Decor Mesh

Fresh Mash + Style Look
PANTONE 18-5610 TPX
PANTONE 17-0330 TPX
PANTONE 15-0646 TPX
PANTONE 19-4006 TPX
PANTONE 18-2525 TPX
PANTONE 17-1558 TPX
PANTONE 16-1364 TPX
PANTONE 17-1118 TPX
PANTONE 18-1048 TPX
Mash-Up
PANTONE 18-5610 TPX
PANTONE 17-0330 TPX
Concept
Picking out and superimposing a mix of cultures.

Aesthetic styles typical of the last century, between rustic and
Japanese pop. Unconventional enough to become an icon of
contemporary trash. A new Urban Folk, full of popular and

artistic references that dictated the styles of the XX Century. From retro
design to pop art. The new artistic currents turn to contemporary pop,
PANTONE 15-0646 TPX
graphic and colourful, natural and organic.
Colours
Colour palettes that underline a surreal
taste to combine
unusual tones. Orange and green. Chocolate and neon yellow.

PANTONE 19-4006 TPX
Turquoise and shocking pink. Lime and lipstick red. Black and black.
Military green and burgundy.
Materials
Rich materials, rustic materials. Gold fabrics,

PANTONE 18-2525 TPX
geometrical printed designs, tapestry in natural fibres. Nylon, rubber,

polyurethane, high-frequency finishes. Painted studs, tarnished
metals. Chains of polished wood, gunmetal rings. Dyed furs in
shades of colour. Patchwork for new generation matelass kilting.
Flock effect on experimental materials. Wool, complex jacquard,
treated leathers. Appliqu and embroidery.
PANTONE 17-1558 TPX
PANTONE 16-1364 TPX
PANTONE 17-1118 TPX
PANTONE 18-1048 TPX
PANTONE and PANTONE Textile COLOUR SystemTM are trademarks of PANTONE,

Inc. Pantone LLC 1984, 2013
The PANTONE Reference Numbers shown herein represent the PANTONE
COLOURs most close to the COLOURs displayed. COLOUR reproduction may not
match PANTONE-identified textile solid COLOUR standard.
Consult the current PANTONE Textile COLOUR System Publications for accurate
COLOUR standards
concept
Tropical Folklore
The new mix of folk cultures from far and near
share the modern Pop art mood, including that
of music, leading to the current multicultural
meltdown and exchange. A market trend that
also attracts the big brands, to give a fresh and
youthful touch with very commercial capsule
collections, easy to sell online. Trash culture
whose loud colours and graphic designs
represent the favourite ingredients of the new
Asian generation, as well as Latin Americans.
A pop culture that mixes tastes and styles of
music and patterns.
THE EDITOR
ART BASEL 2012
STREET FASHION - PARIS
ART BASEL 2012
moodboard
tropical + vintage
glamour + folk
popular culture + theatrical
ornamental + rustic
local symbols + pattern matching
art + xx century trash
funky + japan pop
shoes-women:
guzzy surfaces,
velvet, ribbons
and yarns
bags-women:
chaos and
material chaos
shoes-men:
cubist and
geometric
embroidery
bags-men: interwoven
patterns and knitting
accessories:
richness of
applications
and decorations
leather: art
as new source
of inspiration.
Prints,
laser cuts,
embroideries,
color fluo
heels and soles:

insert texture, spray
colors, wooden heels,
digital pattern to the
soles tail
textile/synthetics:
bubbling, fluffy prints,
fluo pigments
MELISSA
E.M. COMPANY
C.D.C.
C.D.C.
C.D.C.
MORO MINUTERIE
VALTER
LANZI NASTRIFICIO
E.M. COMPANY
FINISHING KENDA FARBEN
LARTIGIANABOTTONI
E.M. COMPANY
accessories
DIMAR CONCERIA
MONTI & MONTI
OFFICINA DELLE PELLI
MASTROTTO CONCERIA
CHIORINO TECHNOLOGY
DIMAR CONCERIA
ESOTICA
MELISSA
ITALIANA ACCESSORI
MELISSA
CERTALDESE
leather
VIBRAM
VIBRAM
FINISHING by KENDA FARBEN - SOLE CUOIO DI TOSCANA
APLASA
VIBRAM
soles
c.ft. crespi filitessuti
SCHMID ITALY
SCHMID ITALY
SCHMID ITALY
CORONET
SEGRE & SCHIEPPATI
SCHMID ITALY
SEGRE & SCHIEPPATI
TESSITURA ATTILIO IMPERIALI
SEGRE & SCHIEPPATI
c.ft. crespi filitessuti
certaldese
textile/synthetics
consumer
profile
WHERE THEY LIVE
Tokyo
Miami
Vladivostock
Ekaterinburg
Mexico City
Rio de Janeiro
Seoul
Las Vegas
Mexico City
Meeting of cosplayers in Harajuku

They live in cities where
cultures have mixed
together to create new
artistic movements.
New kitsch mixes with
modern street style.
Las Vegas - gambling
Pop exhibitions
FREE TIME
Milan Manga Festival

Pop art events
Contemporary street activities
Unbridled shopping
Swapping or bartering as a new form of consumption
Happened to be @ Hua-Hin 1 Bangkok
Zona Maco
Nicola Formichetti and Gage/Clemenceau architects

made their debut at this years Boffo Building
Architecture in NYC
Zona Maco Mexico City. The largest art
exhibition in Latin America
website & social
social:
Social networks for exchanging photos quickly
- P1.cn: social network for elite Chinese bloggers, journalists and artists
- Shoestagram: first social network dedicated to sharing photos of shoes
- DianDian: light blogging service
- Pinterest: social network where you can create real photo albums
and share, tag and comment photos
- Yatzer.com: platform for sharing photos of art and design
- VK: the best Russian social network. Excellent place for sharing
photos and chatting.
We Chat
The No. 1 instant messaging service in China.
Created in 2011, it now has 300 million users.
It is interactive with the possibility of sharing photos
and following friends and celebrities. It is now also
used as a strategic application for viral marketing by
companies such as Starbucks.
Fast and funny, and based on manga-style
emoticons.
OPINION LEADERS
Style Bubble
Takashi Murakami
Han HuoHuo
Oksana On
Lynn Yaeger
famous fashion
journalist
Formichetti & Lady Gaga

Nicola Formichetti
OPINION LEADERS
Ex art director for Thierry Mugler

Current creative director for Diesel
Fashion Stylist for Lady Gaga
Director of Mens Vogue Japan
Designer of the Nicopanda line
Considered the new Andy Warhol
Uniqlo new
collection
Lifewear in
collaboration
with Nicola
Formichetti
Formichetti & Renzo Rosso patron Diesel
OPINION LEADERS from Cina OPINION LEADERS from Russia
Sergey Lazarev. Once of the most popular singers

in Russia
Ivan Urgant on the cover of Interview magazine.
Urgant is the most famous TV presenter in Russia
Ulyana Sergeenko. Russian socialite and fashion
designer, and style icon
Miroslava Duma. New icon for young Russians,
ambassador of Chanel in Russia
Ivan Urgant
Sergey Lazarev
Miroslava Duma
Ulyana
Sergeenko
Barbie HSU Taiwanese
actress and singer known

for her love of shoes
Fa Bingbing.
Fa Bingbing. The most famous actress
in China. Style icon even in the West
Barbie HSU
retail
Nicopanda pop up store Harajuku
Flea Markets
Mix-and-match concept stores
Pop up stores
Trendy malls
Flynow flagship store in Bangkok
Brick Lane Market London
Common People
concept store in
Mexico City
Louis Vuitton pop up store Miami
Aura, the second largest mall in

Russia
WHAT THEY LOVE
Smart by Jeremy Scott

Easy pop technology
Coloured watches
Fun and extravagant cars
car:
- Lamborghini pop and fancy
- Smart by Jeremy Scott
- Ros Lovergrove by Renault
pop technology:
- Hi Panda
- Hi Fun
Swatch 30th
Anniversary
collection
perfumes:
- Madly Kenzo
watches:
- Swatch 30th Anniversary collection
- Pop Swatches
Madly Kenzo
Hi Panda
Marco Lodola
Folk Pop Design

Fun artistic objects
design:
Roy Lichtenstein & Barneys
-Kartell
-Cosplay statues
capsule collection:
- Roy Lichtenstein & Barneys collection
of accessories for home and bags
art pieces:
- Elisabeth Lecourt
- Marco Lodola
- Joe Sorren
WHAT THEY LOVE
Joe Sorren
Joe Sorren: American is the first artist to be

supported by fundraising via the internet.
music
Will I am
Pop music with

electronic elements
- The Coachella
Festival is held
every year in Indio,
California. Mecca
for those who love
electronic music and
sculptural exhibitions.
Katy Perry
Coachella 2013
Lady Gaga
- Strawberry Festival of
pop and electronic music
is the most popular
music festival in China.
Organised in Shanghai
and Beijing with Chinese
and international artists.
Niki Minaj
brands
Luxury
Commerciali
collection
planning
Casual Street
Glamour Folk
RALPH LAUREN
VOLTA FOOTWEAR
shoes
Trend positioning according to the outsole

New urban folk for an aggressive, young,
graphic and colourful theme.

