RESEARCH

METHODS FOR
MANAGEMENT
UNIT - I

What is Research?

What is Research?
Research in common parlance refers to a search for knowledge.
Systematic investigation towards increasing the sum of
knowledge
- Chambers 20th Century Division
Research fulfills the gap of knowledge
The systematic and objectives process of gathering, recording
and analyzing data for aid in making decisions.
Research is the systematic collection, analysis, and
interpretation of data to answers certain questions or solve
problems.

OBJECTIVES OF
RESEARCH

to verify and test important facts

to analyse an event or process or phenomenon to identify the
cause and eect relationship
to develop new scientic tools, concepts and theories to solve
and understand scientic and nonscientic problems
to nd solutions to scientic, nonscientic and social problems
and
to overcome or solve the problems occurring in our every day
life.

TYPES OF RESEARCH
Descriptive Research Vs Analytical Research:
Descriptive research includes surveys and fact-finding
enquiries of different kinds. The major purpose of
descriptive research is description of the state of affairs
as it exists at present.
Analytical Research :
In analytical research, on the other hand, the
researcher has to use facts or information already
available, and analyze these to make a critical
evaluation of the material.

2. Applied vs. Fundamental Research

Applied research aims at finding a solution for an
immediate
problem
facing
a
society
or
an
industrial/business organization.
Fundamental Research
It is mainly concerned with generalisations and with the
formulation of a theory. Gathering knowledge for
knowledges sake is termed pure or basic research.
3. Quantitative vs. Qualitative research
Quantitative research is based on the measurement of
quantity
or amount. It is applicable to phenomena that can be
expressed in terms of quantity.
Qualitative Research is concerned with qualitative

4. Conceptual vs. Empirical Research.

Conceptual research is that related to some abstract
idea(s) or theory. It is generally used by philosophers and
thinkers to develop new concepts or to reinterpret existing
ones.
Empirical research
empirical research relies on experience or observation
alone. Empirical research is appropriate when proof is
sought that certain variables affect other variables in some
way. Evidence gathered through experiments
or empirical studies is today considered to be the most
powerful support possible for a given hypothesis.

5.Other Researches:
Historical Research
Conclusion Oriented
Clinical or Diagnostic Research