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Contents:
Who is Andrew Goodwin?
Andrew Goodwin music video theory
1. Relationship between the song and visuals with
examples
2. Thought through beat with examples
3. Genre-related style and iconography present
with examples
4. Close-ups of the main artist or vocalist with
examples
5. Voyeurism with examples
6. Intertextual References with examples
5. Voyeurism
Voyeurism: When the audience can
pleasure (voyeruistic pleasure) in the
appearance of watching actors or
artists.
Andrew also believes that many music
videos include voyeuristic angles of
women in order to entice their male
audiences
Examples: Voyeurism
Robin Thicke:
In Robin Thicke, Blurred Lines music
video, the women are signified as
wearing less near to no clothing while
the males are fully dressed. This
allows the male audience a voyeuristic
pleasure.
Miley Cyrus:
In, Wrecking Ball Miley Cyrus is
swinging naked on the ball, allowing
her audiences voyeuristic pleasure,
and linking to the female glaze theory.
6. Intertextual
References
It is not uncommon in music videos for
the target audience to recognise either
links to the visuals or lyrics of the song
to another media text. This is used to
engage the audiences and provide
them gratification if they are able to
recognise the link.
Examples: Intertextual
References
Becky G:
In Becky Gs music video for, cant
stop Dancin the advertisement of
a joint company is clear, the
audience gain gratification through
understanding the link.
Tyga:
In tygas Music video for,
Stimulated it stars Kylie Jenner
allowing gratification for the
audience whom understand that
its his girlfriend in real life.