Beyond the catwalks, it is a theme that lends itself well to the interpretation of streetwear,
therefore, the world of rubber soles, hybrids and sneakers for men and women.
For women: a dressy product for a woman who wants something fun and loves playing
with patterns and colours. Decorated velvet
and wool are the most important materials.
For men: dressy remains a market niche/fashion show, while free reign is given to
women
graphics on linings and structures with rubber soles for a more marketable product.
CUSTO BARCELONA
HYBRID
DOLCE & GABBANA
DRESSY
men
SNEAKERS
DR. MARTENS MADE IN ENGLAND
DOLCE & GABBANA

VOLTA FOOTWEAR
dressy: colourfull and graphic dressy
MAURO GASPERI
catwalk products - exhibitions
DOLCE & GABBANA
NOVA CHIU
colourfull and graphic dressy
NOVA CHIU
products from exhibitions - catwalk products - iconic brands
ANNA SUI
DKNY
FERRAGAMO
HUDSON
decorated hybrid
DR. MARTENS MADE IN ENGLAND
CUSTO BARCELONA
CUSTO BARCELONA
STREET FASHION- LONDON
EMPORIO ARMANI
ALEXANDRE HERCHCOVITCH
boots: decor and color

catwalk products - people
products from exhibitions - catwalk products
FORNARINA
products from exhibitions
XYXYX
KILIM BOOTS
BUNKER
KILIM BOOTS
folk boots
multicolour rainy boots
SPERRY TOP SIDER
SOREL
COLORS OF CALIFORNIA
SOREL
pattern matching sneakers
DUE DI PICCHE RECYCLED
CANDICE COOPER
CANDICE COOPER
DKNY
GOLA + LIBERTY
SPRING FOOTWEAR
SPRING FOOTWEAR
BEVERLY HILLS POLO CLUB
W MOUNTANEING
products from exhibitions - windows - catwalk products
YOU FOOTWEAR
VOLTA FOOTWEAR
MIHARASUHIRO
funny hybrid man
WOOYOUNGMI
VIKTOR & ROLF
NIKE
graphic hybrid & sneakers
BARRACUDA
SOULLAND
CANDICE COOPER
MUTTA
STREET FASHION - LONDON
products from exhibitions - people
multicolors sneakers
GOLA + LIBERTY
STRADA
This theme loves to mix different materials creating graphics and

overlapping designs, also thanks to the contrasting materials. The starring role
goes to fabrics inspired by native and folk designs combined with thick leather.
Fantastic and surreal shapes deriving from the world of pop culture,
interpreted with art and patch themes. Baskets, clutch bags, buckets,
hexagonal shapes, gypsy bags, coloured backpacks.
women
bags
Trend positioning according to materia
CUSTO BARCELONA
RALPH LAUREN
textile /new
materials
men
mix
KENZO
CARVEN
leather
KENZO
decor on maxi volume
TORY BURCH
MOSCHINO
KTZ
BRACCIALINI
folck & graphic
EASTPAK
RALPH LAUREN
RALPH LAUREN
KILIM FASHION
CUSTO BARCELONA
ANNA SUI
NIGERIA DESIGNERS
COLLECTIVE - PITTI IMMAGINE
patterns
ANNA SUI
ANNA SUI
TORY BURCH
FENDI
fantasy pochette & clutch

SKETCHES
ITALIANA ACCESSORI
DIMAR CONCERIA
SCHMID ITALY
LANZI NASTRIFICIO
SEGRE & SCHIEPPATI
boots: decor & colour
boots: decor & colour
SEGRE & SCHIEPPATI
SCHMID ITALY
folk boots
1
1
GRAPHIC DESIGN
CHIORINO TECHNOLOGY
decorated hybrid
VIBRAM
multicolour rainyboots
pattern matching sneakers on heel

APLASA
SCHMID ITALY
MELISSA
MASTROTTO CONCERIA
SCHMID ITALY
SCHMID ITALY
funny hybrid man
CERTALDESE
SCHMID ITALY
funny hybrid man
VIBRAM
graphic sneakers
VIBRAM
VIBRAM
DIMAR CONCERIA
multicolor sneakers
1
1
patterns
2
2
C.FT. CRESPI FILITESSUTI
MELISSA
decor on maxi volume
SEGRE & SCHIEPPATI
CERTALDESE
SCHMID ITALY
graphic unisex
rock the grunge
asian flow
mash-up
american
the gourmet
American Asian Flow
METROPOLITAN
DAILY WEAR
Pragmatic + Practical
Tailor + Innovative
Contemporary Casually Cool

Looks
Downtown Style
Functional + Innovative
Androgynous + Globalism
Edgy Masculinity
Kinetic Wear
PANTONE 19-0915 TPX
PANTONE 18-0201TPX
PANTONE 19-4010 TPX
PANTONE 18-3949 TPX
PANTONE 16-1364 TPX
PANTONE 12-4306 TPX
PANTONE 19-1250 TPX
American
Asian Flow
PANTONE 19-0915 TPX
PANTONE 18-0201TPX
Concept
New metropolitan daywear has an American/Asian
feel. The
leader is Alexander Wang, followed by Thakoon Panichgul,

Prabal Gurung, Phillip Lim and Derek Lam. This style falls into the
market segment called contemporary. Its
PANTONE 19-4010 TPX
functional, smart,
technological, androgynous. The new Asian creators who

have grown up in the US dictate fresh rules in American and European
dress. They design pragmatic products of excellent quality/price ratio,
starting from models proven on the market which they elaborate with
innovative details.
Colours
Salable and primary tones. Matt black, shiny burgundy,

mirrored petrol blue, bitter chocolate, steel blue, dry sand beige, mink
brown, orange tan. Full and bold colours.
PANTONE 18-3949 TPX
Materials
Synthetics, innovative, high performance,

futuristic, substantial. Thick but lightweight.
Bonded and double-face. Punching together with nylon and nappa.
Brushed leather and crisp nylon. Skins and synthetics characterized
by finishes of perfect precision.
PANTONE 16-1364 TPX
PANTONE 12-4306 TPX
PANTONE 19-1250 TPX

