Digital Conference 2010: Content

9.30 Introduction: Lawrence /Shifthappens Video

9.40 Keynote Trends

 TBC (60 mins)

10.40 Making the most of technology: Aziz Musa (content from WWO) (15 mins) SA

10.55 Why UX is really just good Marketing

 Getting users to sign up, interact and engage: Jessica Hall (20 mins) LC

11.15 BREAK

11.45 Persuasion Architecture

 The roadmap & MRO case study: Kerrie Longley & Snezana Petrovic (15 mins) LM

12.00 Analytics (the digital body language)

 Omniture and the new dashboard. Having the ability to look at the data our users leave
behind: Snezana Petrovic & Maria Kowal (20 mins) LM

12.20 Lead Generation: Eloqua Video (5 mins)

 Marketing Automation the principles: Annabel Atkinson/Justine Gillen (15 mins) LC
 Case Study: XpertHR. Content Marketing. Working with Editorial to generate content
(15 mins) SA

12.55 Working with Sales (pre & post campaign)

 Tips & tricks to successfully align Sales with Marketing: Debbie Williams (10 mins) LM
 ICIS Fertilisers Case study: Kirsty Fleck. (10 mins) LC

13.15 LUNCH

14.15 Workshop:
 Google Tools for consumers & advertisers: Emma Frazer (45 mins) LM

15.00 Social Media/Search/Email: Social Media Video (5mins)

 FREE SLOT (TJG 10 mins) LC t
 Multi-channel marketing why it is so important: Mary Miller Mardev DM2 (10 mins) LM
 CC live evolution: Manas Datta (10 mins) LC

15.35 BREAK

16.00 Search/PPC
 Smartbuyer. New Business Case Study: Martin Pezet/Sophy Ashworth (10 mins) SA
 AI & buyerzone. This is how we use SEO/SEM to drive leads: Bjorn Zellwegger (10
mins) LC
 Jobs case study: Phil Jones & Rachel White (10 mins) SA

16.30 Social Media

 Using Linked In for webinars: Dan Benton (10 mins) LC
 Facebook Career Coach: Sofia Gallagher (10 mins) SA?

16.50 Close
Lawrence Mitchell: thank you

Karl Schneider (to host & co-ordinate: introduce speakers and summarise). Karl to live post through Yammer.

 Acquisition
 Conversion
 Retention