1.

Toyota

Toyota remains dominating the Philippines automotive industry from years. It is one of the most
trusted Japanese brand in the country. This year, Toyota took away a market share of 43.9
percent. Toyota sold around 23,804 passenger cars in the first half of 2015. The Vios turned out
to be best-selling with 14,878 units, while the Wigo scored the second position by selling 5,484
units, and Corolla Altis registered sale of 2,236 units. In the LCV segment, Fortuner emerged as
top player by registering sale of 8,744 units, while Innova managed to get 8,028 units and Hiace
showed good response with 7,706 units. Out of these vehicles, the Vios and Innova is
manufactured by Toyota locally.
2. Mitsubishi

Mitsubishi Motors Philippines registered a total sales report of 25,198 vehicles in the first half of
2015. It gained about 19.2 percent of market share this year. MMPC was able to sell around
8,002 units of G4 sedan, Mirage hatchback and Lancer EX. However, it sold only 495 units of
Lancer EX while the G4 Sedan booked 4,673 units.
3. Ford

Ford Philippines has performed seamlessly this year. The November sales report revealed that
the graphs went up by 55% and over 2,975 units of vehicles were sold. The all-new Everest
registered sales growth with 1,151 units, while the EcoSport sales reached 7,902 units. This
shows an increase of 69% in sales than the last year. As the automaker decided not to
manufacture in the Philippines and stress on marketing strategy helped them hit the sales
nationwide. The American automaker started selling more number of vehicles now, ending up
with 10,427 units in the first half of 2015 and grabbed a market share of 7.9 percent.

Posted in Automobiles, Total Reads: 21712

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SWOT Analysis of Ford Motor Company with USP, Competition, STP (Segmentation, Targeting,
Positioning) - Marketing Analysis
Ford Motor Company
Parent Company

Ford Motor Company

Category

SUVs, Hatchbacks, Sedans,

Sector

Automobiles

Tagline/ Slogan

Built for the road ahead; Ford has a better idea; Quality is job done;
Built Tough

USP

International brand presence due to one of the oldest car

manufacturing company and also provides a wide range of cars
STP

Segment

Complete automobile segment including SUVs, Hatchbacks,

Sedans

Target Group

Young executives, businessmen, small families

Positioning

Positioned as an automobile company which provides quality cars

globally
Product Portfolio

Brands

1.Ford Ikon

2. Ford Fusion

3. Ford Figo

3. Ford Fiesta

5. Ford Endeavour

SWOT Analysis
1. One of the early market entrants and oldest car manufacturer
2. Offers a wide range of cars to different set of customers
3. Provides exclusive product features taking into consideration the
targeted segments

Strengths

4. Invested efforts to go green in order to help the environment

5. Has over 160,000 employees globally
6. Present across continents and has excellent visibility &
marketing
7. Ford is present in Motorsports like Formula One, Rally, Sports
cars, Touring cars & sponsorship of events
1.Adversely affected by the global recession & Euro crisis

Weaknesses

2.Hasnt completely tapped emerging economies as compared to

some other automobile giants
1. Expanding automobile sector
2. Improving business scenario due to expansion of consumer base

Opportunities

3.Capitalizing on the models exclusively designed for different

markets e.g. ford Ikon for India
1.Competition from major international players

Threats

2. Increasing usage of public transport and increased fuel costs

3. Production problems in local plants due to labor and similar
issues
Competition
1.Toyota
2.Honda

Competitors

3. Hyundai Motors
4. Tata Motors
5. Maruti
6. Chevrolet

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor

TYPE OF FACTOR
Favorable

Internal

Strengths

Unfavorable

Weaknesses

Diversified product
portfolio and well balanced
revenue streams
Strong global presence

