Professional Documents
Culture Documents
Introduction
Founded in August, 2015
Online Marketplace
Electrical
Plumbing
Bathroom
Doors
and
Windows
Kitchen
Solutions
Walls and
Flooring
Carpentry
Hardware
Paints
Garden
Roofing
6/20/16
OBJECTIVE
The objective is to help mSupply cover the segment of construction and
dcor related material by identifying gaps and opportunities in its existing
product/services offered online and form strategies for business
improvement, Seller evaluation and Product portfolio expansion.
6/20/16
Project Methodology
Process Study
Creating
Seller ID
Product
Digitization
Seller Evaluation
Filling Seller Form
Uploading Seller Documents
Generate Sent
Brick/SKU ID
Review and
Approval
Finalise
catalogue
Catalogue
team
Editing images
Add product description
Upload on website
Seller
Enrolment
6/20/16
Meeting
Seller
Brands
Captured
BEFORE
No. of
SKUs
Asian Paints
318400
Nerolac
3333
Asian
Paints
1600
MRF Vapocure
Paints
3000
Dulux
1708
Berger
2500
Shalimar
333
Gem Paints
298850
Gem
1150
Listomax
10
VV Paints
16
TIA Rollers
30
Surfa
358
3M
100
TIA Rollers
60
Agsar paints
1000
Sheenlac
284
150
Nerolac
952
Azkonoble Duco
500
TOTAL
: 5509
Ardex Endura
TOTAL
80
627953
Define
criteria
Define SubCriteria
Structure the
hierarchical
model
Prioritize the
order of
criteria or
sub-criteria
Measure
seller
performance
6/20/16
Criteria: weightages
Cost
Background
Facility
Local
Sub-Criteria
Weight
s
38.1%
Product cost
Logistics Cost
Margin
8.3%
Type of dealer
Financial Position
Year of establishment
8.5%
Stock Availabilty/ warehouse
facility
No. of people employed
Product
36.5%
Business Attitude
8.7%
Tech savvy
Quality
Product width and depth
willingness to work
Credit facility
Pre-sales support
Local
Weight
s
0.35
0.06
0.58
0.19
0.72
0.08
0.61
Global
Weights
0.27
2.30%
0.12
0.67
0.33
0.16
0.66
0.19
1.02%
24.30%
12.15%
1.38%
5.72%
1.63%
13.49%
2.35%
22.22%
1.60%
6.00%
0.69%
5.15%
Criteria
6/20/16
Global weightages
Sub-Criteria
Global Weights
Margin
22.22%
Product cost
13.49%
12.15%
Financial Position
6.00%
Credit facility
5.72%
5.15%
2.35%
2.30%
Pre-sales support
1.63%
Type of dealer
1.60%
willingness to work
1.38%
Tech savvy
1.02%
Year of establishment
0.69%
24.30%
6/20/16
Quality
Purpose:
CLA Methodology
1. Identify Industry goals (G)
and rank them as per
priorities given to them by
the industries in that
particular sector.
Synthesis Matrix
Reference Cell
G1P2 and G1P3
Opportunities
Pricing and Timely delivery as a tool to Build Trust among customers
2.
3.
G3X
4.
G4X
More and more sellers onboard serve all the consumer preferences
directly or indirectly
5.
G5X
Product portfolio across all the competitors lacks width and depth which
is crucial for providing customer with enough options and low prices
6.
G6X
7.
G7X
Recommendations
#
1.
2.
3.
4.
5.
6.
7.
8.
Reference
Cell
G1P2 and
G1P3
G2P3 and
G2P7
G3X
G4X
G5X
G6X
G7X
G4P1 and
G5P1
Opportunities
Recommendations
Thank You