Vtu Mba Final Summer Project On Hyundai Part B

STRATEGY TO INCREASE THE DEMAND FOR HYUNDAI MOTORS PRODUCT AND SERVICES
PART-B
GENERAL INTRODUCTION
A. Statement of the problem:
The research is based on the “Strategy to Increase the Demand for Hyundai
motors Products and Services”. Why their competitor’s sales are more than Shree
Hyundai? How to manage our company to win from these competitors’?
B. Objective of the study:
The objective of the study is To:
 Increase the sales of the Shree Hyundai by implementing different

marketing strategy.
 Understand the market conditions for Hyundai Cars.
 Study about the strategy of its competitors in the market.
 Different promotional tool used by Shree Hyundai
 Study the consumer behaviour, and perception about the Hyundai

Cars.
 Study about the need of improvement in existing Marketing System.

 Study about the difficulties faced by Executives while Marketing in
the field.
 To study about the effectiveness & efficiency of Shree Hyundai in

relation to its competitors
T-JOHN INSTITUTE OF TECHNOLOGY

C. Scope of the study:
Shree Hyundai’ working philosophy is particularly based on “Prepare employees for the
future developments with developments in their personality.” As competition is very
much intense hence the management is working hard for customer relationship to achieve
future business growth.
As it is newly opened organization hence as every other organization it is also facing

some management problems. Management is trying to overcome all these problems and
achieving systematic workings here. Each and every department is distinguished for the
employees. Every employee is having its own designation and job profile and he/she has
to work under that profile only. For each segment of the vehicles, Shree Hyundai is
having its separate executives. Departments are connected through local area networks.
The main aim of management here is self development of employees. So that, they can be
empowered for the benefit of the organization and be able to take future responsibilities.
It starts with the joining of the employee in the organization. Initially, they have to work
under various departments till his/her probation period would be over. They have to start
their works from the ground level, so that they can understand the reality of the business
here. Daily reporting at the morning and the evening make them up to date with the
objectives and their future targets. The senior management knows that how they are
doing their work and in which way they have to be directed.
Shree Hyundai tries to find out the answer of 4 critical questions while doing its business;
1. Are we easy for customers to do business with?

2. Do we keep our promises?
3. Do we meet the standards, we set?
4. Are we responsive to customer needs?

D.Methodology:
The nature of the project work has been descriptive as no hypothesis, is taken
to be tested. Though the conclusions drawn could be taken as the hypothesis
and further tested by the research work undertaken in the relevant field. The
reason for choosing the descriptive research design is the fact the project report
has been primarily based upon the secondary sources of data and whose
authenticity could be assured of.
The reluctance of the company's personnel in parting with much of information

led the project report to be based substantially on the secondary source of data.
The sources of data used in data collection are the following:
Primary sources
In order to gather information about the various products of Shree Hyundai, I

personally visited a number of Showrooms and collected data pertaining to the
prices of the cars offered. The market visits were useful in knowing the
comparative prices and quality of the offered brands vis-versa the competitive
brands. Details regarding the delivery of the cars were collected and I also
inquired about the various sales promotion schemes followed by the three car
showrooms in Bokaro.
By interviewing these dealers valuable information was collected. I inquired

from them about their marketing advertising and sales strategies.
Secondary sources
Information was collected from secondary sources such as customer survey,
newspapers advertisements, Automobile newsletters, etc.
Beside these the use of Internet was also made in collecting relevant
information. The data collected from the above mentioned sources has been

adequately structured and used at appropriate places in the report. The

information gathered included:
• Their annual reports.
• Pamphlets.
• Posters.
• Press clippings.
• News releases.
• Newsletters.
• Pictures.
• Exchange schemes.
• Loan fair.
E. Sampling :
• Population:
The population considered for this research type is the overall

general buyers who:-
a. Planning to buy four wheeler(one time payment or EMI) for the
first time.
b. Are planning to replace their old four wheeler with a more
satisfying product type.
c. Fill the need of four wheeler.
d. Can afford a car however do not fill the need of buying one.
In short we can mathematically say that it is a general set which
includes all the set and sub-sets of potential buyer of four buyers.
• Non probability sampling:
Non-probability sampling provide a non- scientific techniques of

