2004 Course Summary Sheet

 Graduate Certificate in Advertising (IF94)

Location: Gardens Point and Kelvin Grove Campuses

Course Duration: 1 semester full-time, 2 semesters part-time

Total Credit Points: 48

Course Coordinators:

Creative Industries: Dr Terry Flew, GP, Room B518, Phone: 3864 2276
Business:

Course Design: All students must complete four compulsory units (48 credit points).

Entry Requirements:
The normal entry requirement is an undergraduate degree in any field. Applicants who do not have undergraduate degree
may meet the university’s requirements for special consideration. Such applicants must provide evidence of the ability to
enter a postgraduate course, such as employment at a relatively senior level and/or five or more years experience in the
advertising industry.

OVERVIEW

The Graduate Certificate in Advertising is designed to introduce learners to key facets of the advertising industry and to
give them insights into the two major areas of specialisation: Creative Advertising and Strategic Advertising.

COURSE STRUCTURE

Full-time
Year 1, Semester 1
KCP360 Advertising Creative: Introduction
AMN400 Consumer Behaviour OR
KCP361 Advertising Creative: Electronic and Print Media
AMN420 Advertising Management
AMN421 Contemporary Issues in Advertising

Part-time
Year 1, Semester 1
KCP360 Advertising Creative: Introduction
AMN420 Advertising Management

Year 1, Semester 2
AMN400 Consumer Behaviour OR
KCP361 Advertising Creative: Electronic and Print Media
AMN421 Contemporary Issues in Advertising

IF94 11 August 2003 CRICOS No. 00213J 1