COLOUR standards
concept
Metropolitan daywear
A new approach to urban sportswear opens
the contemporary market, launched by a new
generation of Asian designers born in the US.
Big international department stores are convinced
enough to open up areas dedicated to this
contemporary style. Metropolitan daily wear
is functional, smart and unisex. Models tried
out online, featuring innovative hi-tech details,
popular colours and sharp lines, prove that the
new urban style is in line with global taste.
BACKGAMMON 3600-M by DEUCE
DESIGN MIAMI 2012
VITTORIO BRUMOTTI for CITY TIME
MIAMI ART BASEL 2012
AL e RO DESIGN
AL e RO DESIGN
LONDON GHERKIN by NORMAN FOSTER
8 TIES PROJECT by HERMS
moodboard
metropolitan daily wear
pragmatic + practical
functional + innovative
androgynous + global
high tech + smart
casually cool + sportswear
edgy masculinity
digital wear + active
shoes-women:
Honeycomb
structures +
geometric tracery
bags-women:
Travel functionality.
Rigorous and
clean. Supple
nappa and matt
syntethic
shoes-men:
steel + leather
+ rubber
bags-men:
compact and flexible

protection
Accessories: pointed and metallic color
Leather: double
aspect, inside/outside
Heels:
transparencies
and overlays
textile/synthetics:
disassembling
and reassembling
MORO MINUTERIE
VALTER
C.D.C.
MELISSA
LARTIGIANABOTTONI
MENONI
LANZI NASTRIFICIO
VALTER
LARTIGIANABOTTONI
AMBROSETTI
E.M. COMPANY
MORO MINUTERIE
accessories
M.P.G. CUOIFICIO
CERTALDESE
CHIORINO TECHNOLOGY
DIMAR CONCERIA
DIMAR CONCERIA
MASTROTTO CONCERIA
CHIORINO TECHNOLOGY
DIMAR CONCERIA
CHIORINO TECHNOLOGY
CHIORINO TECHNOLOGY
CHIORINO TECHNOLOGY
leather
VIBRAM
VIBRAM
VIBRAM
APLASA
APLASA
LUCIANI LAB
soles
SCHMID ITALY
SCHMID ITALY
ASOLTEX
SCHMID ITALY
SCHMID ITALY
SCHMID ITALY
ASOLTEX
SEGRE & SCHIEPPATI
ASOLTEX
textile/synthetics
consumer
profile
WHERE THEY LIVE
Hong Kong Cosbay Bay. Contemporary landscape

New York
Kuala Lumpur
Singapore
Seoul
Paris
Shanghai
Los Angeles
Chicago
Les Halles Paris. Huge investments in design
They live in cities that develop vertically where

futuristic architecture lays the foundations for
new contemporary daily wear.
Technological and functional
New York Hearst Building.

Technological renewal
Shanghai
FREE TIME
The Art of Packing

They love to travel and possess functional and practical items
They love technological watches, and are avid enthusiasts.
They visit exhibitions such as Shanghai Glamour at MOCA in NY
- The Art of Packing. Tutorial video by Louis Vuitton
on the art of packing a suitcase
- Tours that include the Architecture of Shanghai
- Project by Zaha Hadid for Milan. Example of the
city of the future
- The Blue Man Show from Las Vegas: they are
attracted to performances and shows where technology
creates surprising and entertaining moments
- House of the Senses, Milan Design Week 2013.
Sensorial Video Installation
Travel bags and

objects that are
contemporary
and functional
The Blue Man Show

Project for Milano by Zaha Hadid
House of the Senses
OPINION LEADERS
Andy Lau
New Asian celebrities on the international
scene Asian-American designers
- Style Bubble stylebubble.typad.com
Famous Eastern blogger
- Alexander Wang Alexanderwang.com
- Takhoon Takhoon.com
- Phillip Lim 31philliplim.com
- Chen Daoming, Chinese actor and icon
- Andy Lau, Chinese actor and singer
- Wang Shu, Chinese architect winner of
the Prtzker Architecture Prize
Phillip Lim
Chen Daoming
Style Bubble
Wang Shu
Alexander Wang
Takhoon
retail
Apple Store Beijing
Reel Shanghai
Flagship stores and malls with futuristic

architecture, these are their favourite places for
experiencing the contemporary product
Shopping with augmented reality, interactive
touch-screen videos, magic mirrors like those in
the Diesel flagship store of Milan.
Barneys New York is the first department store to
dedicate one whole floor to contemporary style.
Selfridges and La Rinascente are specialising in
contemporary brands.
Iconic stores:
Taikoo Hui Guanzhou
- Browns in London
- Colette in Paris
- Biffi in Milan
- Joyce in HK
- Siam Paragon in Bangkok
K11 Mall
K11 Mall, Shanghai 2013. The first mall where
contemporary art and shops alternate
E-commerce list:
- Gilt
- Net a Porter
- Hyperbeast
- Lanecrawford e-commerce
Interactive E-commerce
- Website of the Victoria Beckham brand. The
site is full of videos and interactive contents
- Louis Vuitton is very active on the Sina Weibo
Chinese social network. Sharing exclusive
contents with the community
- Biffi Milano e-commerce
- Selfridges e-commerce
Social networks: dynamic and interactive social networks

Spotify: social network dedicated to music. Online it is
possible to share and listen.
Sina Weiboo: chinese microblogging website. More than
300 million users. Recently they have started a mainstream
advertising campaign for big fashion brands
Weixin: vocal Instant message service directly controlled
from smartphones.
Shake: social network where its possible to send messages
and emoticons as vibrations and sounds.
WeilingDi: instant message service mainly used by people
working in the web world
O.Cn: 3D interactive social network where it is possible to
visualize major chinese cities and visiting them virtually
Websites:
Hypebeast.com
Designhotel.com
Anothermag.com
Dazedigital.com
Tablethotel.com
Crowdsourcing: fundraising creative ideas and new online partners

Kickstarter.com & Indiegogo.com: global fundraising sites. The
user proposes a project and the budget needed to finance it, and
donations are made online.
Stylyt: platform for collecting fashion designs and offers. Financed
and used by major brands to find new ideas and influence consumers
Stitch Collective: brand of American bags that launches a design
contest. Anyone can register and enter their designs online.
The designs most voted on the site and on Twitter are then produced.
website & social
actual stores are for learning about and seeing

the product
Showrooming phenomenon: the
consumer tries on the product in the store and
then buys it online
Web platforms that also have 3D experience
web retail
E-commerce sites are for buying, while the
WHAT THEY LOVE
Lamborghini Egoista
What they love:

They love design and technological
objects with innovative features.
Especially special editions.
auto
Range Rover Evoque
- 500 by Gucci
- Lamborghini egoista
- Range Rover
watches
- Rado
- Tag heuer
- Richard mille
Technological and Minimal
3D Design
Sport Contamination
Nike Lunar
Xiao Zi Yang jewels
Contemporary Moroso Design
Massimo Iosa Ghini
WHAT THEY LOVE
3D Design Studio
- Car design and fashion collaborations

- Lamborghini 50th anniversary collection
- Lamborghini Capsule Car Shoe Collection
50 Lamborghini
Car Shoe for Lamborghini
music
Ellen Allien
Contemporary
electronic music
Royksopp,
Norwegian
electronic group
brands
Commerciali
Luxury
collection
planning
Unisex
Contemporary and Metropolitan look
Functional and Innovative
EMPORIO ARMANI
ANTONIO MARRAS
shoes

Metropolitan theme, young and very cool
The functionality of the metropolitan use mainly comes from strong and sturdy
rubber soles, for both men and women. It is a theme dominated by hybrid
products. An extremely androgynous theme, which can also be seen in the
womens dressy shoes with voluminous and important shapes,
sturdy and comfortable heels and solid soles.
For women, ergonomic rubber soles combined with leather
uppers for a minimal look and geometric cuts. The sports world
includes minimal and designer sneakers dominated by black and white, as
well as multi-coloured graphics reinterpreted with technical
women
materials and optical effects.
ANTONIO MARRAS
HYBRID
men
SNEAKERS
KRIS VAN ASSCHE
ISSEY MIYAKE
KENNETH COLE
DRESSY
KENNETH COLE
KENNETH COLE
KENNETH COLE
3.1 PHILLIP LIM
KENNETH COLE
COSTUME NATIONAL
JIL SANDER
JENA.THEO
catwalk products - iconic brands
dressy: bold boots
dressy: booties
CAMPER
FLY LONDON
OXS
ANTONIO MARRAS
products from windows - exhibitions - people
PINKO
hybrid woman
VIC MATIE
VIC
Y-3
DIOR
SALVATORE FERRAGAMO
ISSEY MIYAKE
ISSEY MIYAKE
hybrid man: low cut
ISSEY MIYAKE
CAMPER
VOILE BLANCHE
hybrid man: mid cut
ONITSUKA TIGER
KRIS VAN ASSCHE
KRIS VAN ASSCHE
KRIS VAN ASSCHE
man leather sneakers
unisex: rainy boots
HUNTER
TATOOSH
YELLOW CAB
HUNTER
man graphic sneakers
products from exhibitions - people - iconic brands
MOMO DESIGN
EASTPAK
STREET FASHION - NEW YORK