drawing sample from the population according to non-particular laws of
4

chance in which each unit in the universe has No definite pre-assigned

probability of being selected in the sample. in short it is the purposes of
subjective or judgment sampling.
The sampling design I used here is convenient sampling because

it is based on the selected customers i.e., previous customer of Hyundai, the
customers who are planning for new cars and customers who came in
showroom for enquiry of Hyundai Cars. I was selected the convenient
sampling because it was not easy to survey all customers.
• Sample size:
The sample size shorted out from the population (universe set) is
100 nos. to draw the conclusion of the study.
F. Limitations of study:
Since the road to improvement is never ending, so this study also suffers from
certain limitations. Some of them are as follows:
• Because of illiteracy, it was a time consuming method in which
continuous guidance was required.
• Questionnaire method involves some uncertainty of response. Co-
operation on the part of informants, in some cases, was difficult to
presume.
• The project was limited to a period of 10 weeks and is done purely for the
academic purpose.
• It is possible that the information supplied by the informants may be
incorrect. So, the study may lack accuracy.

ANALYSIS / DESIGN:
The data given below was based on the questions which are asked during the
survey.
Q.1. WHY SHOULD YOU OPT A FOUR WHEELER?
Table No 1: Showing why people opt a four wheeler:
No. of Respondents Percentage

Need 31 31.0
Comfort 11 11.0
Status 48 48.0
Stylish 10 10.0
Total 100 100.0
GRAPH No. 1: Showing the why people opt for a four wheeler:

Interpretation: The above graph reveals that 48% of the respondents opt four wheeler for
status,31% of respondents for the need on the regular bases,11% of the respondents opt for
comfort of service, and 10% of the respondents opt four wheeler for the style
Q.2. HOW YOU AWARE ABOUT HYUNDAI CARS?
Table No. 2: How Customers are aware of Hyundai car?
No. of Respondents Percent

TV Ads 33 33.0
Existing customers 21 21.0

Magazines 24 24.0
Friends 12 12.0
Internet 10 10.0
Total 100 100.0

GRAPH No.2: showing How Customers are aware of Hyundai car:
Interpretation: From the above graph shows that 33% of the respondents came to know of
Hyundai car through TV ads, 24% of the respondents through magazines,21% of the respondents
through the existing customers and 12% of respondents from friends,10% of respondents
through internet. The above graph explained that majority of respondents are TV ads and
Magazines.
Q.3. What is your perception about Hyundai motors?
Table No. 3: Showing Customer Perception about Hyundai Motors:

Particulars Number of Respondent Percentage
BEST 43 43%
GOOD 26 26%
ORDINARY 17 17%
NO COMMENT 0 0%
POOR 14 14%

WORST 0 0%
POOREST 0 0%
TOTAL 100 100%
GRAPH No.3: Showing Customer Perception about Hyundai Motors
Interpretation:
The above graph reveals that best perception comes from 43%, 26% have good perception about
the Hyundai car and rest by 17% have ordinary ,14% have poor perception.
Q.4. What is the standard of cars in Hyundai Motors?
Table No. 4: Showing result about standard of Hyundai cars:

Particular Number of respondent Percentage

Excellent 12 12%
Better 32 32%
Good 23 23%
No Comments 08 8%
Poor 23 23%
Worst 2 2%
Poorest 0 0%
TOTAL 100 100%
GRAPH No. 4: Showing result about standard of Hyundai cars:
Interpretation: The above graph showing the standard of Hyundai cars.12% customers says the
standard is excellent, 32% says better, 23% says good standard, 8% no gave any comment on
this but 25% customer says the standard is poor or worst.
Q.5.: On the basis of price and feature comparison, is Hyundai Motors economical?
10

Table. No.5: Showing is Hyundai cars are economical according to its price and features:
PARTICULARS No. of respondents percentage