Fluctuating margins
and cash flows

Overdependence on
the Japanese market

Strong focus on research

and development
Opportunities
Threats

External

Positive outlook for the

global oil and gas sector
Growing Asia-Pacific
specialty chemicals market

Strong growth in global

electricity market

Accelerating global textile

market

Slowdown of the global

economy
Environmental
regulations
Price volatility in
petroleum markets

Mitsubishi Motors
Parent Company

Mitsubishi Group

Category

Sedans, Hatchbacks, SUVs

Sector

Automobiles

Tagline/ Slogan

Driven to thrill; Love that car; Pursuing the Origins of Car

Engineering

USP

It is a part of one of the biggest industrial groups in Japan

STP

Segment

Complete automobile segment including hatchbacks, sedans &

SUVs

Target Group

Young executives from the upper-middle income bracket

Positioning

A car which you will love as it gives you thrill and comfort
Product Portfolio

Brands

1. Mitsubishi Eclipse

2. Mitsubishi Lancer

3. Mitsubishi Pajero

4. Mitsubishi Outlander

SWOT Analysis

Strengths

1. One of the most popular brands in the automobile industry with

excellent advertising and brand presence
2. Wide range of products from sedans to SUVs to hatchbatcks to
motorsports
3. The Corporation has seven vehicle manufacturing facilities in
five countries, Japan, Netherlands, Philippines, Thailand, United
States and Brazil
4. Has over 30,000 employees in the company
5. It is a global brand having a wide geographic reach with strategic
alliances

Weaknesses

1.Economic crisis due to Earthquake in Japan hurt the company

financially

Opportunities

1. Developing hybrid cars and fuel efficient cars for the future
2.Tapping emerging markets across the world and building a global
brand
3.Fast growing automobile market

Threats

1. Government policies for the automobile sector across the world

2. Ever increasing fuel prices
3. Intense competition from global automobile brands
4. Substitute modes of public transport like buses, metro trains etc
Competition

Competitors

1.Honda
2.Toyota
3.Nissan Motors
4.Hyundai Motors
5.Fiat
6.Chevrolet
7.Maruti Udyog
8.Tata Motors
9. Skoda
10. Toyota
11. Volkswagen
12. Ford

Toyota Motor Corporation

Parent Company

Toyota Motor Company

Category

Hatchback, Sedan, SUV

Sector

Automobiles

Tagline/ Slogan

Moving forward; Get the feeling

USP

Wide range of cars, wide service and distribution network,

international presence
STP

Segment

SUV, Sedan, Hatchback, Hybrid Segment

Target Group

Young executives, businessmen, urban families

Positioning

Positioned as a car manufacturer which provides power,

performance along with reliability
Product Portfolio
1. Toyota Prius

2. Toyota Fortuner

3. Toyota Innova

4. Toyota Camry

5. Toyota Corolla Altis

Brands

6. Toyota Etios

7. Toyota Land Cruiser Prado

SWOT Analysis
1. Wide range of car variants to offer
2. One of the oldest and reputed car manufacturers which brings
high brand awareness
3. Over 310,000 employees
4. A pioneer in hybrid technology and its production values like
kaizen, kanban are benchmarks in manufacturing
5. Highly diversified product portfolio
6. World class R&D and Engineering capabilities

Strengths

7. High brand awareness and market presence in the international

market
8. Popular in motorsport and sponsoring events

Weaknesses

1. Immense competition from world class competitors

2. Lesser grip in European market as compared to other car

manufacturers
1. Expanding Automobile market and opportunities for launching
new products
2. Concentrated efforts in hybrid segment can help Toyota become
a market leader
Opportunities

3. Augmenting worldwide distribution and servicing network to

increase market penetration
1. Intense competition in the market leading to saturation
2. Competition offering innovative features at lower price
3. New entrants in the same segment with better features and lower
price

Threats

4. Car manufacturers catering to high ended customers

Competition
1. Hyundai Motors
2. Ford
3. Honda
4. TATA
5. Audi
6. BMW
7. Tata Motors

Competitors

8. Chevrolet