ADIDAS SLVR
PIRELLI PZERO
bags
Trend positioning according to material

Unisex and metropolitan use for the world of bags:
On the one hand, strong leather with geometric constructions
and one-colour approach, unisex, formal but cool.
On the other hand, use of more casual/innovative materials and more
economical materials with a daring touch of contrasting colours.
Rigid structures and geometric cuts featuring large volumes that

have been made minimal by a clean and simple approach and by the one-colour
approach in the world of leather/fake leather.
The BACKPACK plays a fundamental role in both one-colour leather and
women
innovative materials with a hi-tech look.
MOLESKINE
SALVATORE FERRAGAMO
textile /new
materials
men
mix
ISSEY MIYAKE
GUCCI
leather
WOOYOUNGMI
DAMIR DOMA
FRANKIE MORELLO
backpack high tech /metropolitan unisex
EMPORIO ARMANI
leather: clean,one colour
JIL SANDER
ALEXANDER WANG
SALVATORE FERRAGAMO
GENNY MODA
leather: geometric shapes
products from exhibitions - windows - people
PRADA
MANDARINA DUCK
MOLESKINE
TORY BURCH
leather: clean,one colour - unisex
GUCCI
MARNI
FENDI
KRIS VAN ASSCHE
metropolitan unisex
products from exhibitions - people
PORTER
MH WAY
YS MANDARINA DUCK
MANDARINA DUCK
SKETCHES
SCHMID ITALY
1
1
1
1
CHIORINO TECHNOLOGY
CHIORINO TECHNOLOGY
bold dressy
heel hybrid woman

aplasa
1
VIBRAM
VIBRAM
CHIORINO TECHNOLOGY
MASTROTTO CONCERIA
dressy boots
ASOLTEX
dressy boots
MENONI
VIBRAM
1
2
SEGRE & SCHIEPPATI
flatform hybrid woman
APLASA
CHIORINO TECHNOLOGY
DIMAR CONCERIA
formal hybrid
CHIORINO TECHNOLOGY
E.M. COMPANY
CHIORINO TECHNOLOGY
2
DIMAR CONCERIA
contemporary hybrid man
CERTALDESE
DIMAR CONCERIA
fashion hybrid man
VIBRAM
ASOLTEX
1
2
VIBRAM
SCHMID ITALY
CHIORINO TECHNOLOGY
fashion hybrid man
MASTROTTO CONCERIA
CHIORINO TECHNOLOGY
leather sneakers
1
1
DIMAR CONCERIA
CHIORINO TECHNOLOGY
1
2
MASTROTTO CONCERIA

VIBRAM
ASOLTEX
ASOLTEX
DIMAR CONCERIA
DIMAR CONCERIA

2
1
1
VIBRAM
CHIORINO TECHNOLOGY
high tech backpack / metropolitan use
MASTROTTO CONCERIA
MORO MINUTERIE
leather geometric shapes
leather geometric shapes
CHIORINO TECHNOLOGY
1
1
CHIORINO TECHNOLOGY
leather: clean - unisex
rock the grunge
asian flow
mash-up
american
the gourmet
Rock the grunge
STREET FASHION - paris
STREET FASHION - paris
Chaos To
Couture
Subversive +
Classic English
Socialite
+ SOCIABLE
Minimal + Rock
Anarchy + Elegance
Minimal Rock + Californian Grunge

Austerity mixed to Perversion
Rigour and Confidence

Wild and Severe
PANTONE 19-1101 TPX
PANTONE 18-4120 TPX
PANTONE 17-4405 TPX
PANTONE 18-0201 TPX
PANTONE 19-6311 TPX
PANTONE 18-0627 TPX
PANTONE 18-1555 TPX
PANTONE 19-1101 TPX
Rock the grunge

Concept
wild and
rebellious grunge with the minimalism of
English classics.
The new rock is subversive because it combines
PANTONE 18-4120 TPX
A style direction taken by the new generation of designers led by Hedi

Slimane, Raf Simons, Givenchy, Balmain. Starting from typical icons of the
English rock world, strict and minimal, the
new rock becomes

elegant and classical, austere and severe.
Colours
PANTONE 17-4405 TPX
Tar black is rock. Leather brown is grunge, bloodred English, psychedelic blue is rock. Tones darken in
all the colour palettes, taking on mirror, reflective, polished, velvety,
shaded effects.
Materials
The rock+grunge+minimal+English classic ingredients are expressed
PANTONE 18-0201 TPX
in a mixture of leather treatments: destroyed +

brushed + patent, craquelet + filled + pony, shaved + waxed laser processes. Perforated effects on thin rigid hide. Fluid nappa.
Crocodile of raised scales. Rock version fish skin. Brushed, varnished
and reflective in tones and the consistency of tar. Worn and torn
effects. Crusts moulded with dry wax and powdery shades.
PANTONE 19-6311 TPX
PANTONE 18-0627 TPX
PANTONE 18-1555 TPX

COLOUR standards
concept
Elegance and Rock
Rock has always been outside the box, turning high
street concepts of classic and trendyconcepts
on their head, using easy elements. Models in
a rock spirit can change the rules of styles and
circumstances: simple and nonconformist, classical
and wild, in dressy versions. Casuals become
formal classics, even like biker boots for Him and
Her. Elegant models interpreted in rough workwear
materials and details. A revolution in the big French
luxury brands, California version, that international
buyers are going for.
Modern rebels of understated elegance.
DAVID BOWIE EXHIBITION - V&A LONDON
FLORIPA CLUB
MOODBOARD
minimal + rock
anarchy + elegance
subversive + classic english
minimal rock + californian grunge
socialite + extrovert
rigour + confidence
shoes-women:
strong contrasts,
aggressive
appearance,
very soft hand,
dry touch
bags-women:
rigid and polished,

satin and buffed
shoes-men:
classic granes leather,

aggressive brushoff
bags-men:
worn look adopts a

sophisticated taste,
with decor prints
and soft touch
Leather: laser
cuts decorations,
deformed
geometries,
interrupted
perpendicular
and radial stripes
Leather: animal coats
patterns, worn and used

look with wide granes
Heels: all
natural aspect
of wood,
imperfect and
unespected
wild look
textile/synthetics:
knitwear patterns
borrowed from
home textile and
country lifestyle
MORO MINUTERIE
E.M. COMPANY
C.D.C.
LANZI NASTRIFICIO
E.M. COMPANY
VALTER
MELISSA
MELISSA
LARTIGIANABOTTONI
AMBROSETTI
MENONI
LARTIGIANABOTTONI
accessories
MONTI & MONTI
PI & PI CONCERIA
CERTALDESE
ITALIANA ACCESSORI
M.P.G. CUOIFICIO
CHIORINO TECHNOLOGY
CERTALDESE
DIMAR CONCERIA
ESOTICA
MASTROTTO CONCERIA
leather
VIBRAM
VIBRAM
DAVOS
DAVOS
soles
SCHMID ITALY
SCHMID ITALY
SCHMID ITALY
SCHMID ITALY
textile/synthetics
consumer
profile
Bansky
graffiti in
Brick Lane,
London
WHERE THEY LIVE
Brick Lane, London

Chelsea, New York
Seattle
Friedrichshain, Berlin
Moscow
Beijing 798
Beirut
Amsterdam
Dublin
Venice Beach, Los Angeles
Xiamen
798 artistic space

in Beijing, famous
for unconventional
exhibitions
Friedrichshain, Berlin.
Post-industrial graffiti art
They live in cities that

are very free, with a
rebellious spirit.
Modern and alternative.
Classic and subversive.
Vintage and rock
CBGB
Psy
FREE TIME
David Bowie
Rock exhibitions and events
Punk Stories, video edited by US Vogue
They love the world of music, stylish and alternative
clubs. They follow classic rock idols
Chaos to Couture: an exhibition that celebrates
the English punk style with photographic archives
and collections by famous designers. An exhibition
that caused a sensation. At the Metropolitan
Museum of New York
David Bowie: At the V&A in London, a retrospective
of the master of transformation, a rock icon
Clubs and bars that have made the history of rock
Alternative clubs in bohemian districts
Crobar Camden London. Best club to listen to
heavy metal
Bar Psy Tokyo. Club dedicated to rock and punk music
CBGBs in Chelsea New York. A temple of rock music
Crobar
Chaos to Couture
retail
Humana
- Humana, second-hand
shop in Friedrichshain, Berlin.
Mix of elements
- Buffalo Exchange, New
York. Famous rock clothing store
- D Park Beijing House.
A concept store situated on the
grounds of a former power plant
in Beijing.
D Park Beijing House