Extremely Agreed 20 20%
Highly agreed 30 30%
Agreed 25 25%
No Comments 12 12%
Disagreed 13 13%
Highly disagreed 0 0%
Extremely disagreed 0 0%
GRAPH No. 5: Showing is Hyundai cars are economical according to its price and features:
Interpretation: The above graph showing is Hyundai cars is economical. 20% of public is
extremely agreed with this statement, 30% is highly agreed, 25% is agreed and rest of peoples
answer is negative.
Q.6. What is your perception about the maintenance cost of Hyundai cars?
11

Table No.6: Showing Customers Perception about the Maintenance Cost of Hyundai :
Under Customer Strength 30 30%
Economical 23 23%
Trendy 39 39%
Safety 5 5%
Etc 3 3%
TOTAL 100 100%
GRAPH No. 6: Showing Customers Perception about the Maintenance Cost of Hyundai :
Interpretation: Here 30% customer’s says maintenance cost is under customer strength, 23%
says it is economical, 39% says trendy, rest of customers says safety and others.
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Q.7. Which feature of Hyundai cars attract you more?
Table No.7:Showing which feature attract more customer:

Luxurity 30 30%
Price 20 20%
Safety 20 20%
Style & Trend 16 16%
Etc 14 14%
GRAPH No.7: Showing which feature attract more customer:
Interpretation: 30% people like Hyundai cars due to luxurity, 20% due to price, 20% due to
safety and rest due to style & trend and rest of others.
Q.8. For passenger segment, which is the highly considerable competitor for Hyundai
Motors?
Table No. 8: Showing who highly considerable competition with Hyundai:

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Competitors Number of Respondent Percentage

Maruti 45 45%
Honda 10 10%
Tata 14 14%
Skoda 08 8%
Chevrolet 12 12%
Ford 7 7%
Toyota 1 1%
M&M 3 3%
Total 100 100%
GRAPH No.8: Showing who highly considerable competition with Hyundai:
Interpretation: Most of public’s perception about competition was, Maruti is the big competitor
of Hyundai, rest of companies has little competition due to the model of cars, Hyundai is only
passenger car manufacturer this is the reason.
Q.9. In term of new designs of car, what is the status of Hyundai motors?
14

Table No.9: Showing the performance of new car design:

Excellent 17 17%
Better 47 47%
Good 21 21%
No Comments 2 2%
Poor 3 3%
Worst 7 7%
Poorest 3 3%
GRAPH No.9:Showing the performance of new car design:
Interpretation: Above graph showing the performance of Hyundai’s new car design.
17% public says its new models are excellent performance, 47% says better and 21% says good
performance rest of says not good or poor performance.
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Q.10. How would you rate Hyundai Motors on the following parameter?
Table No.10: Rating of Shree Hyundai :

Particular Strongly Disagree No Agree Strongly
Disagree Comments Agree
Knowledgeable Sales Person 0 1 0 3 0
Employees spent enough time 0 0 0 3 1
with you “Before Sales”
with you “During Sales”
with you “After sales”
Display of Merchandise is 1 1 2 2 0
attractive
Availability of the product 3 0 0 3 2
Variety/Selection of merchandise 0 0 0 0 0
Vehicles in good condition 0 0 0 2 1
Prices are affordable 2 1 0 3 3
Attractive discounts offered 0 0 0 5 3
Décor of the waiting area is 3 0 0 2 1
pleasing
Offered a test drive 0 0 0 3 2
Post sales follow ups are done 0 2 1 2 1
regularly
Responds to complaints quickly 0 1 2 2 1
Service at Hyundai service 0 0 2 3 3
station is excellent
Careful with personal 0 0 0 0 0
information
All the commitments are fulfilled 0 3 1 2 5
Value for money 0 0 0 1 4
TOTAL 12 10 11 38 29
GRAPH No. 8 Rating of Shree Hyundai :

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Interpretation:
The ratings that 29% of strongly agree and 10% disagree , 12% say strongly disagree and
11%dont have comments, 32% agree to the ratings.
Q.11. Are you aware of the following facilities provided by Hyundai motors?
Table No.11: Showing the awareness about Facilities of Shree Hyundai:

PARTICULARS YES NO
Hyundai Insurance 10 2
Extended Warranty 9 12
True Value 4 0
Hyundai Finance 6 6
Autocard 14 12
Genuine Accessories 16 9
GRAPH No. 9
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Interpretation:
The figure showing only 59% people are know about the offers and facilities of the Shree
Hyundai, rest of them don’t know.
Why people should have to purchase a Hyundai cars:
Comparing Hyundai Santro with Wagon R, Indica And Fiat Palio:
Hyundai Santro Maruti Suzuki Tata Indica V2 DLE Fiat Palio Stile 1.1
Xing GLS Wagon R LX – BS III SLE
General
Features
Price (Ex-
Showroom Rs. 3,68,889 Rs. 3,24,769 Rs. 3,13,553 Rs. 3,63,367
Mumbai)
Hyundai Santro Maruti Suzuki Wagon Tata Indica V2 DLE- BS Fiat Palio Stile 1.1
Features
Xing GLS R LX III SLE
Air Conditioner
Power Windows
Power Steering
Anti-Lock
Braking System
Leather Seats
18

CD Player
Specs
Overall Length
3565 3520 3675 3827
(mm)
Overall Width
1525 1475 1665 1620
(mm)
Overall Height
1590 1660 1485 1440
(mm)
Kerb Weight
854 825 995 990
(kg)
Mileage Overall 17.6 13 13.64 12.24
Seating Capacity
5 5 5 5
(person)
No of Doors 5 5 5 5
Displacement
1086 1061 1405 1108
(cc)
Power
63@5500 64@6200 54@5500 57@5250
(PS@rpm)
Torque( Nm@rp
89@3000 84@3500 83@2500 92@2750
m)
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Transmission
Manual Manual Manual Manual
Type
Gears 5 5 5 5
Minimum
Turning Radius 4.4 4.6 4.9 5.1
(meter)
Tyres 155/70 R13 155/80 R13 165/65 R13 Radial 165/80 R13
Wheel Base
2380 2360 2400 2373
(mm)
Ground
165 165 170 170
Clearance (mm)
Front Track
1315 1295 1415
(mm)
Rear Track(mm) 1300 1290 1378
Front Legroom
1080 985 1290
(mm)
Rear Legroom
800 890 970 830
(mm)
Boot Space
218 217 260
(liter)
Gross Vehicle
1250
Weight (kg)
Fuel Economy
20

Mileage
Highway 20.1 17 17.4 15.6
(km/liter)
Mileage City
16.8 12 12.7 11.4
(km/liter)
Mileage Overall
17.6 13 13.64 12.24
(km/liter)
Capacities
Seating Capacity
5 5 5 5
(person)
Fuel Tank
35 35 37 47
Capacity (liter)
No of Doors 5 5 5 5
Performance
Maximum Speed
141 145 135 131
(kmph)
0-100kmph
16.9 17.4 25.7 21
(seconds)
1/4 Mile
20.6 21.2 22.6 20.5
(seconds)
100kmph-0
72.3 51.6
Braking (meters)
21

80kmph-0
55.2 36.6 33
Braking (meters)
Engine
475 IDI with

Engine Hyundai Epsilon Microprocessor based
FC Engine 1.1 L FIRE
Type/Model Engine Management
Engine
System (ECU)
Displacement
1086 1061 1405 1108
(cc)
Valve
SOHC DOHC SOHC
Mechanism
Bore (mm) 66 68.5 70
Stroke (mm) 77 72 72
Compression
8.9 9 22 9.6
Ratio
No of Cylinders
4 4 4 4
(cylinder)
Cylinder
Inline Inline Inline Inline
Configuration
Valves per
3 4 2 2
Cylender (valve)
Distributorless
Ignition Type Ignition System
(DLI)
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Block Head
Aluminium
Material
Fuel Type Petrol Petrol Diesel Petrol
Electronic Multipoint
Fuel System MPFI MPFI with 32 bit
microprocessor
Transmission
Transmission
Manual Manual Manual Manual
Type
Gears 5 5 5 5
Stick gear shifting

