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TERM PAPER
SUBMITTED TO
G.L. Bajaj Institute of Management & Research
Greater Noida
Objective of survey
The objective of the present survey is to develop awareness of branded laptop baseline estimates
and determine popularity of different company’s laptop. It suggests steps to be initiated or
strengthened in the field of demand in ncr region. The key indicators are among the general
population, demand branded laptop and the problem users.
• To gauge the awareness of the public and their sources of information on the working
executive class satisfaction on branded laptop.
• To assess the level of satisfaction of the public with respect to branded laptop
• To understand the practice of the public in terms of patronage of branded laptop,
purchase of branded laptop and use of branded laptop;
• To evaluate the perception of the public on the importance of various type of branded
laptop; and
• To collect the views of the public on genetically on different type of branded laptop
Acknowledgement
We take the opportunity to express our gratitude to all of them who in some or the other way
help us to accomplish this project. The research study cannot be completed without your
guidance, assistance, inspiration, and co-operation.
We particularly owe our gratitude to Prof. G.K.Sinha sir to give a such a opportunity.
And lastly to all the people who cooperate and encourage us, with their valuable time.
Lastly we express our gratitude to our Parents who financed this project.
Decleration
It is here by declared that this project report on “Most Preferred branded Laptops by working
executive” an original work done by on us behalf of G.L. Bajaj Institute of Management and
Research, Greater Noida.
It is submitted for partial fulfillment for the requirement of course curriculum of 3rd trimester of
PGDM and is an original piece of work done under the guidance of Prof. G.K. Sinha GLBIMR.
Preface
Research Methods is indeed an ancient art, it had been practiced in one form or the other since
the days of the Adam and Eve. Its emergency is of relatively recent origin for success of any
business and within this relatively short period, it has joined a great deal of importance and
stature.
We have chosen the topic “Different branded Laptops preferred by working executive”
we have tried to put our best effort to complete this task on the basis of skill achieved during
studies in the institute.
We have put our maximum effort to gain the accurate data. If any error or mistake found in
collecting data kindly ignore.
Prof. G.K.Sinha
GLBIMR
Tabel Of Content
Chapter-5 Findings
Chapter-6 Suggestions
Chapter-7 Conclusion
Chapter-8 Limitation
Bibliography
Annexure:
I-Questionnaire
II-Respondent sheet
Q.1 Please name the Laptop that comes to your mind immediately?
……………………………..
ANSWERS:
others0% IBM11%
Compaq17%
lenovo14%
HCL18%
HP23%
Dell 17%
o
the
rs, 3
%
C
omp
a q
,11% IBM,1
7 %
H
CL,8
%
le
nov
o,22%
D
ell, 18%
H
P,21%
ANSWERS:
others7% IBM13%
Compaq14%
lenovo18%
HCL11%
Dell 14%
HP23%
Yes No
Answer- If “YES”,
others 9%
IBM16%
Compaq12%
lenovo15%
HCL13%
Q.5 Most important reason for using the particular laptop (Tick one)?
ANSWERS:
BrandReliability
14% Entertainment 17%
Price10%
Service31%
Busines
s 28%
ANSWERS:
<1
0 0
0006
%
70
000
-10
000
011
%
<3
000
033
%
5
0000
-70
0002
1%
3
000
0–5
0 0
002
9 %
Part –B
Somewhat
Important 31%
Moderately
Important 28%
Moderately
Important 19%
Reliability
Very Important
Not at all 19%
Important 28%
Somewhat
Important 23%
Not soImportant
17% Moderately
Important 13%
Somewhat Important
13%
ModeratelyImportant
23%
Comfort
Not so Important
23%
Somewhat Important
19%
Moderately Important
24%
Special services
M oderately
Important 19%
Quality
Not soImportant
Som ewhat
21%
Important 22%
Moderately
Important 20%
Light inweight
Somewhat
Not soImportant Important 21%
20%
M oderately
Important 19%
Light in weight
Other(name) 6%
IBM 15%
WIPRO 10%
HCL 10%
HP 14%
Dell 12%
Entertainment
Other(name) 4%
WIPRO 6% IBM 15%
Compaq 11%
lenovo 10%
HCL 16%
HP 18%
Dell 20%
IBM 4%
Other(name) 23% lenovo 17%
HP 11%
Compaq 18%
Reliability
Compaq 15%
HP 18%
HCL 14%
Dell 15%
Easily available
lenovo 6%
WIPRO 13% HP 3%
Dell 15%
Compaq 13%
HCL 20%
Efficiency of battery
Other(name) 6%
WIPRO 8% IBM 17%
Compaq 6%
HCL 10%
lenovo 25%
Dell 8%
HP 20%
Special services
HCL 15%
HP 15%
Dell 10%
Quality
Other(name) 4%
WIPRO 6% IBM 15%
Compaq 11%
lenovo 10%
HCL 16%
HP 18%
Dell 20%
Light in weight
Other(name) 6%
IBM 15%
WIPRO 10%
HCL 10%
HP 14%
Dell 12%
10. Please check three most important reasons why you selected the branded laptop
5; 20% 1; 20%
4; 20% 2; 20%
3; 20%
Introduction to Topic
In today’s changing scenario customers are having power towards success or failure of any
branded product. As our product is laptops of different brands is well known among our
respondents, and it is used by our respondent in their daily life directly or indirectly. So we got
good response from the corporate world as well as common people.
The most familiar form of laptop is a manually operated device with one or more sets of many
services, features and function. Each set of services, features and function can be in one of two
states: either 'closed' meaning the contacts are touching and feeling can flow between them, or
'open', meaning the contacts are separated and none concluding.
The term 'laptop' is also applied to telecommunications networks, business, institution, etc and
signifies a network that is competitive advantages over other, such as the public is using laptop in
their daily life such telephone network was before a decades. The common feature of all these
usages is they refer to laptop that controls a connectivity with whole world with a very few
charge in all respect: audio, video, text, animation with help of internet connection.
Now, a days laptops are matter of consideration for users because these days they are more
focusing on the changing trend and Comfort ability. Due to this companies of branded laptop and
manufacturers are more focusing on changing trends and consumer demand, this helps in gaining
good market share among users.
In this topic we made a comparative study among top branded laptop’s manufacturer are
as follows:
HCL
HP
COMPAC
IBM
LENOVO
DELL
WIPRO
OTHERS
Methodology
Marketing research
Marketing is the function which links the consumer, customer and public to the marketer through
information used to identify and define marketing opportunities and problems generate, refine
evaluate marketing actions, monitor marketing performances, and improve understanding of
marketing as process.
Research design:
despite the difficulty of establishing and entirely satisfactory classification system, it is helpful
to classify marketing research project’s on the basis of fundamental objectives of the research,
consideration of the different types, their applicability, their strength and weakness will help the
researcher to select the best suited specific problem.
The two general type of research methodologies are used witch are following:-
1. Exploratory research:-
In well established field’s of study, hypothesis usually is drawn from ideas developed or
glimpsed in previous research studies or is derived from theory.
Research could be then used to determine if the hypothesis was correct. Too little is known,
however about consumer reaction to marketing stimulate to permit the formulation of sound
hypothesis in many specific situations. As a result, much marketing research is of exploratory in
nature; emphasis is placed on finding hypothesis relative to new product’s or marketing practices
that can be changed profitably.
2. Conclusive research:-
Conclusive research provides information that helps the executives make a rational decision. In
some instances particularly if an experiment is run, the research in many come close to
specifying the precise alternative to choose; in other cases, especially with descriptive studies,
the research will only partially clarify the situation, and much will be left to the executives
judgment.
EXPLORATORY
c) Case Study.
CONCLUSIVE
a) Descriptive Research.
b) Case Study.
c) Statistical Study.
d) Experimentation.
Research Instrument
Sampling frame
Executive people of ncr above 25 years from greater noida, delhi and
ghaziabad.
Sampling unit
Sample size
Sampling method
And to achieve flexibility by asking certain open ended questions. The time
constraints and various other factors were also kept in mind while framing the
marketing research methodology.
Comparative Analysis
Surveys have become so common in today’s world that the average person seldom questions the
idea about the useful information that can be obtained in a particular manner. Various findings of
one type or another are developed and are usually seen possible after the acceptance.
Questionnaire:
Questionnaire and observation are two basic methods of collecting data in marketing research.
In questioning, data is collected by asking questions a formal list of such questions is called a
questionnaire.
• Speed and cost:- questionnaire is usually faster and cheaper than observing
interviewee. It has moreover better gathering activities. As a result, less time is
wasted in a questionnaire study.
respondent cannot furnish information because they are unable to remember the derived facts, or
they have never known the facts.