Thrift stores
Concept stores with postindustrial settings
Alternative libraries such as
Eslite in Taiwan
Alternative environments, such
as industrial warehouses, car
parks, underground rooms
in the streets of city suburbs.
Music and visual displays are
always united.
Buffalo Exchange
OPINION LEADERS
Hedi Slimane.
Creative
Director at Saint
Laurent Paris
Marilyn Manson.
Transgressive rock icon
Courtney Love.
Grunge icon
Peter Marino.
Controversial
designer
David Bowie
Jay Chou
Qin Hai Lu
Jay Chou: taiwanese father
of Chinese hip-hop
Rock icons who marked the

beginning of the rebel culture.
Patti Smith
Lou Reed
Keith Richards
Slash (Guns n Roses)
OPINION LEADERS from Asia
and successful Chinese

actress and blogger
OPINION LEADERS icone del rock
Qin Hai Lu: famous
WHAT THEY LOVE

Viva Rock.
John Richmond
Mustang
Ducati Monster
Fast cars and sports cars
Heavy motorcycles
Strong perfumes
cars & motorcycles:

- Corvette
- Mustang
- Ducati Monster
perfumes:
- Viva Rock John Richmond
- Rock n Rose Valentino
Unconventional jewellery
Aged and alternative design
jewellery & accessories

- Nick Von K
- Aod
Websites:
E-commerce sites that sell rock and punk clothing
Rock music blogs
Hedislimane.com/rockdiary: a series of portraits of the
website & social
biggest rock star rebels

Byronesque.com: online magazine that talks about the
worlds of rock and fashion
Rockmode.com: blog dedicated to news on rock and
punk styles
Grindstore.com: e-commerce dedicated to the sale of
CDs, gadgets and rock clothing
Metalheads.clothing-underground.com: website with
forums offering advice on the best rock-style brands
music
Muse
Rock music with electronic influences

German metal and industrial music
Contemporary electronic music
Daft Punk
- The Ting Tings: band that

combines electronic sounds with a
rock base
- Daft Punk: new icons by Hedi
Slimane
- Muse, English contemporary rock
band
- Rammstein: leader of German
industrial metal music, known for its
strong and aggressive sounds
- The Killers: simple sounds with
great guitar effects. Protest lyrics
The Killers
Rammstein
The Ting Tings band
brands
Commerciali
Luxury
collection
planning
Minimal Rock
Elegant
Anarchy
JOHN RICHMOND
ETRO
shoes

Rock interpreted in a minimal, sophisticated and elegant way.
The world of footwear is dominated by dressy products for both men and women.
For women: stiletto heels on a shoe that is both aggressive and minimal,
elongated toes and metallic elements embellish the essential cuts for a more
eye-catching product. Ankle and high boots with a single denominator, streamlined and
tight-fitting shapes for a sexy look and metallic elements that catch the attention
and create a more contemporary decor.
For men: English classic meets rock, mixing classic shapes and iconic models such as
women
military boots, chelseas, oxfords, moccasins with rock colours and details.
YVES SAINT LAURENT
DRESSY
HYBRID
men
SNEAKERS
ETRO
DIESEL
MOSCHINO
stilettos killer
BLUMARINE
ETRO
NARCISO RODRIGUEZ
SALVATORE FERRAGAMO
minimal/elegant rock
VERSACE
SPORTMAX
VERSACE
PROENZA SCHOULER
SAM EDELMAN
UNITED NUDE LTD
UNITED NUDE LTD
DAINO SHOES
JO NO FUI
VERSACE
VERSACE
metal & fur
HERVE LEGER
VERSACE
metal
flat rock
EMPORIO ARMANI
GABRIELE COLANGELO
ZERO E MARIA CORNEJO
ZERO E MARIA CORNEJO
ankle & clean pointed booties
CHANEL
TIM KIMUR
TRUSSARDI
SCHUTZ
MISSONI
BELSTAFF
CHANEL
HELMUT LANG
pointed high boots
military boots tight fitting
YVES SAINT LAURENT
HELMUT LANG
YVES SAINT LAURENT
ISABELLA ZOBOLI
PALLADIUM
MOSCHINO
JOHN RICHMOND
heavy boots
ART COMES FIRST PITTI IMMAGINE FLORENCE
COSTUME NATIONAL
GUIDI
CARVEN
products from fairs exhibitions - catwalk products - iconic brands
MOSCHINO
laced up
BURBERRY
PHILIPP PLEIN
pointed low lace: derby, oxford
chelsea pointed boot
VALENTINO
ICEBERG
COSTUME NATIONAL
DIESEL
3.1 PHILLIP LIM
DIESEL
catwalk products - exhibitions products
VALENTINO
Leather dominates, preferably in black, with metallic iconic rock details.

Therefore, clean lines, padding with seams and large contrasting
metallic zips inspired by biker jackets.
women
bags
RALPH LAUREN
mix
leather
men
textile /new
materials
JOHN RICHMOND
CHANEL
CHANEL
PROENZA SCHOULER
SPORTMAX
ROCCOBAROCCO
JOHN RICHMOND
JOHN RICHMOND
pochette/clutch
minimal men
BYBLOS
RALPH LAUREN
GUCCI
GIANFRANCO FERRE
metal: zip/chain
SKETCHES
stilettos killers
MELISSA
E.M. COMPANY
E.M. COMPANY
ESOTICA
stilettos killers
LARTIGIANABOTTONI
DIMAR CONCERIA
minimal / elegant rock

1
ITALIANA ACCESSORI
MASTROTTO CONCERIA
metal
1
1
C.D.C.
1
1
C.D.C.
metal
MONTI & MONTI
MASTROTTO CONCERIA
metal & fur
CHIORINO TECHNOLOGY
MASTROTTO CONCERIA
fashion fur
ESOTICA
SCHMID ITALY
MONTI & MONTI
flat rock
1
MELISSA
1
1
LANZI NASTRIFICIO
ankle & clean pointed booties
DIMAR CONCERIA
SCHMID ITALY
tight fitting
DIMAR CONCERIA
MONTI & MONTI
pointed high boots
PI & PI CONCERIA
pointed high boots
MASTROTTO CONCERIA
ATTILIO IMPERIALI TESSITURA
chelsea pointed boots
VIBRAM
CHIORINO TECHNOLOGY
MONTI & MONTI
MONTI & MONTI
pointed low lace

1
ATTILIO IMPERIALI TESSITURA
heavy boots
vibram
vibram
M.P.G. CUOIFICIO
pochette / clutch
metal: zip / chain
C.D.C.
ATTILIO IMPERIALI
zip / chain man
rock the grunge
asian flow
mash-up
american
the gourmet
The gourmet
Classic + City
+ Country
ICONS OF CLASSIC
+ Made In
DECONSTRUCTED
+ RELAXED
Bohemien + Hypster
Connosseur + Character
Innovative + Old Taste

Wilderness + Savoir Faire
Comfort Travel
Pleasure
PANTONE 18-1048 TPX
PANTONE 19-1656 TPX
PANTONE 18-3945 TPX
PANTONE 18-1250 TPX
PANTONE 16-1450 TPX
PANTONE 16-1150 TPX
PANTONE 16-1142 TPX
PANTONE 16-0730 TPX
PANTONE 18-1048 TPX
The gourmet
Concept
PANTONE 19-1656 TPX
A gourmet, as we know, is a person of cultivated tastes who

demands the enjoyment of good food and drink. The gourmet of fashion,
like that of food, is a connoisseur, a person who has the foundation of
classical style, then carried through to Italian country and English heritage.
As for food, the passion for accessories is defined by a search for
tastes and flavours that are intense, sharp, full

bodied. A lifestyle that combines a passion for the authentic, genuine,
typical of a place or a style.

PANTONE 18-3945 TPX
Colours
The chromatic effects form a range of browns, fresh and

new. These can verge on red, burnt orange, indigo blue, military
green, woodland earth and bark of scented trees. The shades can vary
according to dyes and treatments of full bodied leathers.
PANTONE 18-1250 TPX
PANTONE 16-1450 TPX
Materials
Real leather, authentic and genuine, on which to try out

experimental treatments and invent new finishes, chromatic
effects and grains. Craftsmanship and industry meet in the
natural world to experiment with shaving, abrasion, creams and waxes
of new generation but of organic origin. Brushed, crackled, distressed.
Shaved and polished pony. Precious reptiles. Anaconda and alligator
treated with softening oils and waxes. Thick and luminous velvets. Wool,
cashmere and Shetland materials. Colour-dipped crust.
PANTONE 16-1150 TPX
PANTONE 16-1142 TPX
PANTONE 16-0730 TPX

COLOUR standards
concept
Pleasure of authenticity
Its about the pleasure of buying a wellmade product with timeless design, listen to
storytelling, enjoy the taste as a food, being
able to recognize quality, repairing and properly
caring for your wardrobe.
A market segment in enormous expansion
with consumers looking for something special
that offers ancient flavours in a modern key.
Between casual and classic, outdoor and
vintage, country and comfy travel. Natural and
handmade. Discovering the authenticity of
Made in...Italy, USA, China, Thailand....
Extravagance and decor in Pop style
LF UNISEX MOOD
TOPSHOP WINDOWS - LONDON
COMPLICITA STATICHE by STEFANO CONTICELLI
moodboard
bohemien + hypster
connosseur + character
classic + city + country
deconstructed + relaxed
icons of classic + made in
comfort travel + pleasure
shoes-women:
aristocratic feeling,
laser cuts decor,
trimmings, velvet
and leather carving
bags-women:
uncontrived
combination
of naturalness
and rigour,
soft supple and
drum dyed
leather
shoes-men:
a pleasent
balance of refined
leather, precious
reptiles and
sublime skins
bags-men: soft calf
and dusty surfaces,

sophisticated worn look
Accessories: craft
abilities borrowed from

horsemanship tradition, from
Argentina to Great Britain
Leather: alligator
imitation, exotic
reptiles, wood bark
and old furniture
Heels and
soles:
stripes and
geometries,
stitchings and
inlays
textile/
synthetics:
damask and
brocade, coated
synthetics with
pleating, prints
and laser cuts
VALTER
MENONI
VALTER
LARTIGIANABOTTONI
MORO MINUTERIE
LARTIGIANABOTTONI
C.D.C.
E.M. COMPANY
MELISSA
AMBROSETTI
CERTALDESE
E.M. COMPANY
accessories
PI & PI CONCERIA
ESOTICA
ESOTICA
MONTI & MONTI
M.P.G. CUOIFICIO
CHIORINO TECHNOLOGY
CHIORINO TECHNOLOGY
CERTALDESE
DIMAR CONCERIA
MASTROTTO CONCERIA
DIMAR CONCERIA
leather
VIBRAM
VIBRAM

DAVOS
DAVOS
soles
ASOLTEX
ASOLTEX
textile/synthetics
consumer
profile
WHERE THEY LIVE
Milan, Arco della Pace, vintage photo with tram
Paris happening, social moments
Milan. Appetizers in
Navigli. Eating cheap
and genuine food
Milan: Navigli, Corso Garibaldi

Turin
Rome
Paris: Marais
Tokyo: Ebisu
Copenhagen
They live in Europe or Japan;
they are consumers of the
good, beautiful and tasteful.
They love stories relating to the
old quarters of the city.
Paris, the
Marais quarter
FREE TIME
8 Ties Herms project
8 Ties Herms project. Video
installation by Miguel Chevallier. New

graphic patterns for ties. Presented in
Milan and Mexico City
Open Factories 2013
Open Factories 2013.
Exhibitions of industrial archaeology

in Piedmont, in discovery of Italian
craftsmanship and industry
A taste of China.
Contemporary heritage furniture.

Milan Design Week 2013
Rong made in Hanghzhou
Rong Made in Hanghzhou
A taste of China
Exhibition of 13 designers who reinterpret bamboo. First

exhibition of a series that will last 5 years. A material for each
year. 2013 is the year of the bamboo. At the Milan Triennale
FREE TIME
Events where
art form
Franciacorta Wine Festival,

Piedmont, Italy
Cracco and Oldani, two cooking

stars who prepare good cheap food.
Professional Food Event
Jazz Brunch Wynn Resort

Las Vegas.
Music and food
for brunch
food becomes a new
- Artisans of flavours mixed with a

contemporary taste
- Food festivals and events open to the public
- Food is like clothes, gadgets, shoes and
leather goods
- Look for old-fashioned flavours, authentic,
with an intense character
- Eataly, good food supermarket in two
locations: Turin and New York
- Expo Days in Milan, first tranche of events
dedicated to Italian food
- Milan Food Week
- Cruise of Taste by Silversea, a cooking
school with excellent Italian culinary specialities
- Food tasting street events
- Vintage Design and Gourmet in Mexico City
- Wine tasting in the best Italian, French and
Argentine wineries
Winery-Sculpture by Arnaldo
Pomodoro in Umbria, Italy
OPINION LEADERS
Chef and Gourmets
Marina Abramovich,
Art Gourmet
Easy Life
retail
Fangsuo Commune, Guanzhou
Biffi Milan
Small shops and stores hidden
in the oldest quarters of the city.
Small multi-brand stores that host
musical, art and literature events.
Confidential Sales, special sales
with discounts at the Fashion
District outlets.
They like places such as Made store
in the Asiatique area in Bangkok
Neighbourhoods where
they shop:
- Palermo Soho, Buenos Aires
- La Roma, Mexico City
- Les Marais, Paris
- Corso Garibaldi, Milan
- Charlotteburg, Berlin
- Notting Hill, London
Matrix Basel Design & Fashion
San Carlo 1930 Turin
WHAT THEY LOVE
Objects with old shapes updated in a modern key

Classic bikes and public transport
Analog cameras
Objects in leather tanned with wine techniques, Piel di Vino, Tuscany
70s sofa
Leica M9 P
Hasselblad
Retro style
bikes:
- Pillen Swedish-style bikes
- Brooks bikes
cameras:
- Hasselblad
- Leica M9 P by Herms
magazines:
- The Heritage Post
Pillen bike
The Heritage Post
WHAT THEY LOVE
Handmade design objects

in genuine leather
Heritage design, European
and Latin American designs
of the 50s and 60s
Chess and checkers
Handmade fabrics
Practical travel bags with a
retro look
Craftica Fendi project
WHAT THEY LOVE
Modern Art of Dessert
food design:
- Genuine food and authentic
flavours
- Food design and artistry
- Jams and products by
Monica Patino, Mexico
- Book Modern Art Dessert
by Caitlin Friedman
Blend caf, Mexico City
Jams by Marta Patino
Vintage Design & Gourmet,

Mexico City
website & social
Website & Social networks:

Cooking sites
Sites offering restaurant tips
Sites on food and wine activities
Museodelgusto.com
A museum of taste, a place to discover the tastes and flavours of
Piedmont
Groupon.com
Site dedicated to discounts on tastings, lunches, dinners and stays
in Italy and abroad
Eataly.com
Food Retail with Italian excellence. Very famous in the United States
Tripadvisor
Social network with reviews of international hotels and restaurants.
The platform also allows making online bookings
Vinix.com
Social network dedicated to wine
Lets Lunch
Site and App dedicated to restaurants to get discounts and tips
music
Classic contemporary music
Giovanni Allevi: young Italian

composer. Mix of different elements
with sophisticated musicality
Ludovico Einaudi: modern pianist
who combines classic melodies with
artificial sounds
Giovanni AllevI
BLOGS
Foodblogging:
DeliciousDays
Blog created in Munich
by an Italian, which is
dedicated to food recipes
and events in German and
the world
Ms. Adventures in Italy

Blog dedicated to an
American girls cooking
travels, especially in Italy
Alegria in Mexico
Blog by Ruth Alegria, chef
who organises food tours in
Mexico
Red Cook
Blog dedicated to the art
of homemade Chinese
cooking. The most popular
food blog in the world
Ludovico Einaudi
brands
Commerciali
Luxury
collection
planning
Timeless Design
Innovative Restyling of an old taste
CHLOE
CORNELIANI
shoes

Timeless design means timeless classics with a modern twist for men and women, for a
contemporary look. Bespoke look and extreme attention to detail in accordance with the
best handcrafted tradition.
For women: sinuous and retro shapes made with quality leather, lots of warm colours
and the use of leather as the dominating material and colour. We are talking about dressy
light platforms and square comfortable heels for everyday use. The latest
trends emerging from the catwalks: uppers completely or partially made of fur or pony.
shoes with
For men: timeless classic models restyled with the use of coloured rubber soles and
handcrafted colour treatments.
women
SNEAKERS: for men and women, which never touch the world of super sports; in particular,
we are talking about a casual and more lifestyle sneaker, which sees the predominant
use of tapered shapes and the finest Italian materials.
CHLOE
EL CAMPERO
BRUNELLO CUCINELLI
HYBRID
DRESSY
men
SNEAKERS
SPERRY TOP SIDER
FRATELLI ROSSETTI
FRYE
catwalk products - products from exibitions
MARNI
SI by SINELA
FENDI
TORY BURCH
ANGELINE LEE
BALLY
fur on shoes
winter: boots
products from exhibitions - iconic brands
EL CAMPERO
AGNES B.
ELISABETTA NERI
EL CAMPERO
dressy: ankle boot - squared heel
CHLOE
dressy: decorations/rich materials
DONNA KARAN
DKNY
RAG & BONE
BOTTEGA VENETA
CHRISTOPHER KANE
TORY BURCH
APOLOGIE
FRANCOIS NAJAR
TOMMY HILFIGER
BRUNELLO CUCINELLI
HOGAN
womans sneakers
MARC by MARC JACOBS
ROBERT CLERGERIE
MARNI
dressy: restyling of retr
products from windows - exhibitions
DIADORA
GRITTI
CHURCHS
dressy man: iconic classic
CHURCHS
BOTTEGA VENETA
CHURCHS
products from windows - exhibitions - catwalks
FRATELLI ROSSETTI
NORTHERN : COBBLER
SMITHS AMERICAN
HUDSON
the new classic
new hybrid
FRATELLI ROSSETTI
DUCAL
FINALE UNLIMITED
classic hybrid
MORESCHI
TBS
FRATELLI ROSSETTI
LACOSTE
LACOSTE
new classic: colore con

tecniche artigianali
BALLY
FRYE
italian last man sneaker
HOGAN
MAURO VOLPONI
SPERRY TOP SIDER
hand coloured
GIORGIO ARMANI
GIORGIO ARMANI
products from windows - exhibitions - catwalk products - iconic brands
DIADORA
Precious bags: leather, fur or fabric

The classic of classics: Bugatti for men and women. Bauletto,
saddle, backpack, briefcase, clutch. Small shoulder bags.
Precious bags made of high-quality leather, fur, applications.
women
bags
MARC BY MARC JACOBS
mix
leather
men
textile /new
materials
DEREK LAM
TRUSSARDI
CORNELIANI
MARNI
retr classic shapes

ASPINAL OF LONDON
MARC BY MARC JACOBS
catwalk products - windows
LONGOBARDI prod. and distr. by

car.lo manifatture
fur on bags
EMILIO PUCCI
FENDI
BLUGIRL
EMPORIO ARMANI
BLUGIRL
TRUSSARDI
TRUSSARDI
CORNELIANI
MISSONI
rich leather man bags
JOST
SKETCHES
CERTALDESE
CHIORINO TECHNOLOGY
ATTILIO IMPERIALI tessitura
dressy: restyling of retr
CHIORINO TECHNOLOGY
ASOLTEX
dressy: decorations / rich materials
CHIORINO TECHNOLOGY
dressy: ankle boots

2
E.M. COMPANY
DIMAR CONCERIA
MASTROTTO CONCERIA
ESOTICA
CHIORINO TECHNOLOGY
ASOLTEX
winter boots
MASTROTTO CONCERIA
MONTI & MONTI
winter boot
ASOLTEX
MELISSA
womens sneakers
1
1
GRAPHIC DESIGN
DIMAR CONCERIA
dressy: man iconic classic
CHIORINO TECHNOLOGY
2
1
CHIORINO TECHNOLOGY
ASOLTEX
dressy man:new classic
1
1
MONTI & MONTI
hybrid man
MONTI & MONTI
CHIORINO TECHNOLOGY
hybrid man
DIMAR CONCERIA
MASTROTTO CONCERIA
hand coloured
DIMAR CONCERIA
PI & PI CONCERIA
DIMAR CONCERIA
italian last man sneakers
1
1
MASTROTTO CONCERIA
fur on bags
MASTROTTO CONCERIA
retr classic shapes
M.P.G. CUOIFICIO
rich leather man
DIMAR CONCERIA
rich leather man
Ars Sutoria - Background

The Ars Sutoria magazine was founded in 1947 specifically for footwear manufacturers.
Since its origin, the magazine has been produced inside the publishing offices of the
International Technical Institute for the Footwear Industry to underline the fact that this
publishing experience is rooted in the desire to offer footwear professional contents that
are both creative and highly technical, i.e. never disconnected from the reality of the Italian
manufacturing industry. The first issues of the magazine, which are still available for viewing
at the Milan headquarters, presented footwear ideas, concepts and designs. Our aim is to
recapture this proactive spirit.
Over the years, the Ars Sutoria magazine has become the reference point for learning about
footwear collections, materials and components. The possibility to travel around the world and
the availability of digital information in real time has allowed us to be a strategic observatory
of the most important events and trends in the international fashion world. The rational
observation of these trends allows us to offer expert opinions on what was successful in
international markets during current and past seasons, but also to formulate proposals and
incentives to help operators work on their upcoming collections.
CONTAct Subscription Department

Ars Arpel Group - Via Nievo, 33 - 20145 MILANO (Italy)
T +39 02 31912.331 F +39 02 33 611 619
subscription@arsarpel.com www.arsarpel.com
magazines
Ars Sutoria
Arpel
10 ISSUES PER YEAR
4 ISSUES PER YEAR
1 YEAR
1 YEAR
2 YEARS
2 YEARS
ITALY
300
480
ITALY
150
250
EUROPE
US / CANADA
500
850
EUROPE
US / CANADA
230
380
REST OF THE WORLD
550
950
REST OF THE WORLD
250
420
Shoe Collections
(Julia Classic, Julia Sport, Jolly, Junior)

4 ISSUES PER YEAR, PER TITLE
1 YEAR
2 YEARS
ITALY
200
320
EUROPE
US / CANADA
280
480
REST OF THE WORLD
300
520
INCLUDED IN YOUR SUBSCRIPTION
international delivery
with FedEx
Shipping cost included in the price
Door to door delivery in FedEx box
Tracking and signature proof
Ars Magazines
iPad app
Free app from App Store
Immediate download
All your magazines always at hand
Online access
to your magazines
Multimedia contents
Read your magazine on line
Monthly advise of new issues
Historical archive
Unique source of inspirations for designers of footwear and leathergoods.
More than 65 years of issues are available original magazines or
reprinted copies on demand.
Local consultation upon request.
For further information archive@arsarpel.com
books
Trends Guide
Created by Ars Sutoria Research Team.
Binding book with concepts, key words, colours palette, colour combinations, materials, merchandising plan and design ideas for the development of new footwear and leathergoods collections.
Available for each season, 18 months in advance.
ONE SEASON
500
TWO SEASONS
800
Only Woman
& Only Man
Technical
Dictionary
Over 200 pages of shoes collections

presented for each season on fairs, catwalks, people and windows that we have
selected from our Ars Sutoria magazines.
Hard cover book to keep in your library.
One issue published for Spring Summer
and one for Autumn Winter.
Illustrated dictionary with

each term in five languages
(English, Italian, Spanish,
German and French).
ONE SEASON
150
TWO SEASONS
250
price
120
online
arstrends.com
Best selection of images from most important cities of fashion
Shoes, bags and materials from fairs, windows, people and catwalks
Browse, organize and share images
Contact us arstrends@arstrends.com
1 YEAR
SHOES ACCESS
499
BAGS ACCESS
299
SHOES+BAGS ACCESS
599
*all subscriptions include material section
CONTActs Mrs. Rossella Cucco

T +39 02 31912.327 school@arssutoria.com
www.arssutoria.com
school
FOOTWEAR
13 weeks
PATTERN MAKING AND
TECHNICAL DESIGN
The course covers the following
topics:
a detailed preliminary
explanation of the footwear
manufacturing process
a strong basics of shoe
sketching: both designer and
technicians should develop a
strong sense of proportions
and should be able to concept
shoes as 3-dimensional objects
a covering of the pattern making
techniques in depth: training on
lasts that we have developed
during the years to better
1 week
FOOTWEAR
MANUFACTURING
PROCESSES
INTRODUCTION
A full immersion training session
to introduce our students
to the art of traditional shoe
making from the initial design,
to pattern making, to cutting,
nesting, assembling and
finishing stage of the footwear
production process giving
them some tips and tricks to
help save in cost. The foot,
last, upper, middle and bottom
components are analyzed in
depth with the help of samples
and detailed videos.
understand how proportions

and volumes of the last are
related to the correct fitting of
the shoe. Then students start
to use production last prepared
by our specialists for the
different kind of shoes. Further
theoretical lessons on last
analysis and proportions, size
conversions, rules for pattern
grading and nesting/cutting are
organized.
a week in a shoe laboratory to
involve students in the sample
making process
a final examination that include
a a fit testing session of the
samples produced during week
12 in the laboratory.
1 week
FOOTWEAR
SKETCHING
Objective of this course is
to teach students - both
experienced professionals or
beginners - the basics of shoe
sketching. During this preliminary
sketching class we do not teach
any pattern making. Even though
it is important to know that shoe
sketching benefits from a basic
technical understand of the
shoes and related components.
sketching from a real sample
technical drawing of the last
and bottom components
technical drawing of the shoe
preparation of the spec sheet
2D CAD SEMINAR
(optional)
During the 13 week pattern
making class in the late
afternoon (after class lessons)
we organize a seminar on 2D
CAD. The objective of the
seminar is to put in practice
the pattern making working
method learned during the
traditional class with the aid of
a CAD system.
2 weeks
FOOTWEAR
COLLECTION
DEVELOPMENT
In a highly competitive
environment such as todays, it
is more important than ever to
organize collections that reach
their target customers and at
the same time are efficient
in terms of development and
manufacturing.
Marketing and trend analysis
Merchandising plan
From merchandising plan
to product design
BAGS
4 weeks
PATTERN MAKING
The core of the course is pattern engineering, a topic which is
indispensable for both designers and technicians.
Topics covered during the 4 weeks course are:
hard, soft, classical and sport bags, technical-design solutions
applied to more trendy models
inserted sack type linings and stuck-on linings
theories on different construction used in production
ideas on types of leathers and reinforcing materials most widely used.
Prototypes are firstly assembled in cardboard using staples, then
with sample materials commonly used in the factories and at the
end of the program using production materials (leathers, textiles,
synthetics and fur).
Easy to find
browse categories
organize contents
share with your team
www.arstrends.com
the ultimate tool for shoe & bag merchandising
international fashion footwear magazine

founded in 1947
editorial director
Matteo Pasca
executive editor
enrico martinelli
art director
francesco martini
editorial staff
emanuela cecchetti livia sismondi
Ars Sutoria Research Team
orietta pelizzari (concept research)
Elena Marradi (research assistant)
Milena Buttarello (marketing research)
materials creation
Alizee Saygun
Rana Feghaly
companies helping develop materials
KENDA FARBEN
VIBRAM
GRUPPO MASTROTTO
M.P.G. CUOIFICIO
CUOIO DI TOSCANA
DAVOS
GEA GOMMA
SHOE SERVICE
MARTAC
CARBI. PEL
public relation & communication
Mariella Catalano
mcatalano@arsarpel.com
marketing
Oscar De Franceschi (direttore commerciale)
odefranceschi@arsarpel.com
Giorgio Gori (Toscana)
ggori@arsarpel.com
Mario Gori (Marche)
mgori@arsarpel.com
Lorenzo Caresana (Lombardia-Veneto)
lcaresana@arsarpel.com
Poste Italiane Spa - Spedizione in abbonamento postale - D.L. 353/2003 (conv. In L. 27/02/2004 n. 46) art. 1, comma 1, DCB Milano
Pubblicazione registrata presso il Tribunale di Milano al numero 234 in data 10 Giugno 1966. Direttore Responsabile Matteo Pasca
Copyright 1967 Stampa: ARS ARPEL GROUP Settimo Milanese
Tutti i diritti di propriet artistica e letteraria sono riservati.
E assolutamente vietata la riproduzione totale o parziale di articoli, disegni e fotografie, in qualsiasi forma e modo, sia analogico che digitale,
anche citandone la fonte, senza espressa autorizzazione della casa editrice. Ogni abuso sar perseguito a norma di legge
All artwork and copyrights are reserved. Total or partial reproduction is absolutely forbidden of articles, designs and
photographs in any form, either analogical or digital, even if stating the source, without the express permission of the publishing house. Any abuse will be punished by law.
Le inserzioni pubblicitarie sono pubblicate sotto la totale responsabilit del committente; la casa editrice non si assume alcuna responsabilit per il loro contenuto.
Per ogni contestazione si rimanda allindirizzo del committente pubblicato sulla sua stessa pagina pubblicitaria o, in mancanza, in fondo alla rivista.
Adverts are published at the full responsibility of the client; the publishing house does not accept any responsibility for the contents. All notifications must be referred to the advertiser,
whose address can be found either printed on his advertising page or, if this is not the case, in the end of the magazine.
Ai sensi dellarticolo 2 comma 2 del Codice di deontologia relativo al trattamento dei dati personali nellesercizio dellattivit giornalistica, si rende nota lesistenza di una banca-dati
personali di uso redazionale presso la sede di Milano, via Ippolito Nievo 33. Gli interessati potranno rivolgersi al responsabile del trattamento dei dati Ing. Matteo Pasca presso la
sede di Milano, via Ippolito Nievo 33,
per esercitare i diritti previsti dal D.L.GS. 30 giugno 2003, n.196

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A/W 14-15

rock the grunge

CONTENT OF THE BOOK

rock the grunge

STREET FASHION - MILAN

STREET FASHION - MILAN

Contemporary Popular Culture

Casual + Decor Mesh

PANTONE 18-5610 TPX

PANTONE 17-0330 TPX

PANTONE 15-0646 TPX

PANTONE 19-4006 TPX

PANTONE 18-2525 TPX

PANTONE 17-1558 TPX

PANTONE 16-1364 TPX

PANTONE 17-1118 TPX

PANTONE 18-1048 TPX

PANTONE 18-5610 TPX

PANTONE 17-0330 TPX

Picking out and superimposing a mix of cultures.

contemporary trash. A new Urban Folk, full of popular and

PANTONE 15-0646 TPX

graphic and colourful, natural and organic.

Colour palettes that underline a surreal

unusual tones. Orange and green. Chocolate and neon yellow.

Rich materials, rustic materials. Gold fabrics,

geometrical printed designs, tapestry in natural fibres. Nylon, rubber,

PANTONE 17-1558 TPX

PANTONE 16-1364 TPX

PANTONE 17-1118 TPX

PANTONE 18-1048 TPX

PANTONE and PANTONE Textile COLOUR SystemTM are trademarks of PANTONE,

ART BASEL 2012

STREET FASHION - PARIS

ART BASEL 2012

heels and soles:

FINISHING KENDA FARBEN

MONTI & MONTI

OFFICINA DELLE PELLI

OFFICINA DELLE PELLI

FINISHING by KENDA FARBEN - SOLE CUOIO DI TOSCANA

FINISHING by KENDA FARBEN - SOLE CUOIO DI TOSCANA

c.ft. crespi filitessuti

SEGRE & SCHIEPPATI

SEGRE & SCHIEPPATI

TESSITURA ATTILIO IMPERIALI

SEGRE & SCHIEPPATI

c.ft. crespi filitessuti

WHERE THEY LIVE

Meeting of cosplayers in Harajuku

modern street style.

Las Vegas - gambling

Milan Manga Festival

Nicola Formichetti and Gage/Clemenceau architects

website & social

Formichetti & Lady Gaga

Ex art director for Thierry Mugler

Formichetti & Renzo Rosso patron Diesel

OPINION LEADERS from Cina OPINION LEADERS from Russia

Sergey Lazarev. Once of the most popular singers

Barbie HSU Taiwanese

actress and singer known

in China. Style icon even in the West

Brick Lane Market London