Clutch Type
& Frequent clutch
Final Reduction
3.86
Gear Ratio
Suspensions
Independent Wheel,
McPherson Sturt with Independent, wish Bone McPherson type with
Front McPherson Sturt
torsion type roll type, with McPherson lower wishbone
Suspension with Stabilizer bar
control device Sturt, Antiroll bar anchored to cross
member, coil spring
Independent, Semi Torsion axle, coil

Coil spring, gas filled
Torsional Beam trailing arm with coil springs, stabilizing
shock absorber with 3
Rear Suspension Axle, 3 Link offset spring mounted on bar and telescopic
link rigid axle and
coil spring hyduralic shock dual effect shock
isolated trailing arms
absorber absorber
23

Steering
Rack & Pinion with

Steering Type Non-power steering Rack & Pinion Rack & Pinion
Power Assist
Power Assisted Standard N/A N/A Standard
Minimum
Turning Radius 4.4 4.6 4.9 5.1
(meter)
Brakes
Dual circuit, diagonally Hydraulic, dual-

Brake Type ABS 8” booster- assisted split, vaccum assisted diagonal split, servo
with PCR valves assisted
Front Brakes Ventilated Disc Discs Ventilated Disc Ventilated Disc
Drum brake, Auto

Rear Brakes Drum brake Drum Drum
Adjusting Type
Wheels and Tyres
Wheel Type Tubeless tyres Steel Steel
Wheel Size 13 inch 13 inch 13 inch 5.0 B x 13 inch
Tyres 155/70 R 13 155/80 R13 165/65 R13 Radial 165/80 R13
24

Comfort: Comfort: Comfort: Comfort:
STRATEGY A/C withTHE DEMAND

TO INCREASE Ozone- FOR
AirHYUNDAI
conditioner withPRODUCT
MOTORS ACAND
System
SERVICES AC
friendly R134a heater Cup holder in glove Power steering
gas Full flat front seat compartment Low fuel warning
Heater Remote fuel lid opener Digital clock lamp
4 Speed Blower Fan Low fuel and high 12 V accessory socket
Remote fuel lid opener engine temp. Cup holder
Remote tail gate warning lamp Remote fuel lid opener
release Remote fuel lid opener Remote tail gate
Clutch foot rest and tail gate opener
Power steering release Heater
Internally adjustable Tachometer Central locking
ORVMs Tinted windshield, door Power windows front
Front power windows and tail gate glass
Low fuel warning
Exterior
Exterior Double barrel clear

Exterior lens halogen
• Clear headlamps
headlamps Chrome surround Internally adjustable
• Twin clear rear centre grille ORVM
combination Exterior Full wheel cover
Chrome plated strip on
lamps hood Front fog lamps
• Driver & Clear headlamps & tail Clear lens head lamp Body coloured
passenger lamps Clear lens side repeater bumpers
ORVM Tinted glass lamps
• All around Outside rear view Clear lens tail lamps
tinted glass mirror (R & L) Wheel arch flairs & still
• Body coloured Wheel hub cap valence cover
bumper Front wiper (2 speed + (Black)
• Detachable intermittent) Wheel cover (half)
black bumper Radial tyres
moduling
• Waistline
modeling
• Chrome
radiator grille
• New body
colour
• Body colour
coordinated
seat fabric
• Body colour
radiator grille Interior
• Rear spoiler
• Full wheel Interior Black dial instrument
cover cluster
• All four door Beige and brown dual
operated cabin tone dash board
lamp Fabric lined seats
Interior • Fabric lined Door trim with fabric
seats (Partial) inserts
Interior • Internally Rear seat double
3-spoke steering wheel 25
A, B & C pillar trims adjustable outer folding
Plush Upholstery rear view mirror Rear parcel shelf
Rear speaker grill
T-JOHN INSTITUTE
Front ash trayOF TECHNOLOGY
(Driver’s Side) Provision for speakers
Ash tray
Front and rear door • Lamp in luggage 3 spoke steering wheel
Room lamp
pocket compartment Day /night mirror
Floor console (deluxe)
Cup holder • Moulded roof
Competition with Wagon R, Indica V2 and palio:
As we can see from the available data, Unique Selling Points can be created for Santro xing. The
points could be created from the following aspects;
a. Only in Santro, we are having AC with Ozone friendly with 4 speed

blower fan which always take freshment in both Driver and passengers.
b. Only in Santro, we will find A, B & C pillar trims, which shows interior
more luxury.
c. We are beating other models in overall length. In overall height only