Types of Questionnaire
• Structured Distinguished
• Non-Structured Distinguished
Findings
As We Started Our Marketing Research Project From 20th Of February That Time We Are Very
Much Nervous About The Marketing Research Project But We Were Confident About Our
Topic Of Research And We Were Having Knowledge About Laptop Industries, And Later On
We Made A Detailed Related To Our Research Project And We Find That This Is Very
Interesting And Enjoyable.
• Hp and compaq is the most preferred brand of laptop among respondents 55% of total
sample.
• Most of the respondents are using of laptop due to its best service and reliability.
• Most of the respondents are influenced by availability (44%) and price (16%) and least
influencing factor is weight (9%).
• the modes of awareness of laptop among respondents, that is 44% of respondents are
come to know from media, 27% are from magazine, 16% are from other and 13%
respondents are know about switches from reference group.
• It is revealed that most of the respondents from our sample 41% are brand loyal to their
preferred branded laptop despite price hike only a small proportion of respondent’s i.e
39% are more inclined towards price sensitivity rather than the brand preference.
Suggestion:
• In order to improve the market share, the ibm should work on price strategy,
durability of product, easy availability of product & should provide better quality
product.
• In order to retain the market leadership, dell should also find out their loopholes,
especially they should work on quality aspect on their branding & easy availability of
product.
• If hcl would like to improve its market share then it may come out with improve
version of the product which are being used by hp users. It can have two types of
pricing strategy according to the users of different segments.
• Lenovo should work on the product life cycle curve of its product and should do r&d
on the [product to make its product saleable in the market. It should try to retain the
market share which it already has i.e. 25%.
• As it seems ibm is working on niche market strategy, catering the needs of lower
income group users, so it should continue to retain its existing users; however, it
should also plan and make strategies in order to tap the consumers from other income
group.
Conclusion
Although this survey covered a relatively small number of branded laptop users and sampling of
branded laptop. NCR’s publics are friendlier and very co-operative to help us in filling this form
to perform this work.
From this survey we have discovered that existing branded laptop are good but there are many
companies which are not providing particular facilities to retain their customer. Branded laptop’s
markets are very big and it is in its growing stage. Peoples are enjoying its and some of them use
it just as status symbol only. Where as some of them are really needs it for their work.
It was really very interesting work to talking with different people daily of different level and
different categories.
Due to this survey we are able to be more aware for this corporate world, we learn to maintain
patinas while talking with the people, even come to know about their work ,
We had done marketing research in order to know the preference of branded laptop of NCR
regarding the:
We tried our best to find all the data’s and facts. It was difficult to read the psychology of the
people and the respondents who use branded laptop.
We make it possible just due to help of our co-members and faculty member guide line which
kept always hopeful and confident
Thanks to
Limitations / Shortcomings
In every research work there are some limitations and this research is no exception.
Limitation of time
Availability of time was one of the biggest limitations faced. Due to shortage of time we had to
limit the work in its present form such as we had to limit our self in ncr only.
Limitation of cost
Money was also one of limitations faced while conducting this research.
Some of the people were not interested in filling questionnaire; some people were talking this
research seriously. Some people were engaged in their job hesitate to fill questionnaire and their
personal details. Because they are not comfortable with english language and law and order
situation.
Others limitations
Since we didn’t have any previous experience in research work and report writing so it may have
lead to discrepancies in the report. Our sample size was only 100; we had to limit our work in the
present form.
Questionnaire
Submitted to :- Submitted by :-
Prof. G.K.Sinha Prashant nirala (43)
GLBIMR Ved prakash (60)
Vikash kumar singh (62)
Virender singh (63)
Dear Sir/Madam,
Subj:- Survey on “Different branded laptop preferred by working executive”
Sir,
So please Sir/Madam looking forward for kind cooperation for this regard.
Thanking You ,
Prashant nirala ( 43 )
Ved prakash ( 60 )
Vikash kumar singh ( 62 )
Virender singh ( 64 )
Part –A
1. Please name the laptop that comes to your mind immediately ………………….
Yes No
4. Most important reason for using the particular laptop (Tick one)
Part –B
Entertainment
Value for price
Reliability
Easily available
Efficiency of battery
Special services
Quality
Light in weight
10. Please check three most important reasons why you selected the branded laptop
6. I wanted to try something new
7. Branded laptops facilities are very good
8. I saw advertisement for the branded laptop
9. Someone recommended the branded laptop
10. My organization choose the branded laptop
12.Education
13. Occupation
15 .Gender
Male Female
Name of Respondent :
Contact no. :