Wagon R is beating us. But we can convince our customers by showing
them that this much of height is useless for Indian customers.
d. The actual selling point would be Santro mileage capacity, which is the
highest as compared to competitors. And our Indian customers are very
much keen about this factor.
e. Power and torque is highest for the Santro, which makes it lucrative option
for thrill lovers.
f. Ground clearance is highest for Santro, which is very much suitable for
Indian roads.
g. For only Santro, we are having rack and pinion steering with power
assisted while others are having either rack and pinion or power steering.
h. Only for Santro, we are having ABS, which makes it suitable for each and
every type of road condition.
The biggest challenge for every marketer is that “Customers could not be satisfied
absolutely; this is organization people responsibility to convince the customer to purchase
our product”. To be compatible in these described situations we have to follow the e master
word for every organization to compete with rivals – “Feel that we all are members of the
family in this organization and we will help to each other as a family member”.
26

FINDINGS FROM SURVEY

According to the survey the customers who are already the customer of Hyundai cars are
satisfied with the service of Shree Hyundai, and the public who are planning to purchase a new
car should go for Hyundai because the cars in Hyundai is economical in price, luxurious in look,
comfortable, and trendy in design. These features also attract our young age group due to the
new design, trendy look and style.
The following are the findings I point out from my study:
1. Customers are always demanding, but they don’t have to loose their patients, because
customer is the God for us. If they are creating problems, then also we have to clear all
matters with smile and patients. Make them understand fully that what are the problems
and available solutions for that problem.
2. They are not here to provide comparisons. They have to provide test drive to those
customers only which seem to be the competent customers.
3. They have to make their customers understand about their own need and available
options to satisfy their needs. Customers should be known that money discount is not as
important as their personal satisfaction.
4. They have to integrate the operations of our all departments, so that each and every
department can help in operation of every department and understand other department’s
work.
5. Each and every employee should be having working knowledge of each and every
department, hence job rotation is better option for this.
27

6. The management has to understand personal needs of the sales and marketing people,
hence weekly get to gather with top management should be there about technical and
personal problems for the employees where everyone would be free to express his/her
thoughts.
7. When they should be having first meeting with customer, initially they have to make
them understand about financial conditions for available banking and non banking
companies. Then after they have to give them plan for financial.
8. They should be having one printed information about all formalities for the finance and it
should be given to the customer so that it would be helpful to the customer while
summing up documents for finance.
9. The customers who are having discontinued banking operations they should be given
support by making alliance with related banks, so that it would be easy for the customers
to get loan.
10. Executives may have to check that all documents they are sending to the department.
11. All relevant information should be same for all sections and absolute.
12. First of all, they have to provide one more employee to the exchange department. Hence,
when Mr. R.K. Singh(corporate and exchange dept) would not be free then he can
manage the deal.
13. Customers will not understand the technicality and market conditions hence we have to
make them understand that what they are getting that would be the best in the condition.
28

SUGGESTIONS:
Aggressive Ad Campaign:
Shree Hyundai should put a few hoardings in different areas in

Bokaro and also advertise effectively in local cable channel.
Educating the customners:
Shree Hyundai should educate the customers about the

maintenance of the vehicle.
Attractive schemes:
Give few attractive schemes at the time of after sales services.

Like giving quick service and charging them reasonably.
Personal touch with the customers:
29

Asking the customers to come regularly for servicing even

after the warranty period.
CONCLUSION:
The report has highlighted the importance of providing the highest customer
satisfaction and how it affects the sales. Though in the month of December, the sales
were down, by developing competitive strategies and by delivering high class products
and services, Popular Vehicles and Services were able to keep their sales momentum.
The report emphasizes the importance of customer loyalty to develop the business.
The study which we conducted on the Four wheeler automobile sector is a very
important topic of automobile sector.
After deep research, analysis and getting information about companies as

formulated that the four wheeler automobile companies achieved success in the market.
Throughout the study we found the four wheeler manufacturer having very new and
30

modern technology in their bikes, they have a good market share in India, many of
Automobile companies like Maruti Suzuki, Tata Motors, M&M, Fiat, Ford, etc are also
giving large competition.
Concluding the performance of the company related to four wheeler sector in

India, getting their market share and growth and what are services they are providing
after sales.
Hyundai Motors has managed to put in spectacular performance going from

strength despite increase in competition; the company's sales have witnessed an uptrend,
registering an average growth of 42% in the three years under review.
Hyundai Motors has managed to achieve this because its strong brand image and
proven product quality underpinned the performance growth in recent years. Apart from
the strong brand "Santro" the company's performance across the spectrum of the
Passenger car market helped it exploit the growing demand for 5-stroke Cars.
31

Vtu Mba Final Summer Project On Hyundai Part B

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STRATEGY TO INCREASE THE DEMAND FOR HYUNDAI MOTORS PRODUCT AND SERVICES

A. Statement of the problem:

B. Objective of the study:

The objective of the study is To:

 Increase the sales of the Shree Hyundai by implementing different

 Understand the market conditions for Hyundai Cars.

 Study about the strategy of its competitors in the market.

 Different promotional tool used by Shree Hyundai

 Study the consumer behaviour, and perception about the Hyundai

 Study about the need of improvement in existing Marketing System.

 To study about the effectiveness & efficiency of Shree Hyundai in

T-JOHN INSTITUTE OF TECHNOLOGY

C. Scope of the study:

As it is newly opened organization hence as every other organization it is also facing

1. Are we easy for customers to do business with?

T-JOHN INSTITUTE OF TECHNOLOGY

The reluctance of the company's personnel in parting with much of information

In order to gather information about the various products of Shree Hyundai, I

By interviewing these dealers valuable information was collected. I inquired

T-JOHN INSTITUTE OF TECHNOLOGY

adequately structured and used at appropriate places in the report. The

The population considered for this research type is the overall

• Non probability sampling:

Non-probability sampling provide a non- scientific techniques of

T-JOHN INSTITUTE OF TECHNOLOGY

chance in which each unit in the universe has No definite pre-assigned

The sampling design I used here is convenient sampling because

T-JOHN INSTITUTE OF TECHNOLOGY

Q.1. WHY SHOULD YOU OPT A FOUR WHEELER?

Table No 1: Showing why people opt a four wheeler:

No. of Respondents Percentage

T-JOHN INSTITUTE OF TECHNOLOGY

Q.2. HOW YOU AWARE ABOUT HYUNDAI CARS?

Table No. 2: How Customers are aware of Hyundai car?

No. of Respondents Percent

Existing customers 21 21.0

T-JOHN INSTITUTE OF TECHNOLOGY

GRAPH No.2: showing How Customers are aware of Hyundai car:

Q.3. What is your perception about Hyundai motors?

Table No. 3: Showing Customer Perception about Hyundai Motors:

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GRAPH No.3: Showing Customer Perception about Hyundai Motors

Q.4. What is the standard of cars in Hyundai Motors?

Table No. 4: Showing result about standard of Hyundai cars:

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Particular Number of respondent Percentage

GRAPH No. 4: Showing result about standard of Hyundai cars:

this but 25% customer says the standard is poor or worst.

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PARTICULARS No. of respondents percentage

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Particulars Number of Respondent Percentage

Under Customer Strength 30 30%

TOTAL 100 100%

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Q.7. Which feature of Hyundai cars attract you more?

Table No.7:Showing which feature attract more customer:

GRAPH No.7: Showing which feature attract more customer:

Table No. 8: Showing who highly considerable competition with Hyundai:

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Competitors Number of Respondent Percentage

GRAPH No.8: Showing who highly considerable competition with Hyundai: